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Running head: STATEMENT OF NEED
1
STATEMENT OF NEED
3
Statement of Need
Student’s Name
Institution Affiliation
Date
Statement of Need
Brooklyn region is currently facing a severe problem of drug
abuse among the youths. Parents from this area are complaining
that most of their children are abusing drugs and they do not
know how to help and control them. This issue has lead to an
increase in crime rate due to gang-related activities, school
dropouts among the youths, and laziness (Debchoudhury, Ling,
Sacks, & Farley, 2019). This action has forced a group of
youths to form an organization known as Lead by Example
Mentoring the Youth in an attempt to arrest the situation.
The mission of Lead by Example Mentoring the Youth
Organization is to put complete faith into practice through
programs that build our youth confidence, leadership and
provide opportunities for young people to become that entire
God intends for us to be. This action would be conducted by
upholding and incorporating Christian beliefs, values, and
standards through programs to facilitate healthy development,
gainful knowledge and spiritual growth among the youths in
Brooklyn. This program will not only be available for youth but
also adults as well. The goal of this program would be geared
towards behavioral changes on the youths in the fight against
drug abuse among youths.
This program for the youths will be applied in Brooklyn, New
York. The program targets about 2,000 youths in this location.
Research conducted between 2000 and 2017 indicates that the
rate of drug abuse among youths (15-24 years) in New York has
been increasing by 9% (Debchoudhury et al., 2019). This result
indicates that youths are soon being consumed by drug abuse.
However, through Lead by Example Mentoring the Youth, the
organization believes it would be able to reduce drug abuse
cases among the youths and be able to turn them into morally
upright individuals in the community.
Reference
Debchoudhury, I., Ling, P., Sacks, R., & Farley, S. M. (2019).
Smoking Social Norms Among Young Adults in New York City.
Journal of community health, 44(4), 772-783.
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Allen-Venture Capitalism-Week6-CorpFin.pptx
1 8 6
13 5 7
10 12 14
2 11
4 3
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1 Student paper 8 Student paper 6 Student paper
Requesting Initial Funding For Coffee Shop
Corporate Finance/571
Dr.
01/27/2020
Executive Summary
Industry Information
Marketing Plan
Analysis of Competitors
Income Projections for 3 Years
1
2
3
4
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Assumptions for Achieving Sales Growth
Proposed Funding Schedule for 3 Years
Break-Even Analysis
References
Table of Contents
This presentation is intended to request for initial capital of
$500,000 to start and run a coffee shop. It examines information
about the coffee beverage industry,
the marketing plan for the proposed coffee shop, an analysis of
the existing competition, a three-year projection of profit or
loss, and assumptions on how grow the
sales of the company.
2
The proposed name of the coffee shop is Mamba Cups
The shop will open every day of the week from 6:00 AM to 8:00
PM
Mamba Cups will provide a pleasant and conducive environment
for customers
The coffee prices will be affordable
Mamba Cups will also offer snacks
Executive Summary
Mamba Cups coffee shop will be open every day of the week. It
will be set up to ensure that coffee customers have a calm and
pleasant place where they can drink
coffee and enjoy snacks at reasonable prices. Customers will
also have a range of choices such as soft drinks, fast snacks,
coffee, and Milo. The various
types of snacks will be muffins, coffee cakes, and breakfast
sandwiches that are flavored with ginger and cinnamon.
3
The business will be located at WestPoint City
It will target anybody who enjoys coffee
With city has a population of 35000 people
Mamba Cups coffee shop will face competition from Coffee
Stop shop located at 824 Kobe Bryant Street
Marketing Plan
Among the 35,000 people living at WestPoint City, an estimated
27,000 people are above 18 years. This forms a suitable target
population. This also implies that this
segment of customers can avail themselves during prime hours
of the morning and evening. The main competition for Mamba
Cups coffee shop is likely to come
from Coffee Stop shop located at Street ABC in the eastern part
of WestPoint City. Mamba Cups’ main strength is that the shop
appears prestigious and stylish.
Further, the shop has ample parking space for customer’s
vehicles.
4
Mamba Cups plans to offer delivery services to customers’
offices
There will be coupons that customers can redeem
The global production of coffee has increased by 10% over the
last 2 years
Production will increase by 25% over the next 5 years
Marketing Plan (Cont’d)
Mamba Cups plans to offer delivery services to customer’s
places of work. It will also offer customers coupons that they
can redeem. This will be a great way to attract
and retain customers. With over 5 years of existence in
business, Mamba Cups has already established good customer
rapport. Increasing consumption of coffee
products, the global production of coffee has been increasing
over the last one decade. Statistics show that, over the last two
years, coffee production worldwide
has increased by 10%. This is projected to rise to 25% over the
next five years (Vegro & Almeida, 2020). This implies that
consumption of coffee products is on a rising
trend.
5
The following are the methods that will be used for publicizing
Mamba Cups Coffee shop: Posters and flyers given out to
customers
Internet advertising through the company website and other
websites
Offering discounted means once in a while
Social media marketing
Marketing Promotion
To reach out to both new and existing clients, Mamba Cups will
combine several marketing methods. For instance, posters and
flyers will be designed, printed and
h d d t t t h i it th t bli h t S ill l b t k th P t d fl ill b f t k ti th d
b f th i
5
6
1
5
7 8
9
4
10
11
4
1/27/2020 Originality Report
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handed out to customers who visit the establishment. Some will
also be stuck on pathways. Posters and flyers will be a perfect
marketing method because of their
visual nature. Secondly, the business will make use of internet
marketing. This will be done through the website of the
business. When combined with proper search
engine optimization, internet advertising goes a long way in
ensuring that the shop gets highly ranked by search engines
such as Google, Bing, Yahoo, among others.
Thirdly, Mamba Cups will offer discounted meals that will be
aimed at attracting customers to give them a taste of the foods
and drinks that the shop provides. Finally,
social media will be used to target potential customers since
most of them use social media platforms.
6
Company name Strength Weaknesses Coffee Stop Has been in
operation for more than 5 years
Offers delivery services
Has earned customer trust Low hygiene standards
Not active in social media platforms
Does not have an active website Century Fast Foods Friendly
staff
High quality products Lacks enough staff
The building is narrow
Its location is hidden
The location is unattractive
Brandstakes Has a spacious parking lot
Online payments
Has a website through which customers can make orders online
Lacks enough staff
Lacks competent staff
New entrant in the market
Analysis of Competitors
Mamba Cups coffee shop has three main competitors. The major
one is Coffee Stop. It has three main strengths which are; being
in operation for the last five
years, offers deliver services and has already earned the trust of
customers.
4
The second competitor is Century Fast Foods. Its main strengths
are that it has high quality products and its staff are friendly.
Century Fast Foods has several
weaknesses. For instance, the company lacks enough staff and
the available ones are incompetent. Further, the premise is built
in an area which is hidden and
unattractive. The third rival is Brandstakes. Its main strengths
are the fact that its website is active and allows customers to
make orders online and has a spacious
parking lot. The weaknesses of the company are that it lacks
enough staff and the available ones are incompetent. In addition
to this, Brandstakes is a new entrant in
to the market.
7
Type of advert Fixed Asset ($) Monthly Expenses ($)
Internet marketing 10000 Flyers and Posters 5000 Discounted
Meals 10000 Total 20000 5000
Marketing Budget
The competitor analysis of Mamba Cups coffee shop focuses on
beating the three main competitors who are Coffee Stop,
Century Fast Foods, and Brandstakes.
To win against its rivals, Mamba Cups will spend $10,000 on
internet advertising, $5,000 on flyers and posters, and 10,000 on
discounted meals. This will amount to a
total of $20,000.
8
3-Year Income Projections
Given the size of operation, location, and the uniqueness of
Mamba Cups’ business idea, it would be reasonable to assume
that sales will exceed operating costs.
However, the projections used in this plan are based on a
conservative estimate.
