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Kickstar Kick Off Design Call


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Design Call - Kickoff

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Kickstar Kick Off Design Call

  1. 1. Kickoff Your Kickstart System Hosted by Alana Johnson Dedicated Launch Raving Fan ManagerAstonish Results Copyright 2012
  2. 2. Agenda • Welcome • Your Virtual Insurance Office (VIO) • Selection of Core Product Focus • Confirming Pertinent Information • Next StepsAstonish Results Copyright 2012
  3. 3. July 24 - 3 pm Welcome Astonish Results Copyright 2012
  4. 4. Welcome to Astonish ResultsYour Raving Fan Installation Team! Kelly Donahue-Piro Matt Russell Alana Johnson VP of Raving Fan Director of Your Dedicated Management Kickstart Raving Installation Raving Fan Management Fan Manager
  5. 5. About Your Kickstart Installation ManagerAlana’s ExperienceA good marketer helps move markets through whatevercreative means work for the particular situation. At mycore, I love helping people. So I can truly say, that Ienjoy the ability to lend my skills through variousmarketing mediums for others to reach their brandgoals.One of my favorite quotes and motto in life is, “You canhave everything in life you want, if you will just helpother people get what they want.” It’s ironic, butwhat’s true in life is also true in marketing your brand.While educated with a BS in Business Marketing, much Alana Johnsonof my skills over a 10 year span has come from hands Your Dedicatedon trail and error. Installation ManagerLet’s get started!
  6. 6. The Kickstart System: Find-Sell-Keep It’s more than just leads! Search Marketing Search Engine AUTOMATED RENEWAL Optimization SYSTEM AUTOMATED X-DATE SYSTEM Pre- Email Marketing AUTOMATED EMAIL ALERTS Sale Social Media AUTOMATED PRODUCER ALERTS Re- Sale LM SALE Automated Round Out PostAstonish Results Copyright 2012 Newsletters Quarterly Automated Birthday Sale LEAD MANAGEMENT Automated Holiday
  7. 7. Your Virtual Insurance OfficeAstonish Results Copyright 2012
  8. 8. Why VIO? Results • Astonish has over 15 years experience building results-generating websites in both the automotive and insurance spaces. • We design and build our Virtual Insurance Offices with the modern consumer in mind. We understand their search and buying habits. • 85% of all consumers start their search online.Astonish Results Copyright 2012
  9. 9. VIO Process Through continued testing, we’ve learned what layouts works best. Select a design template Click here to get started! Finally, Complete your Design QuestionnaireAstonish Results Copyright 2012
  10. 10. Design Q&A - Products What are your best selling products? • Focus on 3-5 products to put on the homepage. • Niche focuses? • Who are you trying to attract with these products? • This simplifies the shopping and buying process for the customer.Astonish Results Copyright 2012
  11. 11. VIO Recap Next Steps • We will design your new VIO and put the site live in 5-7 business days. • We will work with you post live on 1-2 rounds of revision. • Start gathering DNS information and your logoAstonish Results Copyright 2012
  12. 12. What We Do* To enhance your SEO• Keyword Research• Build a robust site• Content• Blog set-up• Social media set-up: Facebook , Youtube & Twitter• Local Listings & Directories• Indexed with major search engines• Testing *Details dependent on down payment. These SEO initiatives are subject to change at any time. We reserve the right to alter the strategy without notification to get you the best results.Astonish Results Copyright 2012
  13. 13. Product ReviewAstonish Results Copyright 2012
  14. 14. Product Review Personal Insurance Business Insurance Financial ProductsAuto Insurance Commercial Vehicle AnnuitiesHome Insurance Group Benefits Disability InsuranceCondo Insurance Group Health Wealth ManagementRenters Insurance Group Dental College PlanningFlood Insurance Group LifeMotorcycle Insurance Group VisionOff-Road Vehicle Voluntary InsuranceInsurance ProgramsWatercraft Insurance General LiabilityRecreational Vehicle Excess LiabilityUmbrella Insurance Commercial PropertyLife Insurance Workers CompensationTerm Life BondsPermanent Life Errors & Omissions(Universal/Whole) Professional LiabilityHealth Insurance Directors & OfficersLong Term Care Employment PracticesDental Insurance LiabilityMedicare Supplements AgriBusinessRental Property Inland Marine
  15. 15. • Service Center ExampleService Center Sub TabsOffering Choices:ClaimsCustomer TestimonialsFree Savings AnalysisGlossaryLearning CenterOur BlogCarriersPrivacy policyRefer a FriendReport a ClaimCombine and save4 QuestionsMake a ClaimGo PaperlessGet a QuoteRequest a Certificate of Insurance
  16. 16. Final Details Final Details to Build Your Astonish Results System • Official Company Name and Spelling • 1-800 “Ring To” Number • Agency Locations • About Us Section • Agency Slogan / Tagline • Fax Number • Website URL(s) • Top Carrier Review • LogoAstonish Results Copyright 2012
  17. 17. Final Details Final Details to Build Your Astonish Results System • DNS Information – Domain Name Server – Why we need this information – How we can help you obtain your DNS information?Astonish Results Copyright 2012
  18. 18. Final Details Final Details to Build Your Astonish Results System • Internet Manager Roll: – Assign inbound opportunities – Monitor VPC usage – Run reports – Set up email campaigns – The candidate must be in the office most of the day – A sales-minded person is the best fit for this role as they are running a sales management and marketing tool – Your candidate should have some authority within the agency to correct any inaccuracies in using the system – The candidate should be teachable and want to learn new systems and technology This role should take less than 1 hour per day Think about who will take this responsibility for the VPC Data Call!Astonish Results Copyright 2012
  19. 19. Final Details Final Details to Build Your Astonish Results System • Access to your Virtual Profit Center! Username: Password: • Spend sometime in the VPC before your data call!Astonish Results Copyright 2012
  20. 20. Final Details Final Details to Build Your Astonish Results System • Astonish University – Owners & Administrators • VPC Basic Course • VPC Certification for Admins • 3 - 8 mini videos on the VPC with quizzes • Complete this in 1 week to move to the next training step!Astonish Results Copyright 2012
  21. 21. Recap Your plan to Kickstart Your ResultsAstonish Results Copyright 2012
  22. 22. Next Steps… • We will design your new VIO and put the site live in 5-7 business days. • We will work with you post live on 1-2 rounds of revision. • Provide us your DNS information and your logo • Log into the VPC and check it out • Start your Astonish University Training • Lets book the following meetings – Meeting to review your VIO Revisions – Meeting to review your post live strategy – Meeting to review your data assessmentAstonish Results Copyright 2012
  23. 23. Thank You!Astonish Results Copyright 2012