Nov 23, 2010 Final

© 2010, The CT Groups
™
All rights reserved.

™
LinkedIn is in a constant state of improvement. The material shown
here is a snapshot in time of the LinkedIn offering and it will change
as new features are added, old features are reclassified or dropped,
and features are expanded upon or moved to higher priced tiers.
November 2010

™
TOPICS
• Online Reputations
• What Is LinkedIn?
• LinkedIn
– Sign-In
– Create Account
Employed/Unemployed
• Search Box
• Your Profile
– Upload Picture
– Import Resume
– Vanity URL
– Certifications,
Licenses, Patents,
Publications
–Add/Edit Experience
–Add/Edit Education
• Joining Groups
• Contact Setting
• Applications
• LinkedIn Toolbar
• Settings
• Company Information
• People Search
• Bad Profile Characteristics
All this material is now
online via SlideShare at
Jackie Jobseeker Profile
for now

™
One Sheet Containing
Two Facts That
Justifies You
Being Here Tonight
Online Reputations

™
Reputation Research
Findings
A research study conducted by Cross-Tab Marketing Services,
commissioned by Microsoft’s Trustworthy Computing Group,
as perceptions study on Data Privacy among
Consumers and HR/Recruiters

™
The impact of online reputation on professional life
2% 1% 2% 2% 2%
14%
6%
16%
6%
29%10%
5%
9%
10%
18%22%
9%
27%
23%
28%27%
35%
22%
37%
14%25%
44%
25% 22%
9%
WW US UK Germany France
Don’t know Never Rarely
Sometimes Most of the time All the time
Do you review online reputational information about candidates
when evaluating them for a potential job / college admission?
7% 6% 10% 6% 5%
30% 37%
39%
19% 24%
28%
28% 22%
26%
34%
26% 18% 20%
38%
27%
10% 11% 9% 10% 9%
WW US UK Germany France
Don’t know            Not at all concerned
Not very concerned    Somewhat concerned
Very concerned
How concerned are you that your online reputation may Impact
your ability to get a job/be admitted into college in the future?
Consumers HR/Recruiters
• 29% of US consumers surveyed are concerned that their online
reputation might impact their chances of getting a job or admission
into a college in the future.
• 79% of US HR/Recruiters surveyed admit to reviewing online
reputational information in evaluating a candidate all to most of the
time.

™
Reputation Research Findings
• Online Reputation is important, age driven
• Recruiters typically conduct deeper searches
than most consumers
are aware of, and feel
justified in doing so
Example:
Is this the person you are
willing to put forward as a
candidate for the Director
of Corporate Relations Job?

™
Concern vs. Reality
• Survey respondents are concerned about having
their online reputations abused to steal their
identities, target them for scams, or become a
victim of defamation, harassment or bullying
– Recruiters say they tell candidates if online
content factored into their rejection, but
consumers do not seem to be hearing it
– HR/Recruiters surveyed also reveal that in the
US, to a large extent, the practice of using
(Social Media Background Checks) is part of
their organization’s formal hiring process

™
People Are Watching
• Social Media provides a fast and easy means to
gain insight into a candidate’s reputation using
material placed into the public forum
• Are You In Control of Your Reputation?
– Facebook Postings, Google, Bing, Yahoo!
– Twitter Messages & Blogs
– Your Letters To The Editor or Web Comments
– Newspaper or Magazine Articles
– Who has access to this information?
– Is this information actually secure?
– “Investigate Me” Sites

™
Sources of “information”
• www.linkedin.com
• www.google.com
• www.pipl.com
• www.legacy.com
• www.plaxo.com
• www.allbusiness.com
• www.123people.com
• www.mylife.com
• www.realpageslive.com
• www.city-data.com
• emailphonedirectory.com
• www.classmates.com
• www.voterfactory.com
• www.ussearch.com
• infopages.com
• radaris.com
• www.peekyou.com
• www.lead411.com
• names.whitepages.com
• memphisdailynews.com
• www.jigsaw.com
• www.infopages.com
Be prepared to discuss what is presented about you.
Your recourse to false or inaccurate information is disproving their “facts”.

™
What is it and
Why should I care?

