The document provides guidelines for vendors on the Indian Gifts Portal to help improve the usability of product listings. It emphasizes the importance of high-quality product images and outlines rules for images, including using multiple images to show the entire product from different angles and in sufficient resolution. Common mistakes like showing multiple products or views in one image are also highlighted. Following the image guidelines will allow users to easily browse products and make purchase decisions.
This document outlines a persona including their name, age, demographics, goals and objectives, behaviors, traits, activities, content and utility preferences, and a summary. The persona has 4 goals and 7 traits described. Their behaviors, activities, and preferences across content types, utilities, and subjects are also listed.
Making Sense of Big Data - Decoding Search Term ChaosEkta Rohra Jafri
Diagnosing the reason for low conversion rates in a category by decoding big search & keyword data. Proposing a solution by mapping customer intentions.
This document outlines steps for building an effective content strategy using UX principles:
Step 1 involves conducting user research and building user personas to understand target audiences. Step 2 is strategic content planning to determine how content can help users achieve their goals. Step 3 is content curation by determining appropriate content types and platforms. Step 4 is ongoing analytics and insights to optimize the strategy based on user feedback.
The document provides a case study of a mobile magazine that used these steps to evolve its content strategy. Personas were built and content was customized for each. Analytics were used to regionalize content and improve response rates from 5% to over 80% for profiled content.
Mapping User Intentions - Search Keywords to Mega MenusEkta Rohra Jafri
The document discusses strategies for improving findability on an e-commerce website that sells bags and other gifts. It analyzes user search behavior related to bags and restructures the site navigation menu with a mega menu to better map user intent. The new navigation menu includes top-level categories for different bag types organized by things like material, size, brand and more to help users more easily find the bags they are looking for.
Blanca is an 18-year-old female who has just finished high school. She enjoys music, dance, drama, and playing the ukulele. Blanca does not want to attend university and would rather work for a year at a clothing store or coffee shop to gain independence and experience the real world. Her priorities are finding a stable relationship, home, and job within the next 10 years. She is unsure of her career path and worries about adult responsibilities like bills and housing but hopes to someday find her passion.
For one thing, they aren’t always what you would expect the “most-wanted” products to be. Last year, FJ rolled out, with much fanfare, a Hello Kitty collection. I didn’t order it because I assumed something that was so heavily promoted would be included in my Inner Circle membership, but Hello Kitty never materialized.
Looking at the prices, the Hello Kitty products are more expensive than other FJ gift sets ($42.95 for a hidden jewelry candles and bath bomb or set of three bath bombs), so I’m sure that’s why they didn’t send it out to Inner Circle members…
The document provides guidelines for vendors on the Indian Gifts Portal to help improve the usability of product listings. It emphasizes the importance of high-quality product images and outlines rules for images, including using multiple images to show the entire product from different angles and in sufficient resolution. Common mistakes like showing multiple products or views in one image are also highlighted. Following the image guidelines will allow users to easily browse products and make purchase decisions.
This document outlines a persona including their name, age, demographics, goals and objectives, behaviors, traits, activities, content and utility preferences, and a summary. The persona has 4 goals and 7 traits described. Their behaviors, activities, and preferences across content types, utilities, and subjects are also listed.
Making Sense of Big Data - Decoding Search Term ChaosEkta Rohra Jafri
Diagnosing the reason for low conversion rates in a category by decoding big search & keyword data. Proposing a solution by mapping customer intentions.
This document outlines steps for building an effective content strategy using UX principles:
Step 1 involves conducting user research and building user personas to understand target audiences. Step 2 is strategic content planning to determine how content can help users achieve their goals. Step 3 is content curation by determining appropriate content types and platforms. Step 4 is ongoing analytics and insights to optimize the strategy based on user feedback.
The document provides a case study of a mobile magazine that used these steps to evolve its content strategy. Personas were built and content was customized for each. Analytics were used to regionalize content and improve response rates from 5% to over 80% for profiled content.
