Viral marketing is a marketing technique that uses existing social networks to spread a marketing message through self-replicating viral processes, analogous to the spread of a virus. It aims to exponentially increase brand awareness through self-replicating viral processes, using e-mail, social media, blogs, and other platforms. While it has the advantages of low costs and extensive reach, it also risks brand dilution if not implemented carefully with a focus on entertainment over the brand. The goals of viral marketing include increasing sales, customer satisfaction, loyalty and brand awareness.

1. VIRAL MARKETING
PRESENTATION BY:- Akhil Gupta

2. 2
Definition
“Viral marketing is a phenomenon that facilitates
and encourages people to pass along a marketing
message.”

3. Advantages
• Cheap and low costs
• Extensive reach
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4. Challenges
• Brand dilution
Avoid misinterpretation
Focus on entertainment (not brand)
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5. Goals
• Sales increase
• Customer satisfaction
• Customer loyalty
• Increase traffic of websites
• Increase brand awareness
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6. Tools & Instruments
E-mail & Websites
Forums & Social networks
Online Broadcasts & Podcasts
Instant Messengers
Online games | quizzes
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7. Example Shareoption
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8. Example Tell-a-Friend
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9. Tools & Instruments
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10. Conclusion
• Phenomenon that encourages people to pass
along a message
• Similar to a virus
• Many advantages and disadvantages
• Good and efficient way to advertise
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11. Thank you for your attention!
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12. ANY
QUESTIONS ?
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