™
What Is LinkedIn?
• Characteristics
– Estimated over 84 Million users (Nov 2010)
– Global Professional Networking Resource
– Web based “Social Media”
– Recruiters indicate preference for LinkedIn
• Advantages
– More security than a resume posting service
– You control what information is provided and
is shown
– “An Online Resume on Steroids”
– Put your LinkedIn Profile Link on Resumes,
Business Cards, e-mail signature block

™
Why Recruiters Use LinkedIn
• Characteristics of a Memphis Job Posting
– Over 800 Resumes Submitted
• 95-99% of Resumes are UNQUALIFIED or JUNK
• 800 Resumes – Unqualified & Junk = 40 Resumes
• At 25 seconds: 5 hrs 34 minutes consumed
• Characteristics of LinkedIn Search
– No Resumes only Online Profiles
• @19% of Memphis MSA is on LinkedIn
• Enter targeted keywords, job title, employer, etc.
• Click Search Button then start reviewing candidates

™
Why Recruiters Use LinkedIn
• Profile is Public
• Identify Potential Candidates at Competition
• Many Profiles have Photo
• View Recommendations
• View Group Membership
• Find People They Associate/LinkedIn With
• Search Can Be Conducted Quietly
• Candidates Can Be Identified Faster
• Candidates Can Be Contacted Faster
• Recruiter Can Directly Contact Individual
• 800 Fewer Resumes To Deal With

™
Why You Want LinkedIn
• A Global Professional Network
• Tool to Find Contacts, Colleagues, Friends
• Tool to Research Potential Employers
• Tool to Research Interviewers
• Secure Online Profile Posting
• Can Update Entries in Seconds
• Web Link Directly To Your Profile
• Supports Recommendations
• Shows Involvement in Community & Profession
• Tool Reporting Search Hits and Who Looked
• Gets You Visibility For Your Career

™
LinkedIn Uses
• Exposure to Recruiters via Profile and Keywords
• Enhanced exposure via Groups, Connections,
Asking/Answering Questions, updating Profile
• Scope out Your Potential Competition
• Reach contacts, friends, co-workers, classmates
• Find local companies and their employees
• Monitor your Search Hits and Visits
• Watch companies via LinkedIn Data
– New Hires, Promotions/Transfers, Departures
– College and Companies most came from
– Metrics vs. Comparable Companies
– Company News & Job Postings

™
A Prediction
By 2017 online Profiles
with networking tools
will essentially replace
the Resume and represent
a fundamental change in
the job search process.

™
Getting Started
The Sign In

™
linkedin.com www.linkedin.com http://www.linkedin.com
Getting To LinkedIn

™
Having Clicked Sign In

™
… and we’re in

™
Getting Started
Creating An Account

™
Creating LinkedIn Account
NOTES:
1. Complete boxes as requested.
2. Must have an e-mail address already
created as it will receive a validation
request you must act upon from this
process.
3. You can change the e-mail and
password at a future date.

™
Provide Basic Information

™
More General Information

™
For Employed Person

™
Industries

™
More Industries

™
For Unemployed Person
LinkedIn provides, in the Experience Section,
an easy way to show everyone you landed.

™
Search Address Book

™
Confirm e-Mail Account

™
Yahoo! ID Verification

™
Email Verification Message

™
Ready to Use New Account

™
Sign Into New Account

™
Finish Account Setup

™
Add More Connections

™
Soft Selling Pitch

™
Account Established!

™
The Search Box

™
The Search Box
Search Box is a central tool for LinkedIn.
Use the drop-down menu to select the area you want
to search using. Click to activate drop-down menu.

™
People Advanced Search
Find ZIP by
City Name
Mile Radius
for Search
Filter: Current, Past, Past
or Current, Past not
Current

™
Jobs Advanced Search

™
Answers Advanced Search
A LinkedIn community Question & Answer library where you may ask or
offer answers to questions asked. If done professionally, can raise
visibility and professional image within LinkedIn and those involved.

™
Inbox Advanced Search
Tool to search your LinkedIn Inbox for received mail from other
LinkedIn members. Done to prevent e-mail addresses from
being shared without being LinkedIn with the involved parties.