Mapping User Intentions - Search Keywords to Mega MenusEkta Rohra Jafri
The document discusses strategies for improving findability on an e-commerce website that sells bags and other gifts. It analyzes user search behavior related to bags and restructures the site navigation menu with a mega menu to better map user intent. The new navigation menu includes top-level categories for different bag types organized by things like material, size, brand and more to help users more easily find the bags they are looking for.
Blanca is an 18-year-old female who has just finished high school. She enjoys music, dance, drama, and playing the ukulele. Blanca does not want to attend university and would rather work for a year at a clothing store or coffee shop to gain independence and experience the real world. Her priorities are finding a stable relationship, home, and job within the next 10 years. She is unsure of her career path and worries about adult responsibilities like bills and housing but hopes to someday find her passion.
For one thing, they aren’t always what you would expect the “most-wanted” products to be. Last year, FJ rolled out, with much fanfare, a Hello Kitty collection. I didn’t order it because I assumed something that was so heavily promoted would be included in my Inner Circle membership, but Hello Kitty never materialized.
Looking at the prices, the Hello Kitty products are more expensive than other FJ gift sets ($42.95 for a hidden jewelry candles and bath bomb or set of three bath bombs), so I’m sure that’s why they didn’t send it out to Inner Circle members…
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Indian Gifts Portal - A Usability Review with Heuristic Analysis, Persona Walkthroughs, PET Analysis & Wireframes
1. Usability Matters!
Indian Gifts Portal
Persona Based Heuristic Analysis
Applying the collective wisdom of decades of e-commerce usability studies
2. Indian Gift Giving Psyche
• Gifts are often carefully computed metrics by
which social relationships are
maintained, challenged, or enhanced.
In other words the paradigm of thought changes
when gifts come into play. Its shopping with
different priorities.
3. Persona Profile: Payal Watchmaker
• Works at Shantha Biotechnics (P) Ltd
• Past: Stanford University
• Studied at University of Pittsburgh
• Past: St. Joseph's Convent, Bhopal
• Brother: Premal Watchmaker – Gurgaon
• Listens to Edgar Meyer, Zakhir Hussain etc.
• Loves to travel and go hiking
• Although is a Parsi living in the US, she still
wants to send a Rakhi to her brother
every year, using the occasion to make
him feel special, in Gurgaon every year
using Indian Gifts Portal
• Is fairly comfortable financially. Especially
when you turn dollars into rupees.
• Is married to her long term boyfriend
from college who is also a biochemical
engineer but does not have any kids.
4. Cognitive Walk-through
• Comes to the site with a budget of $50-100 for the gift
and seeking a fairly simple rakhi to go with it.
• Scrolls down, she scans through the collection.
• Mentally shortlists a leather bag on display and moves
on to nautical pieces.
• Finds that the nautical pieces are very cheap in terms
of price so they may not be of very high quality and
since her budget is slightly higher, she scans the left
menu for the leather bag. But she doesn’t know what
to scan for since she doesn’t remember the exact name
of the category, so she presses the back button.
5. • She clicks on the handbag and goes inside, the bag is
more expensive than she had bargained for but it looks
like its nicely finished.
• Looks for a shortlist button but can’t find it so settles
for ‘adding to cart’. As soon as she clicks on ‘Add to
Cart’ she sees the cross sell window, but since she is
still to find a Rakhi, she opts to ‘SKIP’ instead of using
the ‘Proceed to Checkout’ button.
• The skip button takes her to the checkout page, she
fumes but clicks on the top bar where it says
‘Handbags’ wanting to go back to being exactly where
she was.
• She clicks on category ‘Leather handbags / Purses’ but
goes back since it contains all of the ladies variety.
Then clicks on the ‘Wallets for Men’ category to see if
she can find a wallet that looks finished but is still in
her budget. She is after all, price conscious.
6. • In the wallets section she is not able to find a
wallet that fits into her budget since most
displayed are cheaper than that, the few that she
is able to find in her budget don’t really fit her
taste.
• So she clicks on the ‘Send Rakhi’ tab and starts to
find a Rakhi instead, mentally making a note to go
back and search some more for a more
appropriate gift. The click opens another window
where she can see the categories.
