The student consulting team analyzed the commercialization of the Center for Preclinical Studies at the McGowan Institute for Regenerative Medicine. They recommend that it is viable to commercialize the Center and generate $7.59 million in annual revenues and $300,000 in annual profits. They suggest focusing on small, short-term preclinical studies for medical device companies. Key recommendations include shifting to a more entrepreneurial and customer-focused mindset, modifying processes to align with industry standards and customer needs, and investing in staff, equipment, and marketing over the first few years to achieve positive cash flow by the fourth year.
This document is a term project submitted by Muhammad Asif Khan to his course instructor, Mr. Salman Qazi, for a Methods in Business Research course. The project discusses the importance of research in business organizations and management decision making. It explains that research helps companies sustain in the long run by enabling effective management decisions, new product development, and adapting to market trends. The project also outlines various research methods businesses use to inform decisions, such as case studies, surveys, interviews, and focus groups.
This document discusses the importance of research in business management and decision making. It provides several examples of how businesses use research, including testing new products, measuring advertising effectiveness, ensuring adequate distribution, studying competitors, and recruiting qualified employees. The document also explains that research helps businesses make informed decisions, identify customer needs and preferences, analyze industry trends, and evaluate processes for improved efficiency. Overall, the document emphasizes that research is vital for businesses of all sizes to gain insights, remain competitive, and make strategic decisions.
Term project application of research in businesses-methods in business resear...Muhammad Asif Khan Awan
This document is a term project submitted by Muhammad Asif Khan to his course instructor, Mr. Salman Qazi, for a Methods in Business Research course. The project discusses the importance of research in business organizations and management. It explains that research helps companies make better decisions, develop new products, improve business processes, and sustain themselves in changing market conditions. It also discusses various research methods businesses use to inform decision-making, such as case studies, surveys, interviews, and focus groups.
Balance Scorecard by Robert S. Kaplan and David P. Norton.
References: "Transforming the balanced scorecard from performance measurement to strategic management: Part 1"
This document discusses quality management and defines quality as meeting or exceeding customer requirements. It outlines dimensions of quality for products and services, including performance, aesthetics, reliability, and responsiveness. The key determinants of quality are design, conformance to design, ease of use, and after-delivery service. Poor quality can result in lost business, liability, reduced productivity, and higher costs. The document then introduces total quality management (TQM) and six sigma as philosophies for continual quality improvement involving all employees and focusing on customer satisfaction.
This document provides an introduction to strategic management accounting. It discusses how strategic management accounting supports organizational strategy formation, implementation and evaluation by synthesizing both financial and non-financial information. It outlines the learning objectives which include defining strategic management and discussing the rational/formal approach to strategic development. This involves setting objectives, analyzing internal/external environments, generating strategic options, evaluating choices, implementing strategies and reviewing performance. The document also discusses levels of strategy, stakeholder analysis and managing conflicts between different stakeholder groups.
Effective management of health care operations includes multiple points of interest in evaluation for performance. A key danger lies in the potential to evaluate departments and processes separately, without analyzing the interdependence of people, procedures, and goals. The use of a balanced scorecard in health care is supported in the literature because of its ability to link processes by clinical and non-clinical factors, to include financial goals. The literature has described several areas of review under a balanced scorecard, including finance, operations, employee retention, patient satisfaction, and public reporting. As the balanced scorecard is critical to strategic management, this author supports the use of such in health care organizations. This is due in part to gestalt theory, namely, that the combination of parts equals more than its sum total. The balanced scorecard enables health care managers to view processes both within each compartment and as a contributor to the overall organization mission and vision. Thus, financial stability becomes viable, and stakeholders may be informed of organization progress in the areas of particular importance to their specific groups.
The document discusses the Balanced Scorecard framework. It was originated by Kaplan and Norton to add non-financial measures to performance measurement. It has four layers - financial, customer, internal processes, and learning and growth. It provides a nine step framework to align business activities to organizational strategy through communication, strategic areas, strategic grids, measurements, targets, programs, best practices, and review.
