The document discusses three major movie institutions - 20th Century Fox, Universal Pictures, and Lionsgate. 20th Century Fox is known for comedy and family films but not horror. Universal Pictures has had some horror film success more recently but lacks a long history in the genre. Lionsgate is highlighted as primarily producing drama, action and horror/thriller films. They have successfully produced horror films for 10+ years. The document concludes Lionsgate would be the best choice to produce a new horror film due to their experience and audience in the genre.