• She clicks on the ‘Mouli Rakhis’ since she is
looking for a simple thread Rakhi. Her brother is
quite a bit older than she is and of sober but
classy tastes.
7. • She finds a Rakhi after a couple of pages adds an
accompaniment of ‘cheenikum kaju Katlis’ and
clicks on Checkout.
• Once she goes over her shopping cart she realizes
that the total is below $60 and she still has not
bought something for Bhabi and the kids.
• So she clicks on ‘Home Crafts’ from the top
menu.
• While scanning the products for something for
bhabi, she scrolls all the way to the end of the
pages and back twice before she spies a lamp
that her bhabi will appreciate. She clicks on that
to buy.
8. • She finds that she is now paying $83 for the
gift, so now she mentally calculates that she is
nearly $20 away from a round figure that she can
afford.
• So she clicks on toys now seeking to find some
toy that both kids can play with at the same time.
• She can’t seem to find a toy that she may like so
she clicks on ‘Chocolates’ instead.
• Is looking for an assorted box of good
chocolates, first she clicks on the
‘Belgian/Homemade’ link but the Belgian
chocolates look more decorative than
chocolates, so she clicks on ‘Lindt chocolates’
9. • She finds that most hampers are ‘Sold out’ so
she clicks on the first available hamper that
she can find.
• Clicks on ‘Add to cart’ and checks out.
• The ‘Email address’ field is too light to be
seen against her screen so she is a little
confused but she finds it and enters her email
ID since she is a repeat customer.
• She gets a ‘No email ID & Password match
error. So she unclicks the ‘I am a repeat
customer’ button and moves forward.
• Checkout goes smoothly and she buys the
product.
10. Overall Impression
• Been visiting for three years and the categories still
confuse her a little bit although she knows her way
around.
• A function that works like the shortlist function may be
needed for comparison shopping. The function can also
work as adding to the cart but in a temporary manner
so as to become permanent when the user wishes to
make it permanent. Can be
‘Confirmed/Unconfirmed/cancelled’ so that the user
can view the changes in the total when it happens.
• The need for faceted search is apparent at least
allowing for simple choices in ‘Gender’ ‘Price range’ &
‘brand’ to be made
11. Usability issues
• Categorization re-look needed.
• The names of products should be clear as to what
they mean, usually only the decorative word is
apparent and the rest of the name gets lost.
• Contrast on forms is less and should be increased.
• Navigation in the case of ‘SKIP’ should be fixed, it
should take the person back to the place where
they came from. OR there should be a ‘Continue
shopping’ button there as well.
12. Persona Profile – Shruti Joshi
• Mother of two in Gurgaon
Haryana
• Works at Striker, a pub as
a PR person.
• Brother lives in Santa
Clara, California with his
wife and two grown up
sons.
• Sends Rakhi every year
using various websites,
likes to order the whole
gamut of things. Gifts,
Thali, Rakhi etc.
13. Cognitive Walk-through
• Shruti is searching for a silver Rakhi when she
spies Indian Gifts Portal as the first link on google.
• She clicks on the link and goes to the website
with the idea of finding a rakhi that her brother
will wear for some time, an emotional memento
perhaps, but she also knows that her brother will
not wear anything remotely feminine, and will
not wear anything with religious symbols.
14. • She has to crawl the entire length of the 2 pages
of results that show. The entire display is very
confusing. There is no clustering of any sort
which shows similar products together. She
considers the silver bracelets and discards them
because they look to be too feminine.
• She needs a way to block off the silver bracelets
and just see the silver & mouli rakhis.
• She cannot find a Rakhi which is finely crafted
enough to wear every day. Spies the ‘Sold Out’
Rakhis and clicks on the next page to see if there
are any available ones mixed in the results. There
she finds a ‘Sun Rakhi’ that is perfect. The design
is smooth and the mouli is also fine looking. BUT
its sold out.
15. • So she immediately runs a google search on the name of
the Rakhi to see if some other website is carrying it. The
only relevant search result that comes is the website itself.