9
Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost
1st Year 2nd Year 3rd Year 100000 200000 300000
First Year Second Year Third Year Variable Costs ($) 60000
150000 250000 Fixed Costs ($) 40000 50000 50000
Assumption of Expected Sales, Expenses and Investments to
Achieve Revenue Goals
The assumption made in this case is that costs have been
expressed in terms of fixed and variable cost respect to the $
300,000 capitation provided
10
8
12
8
13
8
13
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Source Matches (30)
Student paper 65%
Student paper 83%
coast2coastsounds 65%
studypool 82%
Student paper 80%
Student paper 100%
10
The main source of financing for Mamba Cups coffee shop will
be willing and potential investors. The funds will be used to
finance operations. For any business to
prosper and thrive, it should have sufficient capital. Without
adequate funds, businesses crumble. This is what often causes
startups or even existing businesses to
seek financial help from the various available sources.
3 Year Proposed Funding Schedule
Break even analysis shows the point in which the company’s
yearly sales revenue must reach in order to reach a break-even
point. Mamba Cups coffee shop
needs to make sales of $ 1,400,000 to reach a break-even point.
The above sales will be able to cover all the expenditure and the
direct cost of sales.
Break-Even Analysis
Mamba Cups plans to expand to China
The country is highly mechanized
China is also highly populated
Other factors to consider when expanding are: foreign business
regulations, political stability, and the general lifestyle of the
country
Expanding to Another Country
There are several reasons why Mamba Cups plans to expand
into China. For instance, the country is highly mechanized.
There is wide acceptance of technology
business dealings. This will help our company to use the
technology to safe on operations costs. China is also among the
countries in the world that are highly
populated and hence there is a good supply of both skilled and
unskilled labor. There will be supply of cheap labor in China.
The factors that I should consider when
expanding internationally include; Foreign business regulations,
political stability in the foreign country, the preference and the
general lifestyle in the international
markets. 13
In China, the tax rate is 25% This could decrease to 15% within
the next few years
The tax rate is quite conducive for business environment
The net profits generated in China are better off than what
would be generated in the home country (Li, Pittman, & Wang,
2019).
Corporate Tax Rate in China
14
Li, W., Pittman, J. A., & Wang, Z. T. (2019). The determinants
and consequences of tax audits: Some evidence from China. The
Journal of the American Taxation
Association, 41(1), 91-122. Vegro, C. L. R., & de Almeida, L.
F. (2020). Global coffee market: Socio-economic and cultural
dynamics. In Coffee Consumption and Industry
Strategies in Brazil (pp. 3-19). Woodhead Publishing.
References
5
6
1
6
1
1
14
1
Student paper
Requesting Initial Funding For Coffee
Shop
Original source
PROPOSED FUNDING FOR A NEW
COFFEE SHOP
2
Student paper
Corporate Finance/571
Original source
FIN/571 Corporate Finance
3
Student paper
01/27/2020
Original source
January 27, 2020
4
Student paper
Income Projections for 3 Years
Assumptions for Achieving Sales Growth
Original source
Income Statement Projections for three
years Assumptions for achieving sales
growth and
5
Student paper
Proposed Funding Schedule for 3 Years
Original source
3 Year Proposed Funding Schedule
6
Student paper
Break-Even Analysis
Original source
Break-even analysis
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Student paper 100%
Student paper 68%
Student paper 75%
Student paper 71%
Student paper 63%
studypool 72%
Student paper 68%
Student paper 62%
studypool 100%
studypool 64%
Student paper 67%
Student paper 81%
Student paper 87%
Student paper 100%
Student paper 100%
Student paper 86%
1
Student paper
Table of Contents
Original source
Table of contents
5
Student paper
This presentation is intended to request
for initial capital of $500,000 to start and
run a coffee shop.
Original source
Similarly, the presentation has submitted
a proposal to request an initial funding of
$500,000 to start and run a coffee shop,
Extreme-Flavor
7
Student paper
Customers will also have a range of
choices such as soft drinks, fast snacks,
coffee, and Milo.
Original source
A range of choices will be availed to
customers including but not limited to
coffee, fast snacks, soft drinks and milo
8
Student paper
The various types of snacks will be
muffins, coffee cakes, and breakfast
sandwiches that are flavored with ginger
and cinnamon.
Original source
Coffee cakes, muffin, black-forest and
breakfast sandwiches flavored with
cinnamon and ginger will be available
9
Student paper
Production will increase by 25% over the
next 5 years
Original source
This explains how sales will increase over
the next 5 years
4
Student paper
Marketing Plan (Cont’d)
Original source
The marketing Plan
10
Student paper
Statistics show that, over the last two
years, coffee production worldwide has
increased by 10%.
Original source
Statistics also show that there has been
an increase by 10% over the past two
years in the production of coffee overall
11
Student paper
Posters and flyers given out to customers
Original source
Posters and flyers
4
Student paper
Social media marketing
Original source
Social Media Marketing
4
Student paper
The major one is Coffee Stop.
Original source
The major strength the coffee stop has is
spacious
8
Student paper
To win against its rivals, Mamba Cups will
spend $10,000 on internet advertising,
$5,000 on flyers and posters, and 10,000
on discounted meals.
Original source
Internet Advertising 10,000 Posters and
Flyers 5,000 Discounted meals 10,000
TOTALS 20,000 5,000
12
Student paper
3-Year Income Projections
Original source
3 Year Income P&L Projections
8
Student paper
However, the projections used in this
plan are based on a conservative
estimate.
Original source
The projections set out in this plan,
however, are based on a conservative
estimate
13
Student paper
Sales 1st Year 2nd Year 3rd Year 150000
300000 450000 Cost 1st Year 2nd Year
3rd Year 100000 200000 300000
Original source
Sales 1st Year 2nd Year 3rd Year 150000
300000 450000 Cost 1st Year 2nd Year
3rd Year 100000 200000 300000
8
Student paper
Assumption of Expected Sales, Expenses
and Investments to Achieve Revenue
Goals
Original source
ASSUMPTION OF EXPECTED SALES,
EXPENSES AND INVESTMENTS TO
ACHIEVE REVENUE GOALS
13
Student paper
The assumption made in this case is that
costs have been expressed in terms of
fixed and variable cost respect to the $
300,000 capitation provided
Original source
The assumption of costs has been
expressed in terms of fixed and variable
cost respect to the $ 300,000 capitation
provided
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Student paper 100%
Student paper 96%
Student paper 100%
Student paper 100%
Student paper 72%
Student paper 91%
Student paper 88%
Student paper 75%
5
Student paper
3 Year Proposed Funding Schedule
Original source
3 Year Proposed Funding Schedule
6
Student paper
Break even analysis shows the point in
which the company’s yearly sales
revenue must reach in order to reach a
break-even point. Mamba Cups coffee
shop needs to make sales of $ 1,400,000
to reach a break-even point.
Original source
Break even analysis shows the point in
which the company’s yearly sales
revenue must reach in order to reach a
break-even point The coffee shop needs
to make sales of $ 1,400,000 to reach a
break-even point
1
Student paper
The above sales will be able to cover all
the expenditure and the direct cost of
sales.
Original source
The above sales will be able to cover all
the expenditure and the direct cost of
sales
6
Student paper
Break-Even Analysis
Original source
Break-even analysis
1
Student paper
The country is highly mechanized
Original source
China is a country which is highly
mechanized
1
Student paper
For instance, the country is highly
mechanized. There is wide acceptance of
technology business dealings. This will
help our company to use the technology
to safe on operations costs. China is also
among the countries in the world that
are highly populated and hence there is a
good supply of both skilled and unskilled
labor.
Original source
China is a country which is highly
mechanized There is wide acceptance of
technology business dealings This will
help our company to use the technology
to safe on operations costs China is also
among the countries in the world that
are highly populated and hence there is a
good supply of both skilled and unskilled
labor
1
Student paper
There will be supply of cheap labor in
China. The factors that I should consider
when expanding internationally include;
Foreign business regulations, political
stability in the foreign country, the
preference and the general lifestyle in
the international markets.