This document is a term project submitted by Muhammad Asif Khan to his course instructor, Mr. Salman Qazi, for a Methods in Business Research course. The project discusses the importance of research in business organizations and management decision making. It explains that research helps companies sustain in the long run by enabling effective management decisions, new product development, and adapting to market trends. The project also outlines various research methods businesses use to inform decisions, such as case studies, surveys, interviews, and focus groups.
This document discusses the importance of research in business management and decision making. It provides several examples of how businesses use research, including testing new products, measuring advertising effectiveness, ensuring adequate distribution, studying competitors, and recruiting qualified employees. The document also explains that research helps businesses make informed decisions, identify customer needs and preferences, analyze industry trends, and evaluate processes for improved efficiency. Overall, the document emphasizes that research is vital for businesses of all sizes to gain insights, remain competitive, and make strategic decisions.
Term project application of research in businesses-methods in business resear...Muhammad Asif Khan Awan
This document is a term project submitted by Muhammad Asif Khan to his course instructor, Mr. Salman Qazi, for a Methods in Business Research course. The project discusses the importance of research in business organizations and management. It explains that research helps companies make better decisions, develop new products, improve business processes, and sustain themselves in changing market conditions. It also discusses various research methods businesses use to inform decision-making, such as case studies, surveys, interviews, and focus groups.
Balance Scorecard by Robert S. Kaplan and David P. Norton.
References: "Transforming the balanced scorecard from performance measurement to strategic management: Part 1"
This document discusses quality management and defines quality as meeting or exceeding customer requirements. It outlines dimensions of quality for products and services, including performance, aesthetics, reliability, and responsiveness. The key determinants of quality are design, conformance to design, ease of use, and after-delivery service. Poor quality can result in lost business, liability, reduced productivity, and higher costs. The document then introduces total quality management (TQM) and six sigma as philosophies for continual quality improvement involving all employees and focusing on customer satisfaction.
This document provides an introduction to strategic management accounting. It discusses how strategic management accounting supports organizational strategy formation, implementation and evaluation by synthesizing both financial and non-financial information. It outlines the learning objectives which include defining strategic management and discussing the rational/formal approach to strategic development. This involves setting objectives, analyzing internal/external environments, generating strategic options, evaluating choices, implementing strategies and reviewing performance. The document also discusses levels of strategy, stakeholder analysis and managing conflicts between different stakeholder groups.
Effective management of health care operations includes multiple points of interest in evaluation for performance. A key danger lies in the potential to evaluate departments and processes separately, without analyzing the interdependence of people, procedures, and goals. The use of a balanced scorecard in health care is supported in the literature because of its ability to link processes by clinical and non-clinical factors, to include financial goals. The literature has described several areas of review under a balanced scorecard, including finance, operations, employee retention, patient satisfaction, and public reporting. As the balanced scorecard is critical to strategic management, this author supports the use of such in health care organizations. This is due in part to gestalt theory, namely, that the combination of parts equals more than its sum total. The balanced scorecard enables health care managers to view processes both within each compartment and as a contributor to the overall organization mission and vision. Thus, financial stability becomes viable, and stakeholders may be informed of organization progress in the areas of particular importance to their specific groups.
The document discusses the Balanced Scorecard framework. It was originated by Kaplan and Norton to add non-financial measures to performance measurement. It has four layers - financial, customer, internal processes, and learning and growth. It provides a nine step framework to align business activities to organizational strategy through communication, strategic areas, strategic grids, measurements, targets, programs, best practices, and review.
This document provides an overview of business research methodology and ethics. It discusses why business research is important, how it helps guide business decisions and reduce risk. It also covers the research process, characteristics of good research, who conducts research like business firms, trade associations and communication agencies. Finally, it outlines important ethics considerations around informed consent, privacy, deception and codes of conduct. The goal is to ensure research is designed to do no harm and obtain voluntary participation through full disclosure of the research process.
The Balanced Scorecard is a strategic planning and management system that was developed in the 1990s by Kaplan and Norton. It provides a framework for measuring performance across four important perspectives: financial, customer, internal processes, and learning and growth. Each perspective contains metrics that allow organizations to track goals and progress towards their vision and strategy. The Balanced Scorecard helps companies balance both short-term and long-term objectives to achieve sustainable success.