™
Groups Advanced Search
• Locate Groups without Group Directory Search
• Provides same service as Group Directory search
without the filter benefits
• If left blank will return all groups in order of size

™
Your Profile

™
The Profile Layout
• Profile Summary
– Name, “Marketing or Branding Line”, Location, Industry, Photo,
“Professional Snapshot”, Public Profile Link
• Summary & Specialties
• Experience (e.g., Employment & Activities)
– Dates*, info on Company if needed**, Title, brief duties, awards,
professional groups, quantified accomplishments, LinkedIn
Recommendations noted for that “Experience”
• Education
– Dates*, school, studies, degrees/certificates/certifications, Dean’s List,
Honor Roll, honors and awards, nominations, student chapter
memberships, elected offices, etc.
• Recommendations (organized by “Experience”)
• Additional Information
– Web sites, Twitter, Interests, Groups & Associations, LinkedIn Group
memberships, Honors & Awards, Appointments, Scouting Honors,
Personal Information***. Contact Settings

™
Initial Profile

™
Your Profile
Upload Your Picture

™
Select an Image
Browse to find & select
the image desired.
Upload the selected image or
Cancel. Note legal issues.
These should be professional photographs. Save the family
vacation or party photos from hitting the Internet and you!

™
Upload Selected Image

™
Adjust Image Size/Framing
Move block to frame
picture area & size
Once framed, click
on Save Photo or
Cancel. You can
Cancel and select
an alternate picture
or image you want.

™
Make Image Decisions
You can upload a
different image needed.
If you decide to keep the
current image, decide
what groups can see the
image (Security Option).Tools to Edit or
Delete Current
the image shown.

™
Profile Image Complete

™
Your Profile
Import Your Resume

™
Use Resume for Start Profile
Your Resume is a starting point from which
to build a LinkedIn Profile. Leverage the power!

™
Selecting/Uploading Resume
Browse to select the Word, PDF or HTML copy
of your Resume. The file may not exceed 200
Kbytes. Once selected, click the Upload
Resume button. NOTE: Resumes can be very
complex to parse and your result may produce
an upload which could require considerable
editing to correct mistakes, incorrect data, and
mixing of information processed. Check your
results completely for hidden and errors.
THIS PROCESS MAY NOT PRODUCE THE DESIRED RESULTS

™
Your Profile
Your Vanity URL

™
Changing Your Profile URL
1. Consider something that is YOU, easy to type, and easy to remember.
Use this on your Resume, Business Cards, and e-mail Signature Line.
2. One changed you can not change back to the original URL LinkedIn provided.
3. Only lower case letters are allowed. No spaces, periods, other symbols or
other special characters are allowed.
4. If your choice has already been claimed, you will receive will receive a note
on the screen.

™
Your Profile
Certifications, Licenses,
Patents, Publications

™
In addition to the Skills section of your
Profile you may now add Certifications,
Languages, Patents, and any
Publications you have to your Profile.
Click on the appropriate item to begin.
Once opened, it will create an entry in
your Profile and remove the item from
the shown list. You can delete the
Profile group to restore the list entry
which will result in any data being lost.

™
Your Profile
Add/Edit Experience

™
Edit link allows editing of the
Current Experience listing
Add a current position link
adds more Experience listings
Add a past position link adds
former Experience listings

™
Current or Past Experience
Enter information into the listed boxes.
A brief job description followed by
bulleted accomplishments sends a
strong message to any reader.
Create entry in Word then paste it.
Remember to Check/Uncheck box
for a current Experience activity.
May have multiple entries at 1 time.
Experience automatically is shown in
date order, most recent first.

™
About “Employment”
• Experience is not constrained to Employment
– Highlight Your Experience
• Professional Activities (Work, Associations, etc.)
• Association & Charitable Volunteer Activity
• Time Spent in Studies, Academic Projects
– Recommendations Tie to Experience
– Reflects Activates Filling “Job Gaps”
• Keep it honest, keep it real, or keep it out
– Employers VERY concerned over Gaps
– Employers VERY concerned over FIT
– Employers VERY concerned over Integrity

™
INSERT HERE:
RESULTS OF NEW EXPERIENCE
AND NEW COMPANY at PROFILE

™
Your Profile
Add/Edit Education

™
Use Word to create long entries for the
Spell Checker and ability to use bullets.
Paste Word content into the box.
Good for extracurricular
activities, professional and honor
societies.
Honors, Competitions, Special
Projects, Honor Roll, Dean’s List

™
Recommended to show
anticipated degree date if
not completed.

