Pepsi_Case_study
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Pepsi partnered with influencers found through #paid to promote their new emoji-themed bottles and #SayItWithPepsi contest. Influencers posted photos featuring the Pepsi product with captions encouraging audiences to enter the contest. Over 2,000 people entered the contest using the hashtag. The campaign reached over 600,000 people and generated over 23,000 likes and comments, achieving a low cost per engagement of $0.13. Pepsi was able to leverage the influencer content in their own marketing.
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Pepsi company
Pepsi Co is one of the largest food and beverage companies in the world. Some key details:
- Headquarters is in Purchase, New York and trades on the NYSE.
- Founded in 1898 by Caleb Bradham and incorporated in 1919, growing significantly over the decades through mergers and acquisitions.
- Current CEO is Indra Nooyi, ranked among the most powerful women in the world.
- Major brands include Pepsi, Mountain Dew, Diet Pepsi, Frito-Lay snacks, Tropicana juices, Quaker foods, and Gatorade sports drinks.
- Has a large global presence with products sold in over 160 countries worldwide.
Digital Strategy-Pepsi
PepsiCo has a digital marketing strategy to gain market share among 16-24 year olds by positioning Pepsi as the "sexy" and "cool" brand. The campaign will feature stylish spokespeople like Anna Wintour and Fernando Torres to endorse the slogan "Form is temporary, class is permanent" and promote the idea that drinking Pepsi is classy. Over six months, the $300,000 budget will be used to generate buzz around hashtags on Twitter and Instagram and create a new Pepsi label through a contest in order to associate the Pepsi brand with being classy, sexy, and cool.
Pepsi case study
PepsiCo has a long history dating back to the late 1800s. It owns many popular food and beverage brands worldwide. The document discusses PepsiCo's profile, brands, competitors and advertising strategies over time. It focuses on the Pepsi Refresh Project campaign from 2010, an integrated marketing effort that awarded grants for ideas to improve communities. The campaign used social media, celebrities and other digital promotions to engage consumers and highlight funded projects.
Crystal Pepsi Case Study
1. The document discusses Pepsi-Cola's brand identity in the 1990s and its failed brand extension Crystal Pepsi. Pepsi aimed to differentiate itself from Coca-Cola by targeting younger consumers and promoting a youthful lifestyle.
2. In the 1990s, Pepsi launched the clear cola Crystal Pepsi to align with health trends and appear futuristic. However, Crystal Pepsi did not taste like Pepsi and lost the brand's focus on youth.
3. Crystal Pepsi was ultimately unsuccessful as it did not reinforce Pepsi's brand identity and essence. The extension showed Pepsi chasing trends rather than building upon its core brand values.
-Case study pepsi co
1) PepsiCo is a leading global food and beverage company that was one of the first multinationals to operate in Pakistan in 1967.
2) PepsiCo uses a franchise bottler system in Pakistan where it produces concentrate in one factory and ships it to 8 bottlers who package, distribute, and sell the products.
3) Mountain Dew has become very popular in Pakistan since being reformulated and repackaged for the local market in 2004, and is now the leading brand, surpassing Pepsi and Coke.
A marketing strategy presentation on Pepsi product
This is a marketing plan for Pepsi. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
ppt on pepsico
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
Marketing presentation
Pepsi segments the market based on geographic, demographic, psychographic, and behavioral factors. Demographically, Pepsi targets younger people aged 14-30. Psychographically, they focus on the lower/upper middle class and target adventurous personalities with drinks like Mountain Dew. Pepsi uses differentiated and niche marketing strategies, launching various products like Code Red and Mountain Dew to meet different customer needs. Their positioning focuses on value with slogans like "More for less".
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Pepsi company
Pepsi Co is one of the largest food and beverage companies in the world. Some key details:
- Headquarters is in Purchase, New York and trades on the NYSE.
- Founded in 1898 by Caleb Bradham and incorporated in 1919, growing significantly over the decades through mergers and acquisitions.
