FINAL-2-MARKETING ASPECT FOR FEASIBILITY

CHAPTER 2
MARKETING STRATEGY
Nature and Concept
The ‘YOUCAFF’ café in Escalante City is committed to offer a unique product
and high-quality service for this establishment typically offer a diverse menu, including
homemade yogurt and pure coffee blends. The target audience primarily consists of
students, employees, professionals, and individuals seeking a cozy ambiance to
socialize or work. It is essential for businesses in this industry to continuously evaluate
and adapting a marketing approach to meet changing consumer preferences and stay
ahead in the line of business.
To further strengthen its position in the market, the café will use a different
marketing strategy such as social media, tarpaulin, word-of-mouth, and recommendations.
Moreover, the café plans to establish marketing strategy with brand identity and reputation
in the market. This includes the name, logo, and overall image of the cafe. The cafe pricing
strategy can also impact its marketing efforts. This includes setting prices that are
competitive with other cafes in the area.
The ‘YOUCAFF’ aims to provide a café venture involves not just providing
beverages but an experience that customer can relate to, fostering a sense of community
and comfort. Café can position itself as impressive and quality service in Escalante City to
align in the competitive market.

YOUCAFF: A Feasibility Study on a Profitable and Sustainable Yogurt Coffee Business in Escalante City 14
Mount Carmel College of
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Objectives of the Market
The objectives of the market study for ‘YOUCAFF’ café are to identify the target
market, analyze the competition, consumer preferences and it is essential for success of a
cafe. By understanding customer preferences, analyzing competitors, and staying updated
on market trends, it can position their café as a unique and appealing destination for
customers. Through careful planning and execution, the café can attract a customer base
and thrive in the competitive market.
Major Process of Demand Analysis
To launch and operate a cafe, it is crucial to conduct a comprehensive demand
analysis. For ‘YOUCAFF’ in Escalante City, this involved several keys processes,
including market research, forecasting, sampling, and data collection. By using these tools,
the café was able to identify its target audience, understand the customer preferences,
assess the competitive landscape, conduct competitor analysis, and forecast market
demand.
The forecasting tool allowed the cafe to predict the future trends of the product and
its services accordingly. Meanwhile, the sampling technique provided a representative
sample of the target market, ensuring the data collection was accurate and reliable. The
demand analysis instrument, such as surveys and focus groups, helped to gather valuable
information about customer needs and preferences, allowing the café to be stabilize and
profitable with marketing strategies to maintain the establishment.
By analyzing past demand, ‘YOUCAFF’ was able to identify unique trends and
areas for improvement, helping it to stay competitive in the market. Finally, the demand

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analysis provided the café with insights and recommendations on how it can improve its
services, offers, pricing, marketing strategies, and partnerships.
Overall, the demand analysis was critical to the success of cafe, as it provided a
clear understanding of the target market, effective marketing strategies and positioning in
a competitive market. Using this process, ‘YOUCAFF’ has been able to attract a
sustainable flow of customers and build a good reputation and recommendation as the go-
to-café in Escalante City.
Demand Analysis
“YOUCAFF” conducted a demand analysis to identify the target market, analyze
the competition, and gather data on market trends. This involved identifying specific
preferences, analyzing existing café in Escalante City, researching market trends, and
conducting surveys to gather customer preferences. Based on this information, a
comprehensive marketing plan was developed to promote the café offered product. The
demand analysis allowed ‘YOUCAFF’ to position itself as the leading café establishment
in the area and attract a new customer.
Forecasting Tool. A survey questionnaire is a valuable tool for forecasting the
viability and sustainability of the proposed ‘YOUCAFF’ café. By gathering feedback from
potential customers in the area, it can inform the café marketing, pricing, and service
strategies. The survey results can provide insights into the level of demand for the café,
identify potential customers, and determine preferred pricing strategies. Additionally, it can
identify potential challenges and opportunities in the market and inform the café
operational and resource needs. Overall, the survey questionnaire can help the café develop

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a comprehensive marketing plan incorporating the 7 P’s of marketing: product, price, place,
promotion, people, process, and physical evidence.
Sampling Technique. Purposive sampling technique is an appropriate technique to
select potential customers or participants in the opening of a new café as it allows the
proponents to specifically target individuals who meet the criteria, such as those who are
interested to order on our new innovative product that we’ve been created.
A sample size of 100 participants can provide sufficient data to make accurate and
reliable forecasts for demand analysis. However, it is important to ensure that the sample
is representative of the target population to avoid bias and obtain accurate results.
Moreover, the 7 P’s of marketing (Product, Price, Place, Promotion, People, Process, and
Physical Evidence) should be considered in the survey questionnaire to gather
comprehensive feedback and inform the development of effective marketing strategies for
the new café.
Demand Analysis Instrument. The demand analysis for a proposed business, such
as a new café, is crucial to determine its viability and sustainability. To measure the level
of interest and willingness of potential customers to order our product in the café, a self-
made questionnaire can be used. The questionnaire should be designed to cover the 7 P’s
marketing framework, which includes product, price, place, promotion, people, process,
and physical evidence.

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Forecast Past and Future Demand Analysis
Table 1: Socio-demographic Profile
Variables Frequency Percent
Demand
Sex Male 41 41.0
Female 59 59.0
Total 100 100.0
Age
25 years old and
below
43 43.0
26 – 35 years old 32 32.0
36 years old and
above
25 25.0
Total 100 100.0
Income Level
Low Income Level
(5,000 and below)
42 42.0
Middle Income Level
(5,001 – 15,000)
43 43.0
High Income Level
(15,001 and above)
15 15.0
Total 100 100.0
Type of Customer
Student 55 55.0
Adult 15 15.0
Professional 30 30.0
Total 100 100.0
Lifestyle and
Preference
Health Conscious 30 30.0
Dietary Restrictions 30 30.0
Trend in Beverage
Consumption
40 40.0
Total 100 100.0
The data presented in Table 1 highlights the potential demand for ‘YOUCAFF’ café in
Escalante City. However, to effectively capitalize on this market, the café must consider
various factors. For instance, the product offered to meet the customer satisfaction is
essential. Additionally, the café should focus its marketing efforts on relevant areas.

