Documentaries are becoming more popular as viewers want to learn about important issues. While they were once seen as boring programs, documentaries can now be found in theaters and are doing well at the box office. As social media allows for more interaction, tagging and categorizing documentaries online based on themes and targets can bring in more fans. Direct competitors to documentary streaming sites lack community engagement and targeted content.

1. Vision Documentaries are today considered as boring TV programs seen when we have time to waste unless we are really interested by the subject.

2. Documentaries are considered as TV program which are downgrading because of multiple channel which offers movies or funny programs. Postulate

3. Vision BUT the fact is...

4. Vision Documentaries are more and more popular and people feel concerned by causes like « saving planet » , « humanitary causes » etc... the proof is that today documentaries are visible at the cinema ! Moreover they are present in the boxoffice...

5. Social media Plan Tools

6. Social media Plan Process

7. Social media Plan Target

8. Social media Plan Based on a close-up relation with actuallity (what we call in journalism « chestnut tree ») to bring more fans because of tagging videos

9. Strong browser (with advanced researches)

10. Categorization with different themes

11. Cross-categorization according to our targets

12. Market & competitors Famous documentary channel HBO, ABC, BBC, PBS, National Geographic, DSC, ARTE Internet famous database Imdb, Ovguide, documentaryfilms.net Direct competitors DocumentaryHeaven.com,TopDocumentaryFilms.com, SnagFilms.com

13. Market & competitors

14. Market & competitors Lack of community vision