Social and Cultural Meaning of
           Networks

Shinya ICHINOHE
 Keiwa College
 Niigata, Japan
                    Background :
                  Information Law
Made by Vincenzo Cosenza
Outline
• Social Media and its Impact
• Social Media in Japan and East Asia
• The Great East Japan Earthquake and
  Networks
Social Media and its Impact
Differences among services
• Open or Closed
• How to categorize
  friends
  – Make Groups what
    you want show (g+, Fb)
  – Make Lists which you
    want to see (Tw)
• Integration between
  search and SNS
Social Media and Revolution
• Social Media Supported Rebel Campaign happened
  in Tunisia, Egypt and…
  – Moldova's "Twitter Revolution" April, 2009
  – #iranelection (Iran) #urumqi (China)
• Divided over the role of social media
• Social Media is not the sole cause of revolution
• Revolution in “Organizing” (by Daisuke TSUDA)
  – Connecting and organizing people to join in the
    movement
  – Appealing their Legitimacy to ask for the support from
    outside
UK                                 Moscow



by Nicobobinus                   Photo by mpeake
            Occupy Wall Street (US)




                 By david_shankbone
Social Media in Japan
    and East Asia
Social Media in Japan and East Asia
• Gradually domestic providers lose their
  position
mixi
• Japanese SNS, started in 2004
• It had the largest share (subscribers) in
  Japan
• But recently the leading position come
  to be doubtful.
Mixi has already dropped
                from the top?
• Nielsen excluded visitors (clicks) from external
  links to mixi




Nielsen Netview, Nov., 2011
• Korean biggest SNS, Started in 1999
• Owned by SK telecom
You too, Cyworld?
• Korea Times pointed out that Visitors of
  Facebook in Korea surpassed Cyworld.




 Source: Rankey.com
by KESO


• Sina weibo (Twitter Clone) has 100 million subscribers
  (Global: Twitter 300 million / Facebook 800 million)
A new Twitter record made by
Japanese: “Castle in the Sky”
Tabelog
• Manufactured (fake) comments on the famous
  Restaurant listing site “Tabe-log” (Eat Log)
• Some agents sold to restaurants the paid service
  to write good comments and ratings.

• Japanese Consumer Affairs Agency started
  investigation and Tabelog issued warning about
  39 companies.
• Suggestion: Necessity to build reliable network in
  advance
The Great East Japan Earthquake and
             Networks




     Photos by Rumiko Yoshida
Communication Restriction Control




       Blue: Restricted Red: Connected
  平成23年版 情報通信白書 / White Paper on Telecommunications 2011
Search “Earthquake” on Yahoo! Japan




 Source: Yahoo! Japan Staff Blog
Outside Tohoku
• Social Media were used by many people in
  Tokyo Area
  – Especially about train delay and other specific
    topics
  – Realtime Search by Google ( suspended last july)
  – Firehose (Streaming API) Provided by Twitter
NHK allowed simultaneous
distribution through Live
Streaming service
                                     Radiko, IP Simulcast Radio,
Nico Nico Nama Housou                temporally removed area
( After unauthorized transmission)   restriction
Fukushima No.1 Nuclear Power Plant
            and Live Streaming




                              Photo by fumi

People wanted unedited sources about the accident.
Niconico nama housou and Ustream streamed
most of all press conferences by government or TEPCO.
False Rumor:
            harmful materials in rain ?
 Somebody
 tweeted the rain
 after fire were
 harmful and was
 retweeted again
 and again
ICHIHARA (Chiba Oil
Factory) , 11th Mar. 2011,
Photo: asahi.com
Which became more reliable?
         NHK (Public
         Broadcasting)
         Portal Site
  Social Media

   University /
   Research Institute
   Government
Broadcasting Station (Private)

    Newspapers

      Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
Which became less reliable?

               Government

               Broadcasting Station (Private)

                Social Media

      University / Research Institute
                  Newspapers

      NHK (Public Broadcasting)
                    Portal Site


Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
Google Person Finder
• Started 3 hours after the
  earthquake
• “crowd sourcing” trial
   – Papers put in the board of
     shelters are shot, uploaded.
   – Their texts are input in the
     service by users manually
   – They called cooperation through
     Twitter
   – 5000 users contributed
• “We trusted people” (Masashi
  Kawashima from Google)
Project Fumbaro(hang on) Eastern
               Japan




• Amazon Wishlist was used to show what refugees
  need and users could send them soon.
Supporting Elder People
1. Younger people work and
   support for them
2. Set up more community
   radio station
3. Develop simple and easy-to-
   use device.

                                 WX02A (Willcom)
Summary
• In South Korea and Japan, domestic web services (SNS)
  is losing their leading positions.
• As for Japanese context, social media is not deemed as
  tool of connecting people for social (political)
  movement in spite there are many tech savvy people.
• The Great East Japan Earthquake made us recognize
  the importance of social media together with
  traditional media to exchange localized and realtime
  information.
• In other hand, we need to consider how to support
  elder people continuously.