The document discusses the balanced scorecard system, a performance management tool that splits strategic objectives into four equally important perspectives: financial, customer, internal business process, and learning and growth. It has been successfully used in both the private and public sectors to help organizations understand performance, ensure optimization, and evaluate organizational progress through ongoing monitoring of objectives, standards, and metrics. The balanced scorecard, developed by Kaplan and Norton, links employee job performance to organizational success and shifts the focus from annual performance reviews to continuous process improvement.
This document discusses the balanced scorecard approach to managing performance. It begins by asking attendees to identify their top problems in managing team performance and how they communicate vision and goals. It then provides an overview of the balanced scorecard, explaining that it is a management system rather than just a measurement tool. The balanced scorecard uses four perspectives - financial, customer, internal business processes, and learning and growth - to translate an organization's mission and strategy into objectives and performance measures. Examples are given of how different companies might construct their balanced scorecards based on different strategic focuses like operational excellence, customer intimacy, or product leadership.
Portfolio management involves analyzing a company's current business portfolio, known as strategic business units (SBUs), to determine which should receive more or less investment and developing strategies to add new products or businesses. Common tools for analyzing SBUs include the Boston Consulting Group growth-share matrix and McKinsey's nine-box matrix, which assess businesses based on factors like market growth and share. However, these tools have limitations and don't support future planning. A company must also consider how to connect with customers through market segmentation, targeting, and positioning. Developing the right portfolio requires balancing factors like risk, return, capabilities, maturity, and organizational structure. [END SUMMARY]
The document discusses the Balanced Scorecard methodology created by Kaplan and Norton. It presents the four perspectives of the Balanced Scorecard - financial, customer, internal process, and learning and growth. For each perspective, objectives, key performance indicators, targets, and initiatives are identified. The methodology balances both financial and non-financial measures across short and long term goals. It provides a framework for translating an organization's mission and strategy into tangible objectives and measures.
2008 Nov Lessons Learned Lean Six Sigma Balanced Scorecardhfroehling1
This document discusses lessons learned from deploying Lean Six Sigma in services organizations. It provides an overview of key differences between manufacturing and services and discusses challenges in applying Lean Six Sigma tools. The document also discusses approaches to strategic project selection using Balanced Scorecard and Theory of Constraints and outlines lessons learned around deployment criteria, roles, training, and measurement. Current trends indicate Lean Six Sigma is moving towards a more integrated approach and being applied in smaller organizations and healthcare.
Research in management by Aakash TiwariAAKASH TIWARI
Business research is important for management as it allows companies to plan for the future based on past experiences. Research helps reduce risks when testing new products and ensures products are well-targeted to consumer demand. It also helps companies study distribution channels, competitors, and recruit qualified employees. Overall, undertaking research helps companies avoid failures, improve processes, and remain competitive in changing markets.
This document provides an overview of the conditions needed for a successful Balanced Scorecard (BSC) implementation project. It states that BSC projects are most suitable when leadership wants to plan long-term performance improvements, management teams have diverse backgrounds, existing planning is ineffective, and leadership prefers empowerment, collaboration, and data-driven approaches. Successful BSC projects typically accelerate performance gains by 20-30% by improving strategy execution, communication, management, and control. External consultants can help with prerequisites, teams, timelines, challenges and pitfalls.
This document provides an overview of strategic management concepts. It begins by defining strategy and discussing early texts on strategy such as Sun Tzu's The Art of War. It then covers core concepts in strategic management such as vision, mission, objectives, strengths/weaknesses/opportunities/threats (SWOT) analysis. The document also discusses various models for strategic analysis including Porter's five forces model, the value chain, and competitive advantage approaches like low cost and differentiation. Finally, it covers strategic planning, implementation, and evaluation.
