We prepared this presentation for the Innovation and Technology Management lecture. It is about the digital transformation that Under Armour undertook and the role of technology.
According to the document, McDonald's faces several threats and challenges according to Porter's Five Forces model. The threat of competition and new market entrants in the fast food industry is high due to many competitors and low barriers to entry. However, the power of suppliers and buyers is low, giving McDonald's an advantage. Additionally, McDonald's faces issues regarding nutrition, advertising focused on children, and employment practices/ethics.
Aldi is expanding rapidly in the US by opening 600 new stores in the next 3 years. They have a strategic focus on small store sizes and private label products to keep costs low. Aldi has over 1500 US stores and $10 billion in annual sales. Their competitive advantages include highly efficient operations, limited product selection, and low prices.
- Google entered the Chinese market in 2000 but faced censorship issues and had its site blocked in 2002. It launched google.cn in 2006 but agreed to censor content, drawing criticism for compromising its principles. After cyber attacks in 2010, Google stopped censoring search results on google.cn and redirected Chinese users to its uncensored Hong Kong site, leading the Chinese government to block access.
This document provides information about Embraer, a Brazilian aerospace company. It discusses Embraer's history, founding in 1969 as a government-owned company that became fully private in 1997. It also discusses the commercial aircraft industry's history and current state with four major players: Embraer, Bombardier, Boeing, and Airbus. Embraer focuses on the regional jet market while Boeing and Airbus dominate the large jet market. The document poses questions about the firms' competitive positions and strategies, drivers of Embraer's success, applying Porter's Diamond model to Embraer, airplane product adaptation, and recommendations for Embraer's future strategy.
Test bank-for-international-marketing-15th-edition-by-cateora-downloaddomabermta
Product Details
Language: English
ISBN-10: 007352994X
ISBN-13: 978-0073529943
ISBN-13: 9780073529943
Relate keyword
Download International Marketing 15th Edition by Cateora
International Marketing 15th Edition free download
Ebook International Marketing 15th Edition
Instant download International Marketing 15th Edition answer
Test Bank International Marketing 15th Edition download pdf
International Marketing 15th Edition test bank
The document outlines Gap's marketing communication objectives and budget allocation for 2003. It aims to stop negative sales growth and strengthen brand loyalty across multiple generations. Key objectives include repositioning the Gap brand, increasing sales by 2.7% and maintaining a 2.8% market share. The marketing strategy will promote Gap as a unified brand that offers basic, season-less clothing appealing to all targets. TV, magazine and outdoor advertising will build brand preference, while online ads target younger consumers. Celebrity endorsements will contribute to brand recognition.
The document provides an overview of Southwest Airlines, including its culture, values, operating practices, history, and financial performance. Southwest Airlines was founded in 1971 and pioneered low-cost, high-frequency, point-to-point air travel. It focuses on customer service and maintaining a fun, people-oriented company culture. Southwest has experienced strong financial performance and growth over the past decades to become one of the largest airlines in the US.
For the last decade, Emirates Airlines (Emirates) has been moving forward with an energized and aggressive expansion into multiple markets. They have also experienced steady financial growth in that time.
Currently, the Middle Eastern airline has dominated the Near East air travel business and has secured a strong market presence in India and Eastern Asia.
While their movement into Europe has been steady and systematic they have been met with resistance from regional airlines and large trans-Atlantic flight alliances. These organizations have thus stymied Emirates’ penetration into the European market.
Emirates also has a burgeoning presence in North America and a fledgling venture in South America. However, due to stiff international competition and a business model that relies heavily on local government subsidies, Emirates will need to secure its business within new markets in order to maintain its current financial growth.
For this reason this report will propose and evaluate Miami International Airport as a new destination for Emirates Airlines to add to its travel portfolio. This recommendation is made in the belief that the local market in the Miami-Dade metropolitan area will help Emirates Airlines gain access to new markets.