Original source
There will be supply of cheap labor in
China The factors that I should consider
when expanding internationally include
The preference and the general lifestyle
in the international markets
14
Student paper
Corporate Tax Rate in China
Original source
Corporate tax rate in Canada
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%28
%2
%1
SafeAssign Originality Report
FIN/571: Corporate Finance • Wk 6 – Signature Assignment:
Short-Term Funding [due Mon]
%31Total Score: Medium risk
Submission UUID: 209b8b2c-1f92-3701-744d-7d0bfa98e8a4
Total Number of Reports
1
Highest Match
31 %
Allen-Venture Capitalism-Week6-CorpFin.…
Average Match
31 %
Submitted on
01/27/20
02:29 PM CST
Average Word Count
1,557
Highest: Allen-Venture Capitalism-Week6…
%31Additional content
Institutional database (11)
Student paper Student paper Student paper
Student paper Student paper Student paper
Student paper Student paper Student paper
Student paper Student paper
Internet (2)
studypool coast2coastsounds
Global database (1)
Student paper
Top sources (3)
Excluded sources (0)
View Originality Report - Old Design
Word Count: 1,557
Allen-Venture Capitalism-Week6-CorpFin.pptx
1 8 6
13 5 7
10 12 14
2 11
4 3
9
1 Student paper 8 Student paper 6 Student paper
Requesting Initial Funding For Coffee Shop
Corporate Finance/571
Dr.
01/27/2020
Executive Summary
Industry Information
Marketing Plan
Analysis of Competitors
Income Projections for 3 Years
1
2
3
4
https://vle.phoenix.edu/webapps/mdb-sa-
BB300502SF160441/originalityReport?attemptId=2e49e8e1-
6538-47e5-b367-
3a94c7ef3bd6&course_id=_133632_1&includeDeleted=true&pa
perId=2505460910&print=true&force=true
1/27/2020 Originality Report
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Assumptions for Achieving Sales Growth
Proposed Funding Schedule for 3 Years
Break-Even Analysis
References
Table of Contents
This presentation is intended to request for initial capital of
$500,000 to start and run a coffee shop. It examines information
about the coffee beverage industry,
the marketing plan for the proposed coffee shop, an analysis of
the existing competition, a three-year projection of profit or
loss, and assumptions on how grow the
sales of the company.
2
The proposed name of the coffee shop is Mamba Cups
The shop will open every day of the week from 6:00 AM to 8:00
PM
Mamba Cups will provide a pleasant and conducive environment
for customers
The coffee prices will be affordable
Mamba Cups will also offer snacks
Executive Summary
Mamba Cups coffee shop will be open every day of the week. It
will be set up to ensure that coffee customers have a calm and
pleasant place where they can drink
coffee and enjoy snacks at reasonable prices. Customers will
also have a range of choices such as soft drinks, fast snacks,
coffee, and Milo. The various
types of snacks will be muffins, coffee cakes, and breakfast
sandwiches that are flavored with ginger and cinnamon.
3
The business will be located at WestPoint City
It will target anybody who enjoys coffee
With city has a population of 35000 people
Mamba Cups coffee shop will face competition from Coffee
Stop shop located at 824 Kobe Bryant Street
Marketing Plan
Among the 35,000 people living at WestPoint City, an estimated
27,000 people are above 18 years. This forms a suitable target
population. This also implies that this
segment of customers can avail themselves during prime hours
of the morning and evening. The main competition for Mamba
Cups coffee shop is likely to come
from Coffee Stop shop located at Street ABC in the eastern part
of WestPoint City. Mamba Cups’ main strength is that the shop
appears prestigious and stylish.
Further, the shop has ample parking space for customer’s
vehicles.
4
Mamba Cups plans to offer delivery services to customers’
offices
There will be coupons that customers can redeem
The global production of coffee has increased by 10% over the
last 2 years
Production will increase by 25% over the next 5 years
Marketing Plan (Cont’d)
Mamba Cups plans to offer delivery services to customer’s
places of work. It will also offer customers coupons that they
can redeem. This will be a great way to attract
and retain customers. With over 5 years of existence in
business, Mamba Cups has already established good customer
rapport. Increasing consumption of coffee
products, the global production of coffee has been increasing
over the last one decade. Statistics show that, over the last two
years, coffee production worldwide
has increased by 10%. This is projected to rise to 25% over the
next five years (Vegro & Almeida, 2020). This implies that
consumption of coffee products is on a rising
trend.
5
The following are the methods that will be used for publicizing
Mamba Cups Coffee shop: Posters and flyers given out to
customers
Internet advertising through the company website and other
websites
Offering discounted means once in a while
Social media marketing
Marketing Promotion
To reach out to both new and existing clients, Mamba Cups will
combine several marketing methods. For instance, posters and
flyers will be designed, printed and
h d d t t t h i it th t bli h t S ill l b t k th P t d fl ill b f t k ti th d
b f th i
5
6
1
5
7 8
9
4
10
11
4
1/27/2020 Originality Report
https://vle.phoenix.edu/webapps/mdb-sa-
BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e
1-6538-47e5-b367-3a94c7ef3bd6&course_id… 3/6
handed out to customers who visit the establishment. Some will
also be stuck on pathways. Posters and flyers will be a perfect
marketing method because of their
visual nature. Secondly, the business will make use of internet
marketing. This will be done through the website of the
business. When combined with proper search
engine optimization, internet advertising goes a long way in
ensuring that the shop gets highly ranked by search engines
such as Google, Bing, Yahoo, among others.
Thirdly, Mamba Cups will offer discounted meals that will be
aimed at attracting customers to give them a taste of the foods
and drinks that the shop provides. Finally,
social media will be used to target potential customers since
most of them use social media platforms.
6
Company name Strength Weaknesses Coffee Stop Has been in
operation for more than 5 years
Offers delivery services
Has earned customer trust Low hygiene standards
Not active in social media platforms
Does not have an active website Century Fast Foods Friendly
staff
High quality products Lacks enough staff
The building is narrow
Its location is hidden
The location is unattractive
Brandstakes Has a spacious parking lot
Online payments
Has a website through which customers can make orders online
Lacks enough staff
Lacks competent staff
New entrant in the market
Analysis of Competitors
Mamba Cups coffee shop has three main competitors. The major
one is Coffee Stop. It has three main strengths which are; being
in operation for the last five
years, offers deliver services and has already earned the trust of
customers.
4
The second competitor is Century Fast Foods. Its main strengths
are that it has high quality products and its staff are friendly.
Century Fast Foods has several
weaknesses. For instance, the company lacks enough staff and
the available ones are incompetent. Further, the premise is built
in an area which is hidden and
unattractive. The third rival is Brandstakes. Its main strengths
are the fact that its website is active and allows customers to
make orders online and has a spacious
parking lot. The weaknesses of the company are that it lacks
enough staff and the available ones are incompetent. In addition
to this, Brandstakes is a new entrant in
to the market.
7
Type of advert Fixed Asset ($) Monthly Expenses ($)
Internet marketing 10000 Flyers and Posters 5000 Discounted
Meals 10000 Total 20000 5000
Marketing Budget
The competitor analysis of Mamba Cups coffee shop focuses on
beating the three main competitors who are Coffee Stop,
Century Fast Foods, and Brandstakes.
To win against its rivals, Mamba Cups will spend $10,000 on
internet advertising, $5,000 on flyers and posters, and 10,000 on
discounted meals. This will amount to a
total of $20,000.
8
3-Year Income Projections
Given the size of operation, location, and the uniqueness of
Mamba Cups’ business idea, it would be reasonable to assume
that sales will exceed operating costs.
However, the projections used in this plan are based on a
conservative estimate.
9
Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost
1st Year 2nd Year 3rd Year 100000 200000 300000
First Year Second Year Third Year Variable Costs ($) 60000
150000 250000 Fixed Costs ($) 40000 50000 50000
Assumption of Expected Sales, Expenses and Investments to
Achieve Revenue Goals
The assumption made in this case is that costs have been
expressed in terms of fixed and variable cost respect to the $
300,000 capitation provided
10
8
12
8
13
8
13
1/27/2020 Originality Report
https://vle.phoenix.edu/webapps/mdb-sa-
BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e
1-6538-47e5-b367-3a94c7ef3bd6&course_id… 4/6
Source Matches (30)
Student paper 65%
Student paper 83%
coast2coastsounds 65%
studypool 82%
Student paper 80%
Student paper 100%
10
The main source of financing for Mamba Cups coffee shop will
be willing and potential investors. The funds will be used to
finance operations. For any business to
prosper and thrive, it should have sufficient capital. Without
adequate funds, businesses crumble. This is what often causes
startups or even existing businesses to
seek financial help from the various available sources.
