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This document outlines an M&Ms marketing campaign for the United Arab Emirates. It includes sections on the target audience of middle class mothers and all ages, objectives that are specific, measurable, achievable, realistic and timed. It also identifies strengths, weaknesses, opportunities and threats, and notes some M&Ms products and flavors that are not currently available in the UAE that could be. The proposed strategy would use television, radio, and print media to position M&Ms as easy to find and reach in unexpected places.
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Hi
This report is made by me Abdul Hadi
this is my presentation report at university of Derby
level - 1 (B.B.A)
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Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
A Survey of Techniques for Maximizing LLM Performance.pptx
A Survey of Techniques for Maximizing LLM Performance.pptx
Final presentation
- 1. M&Ms Final Creative Project Fatima Yara Nourhan Meriam
- 2. Outline Introduction Target Audience Objectives Positioning Problem Strategy S.W.O.T Conclusion
- 3. Introduction
- 4. S.W.O.T. Analysis Strengths Weaknesses Opportunities Threats
- 5. Objectives Specific Measurable Achievable Realistic Timed
- 6. Target Audience Target audience: All Ages Middle class mothers Brand loyalty: Customization “Brand VIP”
- 7. Problem Not all the products/ flavors available in the UAE. Opportunity available, but is not being used.
- 8. Problem Products not available in UAE: “Coconut M&M” “Strawberried Peanut Butter” “M&M's Premiums”
- 9. Strategy Types of Media: T.V. Radio Print Media
- 10. Positioning Easy to find Easy to reach Unique and fun Unexpected places
- 12. Conclusion