According to the document, McDonald's faces several threats and challenges according to Porter's Five Forces model. The threat of competition and new market entrants in the fast food industry is high due to many competitors and low barriers to entry. However, the power of suppliers and buyers is low, giving McDonald's an advantage. Additionally, McDonald's faces issues regarding nutrition, advertising focused on children, and employment practices/ethics.
Aldi is expanding rapidly in the US by opening 600 new stores in the next 3 years. They have a strategic focus on small store sizes and private label products to keep costs low. Aldi has over 1500 US stores and $10 billion in annual sales. Their competitive advantages include highly efficient operations, limited product selection, and low prices.
- Google entered the Chinese market in 2000 but faced censorship issues and had its site blocked in 2002. It launched google.cn in 2006 but agreed to censor content, drawing criticism for compromising its principles. After cyber attacks in 2010, Google stopped censoring search results on google.cn and redirected Chinese users to its uncensored Hong Kong site, leading the Chinese government to block access.
This document provides information about Embraer, a Brazilian aerospace company. It discusses Embraer's history, founding in 1969 as a government-owned company that became fully private in 1997. It also discusses the commercial aircraft industry's history and current state with four major players: Embraer, Bombardier, Boeing, and Airbus. Embraer focuses on the regional jet market while Boeing and Airbus dominate the large jet market. The document poses questions about the firms' competitive positions and strategies, drivers of Embraer's success, applying Porter's Diamond model to Embraer, airplane product adaptation, and recommendations for Embraer's future strategy.
Test bank-for-international-marketing-15th-edition-by-cateora-downloaddomabermta
Product Details
Language: English
ISBN-10: 007352994X
ISBN-13: 978-0073529943
ISBN-13: 9780073529943
Relate keyword
Download International Marketing 15th Edition by Cateora
International Marketing 15th Edition free download
Ebook International Marketing 15th Edition
Instant download International Marketing 15th Edition answer
Test Bank International Marketing 15th Edition download pdf
International Marketing 15th Edition test bank
The document outlines Gap's marketing communication objectives and budget allocation for 2003. It aims to stop negative sales growth and strengthen brand loyalty across multiple generations. Key objectives include repositioning the Gap brand, increasing sales by 2.7% and maintaining a 2.8% market share. The marketing strategy will promote Gap as a unified brand that offers basic, season-less clothing appealing to all targets. TV, magazine and outdoor advertising will build brand preference, while online ads target younger consumers. Celebrity endorsements will contribute to brand recognition.
The document provides an overview of Southwest Airlines, including its culture, values, operating practices, history, and financial performance. Southwest Airlines was founded in 1971 and pioneered low-cost, high-frequency, point-to-point air travel. It focuses on customer service and maintaining a fun, people-oriented company culture. Southwest has experienced strong financial performance and growth over the past decades to become one of the largest airlines in the US.
For the last decade, Emirates Airlines (Emirates) has been moving forward with an energized and aggressive expansion into multiple markets. They have also experienced steady financial growth in that time.
Currently, the Middle Eastern airline has dominated the Near East air travel business and has secured a strong market presence in India and Eastern Asia.
While their movement into Europe has been steady and systematic they have been met with resistance from regional airlines and large trans-Atlantic flight alliances. These organizations have thus stymied Emirates’ penetration into the European market.
Emirates also has a burgeoning presence in North America and a fledgling venture in South America. However, due to stiff international competition and a business model that relies heavily on local government subsidies, Emirates will need to secure its business within new markets in order to maintain its current financial growth.
For this reason this report will propose and evaluate Miami International Airport as a new destination for Emirates Airlines to add to its travel portfolio. This recommendation is made in the belief that the local market in the Miami-Dade metropolitan area will help Emirates Airlines gain access to new markets.
Walmart has pursued various globalization strategies over time. It initially used a multidomestic strategy in the Americas, which was very successful. However, using a global strategy in other countries without developing economies of scale led to failures, such as in Germany and Korea. Now Walmart is trying to move towards a transnational strategy to better leverage both local and global competencies. Its transnational approach worked well in the UK but has proven difficult to replicate elsewhere.
Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
The document discusses Jollibee's international expansion strategies. It started as an ice cream parlor in the Philippines and became the largest fast food chain in the country. In the 1990s, it began expanding internationally but faced challenges implementing Tony Kitchner's strategy of rapid expansion without proper research. By 1997, a new general manager, Noli Tingzon, was considering three options for growth: entering Papua New Guinea by partnering with a franchisee, opening a fourth store in Hong Kong, or supporting existing stores in California to expand to other markets in the US. The recommendation was to pursue the Papua New Guinea opportunity to gain a first-mover advantage with minimal risk.
This international marketing plan seeks to identify and evaluate the best foreign markets for TJ’s by selecting market indicators that are potentially impactful on consumer acceptance of TJ’s and its unique culture and brand
by Francis Ukpolo and Kerry Andrews
International business strategy_Home replication strategyPhương Tuyến Hoàng
The home replication strategy involves centralizing product development at headquarters and transferring developed products to foreign markets to capture additional value while leveraging home country capabilities. Advantages include lower initial production costs and leveraging home country strengths. However, disadvantages include a lack of integration economies, low dedication to local responsiveness which can alienate foreign customers, and lack of customization to local markets as demonstrated by Procter & Gamble's struggles in Japan and Poland by directly applying its American marketing strategy without localization.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Fast food retailing in india case analysis aryan bhat
McDonald's entered the Indian market in 1993 through a joint venture. It faces challenges like adapting its menu to Indian tastes with vegetarian options and addressing cultural concerns. Its strategies include segmentation targeting youth and families, cluster expansion, and developing made-to-order platforms. Porter's five forces analysis finds moderate threats from substitutes and new entrants due to barriers. McDonald's maintains success through cross-selling, reinvention, brand presence, convenience, and philanthropy. It must continue innovation to sustain in the competitive Indian market.
- Best Buy is undergoing a strategic transformation of its supply chain to become more customer-centric and efficient in response to changing customer behaviors and trends in the retail industry.
- It is shifting from a push-based to a pull-based supply chain model with more tailored assortments and one unified forecast to better meet customer needs.
- A key part of the transformation involves deploying RFID technology to improve the customer in-store experience through more accurate inventory tracking and faster checkout.
The document discusses strategy in international business. It covers topics like the role of strategy, industry structure and the five forces model, value creation through cost leadership and differentiation, global integration versus local responsiveness pressures, and the integration-responsiveness grid for measuring these pressures. The value chain and how it is configured and coordinated in response to changes is also examined. Different types of strategies are outlined, and future visions for strategies with concepts like metanational and cybercorp companies.
This document provides an overview and analysis of McDonald's strategic management. It includes sections on McDonald's problem statement, introduction, vision, mission, history, products, services, competitors, SWOT analysis, financial analysis, and recommendations. The key points are:
1) McDonald's growth has been declining as informal eating out has flattened. Their chief executive stated growth in this industry is expected to continue declining.
2) McDonald's vision is to provide outstanding quality, service, cleanliness and value to make every customer smile.
3) Their strategic recommendations include expanding their influence and presence in Asia by opening one restaurant per day in China and having a diverse menu in India.
4) McDonald's must change
1) Porter's five forces analysis finds the global apparel industry has medium threat of new entrants due to modest growth and low capital requirements, but high bargaining power of customers and suppliers who face few switching costs. Rivalry is also high due to frequent price changes and ease of switching brands.
2) Zara's value chain emphasizes rapid design, production, and distribution through internal suppliers and owned factories. New collections are delivered to stores every two weeks to quickly reflect changing fashion trends. Marketing relies on brand reputation and store displays rather than advertising.
3) Zara's infrastructure allows for fast global coordination between managers, designers, and suppliers. Over half of its 60,000 young, female workforce is based
Domino's Pizza faced an ethical crisis when a video uploaded to YouTube showed two employees from a North Carolina branch violating health codes while preparing food. Within days, the video received over a million views. Domino's initially responded slowly, but later fired the employees, contacted health officials, and had their CEO address customers in a YouTube video. While Domino's reacted appropriately after being alerted to the issue, the summary shows they lacked effective social media and digital crisis management strategies to respond more quickly.
