Social Media & Your Summer Project

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these slides outline some key principles related to social media and how to integrate platforms into your summer project. given at US Summer Project Director's Training in Denver. January 2010

social media & your project
brian barela

content aligned with student consumption
patterns = awesomeness

single-input/single-focus

multiple-input/multiple-focus

how many times do i have to email a student
about that form?

what places online do students “pull” information
that’s valuable to them?

in what ways do your “push” communications
align?

all content must nurture other content:
otherwise re-write or re-format it!
word document-- pdfs--adobe google doc--web
need microsoft word + + web
machine

stone paper whiteboard

chisel pen marker

social media used intentionally:

•maximizes communication efforts from staff
•increases/catalyzes connections btw staff & students
•leverages online platforms (websites, facebook, youtube)
beyond the skills of the current staff team
•aligns your desire to efﬁciently communicate with
realities of how students consume & engage information

the big picture--an integrated online presence

YouTube
channel

Facebook project Flickr
Group Page website

Facebook
Fan Page

audience: current project attendees (staff & students)
purpose: aggregate & create
•videos, forms, documents, vision, information to centralized
location

project
website

statistics from ocean city summer project:
• 15,043 pageviews in one year!
• 45 pageviews a day--including all the days since proj ended

project
website

YouTube
channel

project
Facebook website
Flickr
Group Page

Facebook
Fan Page

YouTube
channel

project
Facebook website
Flickr
Group Page aggregate/
create

Facebook
Fan Page

audience: current project attendees (staff & students
purpose: distribute information & facilitate interaction
• share links to forms, deadlines, answer questions, provide a
online space for students to connect, coordinate rides, etc...

Facebook
Group Page

every project needs a facebook group
page created & moderated by your opd

YouTube
channel

project
FB Group Page website
distribute Flickr
aggregate/
create

Facebook
Fan Page

audience: PAST, PRESENT, & FUTURE project attendees

purpose: retain/connect/engage
• made to scale and for marketing efﬁciency

Facebook
Fan Page

YouTube
channel

project
FB Group Page website
distribute Flickr
aggregate/
create

FB Fan Page
promote/engage

audience: current project attendees (staff & students)
purpose: collect, distribute, archive project photos
• students can easily upload via email or login
• no longer have to comb through students facebook photos for
project photos
• pro account ($25 per year) includes
unlimited uploads, and preserves originals Flickr

YouTube
channel

project
FB Group Page website Flickr
distribute aggregate/ collect/archive
create

FB Fan Page
promote/engage

YouTube
channel

audience: current project attendees (staff & students)

purpose: upload, collect, distribute, archive in centralized location
• students can easily upload videos--instead of personal account
• videos do not get lost on project, staff or students computers
• VIRAL--easy to share on facebook, proj website, etc

YouTube channel
upload, archive, share

project
FB Group Page website Flickr
distribute aggregate/
upload, archive, share

create

FB Fan Page
promote/engage

before project...

• video testimonies uploaded on youtube
channel
• project leadership share heart through text
or video blog
• do NOT let students ask you questions via
email--FB Group Page ﬁrst!
• contests, prizes to ﬁll out forms online

during project...

• promote/educate students on uploading to Flickr
• upload audio from talks to proj website
• encourage to sign up for their own blog
• jobs: have students photograph job site, upload
to ﬂickr--can leave notes here about hours, pay,
quality, etc....

i’m here to help!

mediaforministry.org/summerproject

Developing your academic online presence with social media Workshop at the University of Reading, led by Sue Beckingham SFHEA, Senior Lecturer in Information Systems and LEAD Associate at Sheffield Hallam University, this workshop will provide an opportunity to learn about new approaches and practical examples of using social media in higher education; and as co-learners share examples of effective practice and consider how these might be applied in your own contexts. The session will also provide participants some time and space to network and potentially make new connections. The workshop aims to provide participants with an opportunity to: Gain a better understanding of how social media can be used in a scholarly context Appreciate the value of developing a rich professional online presence Learn about opportunities for social and open informal learning through social media Appreciate five elements of ‘working out loud’ (Stepper 2015) and how these can be of value to both yourself and others Using the 5C Framework (Nerantzi and Beckingham 2014, 2015) as a lens we will consider how social media can be used to connect, communicate, curate, collaborate and create. In doing so consider the value of: Developing a digital professional persona to share scholarly achievements Cultivating your own personal learning network and co-learning communities Sharing learning journeys through working out loud Programme Tuesday 26 April 2016 10.45-11.00 Networking and registration 11.00-12.30 Becoming a Digital Scholar using social media 12.30-13.15 Lunch 13.15 -14.30 Developing a PLN and open co-learning opportunities