She tries again & runs a search on the term ‘silver sun rakhi’
– again she finds that most search results are from the
website itself. So she checks out the other links first, one is
from a jewellery website with even more feminine looking
bracelets and another is from a website which is carrying
even cheaper looking versions. So she checks out the links
from within Indian Gifts Portal itself.
• While checking out those links she finds a similar Rakhi
where the sun motif is smaller but yet it is masculine
looking. Even that Rakh is sold out, so she clicks on the link
that says ‘Gold Rakhis’. There she finds a protective symbol
of the hand in gold. It is tied with a simple mouli and could
be worn for some amount of time. Even after being
worn, she’d be sure that the rakhi would not be thrown
away.
16. • She adds to cart. On the ‘add to cart’ page she is not able to find
the continue shopping button since it is at such low contrast to the
rest of the buttons. Once she finds it, she goes back to the page
where she was coming from.
• After surfing a bit trying to find a bhabi rakhi, she finds a bhai-
bhabhi rakhi set which she feels is more appropriate since the
collection of ‘Bhabi’ rakhis only is quite limited. So she removes the
gold rakhi from her cart.
• She also shortlists a dry fruit tray which can double up as a rakhi
thali.
• In the middle of her shopping, she receives a phone call and is
distracted. Takes her 4 hours to return to the same window. She
finds a ‘TwistToy’, one which she knows her children find very
fascinating so she buys one for her nephew. It’s a laugh because her
nephew keeps complaining that she treats him that he’s 12 yrs old.
• She’s redirected to the ‘Add to Cart’ page where she sees her
previous shopping has disappeared. At this point she presses the
back button several times and is able to find the Bhai-Bhabi rakhi
that she had bought earlier. But she finds the process of finding the
tray too difficult so she cancels the tray.
17. • She decides to check out the Rakhi Puja thalis on
the USA gift shop. But all the thalis that are
available have sweets which are available in the
US also. She wants to send something that they
won’t get easily in the states. But there is nothing
of that sort, so she decides to buy a simple thali
from the collection of thalis itself. One that has a
very meagre Rakhi since she has already bought a
rakhi for her brother and bhabi.
• But she can’t seem to find a way to add sweets to
the package, there is no category of sweets.
• She gives up.
18. Overall Impression
• Why can’t I buy everything separately? There’s
simply not enough variety available on the combo
packages to contain everything she may need.
• Why does the site forget what I’ve ordered? The
collection is nice with everything under one
umbrella. But in order to avoid these
problems, next year I will shop at some other site
in advance.
• Has to agree that this is the best site to come to if
she doesn’t have the time but can order
everything in one go.
19. Usability issues
• Color of the ‘Continue Shopping’ button is too light against the
background.
• Why are some Rakhis viewable in search only? But they are not
present in the relevant search results?
• There has to be a way to follow a set pattern in buying something
together or as separate wholes. Perhaps some cross selling on the
‘Add to Cart’ page itself. Or intuitive buttons that suggest the next
step in the buying pattern. It could be Birthday Gifts, Anniversary
Gifts or whatever, the cross selling offered should fit the buying
pattern.
• The session on most shopping sites lasts more than 15 days, if
you’ve not logged in. If you are logged in the more efficient
behaviour should be keeping the item in the cart for as long as it is
not added to or overwritten. You can prompt the user when he’s
adding to the cart that there are previously shopped items and give
him the option of clear cart & moving on keeping the item in his
shopping list.
20. Persona Profile – Anand Ratn
• Young programmer living
in Bangalore working with
Tata Infosys.
• Has the typical High
Income No Incumbents
behavior common to the
type.
• Has a girlfriend and sister
living back in Bokaro.
• Contemplates using
online shopping to send
gifts to them.
21. Cognitive Walkthrough – Persona 3
• Wants to send a BIG teddy bear to his
girlfriend on her birthday. She is in Varanasi
and he’s in Bangalore. So he wants to send
something to make her feel special.
• But since he’s actually saving up for his sisters
wedding, he doesn’t have much of a budget.
