The document proposes a digital store assistant system that provides customers help and information through various interactive options. It presents the business model and financial projections, estimating the system could generate over $75 million in profit over 5 years while reducing employee costs and increasing customer satisfaction for major retailers. The system is aimed at large department stores, supermarkets, and brand stores with the potential to impact over 1.3 million retail locations worldwide.

1. DIGITAL
Released: October 2009, Version 2.01
Ivano
E-mail: ivan.startups@gmail.com
Skype: ishmelev
Toronto, Moscow
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S T O R E
ASSISTANT

2. Lost in Shopping
Please
Need Advise Have a
question…

3. Need Help? Just Press the Button

4. Product Options
Directory
Advice
Price
Product
Poll or wall version
Basic
Customers press HELP and system
alarms staff around
Features: Questioner and Satisfaction
Self-Service
Detailed information about the
product
Features: Instructions, review,
recommendations
Virtual
Assistant
On-line agent
Features: Voice and video
communications

5. Values
• 15% increase in sale
• 30% Field staff reduced
• Customer satisfaction increased
• Employee cost reduced (including training and HR department)
• Tool to measure the performance of employees
• Analytical tool to measure the customer needs

6. Potential Customers
1. Department Stores
2. Supermarkets
3. Brand Stores
4. Malls
Customers # Stores Units Per Store TOTAL Units
Wal-Mart 3,800 6 22,800
Best Buy 1,150 6 6,900
Carrefour 12,078 2 24,156
Auchan 1,400 6 8,400
Target 966 6 5,796
GAP 3,143 3 9,429
Sears 926 6 5,556
Staples 1,832 5 9,160
Macy's 850 6 5,100
RadioShack 7,000 1 7,000
IKEA 301 12 3,612
Circuit City 570 4 2,280
Costco 562 4 2,248
H&M 1,800 3 5,400
ZARA 1,560 3 4,680
Gamestop 4,500 1 4,500
Old Navy 1,200 3 3,600
Sobeys 1,300 2 2,600
CompUSA 226 4 904
Abercrombie & Fitch 1,128 2 2,256
shoppers 1,100 2 2,200
Metro 368 4 1,472
Zellers 279 5 1,395
HVM 560 2 1,120
Nordstrom 112 10 1,120
Bay 92 10 920
Winners 200 3 600
Home Outfitters 62 5 310
Indigo 100 3 300
Apple 200 1 200
Brand Stores 100,000 2 200,000
Small Stores 1,000,000 1 1,000,000
1,149,365 1,346,014

7. Profitable Business
Year 1 Year 2 Year 3 Year 4 Year 5 Total
Staff 3 9 28 88 277
Store Assistance Device, Sold Per Year 122 601 3,569 21,188 125,772 151,252
Smart Check Device, Sold Per Year 0 197 572 2,227 8,676 11,672
Interactive Assistance, Sold Per Year 0 0 0 244 1,203 1,446
Expenses Year 1 Year 2 Year 3 Year 4 Year 5 Total
Development $ 78,000 $ 195,000 $ 390,000 $ 600,000 $ 1,200,000 $ 2,463,000
Store Assistance Device $ 343,083 $ 3,386,859 $ 13,105,043 $ 60,003,647 $ 276,883,292 $ 353,721,923
Smart Check Device $ - $ 994,774 $ 2,424,901 $ 7,991,159 $ 26,401,072 $ 37,811,907
Interactive Assistance $ - $ - $ - $ 1,460,599 $ 6,106,360 $ 7,566,958
Marketinag and Others $ 147,024 $ 782,854 $ 3,287,682 $ 15,279,698 $ 71,498,937 $ 90,996,196
Salary $ 344,937 $ 688,192 $ 1,660,750 $ 4,779,196 $ 15,358,716 $ 22,831,790
Expenses, Total $ 913,045 $ 6,047,679 $ 20,868,376 $ 90,114,299 $ 397,448,376 $ 515,391,775
Revenue Year 1 Year 2 Year 3 Year 4 Year 5 Total
Store Assistance Device $ 559,937 $ 2,172,761 $ 10,120,939 $ 47,144,345 $ 219,603,059 $ 279,601,041
Smart Check Device $ - $ 3,132,671 $ 11,605,058 $ 39,086,881 $ 131,955,656 $ 185,780,265
Interactive Assistance $ - $ - $ - $ 6,353,033 $ 36,609,475 $ 42,962,508
Training Courses $ 60,910 $ 399,344 $ 2,070,491 $ 11,829,250 $ 67,825,339 $ 82,185,334
Revenue, Total $ 620,847 $ 5,704,776 $ 23,796,488 $ 104,413,510 $ 455,993,527 $ 590,529,149
Income Year 1 Year 2 Year 3 Year 4 Year 5 Total
$ (292,198) $ (342,903) $ 2,928,112 $ 14,299,211 $ 58,545,151 $ 75,137,374
Ratios Year 1 Year 2 Year 3 Year 4 Year 5
Cash Flow $ (292,198) $ (635,101) $ 2,293,012 $ 16,592,223 $ 75,137,374
ROI -32.00% -5.67% 14.03% 15.87% 14.73%