The document discusses different business level strategies including cost leadership and differentiation strategies. It describes Porter's competitive strategies of cost leadership, differentiation, and focus. It also discusses Bowman's Strategy Clock and how companies can pursue various positions along the axes of price/value to implement different business level approaches. Specific Sri Lankan companies are provided as examples to illustrate how they employ strategies like low cost, hybrid cost/differentiation, risky high margins, monopoly pricing, and focused differentiation.
Primark is expanding into Canada by opening its first store at Yorkdale Mall in Toronto in Summer 2017. Primark originated in Ireland and operates 293 stores across Europe selling affordable fashion. It aims to target Canadian millennials through social media promotion and word of mouth while maintaining low prices through efficient operations. Primark will face competition from H&M, Zara and others but sees opportunity in the growing Canadian apparel market and increasing millennial population. It plans to establish brand awareness and gauge market response before potentially expanding further.
For international marketing positions, management must define expectations and select personnel with skills and attitudes for diplomacy. Effective sales representatives abroad require maturity, emotional stability, cultural empathy, and flexibility. Training is needed to understand cultural differences in business practices between countries. Motivation of international sales personnel is complicated due to differing cultural sources and philosophies of motivation between countries.
Blue Ocean Strategy – Air Asia Innovation & Blue Ocean strategy targeted non ...Rajesh Prabhakar
Air Asia did not target the traditional customers of Airlines and did not compete with the strong local player Malaysian Airlines but it focused on the multiethnic population of Malaysia that included Chinese, Indian, Indonesian, Thai, etc. who never traveled or cannot afford the airline fare.
Essentials of strategy formulation in international businessSalman Ahmed
The workshop agenda covers various topics related to international business expansion including market entry modes, internationalization processes, and theoretical frameworks. It discusses basic decisions around entering foreign markets such as which markets, when to enter, and the scale of entry. Various entry modes like exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries are examined in terms of their advantages and disadvantages. The document also explores frameworks for international market entry and managing risk and control in multinational enterprises.
The document classifies four toothpaste brands according to their market roles: Colgate is the market leader with 52% market share, Close-up is the market challenger, Hapee is the market follower, and Sensodyne is a nicher targeting sensitive teeth. Competition in the toothpaste industry follows principles of perfect competition. Colgate maintains its leading position through aggressive marketing and nationwide distribution. Close-up promotes fresher breath and whiter teeth to gain market share. Hapee imitates Colgate and Close-up while innovating new variants at lower prices. Sensodyne avoids competing directly with larger brands by focusing on sensitive teeth.
The document discusses strategic analysis and industry/competitive analysis. It provides an overview of the key components of strategic analysis including assessing the external environment, industry conditions, competitors, and a company's internal resources. It then discusses the 7 questions that should be answered when conducting industry and competitive analysis: 1) industry's economic traits, 2) competitive forces, 3) drivers of industry change, 4) competitive positions of rivals, 5) competitive moves of rivals, 6) key success factors, and 7) overall industry attractiveness.
Amazon's vision is to be the most customer-centric company and offer low prices across a wide selection of products. The company pursued an aggressive growth strategy by investing heavily and expanding into new product categories and businesses. Amazon has seen strong international growth and now generates nearly half of its sales outside of North America.
Walmart has pursued an international expansion strategy to grow its business globally. The document analyzes Walmart's competitive advantages such as its strong brand, supply chain integration, and price positioning. It also examines Walmart's SWOT analysis and discusses how the company has entered new international markets through acquisitions and strategic alliances while addressing differences in culture, regulations, and trade policies across countries. The document provides an overview of Walmart's global strategy to save people money and help them live better.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Walmart has pursued various globalization strategies over time. It initially used a multidomestic strategy in the Americas, which was very successful. However, using a global strategy in other countries without developing economies of scale led to failures, such as in Germany and Korea. Now Walmart is trying to move towards a transnational strategy to better leverage both local and global competencies. Its transnational approach worked well in the UK but has proven difficult to replicate elsewhere.