3 Year Proposed Funding Schedule
Break even analysis shows the point in which the company’s
yearly sales revenue must reach in order to reach a break-even
point. Mamba Cups coffee shop
needs to make sales of $ 1,400,000 to reach a break-even point.
The above sales will be able to cover all the expenditure and the
direct cost of sales.
Break-Even Analysis
Mamba Cups plans to expand to China
The country is highly mechanized
China is also highly populated
Other factors to consider when expanding are: foreign business
regulations, political stability, and the general lifestyle of the
country
Expanding to Another Country
There are several reasons why Mamba Cups plans to expand
into China. For instance, the country is highly mechanized.
There is wide acceptance of technology
business dealings. This will help our company to use the
technology to safe on operations costs. China is also among the
countries in the world that are highly
populated and hence there is a good supply of both skilled and
unskilled labor. There will be supply of cheap labor in China.
The factors that I should consider when
expanding internationally include; Foreign business regulations,
political stability in the foreign country, the preference and the
general lifestyle in the international
markets. 13
In China, the tax rate is 25% This could decrease to 15% within
the next few years
The tax rate is quite conducive for business environment
The net profits generated in China are better off than what
would be generated in the home country (Li, Pittman, & Wang,
2019).
Corporate Tax Rate in China
14
Li, W., Pittman, J. A., & Wang, Z. T. (2019). The determinants
and consequences of tax audits: Some evidence from China. The
Journal of the American Taxation
Association, 41(1), 91-122. Vegro, C. L. R., & de Almeida, L.
F. (2020). Global coffee market: Socio-economic and cultural
dynamics. In Coffee Consumption and Industry
Strategies in Brazil (pp. 3-19). Woodhead Publishing.
References
5
6
1
6
1
1
14
1
Student paper
Requesting Initial Funding For Coffee
Shop
Original source
PROPOSED FUNDING FOR A NEW
COFFEE SHOP
2
Student paper
Corporate Finance/571
Original source
FIN/571 Corporate Finance
3
Student paper
01/27/2020
Original source
January 27, 2020
4
Student paper
Income Projections for 3 Years
Assumptions for Achieving Sales Growth
Original source
Income Statement Projections for three
years Assumptions for achieving sales
growth and
5
Student paper
Proposed Funding Schedule for 3 Years
Original source
3 Year Proposed Funding Schedule
6
Student paper
Break-Even Analysis
Original source
Break-even analysis
1/27/2020 Originality Report
https://vle.phoenix.edu/webapps/mdb-sa-
BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e
1-6538-47e5-b367-3a94c7ef3bd6&course_id… 5/6
Student paper 100%
Student paper 68%
Student paper 75%
Student paper 71%
Student paper 63%
studypool 72%
Student paper 68%
Student paper 62%
studypool 100%
studypool 64%
Student paper 67%
Student paper 81%
Student paper 87%
Student paper 100%
Student paper 100%
Student paper 86%
1
Student paper
Table of Contents
Original source
Table of contents
5
Student paper
This presentation is intended to request
for initial capital of $500,000 to start and
run a coffee shop.
Original source
Similarly, the presentation has submitted
a proposal to request an initial funding of
$500,000 to start and run a coffee shop,
Extreme-Flavor
7
Student paper
Customers will also have a range of
choices such as soft drinks, fast snacks,
coffee, and Milo.
Original source
A range of choices will be availed to
customers including but not limited to
coffee, fast snacks, soft drinks and milo
8
Student paper
The various types of snacks will be
muffins, coffee cakes, and breakfast
sandwiches that are flavored with ginger
and cinnamon.
Original source
Coffee cakes, muffin, black-forest and
breakfast sandwiches flavored with
cinnamon and ginger will be available
9
Student paper
Production will increase by 25% over the
next 5 years
Original source
This explains how sales will increase over
the next 5 years
4
Student paper
Marketing Plan (Cont’d)
Original source
The marketing Plan
10
Student paper
Statistics show that, over the last two
years, coffee production worldwide has
increased by 10%.
Original source
Statistics also show that there has been
an increase by 10% over the past two
years in the production of coffee overall
11
Student paper
Posters and flyers given out to customers
Original source
Posters and flyers
4
Student paper
Social media marketing
Original source
Social Media Marketing
4
Student paper
The major one is Coffee Stop.
Original source
The major strength the coffee stop has is
spacious
8
Student paper
To win against its rivals, Mamba Cups will
spend $10,000 on internet advertising,
$5,000 on flyers and posters, and 10,000
on discounted meals.
Original source
Internet Advertising 10,000 Posters and
Flyers 5,000 Discounted meals 10,000
TOTALS 20,000 5,000
12
Student paper
3-Year Income Projections
Original source
3 Year Income P&L Projections
8
Student paper
However, the projections used in this
plan are based on a conservative
estimate.
Original source
The projections set out in this plan,
however, are based on a conservative
estimate
13
Student paper
Sales 1st Year 2nd Year 3rd Year 150000
300000 450000 Cost 1st Year 2nd Year
3rd Year 100000 200000 300000
Original source
Sales 1st Year 2nd Year 3rd Year 150000
300000 450000 Cost 1st Year 2nd Year
3rd Year 100000 200000 300000
8
Student paper
Assumption of Expected Sales, Expenses
and Investments to Achieve Revenue
Goals
Original source
ASSUMPTION OF EXPECTED SALES,
EXPENSES AND INVESTMENTS TO
ACHIEVE REVENUE GOALS
13
Student paper
The assumption made in this case is that
costs have been expressed in terms of
fixed and variable cost respect to the $
300,000 capitation provided
Original source
The assumption of costs has been
expressed in terms of fixed and variable
cost respect to the $ 300,000 capitation
provided
1/27/2020 Originality Report
https://vle.phoenix.edu/webapps/mdb-sa-
BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e
1-6538-47e5-b367-3a94c7ef3bd6&course_id… 6/6
Student paper 100%
Student paper 96%
Student paper 100%
Student paper 100%
Student paper 72%
Student paper 91%
Student paper 88%
Student paper 75%
5
Student paper
3 Year Proposed Funding Schedule
Original source
3 Year Proposed Funding Schedule
6
Student paper
Break even analysis shows the point in
which the company’s yearly sales
revenue must reach in order to reach a
break-even point. Mamba Cups coffee
shop needs to make sales of $ 1,400,000
to reach a break-even point.
Original source
Break even analysis shows the point in
which the company’s yearly sales
revenue must reach in order to reach a
break-even point The coffee shop needs
to make sales of $ 1,400,000 to reach a
break-even point
1
Student paper
The above sales will be able to cover all
the expenditure and the direct cost of
sales.
Original source
The above sales will be able to cover all
the expenditure and the direct cost of
sales
6
Student paper
Break-Even Analysis
Original source
Break-even analysis
1
Student paper
The country is highly mechanized
Original source
China is a country which is highly
mechanized
1
Student paper
For instance, the country is highly
mechanized. There is wide acceptance of
technology business dealings. This will
help our company to use the technology
to safe on operations costs. China is also
among the countries in the world that
are highly populated and hence there is a
good supply of both skilled and unskilled
labor.
Original source
China is a country which is highly
mechanized There is wide acceptance of
technology business dealings This will
help our company to use the technology
to safe on operations costs China is also
among the countries in the world that
are highly populated and hence there is a
good supply of both skilled and unskilled
labor
1
Student paper
There will be supply of cheap labor in
China. The factors that I should consider
when expanding internationally include;
Foreign business regulations, political
stability in the foreign country, the
preference and the general lifestyle in
the international markets.
Original source
There will be supply of cheap labor in
China The factors that I should consider
when expanding internationally include
The preference and the general lifestyle
in the international markets
14
Student paper
Corporate Tax Rate in China
Original source
Corporate tax rate in Canada
1
2
Grant Proposal Item 1
Jessica R. Starks
Liberty University
HLTH 553-B02
January 17, 2020
Grant Proposal Item 1
Name and Address
Lead by Example Mentoring the Youth
6505 Hillsdale Street
Raeford, NC 28376
Mission Statement
To put complete faith into practice through programs that build
our youth confidence, leadership, and provides opportunities for
young people to become all that God intends for us to be.
