SlideShare a Scribd company logo
VIDEO	
  MARKETING	
  AGENCY	
  
2014
A	
  New	
  World	
  of	
  
Advertising	
  
ü New	
  Marketing	
  Trends	
  
ü Use	
  of	
  Social	
  Media	
  
ü Fast	
  Word	
  of	
  mouth	
  
Why	
  Video	
  Marketing?
ü To	
  Deliver	
  Your	
  Message	
  effectively	
  	
  
2,50%
 2,00%
0,50%
14,00%
0,00%
2,00%
4,00%
6,00%
8,00%
10,00%
12,00%
14,00%
16,00%
Max  Return
Return  on  Ads
Newsle<er
 Magazine
 Blog  Banner
 Video  MarkeCng
Today’s	
  Daily	
  	
  
Connections	
  
ü To	
  Reach	
  Your	
  Audience	
  
0	
  
2	
  000	
  000	
  
4	
  000	
  000	
  
6	
  000	
  000	
  
8	
  000	
  000	
  
10	
  000	
  000	
  
12	
  000	
  000	
  
14	
  000	
  000	
  
16	
  000	
  000	
  
Singapore	
   Malaysia	
   Thailand	
   Indonesia	
   Philippines	
  
LinkedIn	
  
YouTube	
  
Facebook	
  
Source:Global Customer Acquisition – www.mvfglobal.com
What	
  Do	
  We	
  Do?	
  
PRODUCE	
   BROADCAST	
   REPORT	
  
Our	
  Competences	
  
LOGO	
  
ANIMATION	
  
MOTION	
  
GRAPHICS	
  
LIVE	
  	
  
SHOOTING	
  
BROADCASTING	
  
&	
  
REPORTING	
  
What	
  is	
  at	
  stake	
  with	
  
broadcasting	
  ?	
  
ü Choosing	
  the	
  right	
  Platforms	
  
and	
  Channels	
  
ü Defining	
  the	
  right	
  Keywords	
  
ü Reaching	
  the	
  right	
  profiles	
  
	
  
Ø for	
  an	
  efficient	
  Broadcasting	
  
How	
  Do	
  people	
  see	
  Ads	
  ?	
  
	
  
ü YouTube	
  case	
  study:	
  
What	
  information	
  
Reports	
  provide	
  ?	
  
ü Number	
  of	
  Views	
  
ü Number	
  of	
  Likes	
  
ü Number	
  of	
  acting	
  Acts	
  
ü Pay-­‐Per-­‐Click	
  Ratio	
  
ü Conversion	
  Rate	
  ($$)	
  
	
  
Ø Quantitative	
  &	
  Qualitative	
  
information	
  (CRM)	
  
Ø Evaluation	
  of	
  the	
  campaign’s	
  
ROI	
  
What	
  Benefits	
  for	
  your	
  
Company	
  ?	
  
ü Refreshment	
  &	
  Optimization	
  of	
  Online	
  Visibility	
  
ü Development	
  of	
  Your	
  Brand	
  Awareness	
  
ü Revitalization	
  of	
  Your	
  Brand	
  Image	
  
ü Better	
  understanding	
  of	
  Your	
  Target’s	
  Behaviours	
  
ü Improvement	
  of	
  Your	
  Customer	
  Insight	
  
	
  
 Portfolio	
  

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FindYourWayInTheWorld Thailand Business Demonstration JUNE 2014

  • 2. A  New  World  of   Advertising   ü New  Marketing  Trends   ü Use  of  Social  Media   ü Fast  Word  of  mouth  
  • 3. Why  Video  Marketing? ü To  Deliver  Your  Message  effectively     2,50% 2,00% 0,50% 14,00% 0,00% 2,00% 4,00% 6,00% 8,00% 10,00% 12,00% 14,00% 16,00% Max  Return Return  on  Ads Newsle<er Magazine Blog  Banner Video  MarkeCng
  • 4. Today’s  Daily     Connections   ü To  Reach  Your  Audience   0   2  000  000   4  000  000   6  000  000   8  000  000   10  000  000   12  000  000   14  000  000   16  000  000   Singapore   Malaysia   Thailand   Indonesia   Philippines   LinkedIn   YouTube   Facebook   Source:Global Customer Acquisition – www.mvfglobal.com
  • 5. What  Do  We  Do?   PRODUCE   BROADCAST   REPORT  
  • 6. Our  Competences   LOGO   ANIMATION   MOTION   GRAPHICS   LIVE     SHOOTING   BROADCASTING   &   REPORTING  
  • 7. What  is  at  stake  with   broadcasting  ?   ü Choosing  the  right  Platforms   and  Channels   ü Defining  the  right  Keywords   ü Reaching  the  right  profiles     Ø for  an  efficient  Broadcasting  
  • 8. How  Do  people  see  Ads  ?     ü YouTube  case  study:  
  • 9. What  information   Reports  provide  ?   ü Number  of  Views   ü Number  of  Likes   ü Number  of  acting  Acts   ü Pay-­‐Per-­‐Click  Ratio   ü Conversion  Rate  ($$)     Ø Quantitative  &  Qualitative   information  (CRM)   Ø Evaluation  of  the  campaign’s   ROI  
  • 10. What  Benefits  for  your   Company  ?   ü Refreshment  &  Optimization  of  Online  Visibility   ü Development  of  Your  Brand  Awareness   ü Revitalization  of  Your  Brand  Image   ü Better  understanding  of  Your  Target’s  Behaviours   ü Improvement  of  Your  Customer  Insight