BSC one of the most amazing strategy tools I ever worked with. I am sure this topic been discussed many times but I try to explain it from my point of view
This document describes Zulekha Hospital's implementation of a Balanced Scorecard approach to strategic planning and performance measurement. It outlines how Zulekha developed a strategy map and scorecard with objectives in four perspectives: financial, customer, internal processes, and learning and growth. Metrics and initiatives were identified for each objective. The scorecard approach was then cascaded down to the radiology department to increase accountability and align goals across the organization. Implementing the Balanced Scorecard provided Zulekha with a common framework to communicate strategy, track performance, and improve patient satisfaction.
Know the basics of Balance Scorecard and its evolution. Also understand perspectives involved into BSC.
PS. The source of the document is as mentioned inside the document.
This document provides an overview of strategic management and its application to MSMEs (micro, small, and medium enterprises). It begins by defining strategic management and outlining the typical strategic management process of assessing, identifying, planning, executing, and evaluating. It then discusses why strategic management is important for organizations. The document also covers various strategic management tools and frameworks, the strategic management process for MSMEs, and provides an example of how strategic management has been applied at Flipkart, a major Indian e-commerce company.
Turnaround strategy aims to transform a loss-making company into a profitable one by reversing declining sales, weakness, and instability. It addresses problems like declining market share, negative profits, high costs, and poor management. Effective turnaround involves consulting external specialists, removing unhelpful management, and merging with stronger organizations. Approaches can be surgical, targeting specific issues, or non-surgical, targeting the overall business model. Lou Gerstner's successful turnaround of IBM involved cost reduction, remaking the brand, organizational changes, and changing management practices. This reversed IBM's fortunes and led to improved rankings and brand valuation.
Kienbaum Management Consultants provides a holistic model for building innovation excellence within organizations. The model includes 10 elements: innovation strategy, processes, tools/methodologies, leadership, management/communication systems, cooperation/collaboration, training/development, performance management, readiness assessment, and workshops. It advocates a flexible, integrated approach connecting people and ensuring organizations are prepared for innovation. The summary highlights Kienbaum's experience supporting strategic transformations to implement sustainable innovation practices.
The document discusses strategic planning and management. It defines strategic planning as setting an overall direction to achieve organizational goals. It also outlines the components of strategic management as deciding and acting on strategies to achieve a competitive advantage. Additionally, it discusses different levels of strategy like corporate, business unit, and functional strategies and tools to implement strategies such as leadership, structure, resources and systems.
This study surveyed 204 executives and employees from companies in German-speaking countries to assess organizational agility. The study examined what business environment factors drive the need for agility ("agility drivers") and how sensitive and responsive companies are to changes. It also evaluated what enables agility ("agility enablers") and compared more agile to less agile organizations. The study found most companies face agility drivers like intense competition but lack sufficient sensitivity and responsiveness. It also identified gaps between current and desired states of agility enablers. Comparing more and less agile firms provided insights into effective enablers of agility.
The document discusses various functional level strategies that organizations must consider, including marketing, finance, human resources, and operations. It focuses on strategies for several key functions like marketing strategies (product, pricing, placement, promotion), financial strategies (capital acquisition, capital structure, dividends), human resource strategies (objectives, organization structure, performance appraisal), and how functional strategies integrate with and support organizational strategy.
The document discusses several topics related to management and leadership. It covers 4 capabilities of leadership: sense making, relating, visioning, and inventing. It also discusses 360 feedback surveys, perspectives of organizations, organizational change management, the psychology of change, business strategy, innovation dynamics, sustainability, total quality management in service innovation, disciplined entrepreneurship, value chain management, platform leadership, system dynamics, big data, and operational planning for entrepreneurs.
Brand Development Road Map 1 and 2 Sunoco CommisaryPhilip Perry
This document outlines the process for developing and optimizing a commissary strategy over time. It involves the following key steps:
1) Testing early ideas and concepts through local champions, gathering feedback, and making adjustments.
2) Conducting comprehensive reviews of categories and benchmarks, identifying opportunities, and drafting potential strategies.
3) Developing project briefs, timelines, and budgets and creating initial creative elements like design, recipes, and packaging.
4) Implementing the strategy, measuring performance, expanding to new locations, and continually refining through ongoing assessment and innovation.