- Current CEO is Indra Nooyi, ranked among the most powerful women in the world.
- Major brands include Pepsi, Mountain Dew, Diet Pepsi, Frito-Lay snacks, Tropicana juices, Quaker foods, and Gatorade sports drinks.
- Has a large global presence with products sold in over 160 countries worldwide.
Digital Strategy-Pepsi
PepsiCo has a digital marketing strategy to gain market share among 16-24 year olds by positioning Pepsi as the "sexy" and "cool" brand. The campaign will feature stylish spokespeople like Anna Wintour and Fernando Torres to endorse the slogan "Form is temporary, class is permanent" and promote the idea that drinking Pepsi is classy. Over six months, the $300,000 budget will be used to generate buzz around hashtags on Twitter and Instagram and create a new Pepsi label through a contest in order to associate the Pepsi brand with being classy, sexy, and cool.
Pepsi case study
PepsiCo has a long history dating back to the late 1800s. It owns many popular food and beverage brands worldwide. The document discusses PepsiCo's profile, brands, competitors and advertising strategies over time. It focuses on the Pepsi Refresh Project campaign from 2010, an integrated marketing effort that awarded grants for ideas to improve communities. The campaign used social media, celebrities and other digital promotions to engage consumers and highlight funded projects.
Crystal Pepsi Case Study
1. The document discusses Pepsi-Cola's brand identity in the 1990s and its failed brand extension Crystal Pepsi. Pepsi aimed to differentiate itself from Coca-Cola by targeting younger consumers and promoting a youthful lifestyle.
2. In the 1990s, Pepsi launched the clear cola Crystal Pepsi to align with health trends and appear futuristic. However, Crystal Pepsi did not taste like Pepsi and lost the brand's focus on youth.
3. Crystal Pepsi was ultimately unsuccessful as it did not reinforce Pepsi's brand identity and essence. The extension showed Pepsi chasing trends rather than building upon its core brand values.
-Case study pepsi co
1) PepsiCo is a leading global food and beverage company that was one of the first multinationals to operate in Pakistan in 1967.
2) PepsiCo uses a franchise bottler system in Pakistan where it produces concentrate in one factory and ships it to 8 bottlers who package, distribute, and sell the products.
3) Mountain Dew has become very popular in Pakistan since being reformulated and repackaged for the local market in 2004, and is now the leading brand, surpassing Pepsi and Coke.
A marketing strategy presentation on Pepsi product
This is a marketing plan for Pepsi. Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo. Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Created and developed in 1893 and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of North America, "Pepsi-Cola Made with Real Sugar" as of 2014.
ppt on pepsico
PepsiCo is a multinational beverage and snack company that operates in over 200 countries. It has a wide portfolio of brands including Pepsi, Mountain Dew, Lay's, Gatorade, and Quaker Foods. The document discusses PepsiCo's history, brands, mission, vision, organizational structure, competitors, and analyses their opportunities and threats considering various external factors like economic, social, technological, political, and environmental aspects. It provides an overview of PepsiCo's global operations and strategies.
Marketing presentation
Pepsi segments the market based on geographic, demographic, psychographic, and behavioral factors. Demographically, Pepsi targets younger people aged 14-30. Psychographically, they focus on the lower/upper middle class and target adventurous personalities with drinks like Mountain Dew. Pepsi uses differentiated and niche marketing strategies, launching various products like Code Red and Mountain Dew to meet different customer needs. Their positioning focuses on value with slogans like "More for less".
Pepsi IMC Campaign on Brand Equity
Pepsi launched a new brand positioning campaign called "Oh Yes Abhi" in India to target young, impatient consumers. The campaign featured celebrities like Ranbir Kapoor and was spread across various digital and social media platforms. It emphasized living in the moment and doing things "right now". Pepsi also launched online initiatives like a concert and short film contest to engage customers and promote the "now" proposition. While the campaign gained attention online, it could have been expanded around the IPL cricket tournament that Pepsi was sponsoring. The "Oh Yes Abhi" message resonated with characteristics of young Indians seeking impatience and change.