Board of Directors
Chair
Starks, J
Vice Chair
Locke, T
Treasurer
Shields, M
Members
Sisk, N
Scott, L
McCluney, T
Bryant, D
Leffler, S
Robinson, C
Executive Director
Smith, J
Board of Directors annual meeting date June 15.
Organizational Chart
Board of Directors
Executive Director
J. Starks
Office Manager
Business Development
Administrative Assistant
Funding/Planning/Evaluation Processes
IT Services & Communication
Legal Aid
Name and contact data of its Executive Director
J. Smith
Email: [email protected]
Phone Number: 910-777-1234

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Running head STATEMENT OF NEED .docx

  • 1. Running head: STATEMENT OF NEED 1 STATEMENT OF NEED 3 Statement of Need Student’s Name Institution Affiliation Date Statement of Need Brooklyn region is currently facing a severe problem of drug abuse among the youths. Parents from this area are complaining that most of their children are abusing drugs and they do not know how to help and control them. This issue has lead to an increase in crime rate due to gang-related activities, school
  • 2. dropouts among the youths, and laziness (Debchoudhury, Ling, Sacks, & Farley, 2019). This action has forced a group of youths to form an organization known as Lead by Example Mentoring the Youth in an attempt to arrest the situation. The mission of Lead by Example Mentoring the Youth Organization is to put complete faith into practice through programs that build our youth confidence, leadership and provide opportunities for young people to become that entire God intends for us to be. This action would be conducted by upholding and incorporating Christian beliefs, values, and standards through programs to facilitate healthy development, gainful knowledge and spiritual growth among the youths in Brooklyn. This program will not only be available for youth but also adults as well. The goal of this program would be geared towards behavioral changes on the youths in the fight against drug abuse among youths. This program for the youths will be applied in Brooklyn, New York. The program targets about 2,000 youths in this location. Research conducted between 2000 and 2017 indicates that the rate of drug abuse among youths (15-24 years) in New York has been increasing by 9% (Debchoudhury et al., 2019). This result indicates that youths are soon being consumed by drug abuse. However, through Lead by Example Mentoring the Youth, the organization believes it would be able to reduce drug abuse cases among the youths and be able to turn them into morally upright individuals in the community. Reference Debchoudhury, I., Ling, P., Sacks, R., & Farley, S. M. (2019). Smoking Social Norms Among Young Adults in New York City. Journal of community health, 44(4), 772-783.
  • 3. 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 1/6 %28 %2 %1 SafeAssign Originality Report FIN/571: Corporate Finance • Wk 6 – Signature Assignment: Short-Term Funding [due Mon] %31Total Score: Medium risk Submission UUID: 209b8b2c-1f92-3701-744d-7d0bfa98e8a4 Total Number of Reports 1 Highest Match 31 % Allen-Venture Capitalism-Week6-CorpFin.… Average Match 31 % Submitted on 01/27/20
  • 4. 02:29 PM CST Average Word Count 1,557 Highest: Allen-Venture Capitalism-Week6… %31Additional content Institutional database (11) Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Internet (2) studypool coast2coastsounds Global database (1) Student paper Top sources (3) Excluded sources (0) View Originality Report - Old Design Word Count: 1,557 Allen-Venture Capitalism-Week6-CorpFin.pptx
  • 5. 1 8 6 13 5 7 10 12 14 2 11 4 3 9 1 Student paper 8 Student paper 6 Student paper Requesting Initial Funding For Coffee Shop Corporate Finance/571 Dr. 01/27/2020 Executive Summary Industry Information Marketing Plan Analysis of Competitors Income Projections for 3 Years 1 2
  • 6. 3 4 https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport?attemptId=2e49e8e1- 6538-47e5-b367- 3a94c7ef3bd6&course_id=_133632_1&includeDeleted=true&pa perId=2505460910&print=true&force=true 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 2/6 Assumptions for Achieving Sales Growth Proposed Funding Schedule for 3 Years Break-Even Analysis References Table of Contents This presentation is intended to request for initial capital of $500,000 to start and run a coffee shop. It examines information about the coffee beverage industry, the marketing plan for the proposed coffee shop, an analysis of the existing competition, a three-year projection of profit or loss, and assumptions on how grow the sales of the company.
  • 7. 2 The proposed name of the coffee shop is Mamba Cups The shop will open every day of the week from 6:00 AM to 8:00 PM Mamba Cups will provide a pleasant and conducive environment for customers The coffee prices will be affordable Mamba Cups will also offer snacks Executive Summary Mamba Cups coffee shop will be open every day of the week. It will be set up to ensure that coffee customers have a calm and pleasant place where they can drink coffee and enjoy snacks at reasonable prices. Customers will also have a range of choices such as soft drinks, fast snacks, coffee, and Milo. The various types of snacks will be muffins, coffee cakes, and breakfast sandwiches that are flavored with ginger and cinnamon. 3 The business will be located at WestPoint City It will target anybody who enjoys coffee With city has a population of 35000 people Mamba Cups coffee shop will face competition from Coffee Stop shop located at 824 Kobe Bryant Street
  • 8. Marketing Plan Among the 35,000 people living at WestPoint City, an estimated 27,000 people are above 18 years. This forms a suitable target population. This also implies that this segment of customers can avail themselves during prime hours of the morning and evening. The main competition for Mamba Cups coffee shop is likely to come from Coffee Stop shop located at Street ABC in the eastern part of WestPoint City. Mamba Cups’ main strength is that the shop appears prestigious and stylish. Further, the shop has ample parking space for customer’s vehicles. 4 Mamba Cups plans to offer delivery services to customers’ offices There will be coupons that customers can redeem The global production of coffee has increased by 10% over the last 2 years Production will increase by 25% over the next 5 years Marketing Plan (Cont’d) Mamba Cups plans to offer delivery services to customer’s places of work. It will also offer customers coupons that they can redeem. This will be a great way to attract and retain customers. With over 5 years of existence in business, Mamba Cups has already established good customer rapport. Increasing consumption of coffee products, the global production of coffee has been increasing
  • 9. over the last one decade. Statistics show that, over the last two years, coffee production worldwide has increased by 10%. This is projected to rise to 25% over the next five years (Vegro & Almeida, 2020). This implies that consumption of coffee products is on a rising trend. 5 The following are the methods that will be used for publicizing Mamba Cups Coffee shop: Posters and flyers given out to customers Internet advertising through the company website and other websites Offering discounted means once in a while Social media marketing Marketing Promotion To reach out to both new and existing clients, Mamba Cups will combine several marketing methods. For instance, posters and flyers will be designed, printed and h d d t t t h i it th t bli h t S ill l b t k th P t d fl ill b f t k ti th d b f th i 5 6 1 5
  • 10. 7 8 9 4 10 11 4 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 3/6 handed out to customers who visit the establishment. Some will also be stuck on pathways. Posters and flyers will be a perfect marketing method because of their visual nature. Secondly, the business will make use of internet marketing. This will be done through the website of the business. When combined with proper search engine optimization, internet advertising goes a long way in ensuring that the shop gets highly ranked by search engines such as Google, Bing, Yahoo, among others. Thirdly, Mamba Cups will offer discounted meals that will be aimed at attracting customers to give them a taste of the foods and drinks that the shop provides. Finally, social media will be used to target potential customers since most of them use social media platforms.