This document provides an overview of business research methodology and ethics. It discusses why business research is important, how it helps guide business decisions and reduce risk. It also covers the research process, characteristics of good research, who conducts research like business firms, trade associations and communication agencies. Finally, it outlines important ethics considerations around informed consent, privacy, deception and codes of conduct. The goal is to ensure research is designed to do no harm and obtain voluntary participation through full disclosure of the research process.
The Balanced Scorecard is a strategic planning and management system that was developed in the 1990s by Kaplan and Norton. It provides a framework for measuring performance across four important perspectives: financial, customer, internal processes, and learning and growth. Each perspective contains metrics that allow organizations to track goals and progress towards their vision and strategy. The Balanced Scorecard helps companies balance both short-term and long-term objectives to achieve sustainable success.
The document discusses the balanced scorecard system, a performance management tool that splits strategic objectives into four equally important perspectives: financial, customer, internal business process, and learning and growth. It has been successfully used in both the private and public sectors to help organizations understand performance, ensure optimization, and evaluate organizational progress through ongoing monitoring of objectives, standards, and metrics. The balanced scorecard, developed by Kaplan and Norton, links employee job performance to organizational success and shifts the focus from annual performance reviews to continuous process improvement.
This document discusses the balanced scorecard approach to managing performance. It begins by asking attendees to identify their top problems in managing team performance and how they communicate vision and goals. It then provides an overview of the balanced scorecard, explaining that it is a management system rather than just a measurement tool. The balanced scorecard uses four perspectives - financial, customer, internal business processes, and learning and growth - to translate an organization's mission and strategy into objectives and performance measures. Examples are given of how different companies might construct their balanced scorecards based on different strategic focuses like operational excellence, customer intimacy, or product leadership.
Portfolio management involves analyzing a company's current business portfolio, known as strategic business units (SBUs), to determine which should receive more or less investment and developing strategies to add new products or businesses. Common tools for analyzing SBUs include the Boston Consulting Group growth-share matrix and McKinsey's nine-box matrix, which assess businesses based on factors like market growth and share. However, these tools have limitations and don't support future planning. A company must also consider how to connect with customers through market segmentation, targeting, and positioning. Developing the right portfolio requires balancing factors like risk, return, capabilities, maturity, and organizational structure. [END SUMMARY]
The document discusses the Balanced Scorecard methodology created by Kaplan and Norton. It presents the four perspectives of the Balanced Scorecard - financial, customer, internal process, and learning and growth. For each perspective, objectives, key performance indicators, targets, and initiatives are identified. The methodology balances both financial and non-financial measures across short and long term goals. It provides a framework for translating an organization's mission and strategy into tangible objectives and measures.
2008 Nov Lessons Learned Lean Six Sigma Balanced Scorecardhfroehling1
This document discusses lessons learned from deploying Lean Six Sigma in services organizations. It provides an overview of key differences between manufacturing and services and discusses challenges in applying Lean Six Sigma tools. The document also discusses approaches to strategic project selection using Balanced Scorecard and Theory of Constraints and outlines lessons learned around deployment criteria, roles, training, and measurement. Current trends indicate Lean Six Sigma is moving towards a more integrated approach and being applied in smaller organizations and healthcare.
Research in management by Aakash TiwariAAKASH TIWARI
Business research is important for management as it allows companies to plan for the future based on past experiences. Research helps reduce risks when testing new products and ensures products are well-targeted to consumer demand. It also helps companies study distribution channels, competitors, and recruit qualified employees. Overall, undertaking research helps companies avoid failures, improve processes, and remain competitive in changing markets.
This document provides an overview of the conditions needed for a successful Balanced Scorecard (BSC) implementation project. It states that BSC projects are most suitable when leadership wants to plan long-term performance improvements, management teams have diverse backgrounds, existing planning is ineffective, and leadership prefers empowerment, collaboration, and data-driven approaches. Successful BSC projects typically accelerate performance gains by 20-30% by improving strategy execution, communication, management, and control. External consultants can help with prerequisites, teams, timelines, challenges and pitfalls.