Pepsi marketing mix
The document discusses Pepsi's marketing mix, including its products, pricing, placement, and promotion strategies. It provides background on Pepsi being founded in 1890s. For products, it mentions PepsiCo's variety of carbonated and non-carbonated beverages. For pricing, it notes Pepsi aims to provide quality products at lowest price. For placement, it is ubiquitous in stores. For promotion, Pepsi uses various advertising methods and focuses on market positioning and maintaining its brand name globally.
The product life cycle of Pepsi
The product life cycle of Pepsi include: Introduction, growth, maturity, decline. In every stage, it describes objectives & 4Ps.
Pepsi Co Strategy
Indra Nooyi is the CEO of PepsiCo who believes corporations should focus not just on profits but also play a role in society. In 2001, she declared PepsiCo's vision as "Performance with Purpose" to deliver financial performance while also making positive social and environmental impacts. This includes providing healthier products, reducing companies environmental footprint, and developing employees and local communities. Nooyi's leadership and vision demonstrates how company goals can reflect a leader's values in creating long term sustainable growth for both the business and society.
4ps Of PEPSI
PepsiCo was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. PepsiCo uses the 4Ps of marketing - product, price, place, and promotion - to attract customers. For product, Pepsi is a carbonated soft drink available worldwide. For price, Pepsi is flexible and can lower prices to attract customers. For place, Pepsi is distributed globally through a chain of manufacturers, wholesalers, retailers and to consumers. For promotion, Pepsi uses slogans and advertisements to attract, interest and encourage customers to purchase its products.
A Report on PepsiCo
The document provides a summary of PepsiCo's corporate social responsibility activities in 3 areas:
1. Environment sustainability including goals to reduce water usage, carbon footprint, and minimize land impact through sustainable packaging and sourcing.
2. Human sustainability including commitments to improve nutrition in products and responsible marketing. Goals include reducing sugars, sodium and saturated fats while increasing whole grains and nutrients.
3. Talent sustainability focusing on developing employees and local communities through training and job opportunities. PepsiCo's success is attributed to its people.
Distribution strategy of pepsico ppt
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It manufactures and markets a variety of carbonated and non-carbonated beverages as well as grain-based snack foods. PepsiCo entered the Indian market in 1989 and has grown to become one of the country's leading food and beverage companies. For distribution in India, PepsiCo uses both company-owned distributors and franchise-owned distributors to bring its products to consumers through a two-level distribution channel involving two intermediaries between bottling factories and end customers.
Comparative Analysis Coca-Cola Vs Pepsi
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Introduction to Pepsi
This PPT file holds the complete info regarding the Pepsi... From where it started and what PEPSI is now... :-)
Pepsi Presentation
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
Aman pepsi ppt
PepsiCo's mission is to be the world's premier consumer products company focused on convenient foods and beverages. It was founded in 1893 and has since grown significantly, introducing many popular brands over the decades. A survey of 250 retailers in Jaipur, India found that Pepsi products are widely used and generally satisfying to customers. Pepsi remains the top-selling cold drink brand, with 650ml bottles having the highest demand. The company has strong brand recognition but opportunities exist to expand rural distribution and improve supply chain management in some areas.
Marketing strategies of pepsi
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
Imc Final Project Kelly
The document summarizes Diet Pepsi's marketing plan to target people wanting to maintain a healthy shape. It describes Diet Pepsi's introduction in 1964, zero-calorie formulation, and packaging in bottles and cans. The marketing plan aims to increase preference for Diet Pepsi among fitness-focused consumers through advertising, sponsorships, social media, sales promotions, and personal selling that promote Diet Pepsi's benefit of allowing people to refresh and enjoy its taste without calories. The integrated marketing strategy combines these tactics with causes like donations for diabetes and education to strengthen Diet Pepsi's image for health-conscious customers.