™
Profile Education
Edit also offers
Deletion

™
Updated Profile Snapshot

™
Additional Information

™
Additional Information Entry
Box data is free form,
check spelling and
capitalization. Consider
using Word for Spell
Check and bullet
formatting then paste into
each box for a sharper
image!
Limited to 3 web sites
using the options above
for site types. Go with
professional and avoid
items too personal.

™
Personal Information

™
Optional Personal Information
This information is optional for you to provide. If do you
elect to provide it, the information is available to not only
your connections but to anyone with a LinkedIn Account.
To enter simply click on the Add link and provide the
information requested within the provided fields.

™
Contact Settings

™
Contact Settings
Looking for
new job
“Keep it short, concise, and
include all contact info. Very
limited time that can’t be wasted.”

™
The CT Groups – Memphis TN
The CT Groups
Joining Groups

™
LinkedIn Groups

™
LinkedIn Groups Access
Position your cursor on
Group to obtain drop
down menu. Click on
Groups Directory

™
Searching for Groups
Enter the name of a group you wish
to find or some portion of the name.
Try The CT Groups in this example.
Categories provide filters to provide
a better grouping such as for
Alumni, Corporate, Networking or
other types of groups.
Choose allows you to select a
specific language.

™
List of Groups Found
Click on the name to see a
Group overview and Join Group
The subgroup indicates this is
part of a larger group, in this
case The CT Groups
Link displays other groups
with similar characteristics
Button allows you to request
membership in this group.

™
Joining A Group

™
Pending Group Membership
These groups require approval of
the Moderator. Anyone in good
standing with The CT Groups on
Yahoo! Groups will be approved.

™
Applications

™
Applications
• Tools to make your Profile electric
• Ability to bring PowerPoint and Video to Profile
• Ability to show books you read/are reading
• Additional Applications being added
• Applications may require registration and may
involve a fee in the future
• Those tried so far have been very simple to install
and required no special knowledge or skills

™
SlideShare Application
• To get started click on SlideShare Presentations
• For Marketing Yourself, A Must Have Application
• Create PowerPoint, PDF, Video or other content
for upload to Profile and viewable and download
to visitors. Got a “brag book”? A video resume?
A generous 100 MB per item is allowed.

™
SlideShare Application Page

™
Register for SlideShare

™
Start Upload Process

™
Steps to Upload
1. Have your content ready for uploading, know
where it is saved, and know it is under 100 MB
and of an approved file format.
2. Browse and elect the file(s) to be uploaded
3. Start the upload process
4. Wait for the process to complete (seconds to a
few minutes depending on size)
5. View “Your SlideSpace” tab for uploaded items
6. Click to launch viewer.
7. Optional Download link is to the right of the
viewer

™
Connections

™
Connections
• Connections with a person come in 4 levels:
– 1st Level: you connected with this person
– 2nd Level: you know someone who knows them
– 3rd Level: you have a way to reach that person
– Out of your network: no connections exist
• Connections as a Shared Group Member
• Indirect Connections can be made as:
– Colleague, Classmate, Business Associate,
Friend, or Other
– May require you provide their e-mail address
– Avoid inviting people you do not know; penalty

™
Connections
• LION (LinkedIn Open Networker) will connect with
anyone. These connections can quickly expand
your network. It’s quality not quantity you want.
Frequently are recruiters.
• You do want a few in your network especially in
different geographic areas, allied industries, or
similar career/job focus.
• You want to include people you meet.