Jollibee Food Corporation-An International Expansion Case StudyKartik Mehta
The document discusses Jollibee's international expansion strategies. It started as an ice cream parlor in the Philippines and became the largest fast food chain in the country. In the 1990s, it began expanding internationally but faced challenges implementing Tony Kitchner's strategy of rapid expansion without proper research. By 1997, a new general manager, Noli Tingzon, was considering three options for growth: entering Papua New Guinea by partnering with a franchisee, opening a fourth store in Hong Kong, or supporting existing stores in California to expand to other markets in the US. The recommendation was to pursue the Papua New Guinea opportunity to gain a first-mover advantage with minimal risk.
This international marketing plan seeks to identify and evaluate the best foreign markets for TJ’s by selecting market indicators that are potentially impactful on consumer acceptance of TJ’s and its unique culture and brand
by Francis Ukpolo and Kerry Andrews
International business strategy_Home replication strategyPhương Tuyến Hoàng
The home replication strategy involves centralizing product development at headquarters and transferring developed products to foreign markets to capture additional value while leveraging home country capabilities. Advantages include lower initial production costs and leveraging home country strengths. However, disadvantages include a lack of integration economies, low dedication to local responsiveness which can alienate foreign customers, and lack of customization to local markets as demonstrated by Procter & Gamble's struggles in Japan and Poland by directly applying its American marketing strategy without localization.
We created this presentation for our class ENBUS 640, Strategies for Sustainable Enterprises. In this presentation, we analyzed McDonald's current sustainability initiatives and provided recommendations on how to grow and differentiate the company. The presentation is text-heavy because it is written and delivered like a report, as opposed to a verbal presentation.
Fast food retailing in india case analysis aryan bhat
McDonald's entered the Indian market in 1993 through a joint venture. It faces challenges like adapting its menu to Indian tastes with vegetarian options and addressing cultural concerns. Its strategies include segmentation targeting youth and families, cluster expansion, and developing made-to-order platforms. Porter's five forces analysis finds moderate threats from substitutes and new entrants due to barriers. McDonald's maintains success through cross-selling, reinvention, brand presence, convenience, and philanthropy. It must continue innovation to sustain in the competitive Indian market.
- Best Buy is undergoing a strategic transformation of its supply chain to become more customer-centric and efficient in response to changing customer behaviors and trends in the retail industry.
- It is shifting from a push-based to a pull-based supply chain model with more tailored assortments and one unified forecast to better meet customer needs.
- A key part of the transformation involves deploying RFID technology to improve the customer in-store experience through more accurate inventory tracking and faster checkout.
The document discusses strategy in international business. It covers topics like the role of strategy, industry structure and the five forces model, value creation through cost leadership and differentiation, global integration versus local responsiveness pressures, and the integration-responsiveness grid for measuring these pressures. The value chain and how it is configured and coordinated in response to changes is also examined. Different types of strategies are outlined, and future visions for strategies with concepts like metanational and cybercorp companies.
This document provides an overview and analysis of McDonald's strategic management. It includes sections on McDonald's problem statement, introduction, vision, mission, history, products, services, competitors, SWOT analysis, financial analysis, and recommendations. The key points are:
1) McDonald's growth has been declining as informal eating out has flattened. Their chief executive stated growth in this industry is expected to continue declining.
2) McDonald's vision is to provide outstanding quality, service, cleanliness and value to make every customer smile.
3) Their strategic recommendations include expanding their influence and presence in Asia by opening one restaurant per day in China and having a diverse menu in India.
4) McDonald's must change
1) Porter's five forces analysis finds the global apparel industry has medium threat of new entrants due to modest growth and low capital requirements, but high bargaining power of customers and suppliers who face few switching costs. Rivalry is also high due to frequent price changes and ease of switching brands.
