3. Abandoned booking process 1. Customer goes Online to buy goods but abandons the site Contact Centre Outbound Call to customer via Leadcall 2. Data passed to Leadcall and we make an instant call 3. Call offered to next available advisor to rescue the sale 1.Customer is impressed with responsive service 2.You get chance to rescue an abandoned booking Result
In summary the Dropped Basket proposition works as follows: Customer is browsing web and either puts an item into their basket/cart (account based web operation) or partially completes checkout [incl. entry of their contact number] (transaction based web operation) Embedded pixel on web page continually communicates fact that transition is taking place Click – Customer closes web browser before completing transaction. The fact that the embedded pixel ceases to communicate results in transaction being flagged to web hosted criteria engine Click – Assuming transaction meets predefined (and customisable) criteria for call (e.g. basket size; specific customer included; specific customers excluded etc.) call is offered to next available adviser within a predetermined but customisable time (from 0 secs+) Click – Advisor accepts offered call (if rejected, call will cycle until accepted) and system informs basic information (e.g. customer name) and makes outbound call to customer Click – If connection made to customer system tracks duration of call – If call duration is greater than 15 seconds (customisable) it is assumed that a recovered sale is made; if less then assumed no recovered sale. For recovered sales only a flat success fee is charged (in addition to call charges which are passed on at cost). Key benefit is that lost sales can be recovered without the need for sophisticated integration with web or customer management infrastructure.