™
LinkedIn Tool Bar

™
• My Connections
– Dashboard for current and potential contacts
• Imported Contacts
– Those you communicated with but are not Contacts
• Profile Organizer
– Available only if you pay for LinkedIn
• Network Statistics
– Your connection counts: 1st, 2nd, and 3rd
– Statistics on your Regional & Industry Connections
– Good tool to monitor Connections Focus Progress

™
Contact Information
E-mail hidden by content author
Contact information may be entered for each contact you
have. It is not viewable by others. Custom Tags are created
by entering new tag name into the box on the right, in the box
above “classmates” then click Save. Notes can contain past
experiences you both can relate to.

™
• My Groups
– Groups you current participate in and quick access
links to use or manage each listed group
• Following
– Discussions following; can stop or contribute to any
• Groups You May Like
– Groups having similarities to ones you joined
• Groups Directory
– Filtering tools to explore many many groups
• Create a Group
– Not easy or well documented

™
• Jobs Home
– Search Tool and Jobs you may be interested in
– Plus: shows everything, Minus: shows everything
• My Jobs
– Area for jobs you saved or applied to via LinkedIn
• Saved Searches
– Jobs you have saved
• Advanced Search
– Search template focused for Jobs
– Same as using tool bar Search set to Jobs

™
• Messages and Invitations Management Center
– Messages
• Reply, Forward, Archive, Delete, Mark Read, Mark
Unread
• Set Flag for Attention
– Invitations
• Displays Invitations pending to you
• Provides tools to find potential connections for you

™
• Companies
– Find a company and “Follow” them via LinkedIn
• Answers
– Questions raised by people in your network
• Learning Center
• Events
• SlideShare Presentations
• Applications Directory
• Also:
– Direct Ads, Reading List by Amazon, Upgrade My
Account

™
Settings

™
• Settings is frequently overlooked
• Key areas to help you manage your LinkedIn:
– Profile Settings
– Personal Information
– Privacy Settings
– Email Notifications
– Home Page Settings
– Groups
– My Network
Use Settings

™
Customize your
Profile URL –and-
Select what sections
of your Public Profile
will be displayed.
Select those you
want to show.
Control the
automatic notices of
changes you make.

™
Add, Remove, & set
Primary e-mail for
LinkedIn use.
Make sure you really
want to do this
before you do it.
There is no backup,
no undo, and no
secret oops button!

™
Indicate Yes or No
Allow or Do Not Allow
What evidence do you leave
of your visit? 3 Choices
2 group to select from: how
much info do you want to
announce to the world?

™
Looking for job
Looking for consulting
Looking for contract

™
Put your most important
groups first and hide those
of a personal nature from
being seen on your Profile

™
Company Information

™
Companies by Name
Set dropdown to Companies and
begin typing in Company Name.
Click on listed desired name.

™
Company “page”
Company
profile & logo
Reports to LinkedIn
of New Hires
Employees on
LinkedIn
Link to great insight
only LinkedIn has

™
Employee Information

™
Company Annual Growth

™
Views & Title Changes

™
New & Departing Employees

™
From/To & Company Locations

™
Company LinkedIn Posted Jobs

™
People Search

™
Introducing …
Kris Jobseeker
A new LinkedIn Member and a volunteer
Sr Accountant in Houston for The CT Groups
Kris starts his competitive research
using LinkedIn’s Advanced Search
capability for ideas to sell himself

™
Some Bad Profile Characteristics
• Failed to create their Personal Brand
• Failed to “Shop the Competition” for ideas
• Failed to explore their competitors’ keywords
• Have the wrong location set
• Show jobs as Current which are not
• Create new Profile for each new job
• Do not flag “Interested in Career Opportunities”
• Have no to little Summary or Specialties listed
• Failed to include all their legitimate keywords
• No Recommendations, No Groups
• Few Connections

™
So how do you do this stuff?
• You do this yourself.
• Good free training available at LinkedIn.
– Free Webinar offered each week; registration
• If you read you will understand.
• It’s OK to ask questions.
• Very good Customer Service team.
• Do not have to spend any money but you can if
you want do.

