business plan of ladycab

2. BCOM HONORS
IV SEMESTER

3. LadyCab

4. Business Details
What?
Services
Provided
Why this? To whom?

5. Location

6. Employees
Drivers
Employees in office (for attending calls)

7. competitors

8. USP
Safe as only for women.
Available for all possible places in and
around Nainital.
Booking online as well as offline.

9. Marketing Strategy
Pamphlets
Direct communication with students.
Digital advertisement.

10. Setup
Office in Nainital.
Car stops.

11. Fare chart
From / To To / From Fare
Bhimtal / rudrapur Rudrapur / Bhimtaal Rs.120
Almora / Bhowali Bhowali / Almora Rs.200
Haldwani / Nainital Nainital / Haldwani Rs.70
Nainital / Bhimtal Bhimtal / Nainital Rs.50
Ranikhet / Nainital Nanital / Ranikhet Rs.140

12. Financial Plan
Capital - Expenditure = Excess
Total Amount to be expended to Start Business
2,80,000
2,00,000
1,20,000

13. Collaboration with Ola .
Zero profit for the first 2 years.
Revenue will be used to pay off loans.
Expansion of business.