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VIDEO
CAMPAIGN STRATEGY
• TEAM MEMBERS ROLES
• CONSENSUS DECISION MAKING
• USING THE SMARTEST TACTICS
SITUATION ANALYSIS
GOAL
TO HAVE ZERO
HUNGER
OBJECTIVES
• 100% ACCESS TO STAPLE FOOD
ANNUALLY.
• TO INCREASE BY 75% THE
CREATION OF NEW JOBS AND
INCOME STREAMS
• TO CONTRIBUTE TO
ENVIRONMENTALLY
SUSTAINABLE USE OF WATER
HARVESTING RESOURCES IN
THE RURAL AREAS OF INDIA
FOR AGRICULTURE PURPOSES
FOCUS POINT
• TO CONTRIBUTE TO
ENVIRONMENTALLY
SUSTAINABLE USE OF
WATER HARVESTING
RESOURCES IN THE
RURAL AREAS OF INDIA
FOR AGRICULTURE
PURPOSES
SUPPORTING TOOL ACTION
SWOT ANALYSIS
IMPACTS AND RESULTS
• REPLICATED IN NEARLY 400
VILLAGES ACROSS INDIA.
• PROVIDED GAINFUL EMPLOYMENT
TO MORE THAN 20,000 OTHER
VILLAGERS
• ACCESS TO DRINKING WATER FOR
FIVE MONTHS OF THE YEAR.
Strength
1. Favorable all year
round rainfall pattern.
2. Vast agrarian lands.
3. High cost recovery
derived from the water
use. (about 80%)
Weakness
1. High consumption of
water for irrigation
2. Flood risk caused by
episodes of heavy rain.
3. Language barrier
Opportunities
1. Appropriate legislative
framework for proper
water management.
2. Common Agriculture
Policy
3. High Community
Expectation
Threat
1. Increased water
temperature
2. Lack of investment in
infrastructure.
3. Increased water
demand due to rising
temperature
associated with climate
change.
LOGFRAME
Objectives Indicators Source of Verification Assumption
Specific Objective:
To contribute to
environmentally
sustainable use of water
harvesting resources in
the rural areas of India for
Agriculture purposes
• # of villages that lack water
supply for Agriculture
purposes.
• # of villagers with on-site
rainwater harvesting plan
and design linking to
Agriculture.
National Water Policy
Indian District Assembly
Ministry of Agriculture
Indian Meteorological
Department (IMD)
Purpose:
To improve efficient use of
water through implementing
rainwater harvesting methods
in rural India by 2030 for
agricultural purposes
• Volume of water stored per
annum intended for
agriculture purposes
• % of annual rainfall and
temperature patterns in
Adra
• # average precipitation in
depth per annum
World Bank
Indian Meteorological
Department (IMD)
Ministry of Water Resources of
the Government of India
Rainfall patterns will remain
constant
National law & policies will
support implementation
LOGFRAME CONT.
Objectives Indicators Source of Verification Assumption
Result:
Empower local farmers to use
rooftop rain collection method
in Adra village
perception change of farmers
toward the use of rooftop rain
harvesting method
Field Survey • Farmers will adopt rooftop
rain harvesting method.
• Farmers will form small
clubs to implement rooftop
rain water harvesting.