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Moreover, it is important for the café to continuously monitor and analyze market
trends to remain competitive. Conducting demand on a regular basis can provide insights
into the preferences and needs of the target market and enable the café to adjust the pricing
strategies.
In conclusion, by implementing these strategies, ‘YOUCAFF’ café can position itself
for a long-term success in Escalante City and its areas. Through a combination of product,
targeted marketing, and continuous market analysis, the café can effectively meet the needs
of its potential customers and establish a reputation in the market.
Table 2: Demand
Statement Mean Standard
Deviation
Description
from Scale
Interpretation
on Demand
Product
1. The quality of the coffee served at
the coffee shop is excellent.
3.80 0.47 Extremely
Likely
Very High
2. The variety of coffee flavors
offered meets your preferences.
3.74 0.50 Extremely
Likely
Very High
3. The overall taste and aroma of the
coffee are satisfying.
3.71 0.56 Extremely
Likely
Very High
4. Is the quality of coffee you choose
offers organic and fair- trade coffee
options.
3.52 0.56 Extremely
Likely
Very High
5. The café’s products align with its
brand image and create an individual
perception.
3.68 0.51 Extremely
Likely
Very High
Product Overall Mean 3.69 0.37 Extremely
Likely
Very High
Table 2 provides valuable insights into the demand for a café in Escalante City based
on its product features. The high mean scores for each statement suggest that potential
customers highly value and legal standards quality of the coffee served at coffee shop is
excellent. With an overall mean score of 3.69, it is clear that there is significant demand
for café that offers these features. Therefore, it is recommended that ‘YOUCAFF’ café

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prioritizes the development and implementation of these features to meet the expectations
of potential customers.
To increase the demand for the café even further, effective marketing strategies are
essential. Social media and tarpaulin are all effective channels to promote the café and its
features. Additionally, doing free-to-try by word-of-mouth serves as a great promotion
strategy for newly created products.
Lastly, to maintain its positive reputation and ensure the customer satisfaction, the
café must continuously assess and improve the consistency of the product and quality of
its service. Regular evaluation and feedback from customers can provide valuable insights
into areas of improvement, which can help the café meet the evolving needs of its target
market and remain competitive in the market.
TABLE 3. DEMAND
Deviation
Description
From Scale
Interpretation
on Demand
Price
1. The prices of coffee beverages are
competitive compared to other coffee
shop in the area.
3.71 0.52 Extremely
Likely
Very High
2. Is the price of coffee and beverages
is justified by their quality.
3.65 0.54 Extremely
Likely
Very High
3. Special discount and loyalty
programs make more likely to
purchase coffee and beverages.
3.71 0.56 Extremely
Likely
Very High
4. The price of coffee is reasonable
considering its quality.
3.76 0.49 Extremely
Likely
Very High
5. Is the coffee price set at a very
friendly price for the customers.
3.71 0.50 Extremely
Likely
Very High
Price Overall Mean 3.71 0.33 Extremely
Likely
Very High

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The table 3 presents the demand analysis for the ‘YOUCAFF’ café in relation to
pricing, highlighting the factors that potential customer in the area value when considering
a café. The overall high mean score is 3.65 to 3.76 across all statements suggest that
pricing-related factors are crucial in the decision-making process for potential customer in
the area.
To elaborate, statement 1 reveals that potential customer in the area are highly
competitive compared to other coffee shop, while statement 2 suggests that they need to
justify by their quality in the café. In addition, statement 3 indicates that although potential
customer considers the special discount and loyalty program in the café, they are still
willing to purchase beverages. Meanwhile, statement 4 shows the reasonable price of
coffee considering its quality. Finally, statement 5 highlights the potential customers to set
a friendly price for the customers.
Overall, the high Price Overall Mean score of 3.71 underscores the significance of
pricing-related factors in the demand for café product. Therefore, the ‘YOUCAFF’ café
should evaluate the pricing strategy to meet their demands. By innovate the product
proving new trends, ensuring long-term growth and sustainability, providing financial
assistance, the café can effectively cater to the needs of potential customers in the area of
and enhance its market competitiveness.

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Table 4. Demand
Deviation
Description
from Scale
Interpretation
on Demand
Place
1. Is the location of the coffee is well-
designed and convenient for the
customer.
3.69 0.58 Extremely
Likely
Very High
2. The ambiance and atmosphere of
the coffee shop are welcoming.
3.69 0.58 Extremely
Likely
Very High
3. The coffee shop that provides good
environment for remote work or
studying.
3.49 0.67 Extremely
Likely
Very High
4. Location that is conveniently
located near public transportation or
within walking distance.
3.69 0.60 Extremely
Likely
Very High
5. A coffee shop provides comfortable
seating and a cozy ambiance.
3.75 0.52 Extremely
Likely
Very High
Place Overall Mean 3.67 0.44 Extremely
Likely
Very High
Table 4 provides valuable insights into demand analysis for the ‘YOUCAFF’ café
and its located-related factors. Overall, potential customers in the area place a very high
value on the location of the café and related factors. This is evident from the mean scores
of the various statements provided in the table.
Specifically, potential customer in the area highly considers the location of the café
and the availability of the location for easy access of the customer. They are also attracted
to a diverse student, professionals and individuals to access for relaxation and study breaks,
long-term growth and sustainability of the café, availability of qualified staff, positive
demographics, ethical and diversity consideration.
Therefore, the ‘YOUCAFF’ café should consider these recommendations and
effectively communicate them to potential customer in the area. This can be achieved
through various marketing strategies, such as social media, tarpaulin, and word-of-mouth.

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By doing so, the café can attract the potential customer and establish itself a leading café
in the market.
Table 5. Demand
Deviation
Description
from Scale
Interpretation
on Demand
Promotion
1. The customer trying a new coffee
flavor based on positive customer
reviews.
3.67 0.64 Extremely
Likely
Very High
2. The customer visits a coffee shop
that actively engage with customers
through social media platforms.
3.65 0.64 Extremely
Likely
Very High
3. The customer should consider the
availability of loyalty programs or
rewards when choosing a coffee
business.
3.51 0.75 Extremely
Likely
Very High
4. The customer was urged to visit the
cafe because of the good deals that
were being offered.
3.58 0.65 Extremely
Likely
Very High
5. The customer has eager to go. 3.63 0.60 Extremely
Likely
Very High
Promotion Overall Mean 3.61 0.52 Extremely
Likely
Very High
In the light of the high mean scores and low standard deviations in Table 5, it is
clear that potential customer in the area using highly value promotion-related factors when
selecting a café. Therefore, the ‘YOUCAFF’ café should prioritize its promotion efforts
and differentiate itself from competitors in the market. To achieve this, the café can
consider using a various marketing strategy, emphasizing its high success rate, aligning
with potential customer preference.
The café can use various marketing strategies such as social media, tarpaulin, and
word-of-mouth. Additionally, doing free-to-try by word-of-mouth serves as a great
promotion strategy for newly created products. The café should align its promotion efforts

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with potential customer preferences. This will help to create a sense of connection with the
café target customer. Additionally, the café should differentiate itself from competitors in
the market by the feedback or reviews of the customer emphasizing its unique selling point
with healthy alternative. Businesses that embrace this innovative product can tap into
growing market while promoting healthy eating habits.
In conclusions, implementing effective promotion ideas is essential for cafes to
stand out in a competitive market. By leveraging social media marketing, and sampling
sessions, the café can attract a larger customer base and increase brand identity of the café.
Table 6. Demand
Deviation
Description
from scale
Interpretation
on demand
People
1. The staff of the coffee shop is
friendly and approachable.
3.68 0.60 Extremely
Likely
Very High
2. The services provide by the coffee
shop employees is efficient and
timely.
3.63 0.61 Extremely
Likely
Very High
3.The staff ensures a prompt and
efficient service experience.
3.56 0.72 Extremely
Likely
Very High
4. The employee’s appearance is
professional and well- groomed.
3.64 0.63 Extremely
Likely
Very High
5. The staff is responsible for ensuring
that the café is clean, and the area is
secure.
3.62 0.62 Extremely
Likely
Very High
People Overall Mean 3.63 0.50 Extremely
Likely
Very High
Based on the data presented in Table 6, it is clear that the potential customer in the
area highly value people-related factors when selecting a café. In particular, the mean
scores for all five statements related to people are very high, ranging from 3.56 to 3.68 with
a low standard deviation of 0.60 to 0.72. As a result, the overall mean score for physical
evidence is also very high 3.63, indicating people's preferences when purchasing a product