This document provides an overview of strategic management concepts. It begins by defining strategy and discussing early texts on strategy such as Sun Tzu's The Art of War. It then covers core concepts in strategic management such as vision, mission, objectives, strengths/weaknesses/opportunities/threats (SWOT) analysis. The document also discusses various models for strategic analysis including Porter's five forces model, the value chain, and competitive advantage approaches like low cost and differentiation. Finally, it covers strategic planning, implementation, and evaluation.
BSC one of the most amazing strategy tools I ever worked with. I am sure this topic been discussed many times but I try to explain it from my point of view
This document describes Zulekha Hospital's implementation of a Balanced Scorecard approach to strategic planning and performance measurement. It outlines how Zulekha developed a strategy map and scorecard with objectives in four perspectives: financial, customer, internal processes, and learning and growth. Metrics and initiatives were identified for each objective. The scorecard approach was then cascaded down to the radiology department to increase accountability and align goals across the organization. Implementing the Balanced Scorecard provided Zulekha with a common framework to communicate strategy, track performance, and improve patient satisfaction.
Know the basics of Balance Scorecard and its evolution. Also understand perspectives involved into BSC.
PS. The source of the document is as mentioned inside the document.
This document provides an overview of strategic management and its application to MSMEs (micro, small, and medium enterprises). It begins by defining strategic management and outlining the typical strategic management process of assessing, identifying, planning, executing, and evaluating. It then discusses why strategic management is important for organizations. The document also covers various strategic management tools and frameworks, the strategic management process for MSMEs, and provides an example of how strategic management has been applied at Flipkart, a major Indian e-commerce company.
Turnaround strategy aims to transform a loss-making company into a profitable one by reversing declining sales, weakness, and instability. It addresses problems like declining market share, negative profits, high costs, and poor management. Effective turnaround involves consulting external specialists, removing unhelpful management, and merging with stronger organizations. Approaches can be surgical, targeting specific issues, or non-surgical, targeting the overall business model. Lou Gerstner's successful turnaround of IBM involved cost reduction, remaking the brand, organizational changes, and changing management practices. This reversed IBM's fortunes and led to improved rankings and brand valuation.
Kienbaum Management Consultants provides a holistic model for building innovation excellence within organizations. The model includes 10 elements: innovation strategy, processes, tools/methodologies, leadership, management/communication systems, cooperation/collaboration, training/development, performance management, readiness assessment, and workshops. It advocates a flexible, integrated approach connecting people and ensuring organizations are prepared for innovation. The summary highlights Kienbaum's experience supporting strategic transformations to implement sustainable innovation practices.
The document discusses strategic planning and management. It defines strategic planning as setting an overall direction to achieve organizational goals. It also outlines the components of strategic management as deciding and acting on strategies to achieve a competitive advantage. Additionally, it discusses different levels of strategy like corporate, business unit, and functional strategies and tools to implement strategies such as leadership, structure, resources and systems.
This study surveyed 204 executives and employees from companies in German-speaking countries to assess organizational agility. The study examined what business environment factors drive the need for agility ("agility drivers") and how sensitive and responsive companies are to changes. It also evaluated what enables agility ("agility enablers") and compared more agile to less agile organizations. The study found most companies face agility drivers like intense competition but lack sufficient sensitivity and responsiveness. It also identified gaps between current and desired states of agility enablers. Comparing more and less agile firms provided insights into effective enablers of agility.
The document discusses various functional level strategies that organizations must consider, including marketing, finance, human resources, and operations. It focuses on strategies for several key functions like marketing strategies (product, pricing, placement, promotion), financial strategies (capital acquisition, capital structure, dividends), human resource strategies (objectives, organization structure, performance appraisal), and how functional strategies integrate with and support organizational strategy.
The document discusses several topics related to management and leadership. It covers 4 capabilities of leadership: sense making, relating, visioning, and inventing. It also discusses 360 feedback surveys, perspectives of organizations, organizational change management, the psychology of change, business strategy, innovation dynamics, sustainability, total quality management in service innovation, disciplined entrepreneurship, value chain management, platform leadership, system dynamics, big data, and operational planning for entrepreneurs.