Social and Cultural Meaning of Networks

  • 1.
    Social and CulturalMeaning of Networks Shinya ICHINOHE Keiwa College Niigata, Japan Background : Information Law
  • 2.
  • 3.
    Outline • Social Mediaand its Impact • Social Media in Japan and East Asia • The Great East Japan Earthquake and Networks
  • 4.
    Social Media andits Impact
  • 5.
    Differences among services •Open or Closed • How to categorize friends – Make Groups what you want show (g+, Fb) – Make Lists which you want to see (Tw) • Integration between search and SNS
  • 6.
    Social Media andRevolution • Social Media Supported Rebel Campaign happened in Tunisia, Egypt and… – Moldova's "Twitter Revolution" April, 2009 – #iranelection (Iran) #urumqi (China) • Divided over the role of social media • Social Media is not the sole cause of revolution • Revolution in “Organizing” (by Daisuke TSUDA) – Connecting and organizing people to join in the movement – Appealing their Legitimacy to ask for the support from outside
  • 7.
    UK Moscow by Nicobobinus Photo by mpeake Occupy Wall Street (US) By david_shankbone
  • 8.
    Social Media inJapan and East Asia
  • 9.
    Social Media inJapan and East Asia • Gradually domestic providers lose their position
  • 10.
    mixi • Japanese SNS,started in 2004 • It had the largest share (subscribers) in Japan • But recently the leading position come to be doubtful.
  • 11.
    Mixi has alreadydropped from the top? • Nielsen excluded visitors (clicks) from external links to mixi Nielsen Netview, Nov., 2011
  • 12.
    • Korean biggestSNS, Started in 1999 • Owned by SK telecom
  • 13.
    You too, Cyworld? •Korea Times pointed out that Visitors of Facebook in Korea surpassed Cyworld. Source: Rankey.com
  • 14.
    by KESO • Sinaweibo (Twitter Clone) has 100 million subscribers (Global: Twitter 300 million / Facebook 800 million)
  • 15.
    A new Twitterrecord made by Japanese: “Castle in the Sky”
  • 16.
    Tabelog • Manufactured (fake)comments on the famous Restaurant listing site “Tabe-log” (Eat Log) • Some agents sold to restaurants the paid service to write good comments and ratings. • Japanese Consumer Affairs Agency started investigation and Tabelog issued warning about 39 companies. • Suggestion: Necessity to build reliable network in advance
  • 17.
    The Great EastJapan Earthquake and Networks Photos by Rumiko Yoshida
  • 18.
    Communication Restriction Control Blue: Restricted Red: Connected 平成23年版 情報通信白書 / White Paper on Telecommunications 2011
  • 19.
    Search “Earthquake” onYahoo! Japan Source: Yahoo! Japan Staff Blog
  • 20.
    Outside Tohoku • SocialMedia were used by many people in Tokyo Area – Especially about train delay and other specific topics – Realtime Search by Google ( suspended last july) – Firehose (Streaming API) Provided by Twitter
  • 21.
    NHK allowed simultaneous distributionthrough Live Streaming service Radiko, IP Simulcast Radio, Nico Nico Nama Housou temporally removed area ( After unauthorized transmission) restriction
  • 22.
    Fukushima No.1 NuclearPower Plant and Live Streaming Photo by fumi People wanted unedited sources about the accident. Niconico nama housou and Ustream streamed most of all press conferences by government or TEPCO.
  • 23.
    False Rumor: harmful materials in rain ? Somebody tweeted the rain after fire were harmful and was retweeted again and again ICHIHARA (Chiba Oil Factory) , 11th Mar. 2011, Photo: asahi.com
  • 24.
    Which became morereliable? NHK (Public Broadcasting) Portal Site Social Media University / Research Institute Government Broadcasting Station (Private) Newspapers Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
  • 25.
    Which became lessreliable? Government Broadcasting Station (Private) Social Media University / Research Institute Newspapers NHK (Public Broadcasting) Portal Site Source: NRI “Research on Media Access associated with the disaster”, 29th, Mar., 2011
  • 26.
    Google Person Finder •Started 3 hours after the earthquake • “crowd sourcing” trial – Papers put in the board of shelters are shot, uploaded. – Their texts are input in the service by users manually – They called cooperation through Twitter – 5000 users contributed • “We trusted people” (Masashi Kawashima from Google)
  • 27.
    Project Fumbaro(hang on)Eastern Japan • Amazon Wishlist was used to show what refugees need and users could send them soon.
  • 28.
    Supporting Elder People 1.Younger people work and support for them 2. Set up more community radio station 3. Develop simple and easy-to- use device. WX02A (Willcom)
  • 29.
    Summary • In SouthKorea and Japan, domestic web services (SNS) is losing their leading positions. • As for Japanese context, social media is not deemed as tool of connecting people for social (political) movement in spite there are many tech savvy people. • The Great East Japan Earthquake made us recognize the importance of social media together with traditional media to exchange localized and realtime information. • In other hand, we need to consider how to support elder people continuously.