Campbell's soup focuses on expressing how their soup benefits consumers' lifestyles. With more health-conscious buyers, highlighting healthy options is smart. However, Campbell's faced negative press about sodium claims and product certifications. To improve, Campbell's needs more social media interaction through sites like Facebook, Twitter, blogs and videos to connect with consumers throughout the year.

1. “Its amazing what the WEB can do!”
Danielle Blackman

2. “It's Amazing What Soup Can Do”
• Campbell’s work hard to express to their consumers how
important their soup can be to their buyers lifestyle.
•With the increase of
the health conscious
consumers, Campbell’s
focus on healthy choices
is a smart move.

3. The Problems
• Negative press (especially online) surrounding
the brand involving their false advertised low-
sodium products.
•Campbell’s recent certification of their products as
halal- and supporting The Muslim Brotherhood.

4. The Key
With the new logo and differentiation of
products, more interaction with consumers
through social media, viral videos, blogging,
Facebook and Twitter is needed.
The company website doesn’t list social
media sites leaving consumers to go have to
explore them on their own if they want to
“follow” or “like” the Campbell’s brand.

5. Facebook
• Ask consumers more opinionated questions.
Best way to interview consumers and get
feedback on products. Get to actually KNOW
the consumer

6. Twitter
• No more generic
tweets!

7. Viral Videos

8. logging
• Would help demonstrate to consumers the
benefits and provide personal statements
from consumers who have stories of their
success with Campbell’s.

9. January Feb. March
Timeline
April May June July August Sept. Oct. Nov. Dec.
Facebook
Twitter
Blogging
Viral
• With the help of Campbell’s kitchen, a division
that offers recipes using Campbell’s products,
these products can be advertised all year round
with heavy emphases during the fall and winter
seasons.

10. Evaluation
• Increased followers on Twitter, Increased likes on Facebook, Increases sales of the condensed soup
line.
• It is also important for Campbell’s to monitor what is being said about the company throughout the
web. Using online monitoring tools such as Hootsuite, Campbell’s can watch for negative messages
that may be spread about the brand on social media networks.