Pepsi campaign
The document summarizes Pepsi's "Youngistan" advertising campaign in India. The campaign targeted Indian youth aged 15-25 and featured celebrities Ranbir Kapoor, Deepika Padukone, and Shah Rukh Khan. It aimed to reflect the mood and interests of young Indians through the theme of "Youngistan," representing the youth's state of mind. The campaign used television, radio, outdoor, web, and wireless advertising to reach its undifferentiated target audience across major cities in India. Pepsi hoped to capitalize on the popularity of its celebrity endorsers and themes appealing to Indian youth culture.
Pepsi Branding
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
Pepsi
The document provides information about Pepsi, including its history, logo, brand, mission, vision, and brand strategy. It discusses how Pepsi was created in 1898 and sought to create an energizing drink. It details Pepsi's logo changes and focus on being young, fresh, and trendy to appeal to young consumers. Pepsi's mission centers around providing financial returns to investors while benefiting employees, partners, and communities. Its vision involves environmental stewardship and sustainability. The brand strategy aims to use social media to raise awareness and position Pepsi as accessible and affordable.
Pepsi Campaign
Pepsi launched its "Live for Now" campaign in 2012 to connect with 18-35 year olds and establish brand relevance. They partnered with celebrities like Nicki Minaj and used social media platforms like Twitter to promote exclusive music events and encourage sharing experiences with the brand. Through these tactics, Pepsi saw a 114% increase in website activity and gained over 8 million Facebook likes within the first 30 days of the campaign.
Marketing Project on Pepsi Co.
Here i have uploaded my marketing project on Pepsi co. I hope that our project will help every business and marketing's student...!!
Pepsi mrk rprt
This document provides a marketing report on PepsiCo International. It discusses PepsiCo's rise from a bottling company in the late 1800s to becoming a leading food and beverage conglomerate. PepsiCo focuses on market share growth and acquisition strategies. It relies on strong marketing tactics like celebrity endorsements and appeals advertisements. PepsiCo segments its markets and tailors its strategies to different countries. The report provides an analysis of PepsiCo's macro environment, corporate structure, competition, market research, product strategy, and recommendations.
Pepsi perfect marketing plan
This document provides an overview of Pepsi's business in Pakistan. It begins with an executive summary of Pepsi's revenues, market share, and new product launch of Pepsi Perfect. It then covers Pepsi's company description, market analysis including segmentation, competitors, and SWOT analysis. The document also discusses Pepsi's marketing strategies of product, price, promotion, and placement. It concludes with suggestions to maintain Pepsi's market position through quality, reputation, and continuous new advertising approaches.
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Pepsi IMC Campaign on Brand Equity
Pepsi launched a new brand positioning campaign called "Oh Yes Abhi" in India to target young, impatient consumers. The campaign featured celebrities like Ranbir Kapoor and was spread across various digital and social media platforms. It emphasized living in the moment and doing things "right now". Pepsi also launched online initiatives like a concert and short film contest to engage customers and promote the "now" proposition. While the campaign gained attention online, it could have been expanded around the IPL cricket tournament that Pepsi was sponsoring. The "Oh Yes Abhi" message resonated with characteristics of young Indians seeking impatience and change.
Pepsi marketing mix
The document discusses Pepsi's marketing mix, including its products, pricing, placement, and promotion strategies. It provides background on Pepsi being founded in 1890s. For products, it mentions PepsiCo's variety of carbonated and non-carbonated beverages. For pricing, it notes Pepsi aims to provide quality products at lowest price. For placement, it is ubiquitous in stores. For promotion, Pepsi uses various advertising methods and focuses on market positioning and maintaining its brand name globally.
The product life cycle of Pepsi
The product life cycle of Pepsi include: Introduction, growth, maturity, decline. In every stage, it describes objectives & 4Ps.