  • 11. 6 Company name Strength Weaknesses Coffee Stop Has been in operation for more than 5 years Offers delivery services Has earned customer trust Low hygiene standards Not active in social media platforms Does not have an active website Century Fast Foods Friendly staff High quality products Lacks enough staff The building is narrow Its location is hidden The location is unattractive Brandstakes Has a spacious parking lot Online payments Has a website through which customers can make orders online Lacks enough staff Lacks competent staff New entrant in the market Analysis of Competitors Mamba Cups coffee shop has three main competitors. The major
  • 12. one is Coffee Stop. It has three main strengths which are; being in operation for the last five years, offers deliver services and has already earned the trust of customers. 4 The second competitor is Century Fast Foods. Its main strengths are that it has high quality products and its staff are friendly. Century Fast Foods has several weaknesses. For instance, the company lacks enough staff and the available ones are incompetent. Further, the premise is built in an area which is hidden and unattractive. The third rival is Brandstakes. Its main strengths are the fact that its website is active and allows customers to make orders online and has a spacious parking lot. The weaknesses of the company are that it lacks enough staff and the available ones are incompetent. In addition to this, Brandstakes is a new entrant in to the market. 7 Type of advert Fixed Asset ($) Monthly Expenses ($) Internet marketing 10000 Flyers and Posters 5000 Discounted Meals 10000 Total 20000 5000 Marketing Budget The competitor analysis of Mamba Cups coffee shop focuses on beating the three main competitors who are Coffee Stop, Century Fast Foods, and Brandstakes. To win against its rivals, Mamba Cups will spend $10,000 on
  • 13. internet advertising, $5,000 on flyers and posters, and 10,000 on discounted meals. This will amount to a total of $20,000. 8 3-Year Income Projections Given the size of operation, location, and the uniqueness of Mamba Cups’ business idea, it would be reasonable to assume that sales will exceed operating costs. However, the projections used in this plan are based on a conservative estimate. 9 Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost 1st Year 2nd Year 3rd Year 100000 200000 300000 First Year Second Year Third Year Variable Costs ($) 60000 150000 250000 Fixed Costs ($) 40000 50000 50000 Assumption of Expected Sales, Expenses and Investments to Achieve Revenue Goals The assumption made in this case is that costs have been expressed in terms of fixed and variable cost respect to the $ 300,000 capitation provided 10 8 12 8
  • 14. 13 8 13 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 4/6 Source Matches (30) Student paper 65% Student paper 83% coast2coastsounds 65% studypool 82% Student paper 80% Student paper 100% 10 The main source of financing for Mamba Cups coffee shop will be willing and potential investors. The funds will be used to finance operations. For any business to prosper and thrive, it should have sufficient capital. Without adequate funds, businesses crumble. This is what often causes
  • 15. startups or even existing businesses to seek financial help from the various available sources. 3 Year Proposed Funding Schedule Break even analysis shows the point in which the company’s yearly sales revenue must reach in order to reach a break-even point. Mamba Cups coffee shop needs to make sales of $ 1,400,000 to reach a break-even point. The above sales will be able to cover all the expenditure and the direct cost of sales. Break-Even Analysis Mamba Cups plans to expand to China The country is highly mechanized China is also highly populated Other factors to consider when expanding are: foreign business regulations, political stability, and the general lifestyle of the country Expanding to Another Country There are several reasons why Mamba Cups plans to expand into China. For instance, the country is highly mechanized. There is wide acceptance of technology business dealings. This will help our company to use the technology to safe on operations costs. China is also among the countries in the world that are highly populated and hence there is a good supply of both skilled and unskilled labor. There will be supply of cheap labor in China.
  • 16. The factors that I should consider when expanding internationally include; Foreign business regulations, political stability in the foreign country, the preference and the general lifestyle in the international markets. 13 In China, the tax rate is 25% This could decrease to 15% within the next few years The tax rate is quite conducive for business environment The net profits generated in China are better off than what would be generated in the home country (Li, Pittman, & Wang, 2019). Corporate Tax Rate in China 14 Li, W., Pittman, J. A., & Wang, Z. T. (2019). The determinants and consequences of tax audits: Some evidence from China. The Journal of the American Taxation Association, 41(1), 91-122. Vegro, C. L. R., & de Almeida, L. F. (2020). Global coffee market: Socio-economic and cultural dynamics. In Coffee Consumption and Industry Strategies in Brazil (pp. 3-19). Woodhead Publishing. References 5 6 1 6
  • 17. 1 1 14 1 Student paper Requesting Initial Funding For Coffee Shop Original source PROPOSED FUNDING FOR A NEW COFFEE SHOP 2 Student paper Corporate Finance/571 Original source FIN/571 Corporate Finance 3 Student paper 01/27/2020 Original source
  • 18. January 27, 2020 4 Student paper Income Projections for 3 Years Assumptions for Achieving Sales Growth Original source Income Statement Projections for three years Assumptions for achieving sales growth and 5 Student paper Proposed Funding Schedule for 3 Years Original source 3 Year Proposed Funding Schedule 6 Student paper Break-Even Analysis Original source Break-even analysis
  • 19. 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 5/6 Student paper 100% Student paper 68% Student paper 75% Student paper 71% Student paper 63% studypool 72% Student paper 68% Student paper 62% studypool 100% studypool 64% Student paper 67% Student paper 81% Student paper 87% Student paper 100%
  • 20. Student paper 100% Student paper 86% 1 Student paper Table of Contents Original source Table of contents 5 Student paper This presentation is intended to request for initial capital of $500,000 to start and run a coffee shop. Original source Similarly, the presentation has submitted a proposal to request an initial funding of $500,000 to start and run a coffee shop, Extreme-Flavor 7 Student paper Customers will also have a range of choices such as soft drinks, fast snacks, coffee, and Milo.
  • 21. Original source A range of choices will be availed to customers including but not limited to coffee, fast snacks, soft drinks and milo 8 Student paper The various types of snacks will be muffins, coffee cakes, and breakfast sandwiches that are flavored with ginger and cinnamon. Original source Coffee cakes, muffin, black-forest and breakfast sandwiches flavored with cinnamon and ginger will be available 9 Student paper Production will increase by 25% over the next 5 years Original source This explains how sales will increase over the next 5 years 4
  • 22. Student paper Marketing Plan (Cont’d) Original source The marketing Plan 10 Student paper Statistics show that, over the last two years, coffee production worldwide has increased by 10%. Original source Statistics also show that there has been an increase by 10% over the past two years in the production of coffee overall 11 Student paper Posters and flyers given out to customers Original source Posters and flyers 4 Student paper
  • 23. Social media marketing Original source Social Media Marketing 4 Student paper The major one is Coffee Stop. Original source The major strength the coffee stop has is spacious 8 Student paper To win against its rivals, Mamba Cups will spend $10,000 on internet advertising, $5,000 on flyers and posters, and 10,000 on discounted meals. Original source Internet Advertising 10,000 Posters and Flyers 5,000 Discounted meals 10,000 TOTALS 20,000 5,000 12 Student paper
  • 24. 3-Year Income Projections Original source 3 Year Income P&L Projections 8 Student paper However, the projections used in this plan are based on a conservative estimate. Original source The projections set out in this plan, however, are based on a conservative estimate 13 Student paper Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost 1st Year 2nd Year 3rd Year 100000 200000 300000 Original source Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost 1st Year 2nd Year 3rd Year 100000 200000 300000 8
  • 25. Student paper Assumption of Expected Sales, Expenses and Investments to Achieve Revenue Goals Original source ASSUMPTION OF EXPECTED SALES, EXPENSES AND INVESTMENTS TO ACHIEVE REVENUE GOALS 13 Student paper The assumption made in this case is that costs have been expressed in terms of fixed and variable cost respect to the $ 300,000 capitation provided Original source The assumption of costs has been expressed in terms of fixed and variable cost respect to the $ 300,000 capitation provided 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 6/6
  • 26. Student paper 100% Student paper 96% Student paper 100% Student paper 100% Student paper 72% Student paper 91% Student paper 88% Student paper 75% 5 Student paper 3 Year Proposed Funding Schedule Original source 3 Year Proposed Funding Schedule 6 Student paper Break even analysis shows the point in which the company’s yearly sales revenue must reach in order to reach a break-even point. Mamba Cups coffee shop needs to make sales of $ 1,400,000 to reach a break-even point.