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in a cafe revolve around taste, quality, presentation, variety, customization, and excellent
customer service.
When it comes to purchasing a product in a cafe, people have a variety of
preferences that influence their choices, customers seek products that tantalize their taste
buds and provide a satisfying experience. Quality is highly valued; people prefer products
made with high-quality ingredients and prepared with skill and attention to detail. Lastly,
people value friendly and attentive customer service. A welcoming and knowledgeable
staff who can provide recommendations, answer questions, and engage in friendly
conversation enhances the overall experience.
In conclusions, people have a range of preferences when it comes to purchasing
a product in a cafe. They prioritize taste, seeking products that are flavorful and satisfying.
Quality is also important, with customers valuing ingredients and preparation methods that
reflect a commitment to excellence. Providing friendly and attentive customer service
creates a welcoming atmosphere that enhances the overall experience. By understanding
and catering to these preferences, cafes can create a successful and enjoyable environment
that keeps customers coming back for more.

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Table 7. Demand
Deviation
Description
from Scale
Interpretation
on Demand
Process
1. The speed of service in coffee
shops is satisfactory.
3.77 0.42 Extremely
Likely
Very High
2. The ordering and payment
processes are streamlined and user-
friendly.
3.70 0.46 Extremely
Likely
Very High
3. Customization options for coffee
orders are readily available.
3.88 0.33 Extremely
Likely
Very High
4. The overall process from ordering
to receiving coffee is efficient.
3.73 0.45 Extremely
Likely
Very High
Process Overall Mean 3.91 0.19 Extremely
Likely
Very High
Based on the data presented in Table 7, it is clear that the potential customer in the
area highly value process-related factors when selecting a café. Therefore, to attract and
retain the customers, the ‘YOUCAFF’ café should prioritize its use of user-friendly of
ordering and payment for easy process and equipment and establish a code of ethics to its
services.
To begin with, the high mean is the customization options for coffee orders, when it
comes to customizing coffee orders, the possibilities are endless. Customers have the
freedom to personalize their coffee to suit their exact preferences. With customizable
blends and the option for decaffeinated versions, it can enjoy their favorite beverage exactly
the way they like it. These customization options provide a unique and enjoyable coffee
experience, ensuring that each cup is a perfect reflection of individual taste and preferences.
In addition, in making a product in a cafe is designed to deliver quick and efficient
service without compromising quality. It begins with customers placing their orders,
followed by the setup of the preparation area with all the necessary ingredients and tools.

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Baristas or cafe staff swiftly assemble the orders, prioritizing them based on complexity
and order placement time.
Table 8. Demand
Deviation
Description
from Scale
Interpretation
on Demand
Physical Evidence
1. The ambiance and décor of the
coffee establishments align with your
preferences.
3.79 0.41 Extremely
Likely
Very High
2. The packaging of coffee and
beverages is appealing.
3.75 0.44 Extremely
Likely
Very High
3. The hygiene standards of coffee
and beverage preparation are
maintained.
3.89 0.31 Extremely
Likely
Very High
4. The availability of comfortable
seating arrangements is adequate.
3.74 0.44 Extremely
Likely
Very High
Physical Evidence Overall Mean 3.94 0.15 Extremely
Likely
Very High
Demand Overall Mean 3.73 0.17 Extremely
Likely
Very High
Based on the data in Table 8, it is evident that potential customers in the area highly
value physical evidence-related factors when considering purchasing in the café. In
particular, the mean scores for all four statements related to physical evidence are very
high, ranging from 3.74 to 3.89 with a low standard deviation of 0.31 to 0.44. As a result,
the overall mean score for physical evidence is also very high 3.94, indicating the cafe is a
cozy and inviting space, with warm lighting that creates a relaxed ambiance.
To attract and retain the customers, it is crucial for the ‘YOUCAFF’café to prioritize
physical evidence-related factors in its operations. This can include the establishment
ambiance and décor, the packaging of the product, the hygiene and sanitation, set up for
seating and secure environment for potential customers.

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To further appeal to potential customer who prioritize sustainability and quality of
the product offered, the café can highlight the commitment to cleanliness provides
customers with a sense of comfort and reassurance, knowing that their well-being is a top
priority. By doing so, the café can differentiate itself from competitors and establish a
reputation for providing quality of the product offered in comfortable and secure
environment.
Overall, given the high expectations of potential customers in the area, it is vital
for the café to meet or exceed these expectations. Prioritizing physical evidence-related
factors can help the ‘YOUCAFF’ café can establish a reputation in the market and can
attract a larger pool of potential customers.
Major Process of Supply Analysis
Supply analysis is an essential process of business operations, enabling
organizations to assess and optimize their supply chains. Major processes involved in
conducting a comprehensive supply analysis by understanding these processes, businesses
can gain valuable insights into their supply chain performance and make informed
decisions to drive efficiency and profitability.
The supply analysis of a cafe involves a series of processes aimed at evaluating
and managing the availability and sources of the cafe's products and services. By
forecasting past and future supply trends, businesses can anticipate potential challenges
and opportunities, and adjusting the strategies accordingly to maintain profitability and
optimize their supply chain performance. Through these processes, supply analysis is

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crucial in enabling businesses to ensure a steady good or services that meet the needs and
preferences of the target market.
By utilizing these major processes of supply analysis and proposing a ‘YOUCAFF’
café in Escalante City, the proposed business can gain a better understanding of the current
state of supply in the market and identify areas for improvement. Ultimately, this can help
businesses optimize the supply chain performance, meet customer preferences, and
maintain profitability.
Supply Analysis
Forecasting Tool. The supply analysis of a forecasting tool in an opening a new
café like YOUCAFF in Escalante City involves the utilization of a specialized tool or
method to predict and plan for the cafe's future supply needs. By conducting market
research enable the cafe to adjust its supply planning, determining the quantities of
ingredients, products, and supplies needed to meet the demand. By continuously
monitoring and updating through survey and interviews based on changing market
conditions, the cafe can enhance its operational efficiency and effectively plan for future
supply requirements.
Market research can also help the cafe determines the quantity and frequency of
each item needed based on factors like customer demand and seasonal variations. To
identify potential suppliers and evaluate their capabilities in terms of product quality, and
pricing. The cafe continuously seeks opportunities to optimize the supply chain by
exploring alternative suppliers. Ultimately, the supply analysis in a forecasting tool

