We are a team that has started a business called Project Press to provide organic cold-pressed juices, smoothies, and bowls to promote a healthier lifestyle. We currently operate out of a single store in San Jose and hope to expand to more locations in the Bay Area. Our juices and products will provide nutrients to boost immunity, energy, and digestion while being a cleaner alternative to solid foods. We target health-conscious individuals, especially those who work out at local CrossFit gyms, through in-store sales, delivery, farmers markets, online ordering, and sponsoring fitness events.

2. We are a team comprised of health- conscious individuals, with a passion for the
community and providing healthy alternatives with great quality and taste.
At, Project Press, we offer organic, raw, unpasteurized cold- pressed juices along
with superfood smoothies and bowl.
We are a single store location, targeting the San Jose area in hopes of expanding
and bringing a healthy food options to the entire Bay Area.
We will be operating as a limited-liability corporation, LLC.

3. Our juices will provide your body the key nutrients that are:
Immunity boosting
Makes you feel rejuvenated, cleansed and energized, while giving your digestive system a break
from processing solid foods
but wait! there are so many more benefits!
We are promoting a healthier lifestyle by providing
more options in the juice industry in the local area.
These options include:
Cleanses
Protein options
Boost options
Meal replacements

4. Cost Structure Revenue Streams
Key Partners Key Activities
Key Resources
Value Proposition Customer
Relationship
Channels
Customer
Segments
The Business Model Canvas Project Press

5. CrossFit Gyms
within a 20 mile radius
Delivery
minimum/bulk orders
delivering fees apply
Farmers Markets
● to promote gym locations,
online orders, retail location
Online
● online ordering for delivery and custom orders
● online subscription for seasonal changes
● online app for pick-up
Crossfit
events and
Competitions

6. Segmented Market Type
Health conscious individuals who strive for a healthier lifestyle
People who workout regularly at Crossfit gyms
Our Target Market
Healthy 26 to 35 year olds (primary)
18-25, individuals with medical/health conditions,
senior citizens (secondary)

7. Keys to build customer relationship
Build your network it's your sales lifeline
Communication is a contact sport, so do it early and often.
E-mail marketing keeps relationships strong on a shoestring budget.
Reward loyal customers, and they'll reward you.
Loyal customers are your best salespeople.

8. ● Direct sale
● Subscription
● Mobile Application
● Delivery
● Advertising
● Promotion
Pricing Mechanism :
Fixed pricing ……………………. fixed menu price
Dynamic Pricing ………………... negotiable/supply-demand price

9. Income Statement
(Monthly)
Sales:
75% In-Store Sales……………………………….…..$16,500.00
18% Outside Sales…………………………………....$3,960.00
7% Subscription………………………………. ……....$1,540.00
Cost of Goods Sold:
+/- 1.15 per pound of produce……………………….…....$365.00
Gross Profit…………………………………………………….....$3,765.00
Commercial Kitchen Rental:
$10 per hour for 9.20 hours…………………………....$92.00
Delivery:
Within 20 mile radius…………………………………...$362.16
Wages:
108.25 hours at $10 per hour………………………....$1,082.50
Net Income……………………………………………………..…$3,067.21

10. Financial ( capital and also line of credit )
Physical ( physical store to operate)
Equipments ( Blenders, refrigerators , delivery car )
Human ( employees )
Ingredients ( Vegetables, fruits, ice and protein powder )
Maintaining our relationship with customers

11. Production
our main key activity is to produce organic,and unpasteurized
cold juice along with superfood smoothies and bowls
that are full of nutrients.
Marketing & Sales
Encourage the two most important values: Brand & Image

12. Key Partners
Crossfit gyms
Advertising juices to target market
Key Suppliers
Local farmers (CSA, farmer’s market, seasonal festivals)
High quality organic ingredients
Intimate farmer relationship = more efficiency

13. Our Business will be operating as value driven rather than cost driven , since we will
be focusing on delivering organic, premium , and high end press juice to our
customers.
Economies of Scale or Economies of scope ?
We will get advantage of economies of scale since
our fixed costs are the major costs .

14. Fixed Costs
Business Registration Fees to operate as a LLC ( $800 )
Necessary License and Permit , and Yearly Renewal fees ( $150 a year )
Health Permit
Bank Interest Payment
Rent ( approx. $5,000 per month )
Equipments , commercial quality blenders, mixers, along with refrigerators and freezers for cold
storage ( approx. $ 10,000 )
Insurance ( approx. $ 1,500 )
Store remodeling, installation , signage and Logos ( approx $12,000 )

15. Variable cost :
Utilities
Employee wage
Ingredients ( vegetables, fruits, ice, milk, and Assortments of add-ins like protein
powder )
Repair/maintenance costs ( Building and Equipments )
Partnership commissions
Advertising ( Flyers, local ads ) ( $300 to $500 per month )

16. We hope to provide a healthy, tasty and refreshing
experience with our 100% pressed juices.
THANK YOU!