Activities:
• Community entry: inform
leaders & community “buy
in” consensus
• Conduct sensitization
campaign in Adra village
• # of “buy in” votes from
community participants
•
• # of adult male
participants
• # of adult women
participants
Field Survey
Field Survey
• Village chiefs/leaders give
permission to implement
• Availability of cultural
specialists & translators
• Availability of farmers in
the meeting campaigns
• The Indian community will
permit female capacity
building
CLOSING ARGUMENT
BIBLIOGRAPHY
• BLUENOW. (2012, SEPTEMBER 4). MAZHAPOLIMA: KEEPING WATER IN YOUR WELL YEAR ROUND. RETRIEVED FROM HTTP://WWW.HYDRATELIFE.ORG/?P=714
• HUNGER FACTS & QUOTES - STOP HUNGER NOW. (N.D.). RETRIEVED JUNE 23, 2016, FROM
HTTP://WWW.STOPHUNGERNOW.ORG/LEARN/HUNGER-FACTS/
• INDIA METEOROLOGICAL DEPARTMENT. (N.D.). RETRIEVED JUNE 23, 2016, FROM
HTTP://WWW.IMD.GOV.IN/WELCOME%20TO%20IMD/WELCOME.PHP
• INNOVATIVE WATER CONSERVATION PRACTICES. (N.D.). RETRIEVED JUNE 23, 2016, FROM HTTP://WWW.ECOIDEAZ.COM/EXPERT-
CORNER/INNOVATIVE-WATER-CONSERVATION
• MICROSOFT POWERPOINT - TS_MALNUTRITION_ENG.PPS - CAH_01_10_TSSLIDES_MALNUTRITION.PDF. (N.D.). RETRIEVED FROM
HTTP://WWW.WHO.INT/MATERNAL_CHILD_ADOLESCENT/DOCUMENTS/PDFS/CAH_01_10_TSSLIDES_MALNUTRITION.PDF
• MINISTRY OF WATER RESOURCES. (N.D.). RETRIEVED JUNE 23, 2016, FROM HTTP://WRMIN.NIC.IN/
• MONDAL, P. (2013, DECEMBER 11). RAIN WATER HARVESTING IN INDIA: NEED, METHODS AND OTHER DETAILS. RETRIEVED FROM
HTTP://WWW.YOURARTICLELIBRARY.COM/WATER/RAIN-WATER-HARVESTING-IN-INDIA-NEED-METHODS-AND-OTHER-DETAILS/20917/
• PREVALENCE OF WASTING, WEIGHT FOR HEIGHT (% OF CHILDREN UNDER 5) | DATA | TABLE. (N.D.). RETRIEVED JUNE 22, 2016, FROM
HTTP://DATA.WORLDBANK.ORG/INDICATOR/SH.STA.WAST.ZS
• STOCKHOLM ENVIRONMENT INSTITUTE, & UNITED NATIONS ENVIRONMENT PROGRAMME (EDS.). (2009). RAINWATER HARVESTING: A LIFELINE
FOR HUMAN WELL-BEING. NAIROBI, KENYA: UNITED NATIONS ENVIRONMENT PROGRAMME.
• THE WORLD BANK - MILLENNIUM DEVELOPMENT GOALS - ERADICATE EXTREME POVERTY AND HUNGER BY 2015. (N.D.). RETRIEVED JUNE 22,
2016, FROM HTTP://WWW.WORLDBANK.ORG/MDGS/POVERTY_HUNGER.HTML
• ZHC ANS- ALL MERGED REV MAY 2016.PDF. (N.D.). RETRIEVED FROM HTTP://WWW.UN.ORG/EN/ISSUES/FOOD/TASKFORCE/PDF/ZHC%20ANS-
%20ALL%20MERGED%20REV%20MAY%202016.PDF

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FINAL- Vote for wongani

  • 1.
  • 3.
  • 4. CAMPAIGN STRATEGY • TEAM MEMBERS ROLES • CONSENSUS DECISION MAKING • USING THE SMARTEST TACTICS
  • 5. SITUATION ANALYSIS GOAL TO HAVE ZERO HUNGER OBJECTIVES • 100% ACCESS TO STAPLE FOOD ANNUALLY. • TO INCREASE BY 75% THE CREATION OF NEW JOBS AND INCOME STREAMS • TO CONTRIBUTE TO ENVIRONMENTALLY SUSTAINABLE USE OF WATER HARVESTING RESOURCES IN THE RURAL AREAS OF INDIA FOR AGRICULTURE PURPOSES FOCUS POINT • TO CONTRIBUTE TO ENVIRONMENTALLY SUSTAINABLE USE OF WATER HARVESTING RESOURCES IN THE RURAL AREAS OF INDIA FOR AGRICULTURE PURPOSES
  • 6. SUPPORTING TOOL ACTION SWOT ANALYSIS IMPACTS AND RESULTS • REPLICATED IN NEARLY 400 VILLAGES ACROSS INDIA. • PROVIDED GAINFUL EMPLOYMENT TO MORE THAN 20,000 OTHER VILLAGERS • ACCESS TO DRINKING WATER FOR FIVE MONTHS OF THE YEAR. Strength 1. Favorable all year round rainfall pattern. 2. Vast agrarian lands. 3. High cost recovery derived from the water use. (about 80%) Weakness 1. High consumption of water for irrigation 2. Flood risk caused by episodes of heavy rain. 3. Language barrier Opportunities 1. Appropriate legislative framework for proper water management. 2. Common Agriculture Policy 3. High Community Expectation Threat 1. Increased water temperature 2. Lack of investment in infrastructure. 3. Increased water demand due to rising temperature associated with climate change.