Perhaps 2K is as far as he’s willing to go for
everything together.
• Searches for ‘Send Teddy Bear to India’. Gets
Indian Gifts Portal as the sixth link.
22. • Clicks on each link but doesn’t find a ‘BIG’ teddy bear
anywhere. Most places there's no way to search for big
toys. Although the names of the gifts all contain the
size of the teddy bear so the process of elimination is
easy.
• At Indian Gifts Portal he finds the ‘Sort by Price’ option
so he figures a bigger toy must be more expensive and
sees that there is a big bunny soft toy that his girlfriend
may like but its out of his budget. So he goes back and
starts looking for a deal for a big soft toy.
• Knows about Flipkart so clicks on that link in the
sponsored links box. There he not only finds a teddy
bear that is in his budget and bigger than this one but
also has a combo deal with another toy attached. He
reads the reviews below and finds that a person who
had given great reviews has posted a few months later
that all the fur fell off from that bear.
23. • So he comes back to Indian Gifts Portal to see if
there is a deal available. He looks in the toys
category but there seems to be no deal available.
In the ‘Flowers’ category he sees
combos/hampers which could perhaps be a deal
so he clicks on it.
• There he finds hampers that contain everything.
Since now he knows how to sort by price, he does
so. In the middle of the second page he finds
something that fits his budget with
chocolates, teddy and flowers but the teddy in
that is quite small. Then he spies a discounted
deal, a price that fits his budget and the size he
has in mind. The good thing is, it also has cake
and flowers attached. So he clicks on Add to Cart.
24. • He was able to buy it without any problems so
he liked Indian Gifts Portal for it.
• But a little while later, he received an email
saying that they will be able to deliver only
after his girlfriend’s birthday.
• He was angry that the site did not tell him
that. So he went back to the site and
discovered that there was a link that said
‘Delivery in 22 cities only’. He fumed about
missing the link but couldn’t do anything but
cancel the order.
25. Overall Impression
• There are combo deals but why aren’t they
apparent? He would not have needed to go to
Flipkart if the combo deal available here was
apparent to him.
• Sorting by size, color and other attributes would
have really helped him search.
• The site should have something that makes it
clear to which locations delivery happens, and if a
delivery will not happen in a location, it should
have warned him before taking his money.
26. Usability issues
• Find-ability is an established issue with the
website.
• Building shipping logic into the shopping cart
process will help build and keep a customer
base. Ambiguity kills more sales than
cancelled orders.
• More clarity in shipping including date of
delivery, delivery areas and delivery cost via a
calculator available everywhere on the site.
27. Persona Profile: Artur Szarszewski
• Polish Archeologist
• Currently is working on
a project on an island in
Philippines
• Is very fond of
handicrafts of any
origin.
• Is interested in buying
handicrafts indigenous
to India.
29. Information Foraging
• Users tend to prefer to take small, incremental
steps through the information space to find
relevant information. They tend to browse –
even when they know precisely what they are
looking for from the onset.
30. Menu – Providing Information Scent
• The menu should be broad enough for the
user to at least catch the scent of the solution
he’s looking for.
• Should be deep enough to lead him on to
clicking further or lead him out of the menu
by process of elimination.
31. Flowers CakesChocolates Home Décor Clothes & Accessories Toys Festive Gifts Best BuysFlowers
Flowers for Romance
Heart Shaped Arrangements
Serenades (Multi-day)
Flowers & Teddy
Flowers & Chocolates
Flowers for Celebration
Bouquets/ Baskets
Flowers & Wine
Vase Arrangements
Good Luck Plants
Wedding Car Décor
Not so Happy Flowers
Floral Condolences
Artificial Flowers
Premium Flowers
Designer Roses
Designer Orchids
Designer Gerberas
Designer Carnations
Designer Lilies
Mixed Designer Blooms
Flower Deals
Combos/Hampers
Special Deal Flowers
Flowers & Sweets
Flowers & Fruits
Less than Rs. 500
Rs. 500 – Rs. 1000
Above Rs 1000
Flowers on Discount
Flowers by Delivery
Express Delivery Gifts
Midnight Special
Fixed Time Delivery
Flowers By City
Delhi
Kolkata
Mumbai & Suburbs
Baroda
Ahmedabad
Other Cities>>
Flowers Worldwide
USA
Canada
UK
Australia
Other Countries >>
32. Faceted Navigation
• Done right, faceted navigation provides your
customers with a powerful tool to find exactly
what they’re looking for, without much effort,
among a wide range of merchandise.