™
Doin’ it

™
http://learn.linkedin.com

™
LinkedIn is a resume, right?
• Nope!
– LinkedIn is quick and easy to change
– LinkedIn is available for many to see
– LinkedIn does not show address or phone*
– LinkedIn less attractive to “bad guys”
– Resumes don’t have recommendations
– Resumes don’t show people who looked
– Resumes can’t indicate viewing by others
– Resumes don’t allow building a network
• Can now upload Resume for a quick start but you WILL
want to refine it for LinkedIn and VERIFY THE RESULTS

™
“Quick Check” Areas Examined
• Your Profession
• Your Geographic Location
• Where and how long you worked a job
• Education
• References (unless new grad, min of 3)
• Connections count
• Of interest are Group participation looking for:
– Professional involvement and learning
– Community and Business involvement

™
Recruiter Search Parameters
• Location (10 up to 100 mile radius)
• Industry
• Job Title
• Keywords
• Sometimes Employer (current or past)
– Recruiters may try to hire talent away for
specific business needs

™
Profile Section
• May be unlimited number of characters
• Work your keywords into this area
• Use Word to build your message
• What does not fit well here:
– Specialties is a section, very few characters
– Accomplishments, put in Experience
– Recommendations appear in Experience and in
Recommendations
– Honors & Awards, put in Experience by Job
and Honors & Awards

™
What Keywords Do I Need?
• Those which apply to your background
• Are there others? Perhaps!
• Analyze postings for jobs you want and fit
– Build a key word list by job title
– Review a minimum of 10 job postings
– What keywords are you NOT using?
• If the key word applies use them
• Do not use key words you can not back up

™
Specialties Section
• Very limited in length
• Be concise
• Uncertain if used for key words
• Use Word to build your message
– Allows you to use Word styled bullets
– Allows use of Spell Checker to avoid problems

™
Group Memberships
• You can decide what Groups are shown to others
– Think professional
– Think community
– Think networking
• Recommended you show 5 to 7 Groups
• There are thousands of groups, many are open
membership, some require approval
Search to find via defined classifications
• Group communications can overwhelm your
inbox – be selective, select smart!

™
Shop Competition and Yourself
• Competitive Shop like a recruiter
– Are you finding yourself?
• Alternate professional titles?
• All of your keywords?
– Do you “show” as well as the others?
– Have you forgot something others did not?
– Is your story easy to find and read?
– Have you attached a “Brag Book”?
– Did you look in larger cities for comparisons?
– Is your Profile 100% complete?

™
Starting Tidbits
• www.linkedin.com
• Must have an e-mail address established
• Must validate your e-mail to LinkedIn
• Things to watch:
– Under Contacts, see Network Statistics
– Under Jobs under “Who’s viewed my profile”
– Inbox
– People you may know

™
Finding “Private” LinkedIn People
• Copy the line for Job Title and Company
• Open Google
• Paste the line into the search box
Add quotes at start and end of that line
Follow with a comma and city name
“Senior Accountant at CB Richard Ellis”, Memphis
• Start the search
• Look for links back to LinkedIn
BERNARD - Greater Memphis Area
Title: Senior Accountant at CB Richard Ellis; Demographic info: Real
Estate | Greater Memphis Area. Current: Senior Accountant at CB Richard
Ellis ...
www.linkedin.com/pub/dir/+/.../us-492-Greater-Memphis-Area - Cached

™
Closing Thoughts

™
User Friendly LinkedIn
• The interface LinkedIn has developed is easy to
use provided you can accept this is something
different and are willing to learn
• There are many areas you can learn and become
an expert in on LinkedIn. It is an elephant, and
the only way to eat an elephant is by taking only
one bite at a time.
• Technology is an enabler to help people do more.
Never let technology stop you from reaching your
dreams.

™
Parting Thoughts
Are the problems of career
transition new or evolving?
Two British Philosophers
provide insight into life:

™
Philosophers On Job Search
• You can't always get what you want
You can't always get what you want
You can't always get what you want
But if you try sometimes, you just might find,
You get what you need
• Hey hey hey, that’s what I say
I can't get no, I can't get no,
I can't get no, no satisfaction, no satisfaction,
no satisfaction, no satisfaction.
– Jagger & Richards,
Contemporary English Philosophers

Nov 23, 2010 Final

Recommended

Recommended

More Related Content

What's hot

What's hot (17)

Similar to Nov 23, 2010 Final

Similar to Nov 23, 2010 Final (20)

Nov 23, 2010 Final