  • 27. Original source Break even analysis shows the point in which the company’s yearly sales revenue must reach in order to reach a break-even point The coffee shop needs to make sales of $ 1,400,000 to reach a break-even point 1 Student paper The above sales will be able to cover all the expenditure and the direct cost of sales. Original source The above sales will be able to cover all the expenditure and the direct cost of sales 6 Student paper Break-Even Analysis Original source Break-even analysis 1
  • 28. Student paper The country is highly mechanized Original source China is a country which is highly mechanized 1 Student paper For instance, the country is highly mechanized. There is wide acceptance of technology business dealings. This will help our company to use the technology to safe on operations costs. China is also among the countries in the world that are highly populated and hence there is a good supply of both skilled and unskilled labor. Original source China is a country which is highly mechanized There is wide acceptance of technology business dealings This will help our company to use the technology to safe on operations costs China is also among the countries in the world that are highly populated and hence there is a good supply of both skilled and unskilled labor 1
  • 29. Student paper There will be supply of cheap labor in China. The factors that I should consider when expanding internationally include; Foreign business regulations, political stability in the foreign country, the preference and the general lifestyle in the international markets. Original source There will be supply of cheap labor in China The factors that I should consider when expanding internationally include The preference and the general lifestyle in the international markets 14 Student paper Corporate Tax Rate in China Original source Corporate tax rate in Canada 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e
  • 30. 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 1/6 %28 %2 %1 SafeAssign Originality Report FIN/571: Corporate Finance • Wk 6 – Signature Assignment: Short-Term Funding [due Mon] %31Total Score: Medium risk Submission UUID: 209b8b2c-1f92-3701-744d-7d0bfa98e8a4 Total Number of Reports 1 Highest Match 31 % Allen-Venture Capitalism-Week6-CorpFin.… Average Match 31 % Submitted on 01/27/20 02:29 PM CST Average Word Count 1,557 Highest: Allen-Venture Capitalism-Week6…
  • 31. %31Additional content Institutional database (11) Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Student paper Internet (2) studypool coast2coastsounds Global database (1) Student paper Top sources (3) Excluded sources (0) View Originality Report - Old Design Word Count: 1,557 Allen-Venture Capitalism-Week6-CorpFin.pptx 1 8 6 13 5 7 10 12 14 2 11
  • 32. 4 3 9 1 Student paper 8 Student paper 6 Student paper Requesting Initial Funding For Coffee Shop Corporate Finance/571 Dr. 01/27/2020 Executive Summary Industry Information Marketing Plan Analysis of Competitors Income Projections for 3 Years 1 2 3 4 https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport?attemptId=2e49e8e1- 6538-47e5-b367-
  • 33. 3a94c7ef3bd6&course_id=_133632_1&includeDeleted=true&pa perId=2505460910&print=true&force=true 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 2/6 Assumptions for Achieving Sales Growth Proposed Funding Schedule for 3 Years Break-Even Analysis References Table of Contents This presentation is intended to request for initial capital of $500,000 to start and run a coffee shop. It examines information about the coffee beverage industry, the marketing plan for the proposed coffee shop, an analysis of the existing competition, a three-year projection of profit or loss, and assumptions on how grow the sales of the company. 2 The proposed name of the coffee shop is Mamba Cups The shop will open every day of the week from 6:00 AM to 8:00 PM
  • 34. Mamba Cups will provide a pleasant and conducive environment for customers The coffee prices will be affordable Mamba Cups will also offer snacks Executive Summary Mamba Cups coffee shop will be open every day of the week. It will be set up to ensure that coffee customers have a calm and pleasant place where they can drink coffee and enjoy snacks at reasonable prices. Customers will also have a range of choices such as soft drinks, fast snacks, coffee, and Milo. The various types of snacks will be muffins, coffee cakes, and breakfast sandwiches that are flavored with ginger and cinnamon. 3 The business will be located at WestPoint City It will target anybody who enjoys coffee With city has a population of 35000 people Mamba Cups coffee shop will face competition from Coffee Stop shop located at 824 Kobe Bryant Street Marketing Plan Among the 35,000 people living at WestPoint City, an estimated 27,000 people are above 18 years. This forms a suitable target population. This also implies that this segment of customers can avail themselves during prime hours
  • 35. of the morning and evening. The main competition for Mamba Cups coffee shop is likely to come from Coffee Stop shop located at Street ABC in the eastern part of WestPoint City. Mamba Cups’ main strength is that the shop appears prestigious and stylish. Further, the shop has ample parking space for customer’s vehicles. 4 Mamba Cups plans to offer delivery services to customers’ offices There will be coupons that customers can redeem The global production of coffee has increased by 10% over the last 2 years Production will increase by 25% over the next 5 years Marketing Plan (Cont’d) Mamba Cups plans to offer delivery services to customer’s places of work. It will also offer customers coupons that they can redeem. This will be a great way to attract and retain customers. With over 5 years of existence in business, Mamba Cups has already established good customer rapport. Increasing consumption of coffee products, the global production of coffee has been increasing over the last one decade. Statistics show that, over the last two years, coffee production worldwide has increased by 10%. This is projected to rise to 25% over the next five years (Vegro & Almeida, 2020). This implies that consumption of coffee products is on a rising trend.
  • 36. 5 The following are the methods that will be used for publicizing Mamba Cups Coffee shop: Posters and flyers given out to customers Internet advertising through the company website and other websites Offering discounted means once in a while Social media marketing Marketing Promotion To reach out to both new and existing clients, Mamba Cups will combine several marketing methods. For instance, posters and flyers will be designed, printed and h d d t t t h i it th t bli h t S ill l b t k th P t d fl ill b f t k ti th d b f th i 5 6 1 5 7 8 9 4
  • 37. 10 11 4 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 3/6 handed out to customers who visit the establishment. Some will also be stuck on pathways. Posters and flyers will be a perfect marketing method because of their visual nature. Secondly, the business will make use of internet marketing. This will be done through the website of the business. When combined with proper search engine optimization, internet advertising goes a long way in ensuring that the shop gets highly ranked by search engines such as Google, Bing, Yahoo, among others. Thirdly, Mamba Cups will offer discounted meals that will be aimed at attracting customers to give them a taste of the foods and drinks that the shop provides. Finally, social media will be used to target potential customers since most of them use social media platforms. 6 Company name Strength Weaknesses Coffee Stop Has been in operation for more than 5 years Offers delivery services
  • 38. Has earned customer trust Low hygiene standards Not active in social media platforms Does not have an active website Century Fast Foods Friendly staff High quality products Lacks enough staff The building is narrow Its location is hidden The location is unattractive Brandstakes Has a spacious parking lot Online payments Has a website through which customers can make orders online Lacks enough staff Lacks competent staff New entrant in the market Analysis of Competitors Mamba Cups coffee shop has three main competitors. The major one is Coffee Stop. It has three main strengths which are; being in operation for the last five years, offers deliver services and has already earned the trust of customers. 4
  • 39. The second competitor is Century Fast Foods. Its main strengths are that it has high quality products and its staff are friendly. Century Fast Foods has several weaknesses. For instance, the company lacks enough staff and the available ones are incompetent. Further, the premise is built in an area which is hidden and unattractive. The third rival is Brandstakes. Its main strengths are the fact that its website is active and allows customers to make orders online and has a spacious parking lot. The weaknesses of the company are that it lacks enough staff and the available ones are incompetent. In addition to this, Brandstakes is a new entrant in to the market. 7 Type of advert Fixed Asset ($) Monthly Expenses ($) Internet marketing 10000 Flyers and Posters 5000 Discounted Meals 10000 Total 20000 5000 Marketing Budget The competitor analysis of Mamba Cups coffee shop focuses on beating the three main competitors who are Coffee Stop, Century Fast Foods, and Brandstakes. To win against its rivals, Mamba Cups will spend $10,000 on internet advertising, $5,000 on flyers and posters, and 10,000 on discounted meals. This will amount to a total of $20,000. 8 3-Year Income Projections
  • 40. Given the size of operation, location, and the uniqueness of Mamba Cups’ business idea, it would be reasonable to assume that sales will exceed operating costs. However, the projections used in this plan are based on a conservative estimate. 9 Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost 1st Year 2nd Year 3rd Year 100000 200000 300000 First Year Second Year Third Year Variable Costs ($) 60000 150000 250000 Fixed Costs ($) 40000 50000 50000 Assumption of Expected Sales, Expenses and Investments to Achieve Revenue Goals The assumption made in this case is that costs have been expressed in terms of fixed and variable cost respect to the $ 300,000 capitation provided 10 8 12 8 13 8 13