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empowers cafes to make informed decisions and maintain a seamless supply chain that
meets customer expectations while maximizing profitability.
Overall, market research can be an essential tool in forecasting supply analysis
and ensuring that YOUCAFF café in Escalante City is a well-positioned to meet the needs
and preference of its target market.
Sampling Technique. Purposive sampling technique was used to determine the
supply analysis in YOUCAFF café. This technique involves selecting participants based
on specific preferences and supply chain that are relevant to the questionnaire. In this case,
the proponents selected participants who have knowledge of the competitors in the market,
in order to assess their performance from a supply perspective.
The sample of 50 respondents is relatively large and should provide a representative
sample of the target market. By assessing these areas, the researcher can gain insights into
potential areas for improvement and formulate strategies to improve the supply-side of the
business.
Supply Analysis Instrument. The self-made questionnaire was administered to
competitors in Escalante City to assess the supplier information, ingredient sourcing,
pricing and cost management, quality control and standards and logistics and distribution
of cafe supply chain. The purpose of this analysis is to evaluate the level of accessibility
and reliability of these key components in order to ensure a smooth and efficient operation.
By collecting responses on the availability and feasibility of these aspects, the
supply analysis provides insights into the existing conditions and potential opportunities
for improvement in the supply chain of cafe in Escalante City. The Likert scale used in the

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questionnaire consists of four options: Widely Available, Moderately Available, Limited
Availability, and Not Available. Competitors were asked to indicate their perception of the
availability and feasibility of these components. The results from this analysis will help
identify areas where improvements can be made to enhance the accessibility, reliability,
and sustainability practices within the café supply chains in Escalante City.
Forecast Past and Future Supply Analysis
Table 9. Supply
Variables Frequency Percentage
Supply
Length of
Operation
2 years and below 47 47.0
3 – 5 years 34 34.0
6 years and above 19 19.0
Total 100 100.0
Number of Staff
2 and below 17 17.0
3 – 5 59 59.0
6 and above 24 24.0
Total 100 100.0
Type of Business
Structure
Sole Proprietorship 44 44.0
Partnership 38 38.0
Corporation 18 18.0
Total 100 100.0
Overall, the supply analysis provides insights into the distribution of businesses
based on their length of operation, number of staff, and organizational structure. The data
indicates a relatively high presence of newer establishments, a mix of businesses with
different scales of operations in terms of staff size, and a variety of organizational

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structures. This information can be useful for understanding the competitive landscape and
dynamics of the milk tea industry in Escalante City.
Table 10: Supply
Deviation
Description
from Scale
Interpretation
on Demand
Supplier Information
1. Is the coffee beans, ingredients and
other necessary supplies being widely
available from various supplier.
3.61 0.63 Widely
Available
Very High
2. To what availability do supplier of
coffee beans and yogurt ingredients
and other supplies demonstrate
reliability in fulfilling orders?
3.58 0.64 Widely
Available
Very High
3. The availability of reliable
suppliers for coffee beans, yogurt
ingredients and other supplies are
limited.
1.50 0.25 Limited
Available
Very Low
4. How widely available are suppliers
with competitive pricing for coffee
beans and yogurt ingredients.
3.55 0.66 Widely
Available
Very High
5. The availability of alternative
suppliers or back plans for yogurt
coffee ingredients and other supplies.
2.50 0.50 Limited
Available
Very Low
Supplier Information Overall Mean 3.58 0.49 Widely
Available
Very High
The table presents the mean, standard deviation, description, and interpretation
of the supply analysis for YOUCAFF café based on a survey of customer satisfaction.
Based on the results, the overall mean for the supply analysis is 3.58, which is considered
‘Widely Available’ on the scale of interpretation. This indicates that the availability of the
ingredients surveyed have a very high level of satisfaction and are likely to strong
relationships with its suppliers to ensure a consistent and uninterrupted supply. Regular
communication, timely orders are essential in maintaining a reliable supply chain.
In conclusion, the availability of supplies in a cafe relies heavily on the
information and services provided by various suppliers. However, there may be a relatively

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limited number of suppliers offering competitive pricing options. This information can be
valuable for café businesses in assessing the supply chain and making informed decisions
regarding their sourcing strategies. In the supply analysis of a café, it has managing supplier
information crucial for maintaining a reliable and efficient source chain considering factors
such as product quality, availability, and deliver consistency.
Table 11. Supply
Deviation
Description
from Scale
Interpretation
on Demand
Ingredients Sourcing
1. Coffee beans sources for yogurt
coffee ingredients are widely
available from various suppliers.
3.64 0.63 Widely
Available
Very High
2. Fruits for yogurt are moderately
available from supplier.
3.63 0.63 Widely
Available
Very High
3. How available are the distribution
channels for yogurt coffee.
3.57 0.71 Widely
Available
Very High
4. Flavorings and maple syrups for
yogurt coffee are limited in
availability from reliable sources.
3.60 0.62 Widely
Available
Very High
5. Overall, the options of
implementing high- quality ingredient
initiatives for yogurt coffee
production.
2.48 0.66 Limited
Available
Low Level
Ingredient Sourcing Overall Mean 3.61 0.51 Widely
Available
Very High
Based on the results of Table 10, it can be concluded that the café’s ingredients
sourcing, the overall mean score is 3.61 out of 5, which is considered a very high level of
satisfaction. The quality and availability of ingredients directly impact the taste, freshness,
and overall appeal of the cafe's menu offerings.
The cafe must establish relationships with reliable suppliers who can provide a
consistent supply of ingredients. However, there may be relatively fewer opportunities for

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implementing initiatives, while there are abundant options for reduction of supplies. This
includes sourcing fresh produce, such as fruits from local farmers or trusted suppliers.
Continuous communication with suppliers it allows café to navigate the seasonal
variations, ensuring a menu that reflects fresh and most innovative ingredients available.
Table 12: Supply
Deviation
Description
from Scale
Interpretation
on Demand
Pricing and Cost Management
1. Pricing for yogurt coffee
ingredients and equipment is widely
available from suppliers.
3.64 0.61 Widely
Available
Very High
2. How available the café to
sustainable and availability of cost
management tools or resources
specific to the yogurt coffee
2.27 1.01 Limited
Available
Low Level
3. Market data or benchmarks for
yogurt coffee pricing are limited
availability.
3.52 0.72 Widely
Available
Very High
4. Competitive pricing strategies and
insight from industry experts or
associations are.
3.58 0.64 Widely
Available
Very High
5. Overall, availability of resources
for effective pricing and management
in the yogurt coffee business.
3.58 0.64 Widely
Available
Very High
Pricing and Cost Management
Overall Mean
3.59 0.50 Widely
Available
Very High
Based on the Table 10, the overall mean for the supply analysis is 3.59, which is
considered ‘Widely Available’ on the scale of interpretation. This indicates that the
suppliers have a very high level of satisfaction and are likely to evaluate the ingredients
cost and cost management.
Specifically, customers are highly satisfied with the pricing for yogurt ingredients
and equipment is widely available from suppliers (mean 3.64), the available the café to
sustainable and availability of cost management tools or resources specific to the yogurt coffee