Pepsi Co Strategy
Indra Nooyi is the CEO of PepsiCo who believes corporations should focus not just on profits but also play a role in society. In 2001, she declared PepsiCo's vision as "Performance with Purpose" to deliver financial performance while also making positive social and environmental impacts. This includes providing healthier products, reducing companies environmental footprint, and developing employees and local communities. Nooyi's leadership and vision demonstrates how company goals can reflect a leader's values in creating long term sustainable growth for both the business and society.
4ps Of PEPSI
PepsiCo was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. PepsiCo uses the 4Ps of marketing - product, price, place, and promotion - to attract customers. For product, Pepsi is a carbonated soft drink available worldwide. For price, Pepsi is flexible and can lower prices to attract customers. For place, Pepsi is distributed globally through a chain of manufacturers, wholesalers, retailers and to consumers. For promotion, Pepsi uses slogans and advertisements to attract, interest and encourage customers to purchase its products.
A Report on PepsiCo
The document provides a summary of PepsiCo's corporate social responsibility activities in 3 areas:
1. Environment sustainability including goals to reduce water usage, carbon footprint, and minimize land impact through sustainable packaging and sourcing.
2. Human sustainability including commitments to improve nutrition in products and responsible marketing. Goals include reducing sugars, sodium and saturated fats while increasing whole grains and nutrients.
3. Talent sustainability focusing on developing employees and local communities through training and job opportunities. PepsiCo's success is attributed to its people.
Distribution strategy of pepsico ppt
PepsiCo is an American multinational food and beverage corporation headquartered in New York. It manufactures and markets a variety of carbonated and non-carbonated beverages as well as grain-based snack foods. PepsiCo entered the Indian market in 1989 and has grown to become one of the country's leading food and beverage companies. For distribution in India, PepsiCo uses both company-owned distributors and franchise-owned distributors to bring its products to consumers through a two-level distribution channel involving two intermediaries between bottling factories and end customers.
Comparative Analysis Coca-Cola Vs Pepsi
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Introduction to Pepsi
This PPT file holds the complete info regarding the Pepsi... From where it started and what PEPSI is now... :-)
Pepsi Presentation
PepsiCo's vision is to continually improve the world by creating a better future. Their mission is to be the world's premier consumer products company focused on convenient foods and beverages, producing value for investors and opportunities for employees, partners, and communities. PepsiCo has a 54% market share in Pakistan's soft drink market due to being a traditional brand. They operate in major Pakistani cities through franchises like Shamim and Co, their largest bottler and distributor. Pepsi is the 28th most valuable global product brand and competes primarily with Coca-Cola in Pakistan.
Aman pepsi ppt
PepsiCo's mission is to be the world's premier consumer products company focused on convenient foods and beverages. It was founded in 1893 and has since grown significantly, introducing many popular brands over the decades. A survey of 250 retailers in Jaipur, India found that Pepsi products are widely used and generally satisfying to customers. Pepsi remains the top-selling cold drink brand, with 650ml bottles having the highest demand. The company has strong brand recognition but opportunities exist to expand rural distribution and improve supply chain management in some areas.
Marketing strategies of pepsi
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
Imc Final Project Kelly
The document summarizes Diet Pepsi's marketing plan to target people wanting to maintain a healthy shape. It describes Diet Pepsi's introduction in 1964, zero-calorie formulation, and packaging in bottles and cans. The marketing plan aims to increase preference for Diet Pepsi among fitness-focused consumers through advertising, sponsorships, social media, sales promotions, and personal selling that promote Diet Pepsi's benefit of allowing people to refresh and enjoy its taste without calories. The integrated marketing strategy combines these tactics with causes like donations for diabetes and education to strengthen Diet Pepsi's image for health-conscious customers.
Pepsi campaign
The document summarizes Pepsi's "Youngistan" advertising campaign in India. The campaign targeted Indian youth aged 15-25 and featured celebrities Ranbir Kapoor, Deepika Padukone, and Shah Rukh Khan. It aimed to reflect the mood and interests of young Indians through the theme of "Youngistan," representing the youth's state of mind. The campaign used television, radio, outdoor, web, and wireless advertising to reach its undifferentiated target audience across major cities in India. Pepsi hoped to capitalize on the popularity of its celebrity endorsers and themes appealing to Indian youth culture.
