Find an existing brand and analyze the brand problem and try to find an brand extension. 1. Brand Extension 2. Problem 3. Company 4. Product idea 5. Consumer/business model 6. Competitor 7. Price/promotion ©2014 DeVry Educational Development Corp. All rights reserved. In New York, DeVry University operates as DeVry College of New York. Page 1 of 2 RESUMÉ EVALUATION Students Name Evaluator’s Name FOCUS YES NO N/A The resumé is keyword-rich and tailored to the industry, company, and/or position The most relevant/significant aspects of the student’s experience are obvious The strongest sections are strategically placed (i.e. education before experience if stronger) The resumé is free of personal information (e.g. marital status, age, unrelated hobbies, pictures) Comments SUMMARY YES NO N/A The resumé includes a summary rather than an objective Relevant qualifications, including foreign language and technical skills, are highlighted Comments EDUCATION YES NO N/A Education section includes all relevant degrees and certifications, with… School name (DeVry is spelled with capital “V”) Program of study (including correct name and spelling of program) Concentrations, technical specialties, or tracks Graduation month and year Curriculum Highlight with all relevant coursework Relevant projects, internships, academic honors, and/or student organizations The Grade Point Average, if included, is impressive (above 3.5) Education section does not include high school or GED information Comments ©2014 DeVry Educational Development Corp. All rights reserved. In New York, DeVry University operates as DeVry College of New York. Page 2 of 2 WORK EXPERIENCE YES NO N/A Work Experience includes all relevant job listings within the last 10 years, with… Company name Job title City/state of work address (excludes full address and phone number) Job duration (month and years employed) Bullets that are accomplishment-focused and include results when possible Bullets begin with strong action verbs, are concise, and exclude pronouns (e.g. I, me, my) Bullets use present tense for current positions and past tense for previous positions Comments ACTIVITIES YES NO N/A Relevant professional organizations and/or other organizations are included Relevant volunteer work is included Relevant awards, achievements and offices held are included Comments DESIGN & LAYOUT YES NO N/A The resumé is chronological (not functional) All sections in the resumé are in reverse chronological order The overall design is appealing and consistent throughout the resumé There is a good amount of white space (the resumé isn’t cluttered) The font is professional and between size 10 and 12 A professional email and hyperlinks to portfolio, website, and/or LinkedIn profile are included ...

1. Find an existing brand and analyze the brand problem and try to
find an brand extension.
1. Brand Extension
2. Problem
3. Company
4. Product idea
5. Consumer/business model
6. Competitor
7. Price/promotion
©2014 DeVry Educational Development Corp. All rights
reserved. In New York, DeVry University operates as DeVry
College of New York.
Page 1 of 2
RESUMÉ EVALUATION
Students Name Evaluator’s Name
FOCUS YES NO N/A
The resumé is keyword-rich and tailored to the industry,
company, and/or position
The most relevant/significant aspects of the student’s

2. experience are obvious
The strongest sections are strategically placed (i.e. education
before experience if stronger)
The resumé is free of personal information (e.g. marital status,
age, unrelated hobbies, pictures)
Comments
SUMMARY YES NO N/A
The resumé includes a summary rather than an objective
Relevant qualifications, including foreign language and
technical skills, are highlighted
Comments
EDUCATION YES NO N/A
Education section includes all relevant degrees and
certifications, with…
School name (DeVry is spelled with capital “V”)
Program of study (including correct name and spelling of
program)
Concentrations, technical specialties, or tracks
Graduation month and year
Curriculum Highlight with all relevant coursework
Relevant projects, internships, academic honors, and/or student
organizations

3. The Grade Point Average, if included, is impressive (above 3.5)
Education section does not include high school or GED
information
Comments
©2014 DeVry Educational Development Corp. All rights
reserved. In New York, DeVry University operates as DeVry
College of New York.
Page 2 of 2
WORK EXPERIENCE YES NO N/A
Work Experience includes all relevant job listings within the
last 10 years, with…
Company name
Job title
City/state of work address (excludes full address and phone
number)
Job duration (month and years employed)
Bullets that are accomplishment-focused and include results
when possible
Bullets begin with strong action verbs, are concise, and exclude
pronouns (e.g. I, me, my)

4. Bullets use present tense for current positions and past tense for
previous positions
Comments
ACTIVITIES YES NO N/A
Relevant professional organizations and/or other organizations
are included
Relevant volunteer work is included
Relevant awards, achievements and offices held are included
Comments
DESIGN & LAYOUT YES NO N/A
The resumé is chronological (not functional)
All sections in the resumé are in reverse chronological order
The overall design is appealing and consistent throughout the
resumé
There is a good amount of white space (the resumé isn’t
cluttered)
The font is professional and between size 10 and 12
A professional email and hyperlinks to portfolio, website,
and/or LinkedIn profile are included
Comments
OVERALL RATING