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(mean 2.27). The competitive pricing strategies and availability of resources (mean 3.58),
while the lowest mean score measuring performances for pricing are limited (mean of
3.52), although this is still considered ‘widely available’ on the scale of interpretation.
However, the availability of the café to sustainable and availability of cost management
tools appears to be relatively lower. It is important to ensure the regular measure of the
performance of the business in the competitive market currently need to improve in terms
of customer satisfaction about the pricing. By focusing this aspect, the café can differentiate
itself from its competitors and attract more customers for overall success of the café.
Table 13. Supply
Deviation
Description
from Scale
Interpretation
on Demand
Quality Control and Standards
1. Market research and data on yogurt
coffee pricing trends and competitor
pricing strategies are widely available.
3.65 0.63 Widely
Available
Very High
2. Tools or resources for effective cost
management in the yogurt coffee
industry are moderately available.
3.65 0.63 Widely
Available
Very High
3. Access to industry benchmarks or
standards for pricing and cost
management in the local market is
limited.
3.61 0.73 Widely
Available
Very High
4. Expert advice or consultations on
optimizing pricing and cost structures
in the yogurt coffee business.
3.61 0.63 Widely
Available
Very High
5. Overall, the availability of
resources for coffee business.
2.28 0.53 Limited
Available
Low
Quality Control and Standards
Overall Mean
3.60 0.52 Widely
Available
Very High

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suppliers have a very high level of satisfaction and are likely to implement quality control
and standards.
It begins with the selection of high-quality raw materials. The café must ensure
that the suppliers provide quality ingredients, such as coffee beans, milk, and other raw
materials. Regular quality checks, like taste tests and visual inspections, are necessary to
maintain the standard. The café needs to maintain high standards of cleanliness and
hygiene, regularly gathering and analyzing feedback can help the café identify any issues
with the quality of their products or service.
Table 14. Supply
Deviation
Description
from Scale
Interpretation
on Supply
Logistic and Distribution
1. Local logistics and distribution
services specialized in coffee business
are widely available.
3.64 0.63 Widely
Available
Very High
2. Transportation options for yogurt
coffee ingredients and materials are
moderately available.
3.67 0.62 Widely
Available
Very High
3. Warehousing and storage facilities
suitable for yogurt coffee products are
limited in availability.
3.55 0.73 Widely
Available
Very High
4. Third-party logistics providers
offering tailored services for yogurt
coffee businesses.
3.57 0.64 Widely
Available
Very High
5. Overall, the availability of
resources for efficient logistics and
distribution in the coffee business
2.28 0.53 Limited
Available
Low
Logistic and Distribution Overall
Mean
3.61 0.53 Extremely
Needed
Very High
Supply Overall Mean 3.60 0.39 Extremely
Needed
Very High

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suppliers have a very high level of satisfaction and are likely to logistic and enhance
distribution.
The distribution channels analysis indicates that there is a generally high level
of availability, efficiency, and distribution channels for YOUCAFF cafe in Escalante City.
However, there may be some room for improvement in terms of expanding the reach of
these channels to effectively reach a wider customer base. This information can help cafe
businesses in evaluating their distribution strategies of alternative methods to optimize their
delivery processes.
The logistic, where the café needs to procure high-quality ingredients like coffee
beans, milk and other raw materials. This requires establishing reliable relationships with
suppliers, the café needs to have sufficient storage facilities to keep the ingredients fresh
and in good condition.
In conclusion, the logistics and distribution of supply for a café is a complicated
process that requires careful planning and execution. The café needs to continuously
monitor and adjust its supply chain based on customer feedback and market trends. This
could involve introducing new products, changing suppliers, or improving operations for
logistic and distribution.
Forecast Demand-Supply Analysis
Based on the demand and supply analysis conducted for opening a ‘YOUCAFF’café
in Escalante City, several key findings appear. The forecast demand-supply analysis

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conducted for the ‘YOUCAFF’ cafe in Escalante City has provided valuable insights into
the potential growth and sustainability of the business. Through a comprehensive analysis
of market trends, supply chain, and customer preferences we have gained a deeper
understanding of the market landscape and we can meet the future demands.
The demand forecast revealed consumer trends, such as the increasing preference
for cafe experiences by analyzing the preferences and expectations of potential customers,
we have identified key insights into their taste preferences and flavor choices. Conducting
market research and surveys helps gather information directly from customers or potential
consumers. This data can be used to estimate demand by analyzing consumer preferences,
buying behavior, and market trends to retain customers.
The supply forecast has assessed the availability, quality of the product, and
distribution channels. The quality of the ingredients, analyze the production capabilities,
as well as the inventory and supplier capabilities. and to maintain the standard of pricing
in the competitive market. On the other hand, by analyzing the capacity of suppliers to
meet the projected demand for ingredients and packaging materials, we have gained
insights into the reliability of the supply chain. The evaluation of distribution channels and
the storage facilities to keep the ingredients fresh and in good condition has areas for
improvement to ensure the smooth and efficient operation of the café.
The demand-supply gap analysis in a café involves involve assessing the balance
between customer demand for products and the café’s ability to meet that demand.
Collaborating with multiple suppliers to establish efficient communication channels to
maintain the production of the café. By enhancing their ability to meet expectations and

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profitable on emerging opportunities in the competitive market. By continuously reviews
and evaluating to ensure smooth operation and enhancing customer satisfaction in the café.
The financial projections, based on the estimated demand and supply, have
provided insights into the potential revenue and expenses of the YOUCAFF cafe. By
considering factors such as pricing strategies and operating costs, we have evaluated the
business's financial viability and profitability. These projections have served as a crucial
guide for making strategic decisions and ensuring the long-term sustainability of the
business.
Overall, the forecast demand-supply analysis has provided a comprehensive
analysis of the market dynamics, growth opportunities, and to operate YOUCAFF cafe.
With these insights in hand, we are well-equipped to make informed decisions, tailor our
offerings to meet customer preferences, and position the business for long-term success in
Escalante City.
Marketing Framework
The Marketing Framework, VRIO Framework, Porter’s Five Forces Framework,
SWOT Analysis Framework, and TOWS Analysis Framework will be important tools that
“YOUCAFF” café will use to assess its internal and external environments by a strategic
approach that the café shop will use to create, deliver, and promote its products and services
to its target customers. It will encompass the 7 Ps of marketing – Product, Price, Place,
Promotion, People, Process and Physical Evidence – to help the cafe design an effective
marketing plan.