33. But what facets are important?
• sorting by price (which entails showing the
price...something that sites STILL regularly fail
to do!),
• Providing assistance or information to help
shoppers unfamiliar with a product determine
what the relevant parameters of consideration
might.
35. Type of Flower
Roses
Gerbera
Carnations
lilies
Orchids
Mixed Flowers
Arrangement
Bouquet
Bunch
Wreath
Vase
Emotion
Love & Romance
Celebrations
Good Luck
Sorry
Condolences
Wedding
Hampers
Flowers & Chocos
Flowers & Teddys
Flowers & Sweets
Flowers & Fruits
Flowers & Wine
Looking for…
Shipping&Delivery
Rs. 5000
Rs.100
Rs. 1000
Rs. 2000
Rs. 3000
Rs. 4000
s
d
f
s
f
s
d
f
s
d
f
s
d
f
R
s
R
Rs. 4000
s
d
f
s
f
s
d
f
s
d
f
s
d
f
R
s
R
s
Rs. 150
36. Type of Flower
Roses
Gerbera
Carnations
lilies
Orchids
Mixed Flowers
Arrangement
Bouquet
Bunch
Wreath
Vase
Emotion
Love & Romance
Celebrations
Good Luck
Sorry
Condolences
Wedding
Hampers
Flowers & Chocos
Flowers & Teddys
Flowers & Sweets
Flowers & Fruits
Flowers & Wine
Looking for…
Rs.150
Rs. 500
Shipping
Calculator
Destination
---------------
Shipping to
India is
always free
Call us at
+91
7666102001
For any
problems
or queries
- Country -
- State -
Estimate
37. Type of Flower
Roses
Gerbera
Carnations
lilies
Orchids
Mixed Flowers
Arrangement
Bouquet
Bunch
Wreath
Vase
Emotion
Love & Romance
Celebrations
Good Luck
Sorry
Condolences
Wedding
Hampers
Flowers & Chocos
Flowers & Teddys
Flowers & Sweets
Flowers & Fruits
Flowers & Wine
Looking for…
Rs.150
Shipping
to:
-USA-
-Oklahoma-
Rs. 56/kg
For orders
before 5 PM
today
Date of
Delivery:
10/10/2013
(5-10 Days)
---------------
Free
shipping in
India
Call us at
+91
7666102001
For any
problems
or queries
38. Increase Clarity in Design
• Create groups by color, proximity, shape, and
alignment
• Color, shared background and co-location are
stronger grouping cues than outlines. (Beck
and Palmer, 2002)
• For senior people and people surfing on
various tablets and other devices, the contrast
should be high on actions
39. Categorization of Search Results – Brilliant but distracting
The categorization of search results is a brilliant idea but the way it is presented
takes away from the search results page in terms of clarity. The design should be
clearer than this. Sample on the next page.
40. Rs. 4352 $675
Waterproof Office bag
Rs. 6453 $123
Hi Max – Sports & Travel Bag
Rs. 2499 $43.99
Striped Cloth Strolley
Remove the lines around
the products & category
labels to reduce visual
clutter and ease
scanning.
Rupees and Dollars are different colors to ease
price scan for both type of buyers.
The name of the product is shown in full.
Names are descriptive and not decorative
41. Rs. 4352 $675
Waterproof Office bag
Rs. 6453 $123
Hi Max –Sports & Travel Bag
- Delivery in India only
- Size 14.50 x 8 x 11.5 inch
- Colours - Black
Rs. 2499 $43.99
Striped Cloth Strolley
456 Travel Bags
On MouseOver will highlight the row and the product on which the mouse rests.