  • 41. 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 4/6 Source Matches (30) Student paper 65% Student paper 83% coast2coastsounds 65% studypool 82% Student paper 80% Student paper 100% 10 The main source of financing for Mamba Cups coffee shop will be willing and potential investors. The funds will be used to finance operations. For any business to prosper and thrive, it should have sufficient capital. Without adequate funds, businesses crumble. This is what often causes startups or even existing businesses to seek financial help from the various available sources. 3 Year Proposed Funding Schedule Break even analysis shows the point in which the company’s yearly sales revenue must reach in order to reach a break-even
  • 42. point. Mamba Cups coffee shop needs to make sales of $ 1,400,000 to reach a break-even point. The above sales will be able to cover all the expenditure and the direct cost of sales. Break-Even Analysis Mamba Cups plans to expand to China The country is highly mechanized China is also highly populated Other factors to consider when expanding are: foreign business regulations, political stability, and the general lifestyle of the country Expanding to Another Country There are several reasons why Mamba Cups plans to expand into China. For instance, the country is highly mechanized. There is wide acceptance of technology business dealings. This will help our company to use the technology to safe on operations costs. China is also among the countries in the world that are highly populated and hence there is a good supply of both skilled and unskilled labor. There will be supply of cheap labor in China. The factors that I should consider when expanding internationally include; Foreign business regulations, political stability in the foreign country, the preference and the general lifestyle in the international markets. 13 In China, the tax rate is 25% This could decrease to 15% within
  • 43. the next few years The tax rate is quite conducive for business environment The net profits generated in China are better off than what would be generated in the home country (Li, Pittman, & Wang, 2019). Corporate Tax Rate in China 14 Li, W., Pittman, J. A., & Wang, Z. T. (2019). The determinants and consequences of tax audits: Some evidence from China. The Journal of the American Taxation Association, 41(1), 91-122. Vegro, C. L. R., & de Almeida, L. F. (2020). Global coffee market: Socio-economic and cultural dynamics. In Coffee Consumption and Industry Strategies in Brazil (pp. 3-19). Woodhead Publishing. References 5 6 1 6 1 1 14
  • 44. 1 Student paper Requesting Initial Funding For Coffee Shop Original source PROPOSED FUNDING FOR A NEW COFFEE SHOP 2 Student paper Corporate Finance/571 Original source FIN/571 Corporate Finance 3 Student paper 01/27/2020 Original source January 27, 2020 4 Student paper
  • 45. Income Projections for 3 Years Assumptions for Achieving Sales Growth Original source Income Statement Projections for three years Assumptions for achieving sales growth and 5 Student paper Proposed Funding Schedule for 3 Years Original source 3 Year Proposed Funding Schedule 6 Student paper Break-Even Analysis Original source Break-even analysis 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 5/6
  • 46. Student paper 100% Student paper 68% Student paper 75% Student paper 71% Student paper 63% studypool 72% Student paper 68% Student paper 62% studypool 100% studypool 64% Student paper 67% Student paper 81% Student paper 87% Student paper 100% Student paper 100% Student paper 86% 1 Student paper
  • 47. Table of Contents Original source Table of contents 5 Student paper This presentation is intended to request for initial capital of $500,000 to start and run a coffee shop. Original source Similarly, the presentation has submitted a proposal to request an initial funding of $500,000 to start and run a coffee shop, Extreme-Flavor 7 Student paper Customers will also have a range of choices such as soft drinks, fast snacks, coffee, and Milo. Original source A range of choices will be availed to customers including but not limited to coffee, fast snacks, soft drinks and milo
  • 48. 8 Student paper The various types of snacks will be muffins, coffee cakes, and breakfast sandwiches that are flavored with ginger and cinnamon. Original source Coffee cakes, muffin, black-forest and breakfast sandwiches flavored with cinnamon and ginger will be available 9 Student paper Production will increase by 25% over the next 5 years Original source This explains how sales will increase over the next 5 years 4 Student paper Marketing Plan (Cont’d) Original source The marketing Plan
  • 49. 10 Student paper Statistics show that, over the last two years, coffee production worldwide has increased by 10%. Original source Statistics also show that there has been an increase by 10% over the past two years in the production of coffee overall 11 Student paper Posters and flyers given out to customers Original source Posters and flyers 4 Student paper Social media marketing Original source Social Media Marketing 4
  • 50. Student paper The major one is Coffee Stop. Original source The major strength the coffee stop has is spacious 8 Student paper To win against its rivals, Mamba Cups will spend $10,000 on internet advertising, $5,000 on flyers and posters, and 10,000 on discounted meals. Original source Internet Advertising 10,000 Posters and Flyers 5,000 Discounted meals 10,000 TOTALS 20,000 5,000 12 Student paper 3-Year Income Projections Original source 3 Year Income P&L Projections 8
  • 51. Student paper However, the projections used in this plan are based on a conservative estimate. Original source The projections set out in this plan, however, are based on a conservative estimate 13 Student paper Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost 1st Year 2nd Year 3rd Year 100000 200000 300000 Original source Sales 1st Year 2nd Year 3rd Year 150000 300000 450000 Cost 1st Year 2nd Year 3rd Year 100000 200000 300000 8 Student paper Assumption of Expected Sales, Expenses and Investments to Achieve Revenue Goals Original source
  • 52. ASSUMPTION OF EXPECTED SALES, EXPENSES AND INVESTMENTS TO ACHIEVE REVENUE GOALS 13 Student paper The assumption made in this case is that costs have been expressed in terms of fixed and variable cost respect to the $ 300,000 capitation provided Original source The assumption of costs has been expressed in terms of fixed and variable cost respect to the $ 300,000 capitation provided 1/27/2020 Originality Report https://vle.phoenix.edu/webapps/mdb-sa- BB300502SF160441/originalityReport/ultra?attemptId=2e49e8e 1-6538-47e5-b367-3a94c7ef3bd6&course_id… 6/6 Student paper 100% Student paper 96% Student paper 100% Student paper 100%
  • 53. Student paper 72% Student paper 91% Student paper 88% Student paper 75% 5 Student paper 3 Year Proposed Funding Schedule Original source 3 Year Proposed Funding Schedule 6 Student paper Break even analysis shows the point in which the company’s yearly sales revenue must reach in order to reach a break-even point. Mamba Cups coffee shop needs to make sales of $ 1,400,000 to reach a break-even point. Original source Break even analysis shows the point in which the company’s yearly sales revenue must reach in order to reach a break-even point The coffee shop needs
  • 54. to make sales of $ 1,400,000 to reach a break-even point 1 Student paper The above sales will be able to cover all the expenditure and the direct cost of sales. Original source The above sales will be able to cover all the expenditure and the direct cost of sales 6 Student paper Break-Even Analysis Original source Break-even analysis 1 Student paper The country is highly mechanized Original source China is a country which is highly
  • 55. mechanized 1 Student paper For instance, the country is highly mechanized. There is wide acceptance of technology business dealings. This will help our company to use the technology to safe on operations costs. China is also among the countries in the world that are highly populated and hence there is a good supply of both skilled and unskilled labor. Original source China is a country which is highly mechanized There is wide acceptance of technology business dealings This will help our company to use the technology to safe on operations costs China is also among the countries in the world that are highly populated and hence there is a good supply of both skilled and unskilled labor 1 Student paper There will be supply of cheap labor in China. The factors that I should consider when expanding internationally include; Foreign business regulations, political
  • 56. stability in the foreign country, the preference and the general lifestyle in the international markets. Original source There will be supply of cheap labor in China The factors that I should consider when expanding internationally include The preference and the general lifestyle in the international markets 14 Student paper Corporate Tax Rate in China Original source Corporate tax rate in Canada 1 2 Grant Proposal Item 1 Jessica R. Starks Liberty University HLTH 553-B02 January 17, 2020 Grant Proposal Item 1 Name and Address
  • 57. Lead by Example Mentoring the Youth 6505 Hillsdale Street Raeford, NC 28376 Mission Statement To put complete faith into practice through programs that build our youth confidence, leadership, and provides opportunities for young people to become all that God intends for us to be. Board of Directors Chair Starks, J Vice Chair Locke, T Treasurer Shields, M Members Sisk, N Scott, L McCluney, T Bryant, D Leffler, S Robinson, C Executive Director Smith, J Board of Directors annual meeting date June 15.
  • 59. Executive Director J. Starks Office Manager Business Development Administrative Assistant Funding/Planning/Evaluation Processes IT Services & Communication
  • 60. Legal Aid Name and contact data of its Executive Director J. Smith Email: [email protected] Phone Number: 910-777-1234