5. What is done particularly well in this resumé? What are the
main opportunities for improvement?
On a scale of 1-5 (1=poor, 5=excellent) how would you rate this
resumé overall?
Week 3: Resumé: Draft
Grading Rubric
This document contains a grading rubric for this assignment.
Criteria that Submitted Assignment Meets
Total Points Possible for Assignment
All REQUIRED sections of the resumé are included, i.e.,
personal information, education, skill summary (including both
technical and transferable skills), and work experience.
Previous work experience is summarized using achievement
statements, not task lists. Resumé is free of spelling and
grammatical errors. Formatting is well done and professional.
(For an explanation of “achievement statements,” see Lamarre
Martucci, 2006, pp. 53-54.)
50
All REQUIRED sections of the resumé are included, i.e.,
personal information, education, skill summary (including both
technical and transferable skills), and work experience. An
attempt has been made to summarize work experience using
achievement statements, not task lists. Resumé is mostly free of
spelling and grammatical errors. Formatting is generally well
done and professional. (For an explanation of “achievement
statements,” see Lamarre Martucci, 2006, pp. 53-54.) Deduct up
to 5 points for spelling and grammatical errors.
40-49
Most REQUIRED sections of the resumé are included, i.e.,
personal information, education, skill summary (including both

6. technical and transferable skills), and work experience. Work
experience is summarized using task lists. Resumé is mostly
free of spelling and grammatical errors. Formatting lacks
consistency and professionalism. Deduct up to 5 points for
spelling and grammatical errors.
30-39
Most REQUIRED sections of the resumé are included, i.e.,
personal information, education, skill summary (including both
technical and transferable skills), and work experience. Work
experience is summarized using task lists. Resumé is has many
spelling and grammatical errors. Formatting lacks consistency
and professionalism. Deduct up to 5 points for spelling and
grammatical errors.
20-29
Some REQUIRED sections of the resumé are included, i.e.,
personal information, education, skill summary (including both
technical and transferable skills), and work experience. Work
experience is summarized using task lists. Resumé is has many
spelling and grammatical errors. Major problems with
formatting and style. Deduct up to 5 points for spelling and
grammatical errors.
10-19
1
2586 Sylvan Moor Lane, Woodbridge, VA 22191
(912) 660- protected]
2011 - Present
2005 - 2011
TARA SIMPKINS
ADMINISTRATIVE PROFESSIONAL
Highly motivated and action-oriented administrative
professional that is customer service-oriented with excellent

7. interpersonal and communication skills. Expertise in assisting
with operational initiatives and critical projects in support of
top executives. Demonstrated ability to quickly adapt in a
dynamic business setting, delivering strong networking skills
for
resources and professional contacts. Impeccable background in
decision-making, client relations, administration and problem
resolution. Key strengths and proficiencies include:
Written/Oral Communication � Accounting Principles �
Database Management � Regulatory Compliance
Time Management � Inventory Management �
Billing/Invoicing � Master Scheduling
Records Management � Problem Resolution � Team
Player/Leader � Customer Service � MS Office Suite
PROFESSIONAL EXPERIENCE
PEPCO HOLDINGS COMPANY, Washington, DC
Administrative Assistant
• Responsible for general administrative tasks to include:
screening calls; managing calendars; managing meetings and
event arrangements; scheduling travel arrangements; preparing
reports and financial data; order office supplies and
equipment; compose and proofread correspondence; training and
supervising other support staff; and customer relations.
• Prepare, review, code and process monthly invoices for
payment by customers in compliance with company’s standards.
• Serve as a liaison by working with cross-functional
departments and interact with employees, upper management,
and
external customers.
• Used SAP or comparable programs, PC-based spreadsheets,
databases, and presentation software to perform work
functions, including preparing timesheet, expense reports, and
creating general reports and presentations.

8. • Provide written and oral communication skills while
communicating with constituents of the organization.
Energy Advisor/Customer Service
• Worked with internal and external customers in a professional
manner to resolve complaints and/or respond to inquiries.
• Communicated information in terms that are understandable to
the customer and determined a course of action to resolve
customer issues/objections.
• Used computerized database job aids to access information
needed to assist customers and kept abreast of changes to
products and/or services, company policies, and operating
procedures.
SOUTHERN COMPANY SERVICES, Conference and Travel,
Atlanta, GA
Conference and Travel Support Assistant
• Coordinated and performed a range of staff and operational
support activities for the unit that included: scheduled and
coordinated meetings, interviews, appointments, events and
other similar activities for supervisors and established,
maintained, and updated files, and records; maintained data, and
performed routine analyses and calculations in the
processing of data for recurring internal reports.
• Served as a liaison between departments and operating,
resolving day-to-day administrative and operational problems.
• Sorted, reviewed, screened and distributed incoming and
outgoing mail and managed printing and maintenance services.
• Trained and lead temporary employees and lower graded staff
on system and company’s policies, when required.
EDUCATION
� Bachelor of Science, Business Administration, 2015
Area of Focus: Human Resources
DeVry University: Decatur, GA

9. � Associate of Applied Science, Graphic Design, 2010
Relevant Courses: Computer Applications, Business Information
Systems, Keyboarding and Document Formatting,
Communication Skills
DeVry University: Decatur, GA
References are available upon request.