The product will show more details that may make or break the decision of clicking on it
The row will show the category and highlight the number of products in that specific
category.
46. Great Work!
Barring a handful of steps, the site still pretty much follows a pretty good
path during the check-out process.
But here’re a few things that are missing…
47.
48.
49. Step 1: Reduce Ambiguity in Shipping
• Add a shipping calculator button that enables
the customer to calculate shipping costs at any
time during the shopping process.
52. Step 2: Increase the ‘Save Cart’ time
• Ideally a shopping cart should not lose a
product till the product loses its value. In the
case of shopping, that translates to anytime
between 15 days and a month.
• Save the cart even when the user is not logged
in.
• In the case of ‘Add to Cart’, let the user review
the contents of the cart and support both
functions of ‘Clear and Add to Cart’ ‘Don’t
clear and Add to Cart’
55. Cognitive Lock-In
• You can obtain web site loyalty without using
extrinsic rewards like frequent flyer points or
discounted prices.
• Three marketing professors found that customers
return to e-commerce web sites because they
have already learned how to use the site and that
it was easy to learn.
• Going to a different site incurs greater effort
(greater "cognitive costs") than re-using the site
they already know. The outcome of liking a site
and disliking change is called "cognitive lock-in".
56. Persuade. Connect. Lock in.
Persuasion
- Scarcity
- Urgency
- Social Proof
Build Emotional Bond
- Cross Sell
- Goals
- Lessen Load
Establish Trust
- Establish Trust
- Match Expectations
- Lock in
62. Connect – Make it Easy
Cross sell to lessen Cognitive Load.
Set goals to match their mental model.
63. Cross Sell Early on in the process
• The earlier in the decision process a product is
recommended, the more likely it is that users will
choose that product. (Ho and Tam, 2005)
• The focus of cross-selling should be to lessen
cognitive load. i.e. the effort it takes to reach the
next item on their shopping list.
64. The Contrast
Principle
• One of the most powerful things
that can be done to close a sale
is to help the customer see the
value of something. And that is
accomplished by comparing its
value to something else
• The user should be able to see
more products that fit into the
same category while looking at a
product. At least one at around
the same price, at least one
product should be higher priced
and one should be lower in
price.
65. Match Goals to Mental Models
• Birthday Gifts are generally – Flowers, cake &
Gift. Cross sell whatever is missing from the
combo
• Rakhi Gifts generally contain –
Rakhi, Mithai, Gift, Lumba etc..
• Since these are multi-step goals, you save the
customer cognitive load by offering help
achieving the next steps.
67. Lock In.
Provide Comfort by building Trust.
Lessen discomfort by building & matching expectations.
Recognize the Customer to build familiarity & Cognitive Lock In.
69. Build Expectations Right
One size doesn’t fit all anymore.
Every delivery is different!
• When will my package
reach?
• How much will shipping cost
me?
71. Immediate To-Do List
• Increase Clarity by de-cluttering the search results page design
• Re-do all Mega Menus to hold more descriptive navigational links
• Add a shipping calculator
• Add a price band
• Names of products should be descriptive and not decorative
• Increase contrast on all action buttons and forms
• Increase ‘Save time’ on the shopping cart to at least 2 weeks for not
logged in and till next login for logged in people. Ask before wiping it
clean.
• Provide clear labels enabling customers to find where they are i.e.
breadcrumbs, labels that identify that a person is within a category where
there are special privileges – no shipping, discounts etc.
• Add inline validation to ease error recovery.
72. Overall To-Do List
• Increase Find-ability
– Add faceted search
– Add Cross sell features based on browsing history
– Apply the contrast principle to cross selling suggestions
– Recognize the user and serve cross sells accordingly.
– Add a ‘Social’ element to the site, perhaps something that says ‘We
bought this today’ on the home screen. It does not need to be on
every page.Use the bottom of the page for other cross sells.
• Re-categorize according to Card Sorting Study (TBD)
• Increase way finding by offering either breadcrumb navigation
that makes sense or none at all