Pepsi Branding
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
Pepsi
The document provides information about Pepsi, including its history, logo, brand, mission, vision, and brand strategy. It discusses how Pepsi was created in 1898 and sought to create an energizing drink. It details Pepsi's logo changes and focus on being young, fresh, and trendy to appeal to young consumers. Pepsi's mission centers around providing financial returns to investors while benefiting employees, partners, and communities. Its vision involves environmental stewardship and sustainability. The brand strategy aims to use social media to raise awareness and position Pepsi as accessible and affordable.
Pepsi Campaign
Pepsi launched its "Live for Now" campaign in 2012 to connect with 18-35 year olds and establish brand relevance. They partnered with celebrities like Nicki Minaj and used social media platforms like Twitter to promote exclusive music events and encourage sharing experiences with the brand. Through these tactics, Pepsi saw a 114% increase in website activity and gained over 8 million Facebook likes within the first 30 days of the campaign.
Marketing Project on Pepsi Co.
Here i have uploaded my marketing project on Pepsi co. I hope that our project will help every business and marketing's student...!!
Pepsi mrk rprt
This document provides a marketing report on PepsiCo International. It discusses PepsiCo's rise from a bottling company in the late 1800s to becoming a leading food and beverage conglomerate. PepsiCo focuses on market share growth and acquisition strategies. It relies on strong marketing tactics like celebrity endorsements and appeals advertisements. PepsiCo segments its markets and tailors its strategies to different countries. The report provides an analysis of PepsiCo's macro environment, corporate structure, competition, market research, product strategy, and recommendations.
Pepsi perfect marketing plan
This document provides an overview of Pepsi's business in Pakistan. It begins with an executive summary of Pepsi's revenues, market share, and new product launch of Pepsi Perfect. It then covers Pepsi's company description, market analysis including segmentation, competitors, and SWOT analysis. The document also discusses Pepsi's marketing strategies of product, price, promotion, and placement. It concludes with suggestions to maintain Pepsi's market position through quality, reputation, and continuous new advertising approaches.
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Evolve helped grow FIJI Water's social media presence in Australia to have one of the highest engagement rates and fastest growth on Instagram and Facebook in its category. Through influencer marketing and sharing local Australian images, the brand was able to build a strong local presence and earn media that increased its reach. Evolve has secured a contract extension with FIJI Water through 2015 due to the success of the social media strategy.
Maximizing Growth, Engagement, Monetization on Social
Top Tips to win at Social. Monetization, Analytics, and Engagement across YouTube, Facebook, Instagram, Twitter, and Snap Chat. For more information go to: www.captiv8.io
Pretty Secrets Influencer Case Study
PrettySecrets is an Indian lingerie brand that wanted to showcase its affordable, trendy collection and connect with young customers. The company partnered with over 150 influencers for a 3-day campaign asking them to fill in the blank "I feel ___" in "#MyPrettySecrets" based on their personality. Influencers shared pictures with empowering words on placards to participate. The campaign received over 500 entries from customers and 250,000+ engagements, helping PrettySecrets connect with its target audience.
Teaching Session with John Kim
This document provides guidance on how to build a world-class brand through establishing emotional connections with customers. It emphasizes understanding customer needs and communicating in a way that entertains, educates and inspires customers. The document also stresses the importance of being transparent, credible and relatable to customers in order to develop trust and loyalty in the brand over time. Specific strategies are presented for entertaining, educating and inspiring different types of customers through compelling brand messaging.
3 Successful Social Media Campaigns From Innovative Multi Channel Retailers
Learn how three social media campaigns paid dividends for their retailers – and how they can help inspire your social media strategy...
How to Establish a Strong Visual Brand on Social Media
Want to harness the power of visual marketing in your business? Learn 7 creative ways to visually brand your business on social media.
