The ANA has been fueling marketing growth since 1910. Learn about the benefits that allow our members to produce work that stands a cut above the rest.

1. 7 REASONS WHY
IS GOOD AS GOLD
ANA MEMBERSHIP

2. When it comes to producing stellar marketing campaigns and
driving brand growth, nearly 2,000 companies and 150,000
individuals have already discovered a powerful ally: the ANA
(Association of National Advertisers). The leading marketing and
advertising organization since way back when (that’s 1910),
the ANA has its members’ backs with a wealth of great resources
— many of them complimentary. Don’t believe us? Let us prove it.
Ahead, we share seven good-as-gold membership benefits that
can drive growth for you, your brand, and the marketing industry,
ensuring that you always produce work that is a cut above the rest.

3. 11111111
INSIGHTS
OUT
OF
SIGHT

4. The ANA’s robust online content library is stocked with
over 10,000 insightful articles — with more being added
every day. Whether it’s first-party case histories from members,
case studies on award-winning campaigns, high-quality magazine
articles, or top-notch tools and templates, the ANA provides
an array of assets that allow members to make better business
decisions faster.
4© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

5. 2
EXPERTS
AT YOUR
CALL
BECK AND

6. The ANA’s Ask the Expert on-demand research service is like
having your very own butler. Members simply submit a question,
and within a few days, they receive a robust, fully customized
brief with insights on, and solutions to, their biggest marketing
challenges. Best of all, there is no limit to the number of times
our client-side marketer members can use this complimentary
and confidential service.
6© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

7. 3
A R E
M O R E T H A NE E N T SV
T E R EH D A SY

8. No, seriously. The ANA offers more than 600 enlightening events
each year to help members get smarter on everything from
ad fraud to gen Z. With weekly webinars, regular members-only
conferences, and multiple national industry conferences,
the perfect opportunity for members to learn, benchmark,
and network is always just around the corner.
8© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

9. YOUR SKILLS4
EVERY
POSSIBLE
WAY TO GROW

10. In need of career development but don’t want to leave your desk?
No problem. Feel like stretching your legs and getting out of
the office for some education? We’ve got you covered. Need
a full-team training session? Easy-peasy. With ANA training,
members can get the knowledge they need online, in-person at
a regional workshop, or at their office with fellow team members.
10© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

11. OF MARKETING
A CHANCE
TO SHAPE
THE FUTURE
5

12. If marketing is your passion, then you’re perfect for an ANA
committee. ANA committees not only serve as an idea exchange
for smart, motivated marketers, they regularly inform the orga-
nization’s research and initiatives. Whether it’s improving media
transparency or reducing ad fraud, almost all the work the ANA
has led to transform the industry started with a discussion at
a committee meeting.
12© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

13. 6
AN ALLY IN YOUR CORNER

14. When we say we have your back, we mean it. The ANA’s D.C. team
regularly goes to bat for members on Capitol Hill. For example,
their recent efforts have saved the industry billions in ad taxes.
Any legislation that threatens the ability of marketers to succeed
is a cause the ANA takes up in earnest, always trumpeting the
rights of members. Your fights are the ANA’s fights.
14© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

15. A
MEANS
TO
MOVE
THEINDUSTRY
FORW
ARD
7

16. From tackling ad fraud and media nontransparency to building
a pipeline to the the next generation of marketing talent and
improving the way women and girls are portrayed in media,
the ANA’s leadership initiatives are the rising tide that lifts all
boats. Join and you can enlist in the battle against ad blocking,
the talent crisis, the lack of diversity, and so much more.
16© Copyright 2018 by the Association of National Advertisers, Inc. All rights reserved.

17. Impressed? Well, these seven benefits only scratch
the surface. We invite you to reach out to a membership
representative to learn why the ANA is a must for
every marketer. We promise you won’t regret it.
After all, 150,000 people can’t be wrong!