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Social Media & Your Summer Project

1. social media & your project brian barela

2. mediaforministry.org/summerproject

3. content aligned with student consumption patterns = awesomeness

4. single-input/single-focus multiple-input/multiple-focus how many times do i have to email a student about that form?

5. what places online do students “pull” information that’s valuable to them? in what ways do your “push” communications align?

7. all content must nurture other content: otherwise re-write or re-format it! word document-- pdfs--adobe google doc--web need microsoft word + + web machine stone paper whiteboard chisel pen marker

10.

11.

12.

13.

14. social media used intentionally: •maximizes communication efforts from staff •increases/catalyzes connections btw staff & students •leverages online platforms (websites, facebook, youtube) beyond the skills of the current staff team •aligns your desire to efﬁciently communicate with realities of how students consume & engage information

15.

16.

17. the big picture--an integrated online presence

18.

19.

20. YouTube channel Facebook project Flickr Group Page website Facebook Fan Page

21. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website

22. audience: current project attendees (staff & students) purpose: aggregate & create •videos, forms, documents, vision, information to centralized location project website relieves pressure of individual to share and distribute information effectively funnels students and staff to important information marketplace/cafe/library

23. statistics from ocean city summer project: • 15,043 pageviews in one year! • 45 pageviews a day--including all the days since proj ended project website

24. YouTube channel project Facebook website Flickr Group Page Facebook Fan Page

25. YouTube channel project Facebook website Flickr Group Page aggregate/ create Facebook Fan Page

26. audience: current project attendees (staff & students purpose: distribute information & facilitate interaction • share links to forms, deadlines, answer questions, provide a online space for students to connect, coordinate rides, etc... Facebook Group Page

27.

28.

29. every project needs a facebook group page created & moderated by your opd

30. YouTube channel project FB Group Page website distribute Flickr aggregate/ create Facebook Fan Page

31. Facebook Fan Page

32. Facebook Fan Page

33. audience: PAST, PRESENT, & FUTURE project attendees purpose: retain/connect/engage • made to scale and for marketing efﬁciency Facebook Fan Page

34.

35.

36.

37.

38.

39. YouTube channel project FB Group Page website distribute Flickr aggregate/ create FB Fan Page promote/engage

40. Flickr

41. Flickr

42. Flickr

43. Flickr

44. Flickr

45.

46.

47. audience: current project attendees (staff & students) purpose: collect, distribute, archive project photos • students can easily upload via email or login • no longer have to comb through students facebook photos for project photos • pro account ($25 per year) includes unlimited uploads, and preserves originals Flickr

48. YouTube channel project FB Group Page website Flickr distribute aggregate/ collect/archive create FB Fan Page promote/engage

49. YouTube channel

50.

51.

52.

53. YouTube channel audience: current project attendees (staff & students) purpose: upload, collect, distribute, archive in centralized location • students can easily upload videos--instead of personal account • videos do not get lost on project, staff or students computers • VIRAL--easy to share on facebook, proj website, etc

54.

55. YouTube channel upload, archive, share project FB Group Page website Flickr distribute aggregate/ upload, archive, share create FB Fan Page promote/engage

56.

57.

58. great ideas!

59. before project... • video testimonies uploaded on youtube channel • project leadership share heart through text or video blog • do NOT let students ask you questions via email--FB Group Page ﬁrst! • contests, prizes to ﬁll out forms online

60. during project... • promote/educate students on uploading to Flickr • upload audio from talks to proj website • encourage to sign up for their own blog • jobs: have students photograph job site, upload to ﬂickr--can leave notes here about hours, pay, quality, etc....

61.

62.

63. q uest ion s ???? ?

64. i’m here to help! mediaforministry.org/summerproject

Social Media & Your Summer Project

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