  • 7. LOGFRAME Objectives Indicators Source of Verification Assumption Specific Objective: To contribute to environmentally sustainable use of water harvesting resources in the rural areas of India for Agriculture purposes • # of villages that lack water supply for Agriculture purposes. • # of villagers with on-site rainwater harvesting plan and design linking to Agriculture. National Water Policy Indian District Assembly Ministry of Agriculture Indian Meteorological Department (IMD) Purpose: To improve efficient use of water through implementing rainwater harvesting methods in rural India by 2030 for agricultural purposes • Volume of water stored per annum intended for agriculture purposes • % of annual rainfall and temperature patterns in Adra • # average precipitation in depth per annum World Bank Indian Meteorological Department (IMD) Ministry of Water Resources of the Government of India Rainfall patterns will remain constant National law & policies will support implementation
  • 8. LOGFRAME CONT. Objectives Indicators Source of Verification Assumption Result: Empower local farmers to use rooftop rain collection method in Adra village perception change of farmers toward the use of rooftop rain harvesting method Field Survey • Farmers will adopt rooftop rain harvesting method. • Farmers will form small clubs to implement rooftop rain water harvesting. Activities: • Community entry: inform leaders & community “buy in” consensus • Conduct sensitization campaign in Adra village • # of “buy in” votes from community participants • • # of adult male participants • # of adult women participants Field Survey Field Survey • Village chiefs/leaders give permission to implement • Availability of cultural specialists & translators • Availability of farmers in the meeting campaigns • The Indian community will permit female capacity building
  • 10. BIBLIOGRAPHY • BLUENOW. (2012, SEPTEMBER 4). MAZHAPOLIMA: KEEPING WATER IN YOUR WELL YEAR ROUND. RETRIEVED FROM HTTP://WWW.HYDRATELIFE.ORG/?P=714 • HUNGER FACTS & QUOTES - STOP HUNGER NOW. (N.D.). RETRIEVED JUNE 23, 2016, FROM HTTP://WWW.STOPHUNGERNOW.ORG/LEARN/HUNGER-FACTS/ • INDIA METEOROLOGICAL DEPARTMENT. (N.D.). RETRIEVED JUNE 23, 2016, FROM HTTP://WWW.IMD.GOV.IN/WELCOME%20TO%20IMD/WELCOME.PHP • INNOVATIVE WATER CONSERVATION PRACTICES. (N.D.). RETRIEVED JUNE 23, 2016, FROM HTTP://WWW.ECOIDEAZ.COM/EXPERT- CORNER/INNOVATIVE-WATER-CONSERVATION • MICROSOFT POWERPOINT - TS_MALNUTRITION_ENG.PPS - CAH_01_10_TSSLIDES_MALNUTRITION.PDF. (N.D.). RETRIEVED FROM HTTP://WWW.WHO.INT/MATERNAL_CHILD_ADOLESCENT/DOCUMENTS/PDFS/CAH_01_10_TSSLIDES_MALNUTRITION.PDF • MINISTRY OF WATER RESOURCES. (N.D.). RETRIEVED JUNE 23, 2016, FROM HTTP://WRMIN.NIC.IN/ • MONDAL, P. (2013, DECEMBER 11). RAIN WATER HARVESTING IN INDIA: NEED, METHODS AND OTHER DETAILS. RETRIEVED FROM HTTP://WWW.YOURARTICLELIBRARY.COM/WATER/RAIN-WATER-HARVESTING-IN-INDIA-NEED-METHODS-AND-OTHER-DETAILS/20917/ • PREVALENCE OF WASTING, WEIGHT FOR HEIGHT (% OF CHILDREN UNDER 5) | DATA | TABLE. (N.D.). RETRIEVED JUNE 22, 2016, FROM HTTP://DATA.WORLDBANK.ORG/INDICATOR/SH.STA.WAST.ZS • STOCKHOLM ENVIRONMENT INSTITUTE, & UNITED NATIONS ENVIRONMENT PROGRAMME (EDS.). (2009). RAINWATER HARVESTING: A LIFELINE FOR HUMAN WELL-BEING. NAIROBI, KENYA: UNITED NATIONS ENVIRONMENT PROGRAMME. • THE WORLD BANK - MILLENNIUM DEVELOPMENT GOALS - ERADICATE EXTREME POVERTY AND HUNGER BY 2015. (N.D.). RETRIEVED JUNE 22, 2016, FROM HTTP://WWW.WORLDBANK.ORG/MDGS/POVERTY_HUNGER.HTML • ZHC ANS- ALL MERGED REV MAY 2016.PDF. (N.D.). RETRIEVED FROM HTTP://WWW.UN.ORG/EN/ISSUES/FOOD/TASKFORCE/PDF/ZHC%20ANS- %20ALL%20MERGED%20REV%20MAY%202016.PDF