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VRIO Framework
The VRIO Framework will also be used to evaluate the resources and
capabilities of the proposed business idea ‘YOUCAFF’ café in Escalante City. This will
assess the potential resources and capabilities that could be for competitive advantage,
helping to determine the viability and sustainability of the proposed café. It will also
determine whether it has the potential to provide value to its target market in a unique and
competitive way.
1. Value: The first element of the VRIO Framework is value. For a resource or capability
to be valuable, it must enable a café to utilize an external opportunity or neutralize an
external threat. In the context of the proposed café in Escalante City, the following
resources and capabilities may be considered valuable:
 The concept of high-quality ingredients and a variety of flavors to ensure that
customers receive a unique and satisfying experience.
 A well- design and organized café prime location in a busy area that provides cozy
and comfortable experience with easy access to potential customers, increasing its
value proposition.
 Experienced and skilled staff who can provide high-quality service that meet the
needs of the target market.
2. Rarity: The second element of the VRIO framework is rarity. A resource or capability
is considered rare if it is not possessed by many other competitors. In the context of the
proposed café feasibility study in Escalante City, the following resources and
capabilities may be considered rare:

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 The concept of café unique blends to create a recipes and flavor combinations are
exclusive, attracting customers seeking something new and different.
 A well-designed and organized café that is in a strategic location in Escalante City.
 Experienced and skilled staff who have proven track record has an expertise to deliver
a job well done for stronger growth.
3. Imitability: The third element of the VRIO framework is imitability. A resource or
capability is difficult to imitate if it is not easily replicated by other competitors. In the
context of the proposed café shop feasibility study in Escalante City, the following
resources and capabilities may be difficult to imitate:
 The concept of cafe proprietary recipes and flavor combinations are difficult to
imitate due to their secret ingredients and accurate preparation methods.
 A well-designed and organized facility that provides a unique café feature and
differentiated cozy experiences for the potential customers.
 Experienced staff possessed as a well-trained and has a specialized skills in both
yogurt preparation and coffee brewing.
4. Organization: The fourth element of the VRIO framework is organization. For a
resource or capabilities to be imposed in competitive advantage, it must be organized
in a way that allows it to be deployed effectively. In the context of the proposed café
feasibility study in Escalante City, the following resources and capabilities may be
organized effectively:
 The concept of café must embrace innovation and adapt to changing customer
needs.

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 A well-designed and organized by greeted a cozy and inviting ambiance.
 Experienced management team in the food and beverage industry to ensures
smooth operations and effective decision-making.
5. Sustainability: The fifth element of the VRIO framework is sustainability. Aresource
or capability must be sustainable over time for it to be leveraged for competitive
advantage. In the context of the proposed café feasibility study in Escalante City, the
following resources and capabilities may be sustainable:
 The concept of café offering unique food and beverage option that cater diverse
taste.
 Acafé that regularly updating the café’s interior design to create an aesthetically
pleasing atmosphere.
 Conducting regular training sessions to enhance staff product knowledge and
customer service skills.
VRIO Analysis
Based on the VRIO framework analysis, the proposed café in Escalante City has
some potentially valuable, rare, difficult-to-imitate, organized resources and
capabilities that could be leveraged for competitive advantage and has potential for
sustained success in the market. These include experienced and skilled staff who can
provide high-quality service, the concept of café shop’s proprietary recipes and flavor
combinations, and a well-designed and organized unique facility.
The VRIO framework analysis suggests that the proposed café in Escalante City
has the potential to provide value to its target market in a unique and competitive way.

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However, there may be some resources and capabilities that could be imitated by some
of the competitors. Furthermore, the well-organized nature of the café ensures efficient
operations and customer satisfaction. It will be important for the café to continuously
develop and innovate the resources and capabilities to maintain a sustainable
competitive advantage over time.
To leverage its resources and capabilities for competitive advantage, the
proposed café in Escalante City should consider the following recommendations:
Conducting regular training sessions to enhance staff knowledge and
customer satisfaction, and who can be possessed as a well-trained and has a specialized
skills in both yogurt preparation and coffee brewing. Continuously to develop the café
proprietary recipes and flavor combinations are difficult to imitate due to their secret
ingredients and accurate preparation methods. Maintain a well-designed and organized
facility that provides a unique café feature and differentiated cozy experiences for the
potential customers to improve regularly updating the café’s interior design to create
an aesthetically pleasing atmosphere. Explore opportunities for collaborations with
other café to promote the product offers in other areas. Conduct regular market research
and analysis to identify new trends and opportunities in the market, and continuously
enhance to innovate the resources and capabilities to maintain a sustainable competitive
advantage.
Porter’s Five Forces Framework
The analysis of the competitive landscape of the café industry using Porter’s
Five Forces Framework reveals the following:

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Threat of New Entrants: The coffee industry attracts new entrants due to its
popularity and potential profitability. However, YOUCAFF café strong brand
reputation and unique flavors act as barriers to entry, making it challenging for new
competitors to replicate its success. They need to invest time and resources in building
brand recognition and customer trust.
Bargaining Power of Suppliers: The café industry relies heavily on suppliers for
ingredients, equipment, and other resources. While the cafe depends on specific
suppliers, maintaining good relationships and exploring alternative options can
mitigate any potential risks or disruptions. However, implement strategies planning and
to enhance the alternative sources to mitigate the risk that occur.
Bargaining Power of Buyers: Consumers have a wide range of cafes to choose
from giving them significant bargaining power. However, by offering unique products,
services, or experience, café can reduce the power of buyers and loyalty programs to
personalized marketing strategies can also enhance customer retention. Implementing
appropriate strategies, café can maintain profitability and establish a customer base.
Threat of Substitute Products or Services: The threat of substitute products or
services is high, as there are many other types of menu product and their price offering.
However, the café can reduce threats by continuously innovating new products or
services and offering a unique flavor and customer experience differentiate it from
substitutes, reducing the threat to some extent.
Rivalry Among Competitors: The level of competition in the industry is high, as there
are many cafés has similar of offering products and services. However,

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YOUCAFF café offer a unique flavors, strategic location, and skilled staff contribute
to its competitive advantage and help it withstand competition.
‘YOUCAFF’ café is need to facilitate the identification of strategic areas to focus
and helps in formulating effective business strategies to reduce the intensity of
competition in the market and establish to thrive in this competitive environment
through innovation to enhance online presence and marketing efforts, and the potential
impact of changing consumer preferences while must be continuously monitor the
specific needs and preferences of its target market. By doing so, the café can position
itself in the industry and reduce the threats of new entrants, suppliers, and substitutes.
Swot Analysis Framework
Strengths Weaknesses
Experienced and skilled barista and staff can
provide excellent who can provide high-
quality service
Insufficient training or staffing issues may
lead to inconsistent service quality
Café proprietary recipes and flavor
combinations to offer and attract customer
Limited brand presence may struggle to
compete with more established competitors
A café’s commitment to sourcing fresh and
premium ingredients that can attract
customers.
Rising costs of ingredients, pricing, rent,
utilities, and wages can put pressure on
profitability if not managed effectively
Creating a warm and inviting environment
with comfortable seating
Insufficient seating can result discouraging
potential cannot create a cozy place for
customer
Strong commitment to continuous
improvement and innovation
Limited access of specialized equipment and
technology