Intro to Pinterest and Instagram Marketing
Pinterest and Instagram are where the smartest brands are building authentic connections with their audiences in 2014. These authentic connections are clearly linked to revenue and successful business outcomes.
Pinterest is the 2nd largest source of social traffic, and for many retailers it's the best. In terms of conversion rate and average order size Pinterest beats other social networks hands down. Instagram users spend an average of 257 minutes a month on the platform, 25% higher engagement than any other social network.
Attend this webinar to learn how to
Get your brand and products discovered on Pinterest & Instagram
Develop a visual content strategy
Accelerate your community growth
Get unique customer insights from your photos that can drive offline
#LookUpMoments Campaign
Housing rebranded itself in 2015 with a new logo and tagline, "Look Up", to maximize brand recall. It launched the #LookUpMoments social media campaign, asking people to submit photos taken at 90 degrees that showed optimistic moments of looking up in architecture, nature, or their homes. Within 7 days the campaign received around 5,000 submissions, helping make the new logo and tagline iconic. It was a successful campaign that received celebrity participation and appreciation from Facebook and Instagram.
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Pepsi_Case_study
- 1. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 + PEPSI’S MISSION: Case Study: Pepsi To drive awareness of the new PepsiMoji bottles while driving entries for the #SayItWithPepsi contest.
- 2. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 Selected influencers through #paid that fit with the brand image to promote Pepsi’s new Emoji themed bottle and #SayItWithPepsi contest. Photos featured the Pepsi product in photo. CTA’s in the photo captions encouraged audiences to enter the contest and post their own #SayItWithPepsi photo. The photos were approved by Pepsi and launched over a 24 hour period in order to drive impact. Over 2,000 people entered the contest with the #SayItWithPepsi hashtag. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 THE PLAN All search & communication was done through #paid 21 3 Select Promote Launch 2
- 3. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 Pepsi used the #paid solution to find a curated group of influencers who aligned with their brand. Influencers linked back to Pepsi’s Instagram account where users could see more examples of people entering the contest and were encouraged to participate. CHOSEN CREATORS hello@hashtagpaid.com 1-‐844-‐PAID-‐100 276K FOLLOWERS 3 124K FOLLOWERS 120K FOLLOWERS26.9K FOLLOWERS 79.9K FOLLOWERS
- 4. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 10,638 Likes + Comments @pepsicanada these cute emoji's are my obsession right now!! Who knew a collab between Pepsi and Emoji's could win you an iPad!? 😘😜😀 #SayItWithPepsi #PepsiMoji #paid “ ” 4
- 5. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 4,565 Likes + Comments Soaking up the last few weeks of summer 🌞🌵 #PepsiMoji #SayItWithPepsi #paid“ ” 5
- 6. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 5 611,330 23,894 $0.13 hello@hashtagpaid.com 1-‐844-‐PAID-‐100 ORIGINAL STORIES TOTAL REACH TOTAL ENGAGEMENTS COST PER ENGAGEMENT . CAMPAIGN RESULTS 6
- 7. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 #paid’s intuitive self-‐serve platform simplified finding influencers #paid provided Pepsi with a self-‐serve platform where they could search and collaborate with influencers directly in a secure environment. 1 2 3 Massive reach and cost-‐effective engagement #paid helped Pepsi reach over 600,000 people while driving high engagement with over 23,000 likes and comments on their sponsored posts to date. Compelling content Pepsi can repurpose and amplify again Pepsi was also able to leverage the amazing images that the influencers created through their own marketing efforts. HOW #PAID HELPED “Pepsi is amazing tbh😌👌💜” -‐ justsomeone.elseonig
- 8. hello@hashtagpaid.com 1-‐844-‐PAID-‐100 Our office 130 Spadina Avenue Suite 200 Toronto Ontario, M5V 1X9 adamr@hashtagpaid.com +1-‐844-‐PAID100 Let us know how we can help! THANK YOU