2) Zara's value chain emphasizes rapid design, production, and distribution through internal suppliers and owned factories. New collections are delivered to stores every two weeks to quickly reflect changing fashion trends. Marketing relies on brand reputation and store displays rather than advertising.
3) Zara's infrastructure allows for fast global coordination between managers, designers, and suppliers. Over half of its 60,000 young, female workforce is based
Domino's Pizza faced an ethical crisis when a video uploaded to YouTube showed two employees from a North Carolina branch violating health codes while preparing food. Within days, the video received over a million views. Domino's initially responded slowly, but later fired the employees, contacted health officials, and had their CEO address customers in a YouTube video. While Domino's reacted appropriately after being alerted to the issue, the summary shows they lacked effective social media and digital crisis management strategies to respond more quickly.
The document discusses different business level strategies including cost leadership and differentiation strategies. It describes Porter's competitive strategies of cost leadership, differentiation, and focus. It also discusses Bowman's Strategy Clock and how companies can pursue various positions along the axes of price/value to implement different business level approaches. Specific Sri Lankan companies are provided as examples to illustrate how they employ strategies like low cost, hybrid cost/differentiation, risky high margins, monopoly pricing, and focused differentiation.
Primark is expanding into Canada by opening its first store at Yorkdale Mall in Toronto in Summer 2017. Primark originated in Ireland and operates 293 stores across Europe selling affordable fashion. It aims to target Canadian millennials through social media promotion and word of mouth while maintaining low prices through efficient operations. Primark will face competition from H&M, Zara and others but sees opportunity in the growing Canadian apparel market and increasing millennial population. It plans to establish brand awareness and gauge market response before potentially expanding further.
For international marketing positions, management must define expectations and select personnel with skills and attitudes for diplomacy. Effective sales representatives abroad require maturity, emotional stability, cultural empathy, and flexibility. Training is needed to understand cultural differences in business practices between countries. Motivation of international sales personnel is complicated due to differing cultural sources and philosophies of motivation between countries.
Blue Ocean Strategy – Air Asia Innovation & Blue Ocean strategy targeted non ...Rajesh Prabhakar
Air Asia did not target the traditional customers of Airlines and did not compete with the strong local player Malaysian Airlines but it focused on the multiethnic population of Malaysia that included Chinese, Indian, Indonesian, Thai, etc. who never traveled or cannot afford the airline fare.
Essentials of strategy formulation in international businessSalman Ahmed
The workshop agenda covers various topics related to international business expansion including market entry modes, internationalization processes, and theoretical frameworks. It discusses basic decisions around entering foreign markets such as which markets, when to enter, and the scale of entry. Various entry modes like exporting, licensing, franchising, joint ventures, and wholly owned subsidiaries are examined in terms of their advantages and disadvantages. The document also explores frameworks for international market entry and managing risk and control in multinational enterprises.
The document classifies four toothpaste brands according to their market roles: Colgate is the market leader with 52% market share, Close-up is the market challenger, Hapee is the market follower, and Sensodyne is a nicher targeting sensitive teeth. Competition in the toothpaste industry follows principles of perfect competition. Colgate maintains its leading position through aggressive marketing and nationwide distribution. Close-up promotes fresher breath and whiter teeth to gain market share. Hapee imitates Colgate and Close-up while innovating new variants at lower prices. Sensodyne avoids competing directly with larger brands by focusing on sensitive teeth.
The document discusses strategic analysis and industry/competitive analysis. It provides an overview of the key components of strategic analysis including assessing the external environment, industry conditions, competitors, and a company's internal resources. It then discusses the 7 questions that should be answered when conducting industry and competitive analysis: 1) industry's economic traits, 2) competitive forces, 3) drivers of industry change, 4) competitive positions of rivals, 5) competitive moves of rivals, 6) key success factors, and 7) overall industry attractiveness.