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Strong network and partnership with local
café that already existed in the area
Poor marketing and advertising strategies
Limited number of knowledgeable employees
and baristas
Opportunities Threats
Increasing demand for specialty coffee and
unique beverages
Increased competition from existing café
shop
Providing a stroll service for events and
meetings can generate additional revenue
streams and increase brand exposure
Economic inflation leading to reduced
spending and fluctuating prices of coffee
beans and other ingredients
Utilizing online ordering systems can
enhance customer convenience and
engagement
Changing customer preferences towards
beverage option and location
Partnering with local food and beverage
suppliers can promote sustainability, support
the community, and attract eco-conscious
customers
Negative online reviews or word-of-mouth
damaging reputation
Continuous increase of new café around the
area
Identifying new customer segments, such as
students, office workers or health-conscious
individuals, can increase the café’s customer
base
Economic downturns or fluctuations can
impact people's disposable income and reduce
spending on non-essential items like café
visits
The chosen location is a busy area that
allows the business to operate and can cater
to the needs of the target customers. As a
result, it may support the business in
generating sales.
Potential for natural disaster or other
unforeseen events affecting business
operations

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SWOT Framework Analysis
‘YOUCAFF’ café SWOT analysis highlights both its strengths and weaknesses,
as well as the opportunities and threats it faces in the highly competitive café industry.
While the café boast the experienced and skilled barista and staff can provide excellent
who can provide high-quality service, café proprietary recipes and flavor combinations
offer can set a café can attract customer, and creating a warm and inviting environment
with comfortable seating in a strategic location it also has a limited brand presence may
struggle to compete with more established competitors, access of specialized equipment,
limited marketing resources and rising cost of the ingredients, etc. To succeed, the café
must adapt its strength and opportunities while addressing its weaknesses and threats.
To start, ‘YOUCAFF’ must differentiate itself from its competitors by building a
brand recognition to attract new customers in the market. This can be achieved through
increased marketing and advertising efforts that showcase the café unique strengths of
product offered. Additionally, a set of equipment for operation to maintain the production
in the café and to build a cozy café with welcoming essence for the attracting a customer
to increase the convenience for them.
Overall, ‘YOUCAFF’has a potential for success in the café industry, but it must take
a persistent to capitalize on its strengths and opportunities has a magnificent strategy with
tactics and ongoing efforts to enhance the ability of the operations, the café can become a
leading provider of a healthy products with high quality fresh ingredients and services in
Escalante City and beyond.

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TOWS Analysis Framework
‘YOUCAFF’ café benefit from conducting a TOWS analysis to identify its internal
strengths, weaknesses and external opportunities, threats in the competitive café industry.
The café can identify potential strategies that align with its goals and objectives to
capitalize on its strengths and opportunities. By using this framework, the café can gain
valuable insights into their business, enabling them to make informed decisions and
develop effective strategies. Regularly review and update the analysis as the market
dynamics and customer preferences evolve. Additionally, the TOWS analysis by
recognizing these threats, they can develop strategies to mitigate or overcome them such
as competition from established café with recognized brands and to enhance the changes
in the quality of services. With a strong understanding of their threats, opportunities,
weaknesses, and strengths, cafe can thrive in the competitive industry and provide a
delightful experience to their customers to achieve long-term success.

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Strengths (S) Opportunities (O)
S1: Experienced and skilled O1: Increasing demand for specialty coffee and
unique beverages
S2: Barista and staff who can provide
high-quality service
O2: Providing a stroll service for events and
meetings can generate additional revenue
streams and increase brand exposure
S3: Café proprietary recipes and
flavor combinations offer
O3: Utilizing online ordering systems can
enhance customer convenience and engagement
S4: A café’s commitment to sourcing
fresh and premium ingredients
O4: Partnering with local food and beverage
suppliers can promote sustainability, support
the community, and attract eco-conscious
customers
S5: Creating a warm and inviting
environment with comfortable seating
O5: Identifying new customer segments, such
as students, office workers or health-conscious
individuals, can increase the café’s customer
base
S6: Strong commitment to continuous
improvement and innovation
O6: The chosen location is a busy area that
allows the business to operate and can cater the
needs of the target customers. As a result, it
may support the business in profit.
S7: Strong network and partnership
with local café that already existed in
the area
O7: Willingness to accept critiques,
especially the negative ones, and
open to suggestions to attain the
insufficient/poor products/services for
the cafe to grow

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Based on the analysis of the strengths and opportunities of the café, it can be
concluded that it is in well-positioned to develop and expand its operations. The
experienced skilled barista and staff, cozy environment facility among the key strengths
that can help to attract and retain customers in the cafe.
There are also some opportunities available to the café, such as the increasing
demand for unique beverages, partnering with local food and beverage suppliers can
promote sustainability, support the community, and attract eco-conscious customers, and
utilizing online ordering systems can enhance customer convenience and engagement for
the better options. These opportunities can help the café to stay ahead in the market and
can lead to growth and success.
Based on the findings, it is recommended that the café should consider expanding
the operations to nearby cities to take advantage of the growing demand for the café
industry. The cafe can explore the development of proprietary recipes and flavor
combinations, as well as offering with different services such as health benefits for the
customer to further differentiate itself from competitors.
Additionally, the café should continue to prioritize the continuous improvement and
innovation of its menu and services to maintain its positive feedback and high level of
customer satisfaction.
Overall, by leveraging its strengths and capitalizing on the available opportunities,
the café can position itself as a leading provider of high-quality services and menu offerings
with health benefits in the region.

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Weaknesses (W) Threats (T) Counter- Strategies
W1: Insufficient
training or staffing
issues may lead to
inconsistent service
quality
T1: Increased
competition from
existing café
C1: Conduct regular training sessions
to improve staff efficiency and
increase brand reputation and
awareness
W2: Limited brand
presence may
struggle to compete
with more
established
competitors
T2: Economic inflation
leading to reduced
spending and
fluctuating prices of
coffee beans and other
ingredients
C2: Increase marketing efforts to
increase brand recognition and
conduct regular market research to
identify cost-saving opportunities
W3: Rising costs of
ingredients, pricing,
rent, utilities, and
wages can put
pressure on
profitability if not
managed effectively
T3: Changing customer
preferences towards
food option and
location
C3: Implement cost-saving measures
to maintain a competitive pricing
strategy and offer a diverse menu with
healthy and customizable options
T4: Continuous
increase of new café
around the vicinity.
W4: Insufficient
seating can result
discouraging
potential cannot
create a cozy place
for customer
T5: Negative online
reviews or word-of-
mouth damaging
reputation
C4: Build a wide cozy environment
facility for the customers and
addressing negative feedback in a
professional and empathetic manner

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W5: Limited access
of specialized
equipment and
technology
T6: Economic
downturns or
fluctuations can impact
people's disposable
income and reduce
spending on non-
essential items like café
visits
C5: Implement risk management
strategies to improvise some
equipment to use for easy access to
mitigate the impact of the competition
and maintaining the marketing
strategy
W6: Poor marketing
and advertising
strategies
T7: Failure to meet
health and safety
standards can result in
fines, closures, or
damage to the café's
reputation.
C6: Create high-quality, informative
content that adds value to the target
audience and implement safety
protocol for the food and environment
W7: Limited number
of knowledgeable
employees and
baristas
T8: Potential for
natural disaster or other
unforeseen events
affecting business
operations
C7: Conducting experienced
employees through recruitment,
training and implement risk
management to mitigate the risk and
the unforeseen events
Based on the table above ‘YOUCAFF’ café increase the chances of success in the
industry by addressing its weaknesses and threats through strategic counter- strategies. By
increasing brand recognition, enhancing the experienced staff, developing unique food
products, and invest to the best equipment and technology, the café can attract and retain
customers who prefer physical and online options. Overall, implementing these
counterstrategies can help ‘YOUCAFF’café become competitive and successful in the café
industry.

