Access the full webcast here: https://dg-r.co/2L4TQyj
This webinar, featuring Ken Evans, Senior Director of Marketing Operations of Fuze, and John Steinert, CMO of TechTarget, showcases how a leading player in the unified communications space (UCaaS) has accomplished this by infusing real purchase intent insight into its operations as both a shared foundation for better collaboration and fuel for enhanced sales and marketing performance.
In the presentation you will learn how to:
• Think pragmatically about what it takes to achieve ongoing alignment;
• Organize around a mutually agreed view of the truth;
• Identify and penetrate accounts based on rich ICP detail, assigned rep-specific inroads and critical activity insights;
• Diagram specific plays to engage key buyer personas based on intent to purchase more effectively; and
• Arm sales teams with “on the go” insights to make smarter decisions and drive more productive conversations.
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3. February 25–27, 2019
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22. The Fuze Journey
• The journey to Sales and Marketing alignment
• The How-to of launching a Target Account strategy
• The orchestration and execution of Intent-based campaigns and
enablement
35. Is it Working?
35 Source: Frost & Sullivan Synergy Research report for Q2 2017
36. Next Steps
• Continue training and alignment
• Improve alerts and reporting
• Expand intent signals
• Leverage signals for more targeted
campaigns
• Fail fast, fail forward
36
41. #bii18
Q&A / Speakers
Ken Evans
Fuze
John Steinert
TechTarget
Will Pringle
Fuze
Brian Anderson
Demand Gen Report
42. #bii18
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