This document discusses the power of human-centric design in developing successful digital products. It advocates for a structured, scientific approach that is aligned with user needs and validated through iterative testing. This approach begins by understanding user needs, conceiving solutions to meet those needs, validating solutions with users, building the product, and continuously improving it. The document argues that human-centric design is an accelerator for product success because it prioritizes users over corporate goals and leads to more meaningful and adopted products that deliver value to users.

1. THE P OWER OF HUM A N C EN TR I C D ES I GN
A structured approach to successful and adopted products driving societal change
FINTECH SUMMIT DEC 2017

2. N I C E T O M E E T Y O U !
REYNALD LEMAIRE
CE O of ANAIS Digital
Digital Expert, passionate about technology &
digital innovation.
In charge of meaningful product development.
“Life is too short to build products nobody wants”

3. WE CONCEIVE , VALIDATE, BUILD & IMPROVE DI GI TAL PR ODUCTS
D I G I T A L I N N O V A T I O N
UX DIGITAL PRODUCTS
ADOPTED BY END USERS DEV SCALABLE PRODUCTS
THAT WORK
ux-research & design
certifying cusrusShare !
Scientific approach
50 years of cumulated experience
Latest digital technologies

4. U S E F U L R E F E R E N C E S
F I N A N C I A L S E C TO R
M O B I L E D I G I T A L P L A T F O R M SM O B I L E D I G I T A L P L A T F O R M S

5. B L O C K C H A I N
A I
( F I N T E C H )
T E C H N O L O G I E S
R O B O T S
I O T
V R
M O B I L E A P P S
…
E N D - U S E R
A D O P T I O N
M E A N I N G F U L
P R O D U C T S
Bring opportunities Bring sense and value for users
P R O D U C T
D E S I G N
Corporate centric
H U M A N C E N T R I C D E S I G N I S A N A C C E L E R A T O R O F S U C C E S S F U L P R O D U C T D E S I G N P R O C E S S
User centric

6. Bring sense and value for users
Corporate centric
H U M A N C E N T R I C D E S I G N I S A N A C C E L E R A T O R O F S U C C E S S F U L P R O D U C T D E S I G N P R O C E S S
User centric
product design approach
1. A LIGN & VA LIDATE USERS NEEDS
2. CONCEIVE WI TH YOUR USERS
3. VA LI DATE & I TERATE
4. BUI LD
5. I MPROVE (STA RT SM ALL…)
LEAN !
Build
MeasureLEARN

7. S C I E N T I F I C V A L I D A T I O N = > ( U X ) D A T A D R I V E N D E C I S I O N S
2 0 ’ h e a t m a p
B E F O R E A F T E R
D I A G N O S T I C : I N T E R V I E W S
Exemple de livrable interviews: Mesure de émotions par le rythme cardiaque
Utilisateur1
Utilisateur2
Utilisateur3
Recherche ne
fonctionne pas
Formulaire
rapidement
complété
Formulaire
efficace
Erreur Attente
Difficultés dans le
formulaire

8. INVESTING IN UX OPTIMISATION BRINGS VALUE !
UX I M PR OVE MENT PR OJE CTS R E S ULTS I MPACT S TATI S TI CS :
o Sales/conversion rate +100%
o Traffic/user Account +150%
o User performance/productivity +161%
o Specific functions usage +202%
Nielsen

9. USER EXPERIENCE IS 60% HEDONIC
P R A G M A T I C H E D O N I C

10. USER EXPERIENCE IS 60% HEDONIC
In order to be successful, we must address both sides. No exception !
P R A G M A T I C H E D O N I C

11. C O M P E T I T I O N I S H A R D . Y O U M U S T O F F E R P R O D U C T S W I T H P E R S U A S I V E U X !
Successful products today
must be more than simply
useful, accessible,
they must motivate,
engage, bring sense &
happiness
Brangier et al. (2015)

12. • Competition & the raise of user’s UX expectation => product will be more hedonic …
• New technologies bring new disruptive paradigms
S O C I E T AL I M P AC T ?
S O C I E T A L
I M P A C T
1°/ a higher pace of changes & disruptions in usages
with more focus on the user & his wellness (also social)!
2°/ more meaningful products
12M donations…
…

13. Don’t bet on UX GURU’s;
Follow a structured product design approach: guaranteed results !
Go for it : no waste!
LEAN UX & AGILE APPROACH – SCIENTIFIC METHODS – HUMAN CENTRIC DESIGN
LEARN
4. Improve
digital projectadoption
1. Align
FACE THE CHALLENGE
project with market needs
We capture user needs and
relate them to business
objectives
We conceive a solution
responding to user
needs and validate it
We measure user behavior &
increase results
BUILD STRONGLY
LEAN & AGILE
DEVELOPMENT
3. Build
digital projects thatwork
We create the most
ambitious, reliable
and effective project
2. Conceive
BE END USERS
CENTRIC
solution users will adopt
We conceive a solution
responding to user
needs and validate it

14. NOUS AUDITONS, CONCEVONS, DÉVELOPPONS ET AMÉLIORONS
VOS PROJETS DIGITAUX.
Reynald LEMAIRE
reynald.lemaire@anais.digital
+32 496 57 84 76