Environmental scanning involves detailed research and interviews to understand the lifestyles and existing businesses in an area. This helps identify the most ideal business opportunities and internal and external factors that can impact a company. A SWOT analysis assesses a business's strengths, weaknesses, opportunities, and threats to evaluate positive factors like strengths and opportunities, as well as negative factors like weaknesses and threats that could pose risks.

1. ENVIRONMENTALSCANNING

2. Environmental Scanning Is the detailed study of the way of life of the people. It can be done through research and interviews.

3. Purpose of Environmental Scanning To have a clear idea of the lifestyle of the people as well as the existing businesses in a certain place. To find out the most ideal business to start in a certain place.

4. SWOT AnalysisStrengths,Weaknesses, Opportunities, and Threats Is the method of assessing the advantages and disadvantages of a business in the face of potential threats and opportunities.

5. Two Perspectives of Analysis Internal Factors (Strengths and Weaknesses) Evaluation of the internal environment External Factors (Opportunities and Threats) These make up the factors that can affect a company’s performance from the outside

6. POSITIVE FACTORS(Strengths & Opportunities) These are the good aspects about a company that the analysis will show. It can also determine the factors that the company can still improve on.

7. NEGATIVE FACTORS(Weaknesses & Threats) These are the aspects that a businessman must watch out for because weaknesses and threats can pose danger to the stability of the company.