Amazon's vision is to be the most customer-centric company and offer low prices across a wide selection of products. The company pursued an aggressive growth strategy by investing heavily and expanding into new product categories and businesses. Amazon has seen strong international growth and now generates nearly half of its sales outside of North America.
Walmart has pursued an international expansion strategy to grow its business globally. The document analyzes Walmart's competitive advantages such as its strong brand, supply chain integration, and price positioning. It also examines Walmart's SWOT analysis and discusses how the company has entered new international markets through acquisitions and strategic alliances while addressing differences in culture, regulations, and trade policies across countries. The document provides an overview of Walmart's global strategy to save people money and help them live better.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
14. Measuring Success – UA App
• More than 210 million users.
• One out of every five people in the U.S. has downloaded an app in
the UA network.
• 72 million women are registered on the UA platform.
Editor's Notes
Under Armour (UA) is a sports brand founded by Kevin Plank, a man who aspired to produce moisture-wicking synthetic t-shirts for athletes. When these t-shirts appeared to be successful, the company started selling other sportswear as well.
Until 5 years ago, the company produced a wide range of sportswear which it sold to costumers through a pipe model. The value was created by the brand and consumed by the customers through physical stores and on the website.
Under Armour focuses on the quality of their products and delivers this through continuous innovation. Therefore, in the value discipline model, UA is placed in product leadership. They differentiate themselves from competitors by offering more innovative products, for example the moisture-wicking t-shirts.
What UA wanted to achieve through its digital transformation was to create wearable technology. It wanted to build a network in which all gear is connected with each other. Through this network, a platform strategy is added where consumers can also create value themselves.
By tracking their workouts with the app, they will be provided with more insights on their performance and on how to improve it. The customers also benefit from recording their data because UA can use this to create new products that better satisfy their needs.
Regarding the 4P’s of innovation, we see the main changes in UA’s products, process, and paradigm. First, a completely new product, namely wearable technology was added to the product line. Second, since new products were introduced, the company required a new process to create these products. Lastly, the paradigm shift took place because where the company was previously seen as a sportswear provider, they now moved to a company providing athletic gear equipped with technology.
We would like to mention the role of technology in Under Armour’s digital transformation
While building the design for its 3-D printed shoe, Under Armour changed its traditional approach of seeking feedback directly from consumers.
Instead, it scanned the social media analysis using the natural language processing capabilities of SAP HANA.
The final product was combining all the successful pieces of previous Under Armour shoe designs.
The real win for Under Armour revolves around big data and how it will inform future product designs as well as improve athletic performance.
The heel of this 3D printing shoe is steady enough for strength training, but versatile enough for any workout you're willing to attempt.
Smart feature within the footwear that extends the tracking capability of MapMyRun by providing detailed workout stats, such as tempo, real-time pace information, and the mileage lifetime of the shoe.
It can also measure the wearer’s muscular fatigue level before he or she even gets started by performing the Jump Test. Once connected to MapMyRun the technology embedded in the shoes will measure and average the air time of a sequence of jumps as an indicator of muscle fatigue.
This helps track an athlete’s recovery status over time and provides guidance on how to alter the intensity of a workout. “We know one of the biggest problems runners face is pushing through pain and fatigue, leading to injury.”
Gemini line of running shoes seamlessly allows consumers to track fitness and health activity without the use of a smart phone.
The Company also uses its data around consumer’s workout timeframes to push targeted advertisements to consumers.
For example, after a user completed a long run on a cold day in Chicago, Under Armour then pushed a targeted advertisement for its “snot finger gloves”.
Under Armour acquired several technology based fitness companies which provided them with the tech and costumer database for their app for $710M.
215 million people have downloaded one of their apps. This way, people tell them how much they sleep, how much they eat, how much they workout, and the types of workouts they do.
They also get data on brand interactions from MyFitnessPal.
“By combining the data from the apps with the brand interaction data, we can understand buying decisions. More importantly, we understand the behavior behind the buying decisions.”
Due to the digital transformation, in 2018, Under Armour was ranked in the top 3 most valuable sportswear brands.