In this live webinar, we went deep into website Conversion Optimization and how to set up your Med Spa website to win in today's environment. Getting this right will have the ripple effect of making every other marketing tactic you employ even more effective. I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.

2. Digital Dominance Method

3. Housekeeping
• Turn off cell phones
• Close Down Facebook/Instagram
• If you’re serious about doubling or tripling the leads that you
pull from your Med Spa website, then the next 60-90 minutes
are critical

4. Who Am I & Why Should
You Listen To Me?
• Have Worked in Digital Marketing since 2007.
• Have had the opportunity to talk and work with Aesthetic
Practices and Med Spas across the US.
• Self proclaimed Biohacker with interest in wellness. I love
marketing and I practice wellness.

5. Med Spa and Aesthetic
Practice owners just like you…

6. THE PROBLEM

7. Big Investment in Marketing

8. Traffic But Not Enough Leads

9. Low ROI

10. Gaps In Schedule

11. FAIL
Don’t generate enough leads for
the investment & can’t grow.

12. Great Site Built to Convert

13. Consistently Convert Visitors
to Callers / Leads

14. Your Website is The HUB

15. Why is Conversion SO Important?
SCENARIO 1:
2,500 Visitors per Month
5% Conversion
125 Calls / Leads
30% Conversion
37 Booked Apts
$100 Average Transaction
$3700
SCENARIO 2:
2,500 Visitors per Month
15% Conversion
375 Calls / Leads
30% Conversion
112 Booked Apts
$100 Average Transaction
$11,250
Triple the Leads & Revenue

16. Can Conversion Optimization
Really Have an Impact?

17. How To Optimize Your Website For
Maximum Conversion & Lead Flow

18. Did You Download The Workbook?
MedSpaMarketingPortal.com/2023-SEO-Workbook

19. 11 Critical Elements to
Enhance Conversion
1. Ensure that your website speaks to the target avatar by emphasizing the problems they are
looking to solve rather than being overly technical or SEO-centric.
2. BE REAL - Use authentic images of your team on the homepage & throughout the website. This
adds credibility and create connections with potential customers.
3. Use video & multi-media elements to engage different modalities.
a. Video explaining why someone should contact you vs. the competition
b. Videos for each of your services
4. Leverage social proof - Showcase your online reviews prominently on the home page
with a tool like WP Reviews or Endorsal.
5. Get the basics in order.
a. Phone number in right hand corner
b. Ensure that there is a web form customers can fill out
c. Add credibility with authority symbols (BBB, Certifications, Awards)
d. Ensure you have clear calls to action on each page

20. 11 Critical Elements to
Enhance Conversion
6. Use packages that match the services your clients need to increase AOV.
7. Make sure your website is mobile optimized with an easy click to call function.
8. Leverage Live Chat.
9. Start giving clients the option to book ONLINE.
10. SITE SPEED MATTERS.
11. Engage via SMS & Phone with Marketing Automation.

21. How Do We Optimize For Conversion?

22. Is your website set up to
CONVERT visitors to callers?
Example - Radiantamedspa.com

23. Executive Summary KPIs

24. Is your website set up to
CONVERT visitors to callers?
Example - Formulawellnesscenter.com

25. Website Performance

26. Is your website set up to
CONVERT visitors to callers?
Example - Almostmagicmedspa.com

27. Is your website set up to
CONVERT visitors to callers?

28. How Can We Get
YOUR Website To
Convert Like Those
Examples?

29. Medspamarketingportal.com/website-
conversion-cheat-sheet

30. Who is your ideal Customer Avatar?

31. Who is your ideal Customer Avatar?

32. Speak to your IDEAL Customer

33. Be Real & Authentic

34. Leverage Video & Multimedia

35. Leverage Social Proof

36. Get The Fundamentals Right

37. Use Special Offers That Match
The Service Clients Are Interested In

38. Make Sure It’s Mobile Friendly
• 4.8 billion people now own mobile phones
• 3 out of 5 consumers search for local
businesses on their smartphone
• Google reports that 40% percent of mobile
consumers turned to a competitor’s site after
a bad mobile Web experience

39. Click To Call

40. Live Chat proven to increase leads
by an average of 35%

41. Conversion Elements Review
• Add real / authentic images of your team to the home page & throughout the website
• Add video elements to your website
• Website welcome video
• Videos for each of your services
• Video explaining why someone should contact you vs. the competition
• Showcase your online reviews more prominently on the home page with a tool like WP Review
Slider or Endorsal.
• Get the basics in order
• Phone number in upper right-hand corner
• Ensure that there is a web form that customers can fill out
• Add credibility with authority symbols (BBB, Certifications, Awards)
• Update the calls to action on each page to ensure they speak to your customer avatar & tell
them exactly what to do next
• Leverage specials / offers / packages that match the page they are on
• Add live-chat to your website
• Offer clients the option to book online or ask a question easily

42. Is your website optimized for conversion?

43. What should you implement in
your business to have a positive
impact on your conversion rates?
PICK 3 to implement in the next 30 days:

44. Action Items…
What are you going to implement as a result of today’s webinar?
1. _______________________________________________________________________________
2. _______________________________________________________________________________
3. _______________________________________________________________________________

45. The Biggest Marketing Issue Facing
Med Spas isUnconverted Leads

46. Here is the problem
• 50-60% of inbound leads leave unconverted
• 90% of webforms fail to convert

47. Here is why
• Leads that are not followed up within 15 minutes go cold
• The average client must be followed up with 5-7 times before
booking
• Today’s consumer prefers to interact via text message vs.
phone call or email

48. Here is the solution
• Leverage marketing automation to follow up with webforms
within the first 2 minutes of submission via Phone, e-mail &
text message
• Automate the follow up so that every prospect is touched 5+
times and able to engage via 2-way text messaging

49. Let’s Implement This
In Your Business!

50. Is your website optimized for conversion?
• Speak to your target avatar. What are their fears and frustrations? Why should they choose you?
• BE REAL - Use authentic images of your team on the homepage & throughout the website
• Use video & multi-media elements to engage different modalities
• Website welcome video
• Videos for each of your services
• Video explaining why someone should contact you vs. the competition
• Leverage social proof - Showcase your online reviews prominently on the home page with a tool like WP Review Slider or
Endorsal
• Get the basics in order
• Phone number in right hand corner
• Ensure that there is a web form customers can fill out
• Add credibility with authority symbols (BBB, Certifications, Awards)
• Ensure you have clear calls to action on each page that speak to your customer avatar & tell them exactly what to do next
• Use special offers or even deals that match the service they are in need of
• Make sure your website is mobile optimized with an easy click to call function
• Leverage Live Chat
• Start giving clients the option to book ONLINE
• Engage via SMS & Phone via Marketing Automation
• Site Speed Matters

51. Action Items…
What 3 conversion elements will you implement on your website?
1. _______________________________________________________________________________
2. _______________________________________________________________________________
3. _______________________________________________________________________________

52. HELP?
Would you like some help?

53. Let’s Talk
(312) 654-4611
MedspaMarketingPortal.com/recommendation-session

54. FREE
Online Marketing Plan Review
MedspaMarketingPortal.com/recommendation-session
• Analysis of Online Visibility
• Custom Keyword List of most important search terms
• Ranking Report showing where you rank currently
• Analysis of Online Directory Listings & Consistency
• Analysis of Online Reviews and Reputation
• Analysis of Social Presence
• Analysis of Website Conversion Effectiveness

56. Digital Dominance Method