3. NITOL MOTORS LTD.
A SUCCESSFUL STORY OF
TOUCHED & UNTOUCHED
AREA
BANGLADESH SOUTHBANGLADESH SOUTH
BENGALBENGAL
4. DISTRICT LIST UNDER SOUTH BENGAL ZONEDISTRICT LIST UNDER SOUTH BENGAL ZONE
SOUTH BENGAL- A SOUTH BENGAL- C
JESSORE
MAGURA
NARAIL
FARIDPURCHUADANGA
KHULNA
BAGERHAT
SATKHIRA
RAJBARI
JHENAIDAH
MEHERPUR
KUSHTIA
BANGLADESH
SOUTH BENGAL
BARISHAL
PIROJPUR
JHALOKATHI
BHOLA
SHARIATPUR
PATUAKHALI
BARGUNA
GOPALGONG
MADARIPUR
NITOL MOTORS LTD.
SOUTH BENGAL- B
6. Route Details
Existing Parties
Potentialities
Corporate Party
Route Details
Existing Parties
Potentialities
Upazila
Sadar,
SREEPUR,
MAGURA
Corporate Party
Upazila
Sadar,
SREEPUR,
MAGURA
NITOL MOTORS LTD.
UNION DETAILS, SADAR THANA, JESSORE
WHEN TOUCHEDWHEN UN TOUCHED
Back
7. Poor sales volume.Poor sales volume.
One of the biggest zone of Bangladesh (Area wise)One of the biggest zone of Bangladesh (Area wise)
There was no single show.There was no single show.
Poor customer database.Poor customer database.
Small number of NML vehicle in SB zone.Small number of NML vehicle in SB zone.
Nobody don’t know about the vehicle.Nobody don’t know about the vehicle.
Maximum route is untouched and unknown.Maximum route is untouched and unknown.
There are many potential party all are untouched.There are many potential party all are untouched.
Se’s poor reporting status.Se’s poor reporting status.
Attendance problem is the important issue of SBAttendance problem is the important issue of SB
zone.zone.
Poor product knowledge.Poor product knowledge.
WHEN UNTOUCHED
NITOL MOTORS LTD.
8. WHEN UNTOUCHED
KAP limitation.KAP limitation.
There has no Competitor information.There has no Competitor information.
Very week e-communication system.Very week e-communication system.
Transport is the another important problem for SBTransport is the another important problem for SB
zone.zone.
Low conveyance and allowances.Low conveyance and allowances.
Logistics support problem.Logistics support problem.
9. Touch-untouched Plan, Implementation &Touch-untouched Plan, Implementation &
Achievements.Achievements.
Increasing sales volume.Increasing sales volume.
Zone Separation.Zone Separation.
Initiative taking for two (Barishal & Khulna) showInitiative taking for two (Barishal & Khulna) show
rooms.rooms.
(Khulna show room will open from 1st of Sept’2013 positively).(Khulna show room will open from 1st of Sept’2013 positively).
Found new route’s & potential parties.Found new route’s & potential parties.
Now NML vehicle available there.Now NML vehicle available there.
Strong database in our hand.Strong database in our hand.
People are informed about NML vehicle’s.People are informed about NML vehicle’s.
Direct communication with the customers.Direct communication with the customers.
Established 2 new finger print punch machine toEstablished 2 new finger print punch machine to
reduce attendance problem.reduce attendance problem.
WHEN TOUCHED
NITOL MOTORS LTD.
10. Satisfactory SE’s reporting status.Satisfactory SE’s reporting status.
Finding inexpert personnel to provide requiredFinding inexpert personnel to provide required
training.training. (Eusuf, Sk Ali Imam & Md.Kayum Hossain-Now their sales(Eusuf, Sk Ali Imam & Md.Kayum Hossain-Now their sales
percentage reached at the satisfactory level).percentage reached at the satisfactory level).
Product knowledge execution with financial terms.Product knowledge execution with financial terms.
Logistics support (with specific tools) execution.Logistics support (with specific tools) execution.
KAP up gradation as Mela & Increased road show.KAP up gradation as Mela & Increased road show.
Convertation of competitor customers to NMLConvertation of competitor customers to NML
Vehicle.Vehicle.
Collecting negative feedback from competitors.Collecting negative feedback from competitors.
(JAC, SIGMA & MAXIMO).(JAC, SIGMA & MAXIMO).
WHEN TOUCHED
NITOL MOTORS LTD.
11. WHEN TOUCHED
All are working in the field properly & trying to proveAll are working in the field properly & trying to prove
their pro-activeness under proper monitoring system.their pro-activeness under proper monitoring system.
Require more important sales tools and support to getRequire more important sales tools and support to get
result effectively by touch untouched method andresult effectively by touch untouched method and
sales plan.sales plan.
Sales Executives.Sales Executives.
Company Mobile hand set.Company Mobile hand set.
Conveyance and cell allowance up gradation.Conveyance and cell allowance up gradation.
Key Action Plan (KAP) up gradation.Key Action Plan (KAP) up gradation.
Transport Facilities.Transport Facilities.
E-Communication system (PC/Laptop & Internet).E-Communication system (PC/Laptop & Internet).
Show room and Bill board.Show room and Bill board.
NITOL MOTORS LTD.