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Weaknesses (W) Threats (T)
W1: Insufficient training or staffing issues
may lead to inconsistent service quality
T1: Increased competition from existing café
W2: Limited brand presence may struggle
to compete with more established
competitors
T2: Economic inflation leading to reduced
spending and fluctuating prices of coffee beans and
other ingredients
W3: Rising costs of ingredients, pricing,
rent, utilities, and wages can put pressure
on profitability if not managed effectively
T3: Changing customer preferences towards food
option and location
T4: Continuous increase of new café around the
vicinity
W4: Insufficient seating can result
discouraging potential cannot create a
cozy place for customer
T5: Negative online reviews or word-of-mouth
damaging reputation
W5: Limited access of specialized
equipment and technology
T6: Economic downturns or fluctuations can
impact people's disposable income and reduce
spending on non-essential items like café visits
W6: Poor marketing and advertising
strategies
T7: Failure to meet health and safety standards can
result in fines, closures, or damage to the café's
reputation.
W7: Limited number of knowledgeable
employees and baristas
T8: Potential for natural disaster or other
unforeseen events affecting business operations
The TOWS analysis has identified some weaknesses and threats for the café,
including insufficient training or staffing issues may lead to inconsistent service quality,
limited brand presence, nonexperience staff, rising costs of ingredients, pricing, rent,
utilities, and wages can put pressure on profitability if not managed effectively, insufficient

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seating can result discouraging potential cannot create a cozy place for customer, limited
access of specialized equipment and technology, and poor marketing and advertising
strategies for maintaining a competitive advantage in the market.
To address these challenges, the analysis suggests several counter-strategies
including conduct regular training sessions to improve staff efficiency, increase marketing
efforts to increase brand recognition, implement cost-saving measures to maintain a
competitive pricing strategy, build a wide cozy environment facility for the customers,
implement risk management strategies, create high-quality, informative content that adds
value to the target audience to mitigate the outcome.
Weaknesses
(W)
Threats (T) Strategies
W1, W7 T1, T3 Conduct training for hiring an employee and offer a diverse
menu with healthy and customizable options. Develop a
unique selling proposition that differentiates the café shop
from competitors.
W2, W6 T2, T7 Build a strong online strategy and advertising campaigns to
increase the brand presence and develop a business continuity
and disaster recovery planning to prepared if ever risk can
occur in the situation.
W3 T4 Implement cost-saving measures to maintain a competitive
pricing strategy and addressing negative feedback in a
professional and empathetic manner.
W4 T5 Build a wide cozy environment facility for the customers and
implement the marketing pricing strategy
W5 T6, T9 Implement risk management strategies to mitigate the impact
of the competition and implement the safety protocols in the
area

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By implementing these counter-strategies, the café can thrive in a competitive and
market position industry. The café can also mitigate the impact of negative publicity or
reviews and prepare for potential risk or other unforeseen events.
The café should focus on running a training program, getting a good reputation
online, buying the high-quality equipment, hiring people through training and hiring,
coming up with a unique menu, and looking for ways to work together and form strategic
partnerships. The café should also do market research and a competitive analysis to come
up with a pricing strategy that is both cheap and appealing to customers. They should also
make sure that the customers have a lot of space to relax and enjoy themselves while still
being able to grow and make money in the long term. It also suggested continuity business
planning and emergency recovery planning to be ready for anything that might happen and
lower the risk of bad things happening.
Marketing Program
The marketing program for ‘YOUCAFF’ café in Escalante City will focus on
providing quality and fresh unique products and excellent customer service at an affordable
price with health benefits. By utilizing the 7 Ps of marketing, the café can effectively
promote its services, build a great reputation, and attract a loyal customer base.
Product: The product being offered is a café that provides goods or services that are
offered. A café product includes a range of items such as beverages items. To establish a
unique selling proposition, the cafe must ensure that its products stand out from
competitors. This can be achieved through innovation, quality, and differentiation.

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Price: Pricing strategies play a role in attracting customers and generating revenue.
The café must establish a pricing structure that reflects the value offered by its products
and services while remaining competitive within the market.
Place: It refers to the location and distribution channels through which customers
can access the café products. The cafe should strategically select a location that is easily
accessible, visible, and near target customers.
Promotion: To promote the cafe, traditional methods include tarpaulin and digital
strategies such as social media marketing. This element focuses on creating awareness and
generating interest in the café products and services.
People: This refers to both the people who work in the cafe and the customer to
serve. The staff should be well-trained and friendly so the customers should feel welcomed,
valued and capable of providing excellent customer service.
Process: It includes everything from how orders are taken to, how drinks are made
and served. A smooth, efficient process can enhance the customer experience.
Physical Evidence: This is the tangible elements that customers can see, touch, or
experience. It includes the decor of the cafe, the quality of the product, the cleanliness of
the establishment.
Promotion Strategy
‘YOUCAFF’ café plans to use different platforms to promote the business. The
proponents will use social media sites such as Facebook. According to the research, social
media platforms are now popular advertising tools businesses use to promote their business

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and products. ‘YOUCAFF’ cafe created a Facebook page to market the product offered
because most adults spend most of their time on Facebook. The food and beverage menu
will be posted on the business's Facebook page. The admin of the page, one of the owners,
will be responsible for posting and monitoring the updates on Facebook. Also, use tarpaulin
for easy access to promote the café.
Marketing Program Activity
In today’s business world, it is essential for businesses to be well-positioned
throughout and has developed a comprehensive marketing strategy to attract new
customers and retain existing ones. The fact that so many people seem to enjoy drinking
coffee is symbolic of the way they live their lives, which supports their academic and
professional endeavors. In this context, we will analyze the proposed marketing activities
for a café on how we will promote the café.
Marketing
Activity
Description
Online Ads creating an online presence through social media platforms
such as Facebook, Instagram, and Twitter.
Tarpaulin Use a tarpaulin for easy access to promote the café
TOTAL BUDGET PHP 650.00
Based on the analysis of the proposed marketing activities, it will be concluded
analyzing the marketing program activities of a cafe is essential for assessing its

Escalante, Inc.
effectiveness in reaching and engaging the target audience. By identifying the target
audience, advertising techniques, offering promotions, and focusing on customer
engagement, the cafe can enhance its brand image and drive business growth. Continuous
evaluation and adaptation of marketing strategies based on customer feedback are key to
maintaining a competitive edge in the ever-evolving cafe industry.

FINAL-2-MARKETING ASPECT FOR FEASIBILITY

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FINAL-2-MARKETING ASPECT FOR FEASIBILITY