Brand Development Road Map 1 and 2 Sunoco CommisaryPhilip Perry
This document outlines the process for developing and optimizing a commissary strategy over time. It involves the following key steps:
1) Testing early ideas and concepts through local champions, gathering feedback, and making adjustments.
2) Conducting comprehensive reviews of categories and benchmarks, identifying opportunities, and drafting potential strategies.
3) Developing project briefs, timelines, and budgets and creating initial creative elements like design, recipes, and packaging.
4) Implementing the strategy, measuring performance, expanding to new locations, and continually refining through ongoing assessment and innovation.
Organization Capabilty Assessment for Bankkarthikeyan j
This document outlines strategies and capabilities for a bank to leverage its reach, build a single customer view, and improve customer experience through cross-selling, account mining, and analytics. It recommends focusing on mobile/virtual banking, alliances, IT security, social media presence, modernizing systems, talent management, risk management, and mergers and acquisitions to drive efficiency and differentiation. The bank should connect with employees, identify and retain top talent through integrated talent systems, career development programs, and leadership coaching/mentoring to build engagement and a hard to replicate culture.
Achieving Asset Optimization: A Strategic Approach To Aligning Assets With Mi...Huron Consulting Group
This document provides an overview of a presentation on achieving asset optimization for healthcare organizations. The presentation aims to help participants strategically align program and facility assets with their mission and market needs. It defines asset optimization and rationalization and outlines a four-step process for planning and executing asset optimization. The steps include understanding the changing market, how current assets meet market needs, identifying gaps, and overcoming obstacles. The presentation also discusses governance imperatives and provides examples of successful and unsuccessful asset optimization efforts.
The document discusses business process management (BPM) and business process reengineering (BPR). It defines BPM as combining quality tools and lean management principles to quickly analyze and improve business process effectiveness and efficiency. BPR is defined as fundamentally rethinking and radically redesigning processes to achieve dramatic improvements in areas like cost, quality and speed. The document also lists the core phases of BPR as beginning organizational change, building a reengineering organization, identifying opportunities, understanding the current process, reengineering the process, blueprinting the new system, and performing the transformation. It notes potential benefits of BPR include increased productivity, reduced costs, improved quality and reduced risks, while potential challenges include major layoffs and lack of management support
Center For Business Intelligence Pharma Relaunch 06 Final UpdateDCSmith1
The document summarizes a presentation about relaunching the Oxistat pharmaceutical brand. It discusses how initial brand positioning was incorrect, leading to missed forecasts. A new partner helped develop a distance learning training program to realign the sales force with the revised positioning focusing on Oxistat as a once-daily treatment, rather than efficacy claims. Post-training results showed a 25% increase in knowledge and the low-potency segment grew 3% during the period, indicating the relaunch was successful.
This document discusses strategic sourcing, which involves analyzing an organization's spending to make more effective business decisions about acquiring commodities and services. It outlines the mission, goals, and critical success factors of strategic sourcing, including executive sponsorship, end user involvement, data integrity, appropriate technology use, and continuous process improvement. A roadmap is provided that shows how strategic sourcing can increase customer satisfaction and significantly reduce costs through implementing best practices, identifying opportunities, and technology.
The document provides information about Baxter Healthcare Corporation's Shared Services division in Albuquerque. It summarizes Baxter's strengths as the market leader in its industry with a large global presence. However, it notes weaknesses in internal communication and rapid expansion. An internal customer survey found dissatisfaction with service quality and responsiveness. Three alternatives are identified to address these issues: clustering shared services regionally, improving processes with communication, and an integrated strategy with change management. The recommendation is to pursue the integrated strategy option to achieve synergies through a business process reengineering effort led by a change agent. Careful implementation is emphasized to ensure cultural fit.
The document outlines a typical procurement transformation journey from basic functionalization to achieving procurement excellence. It involves developing strategic sourcing processes, category strategies, and integrated source-to-pay processes and technologies over 4-5 years. The vision is to establish a center of excellence that delivers world-class procurement capabilities by maximizing value, delivering benchmark performance, leveraging technologies, and developing a high-performing team.
2015-11 Mary Syto CTS SoCal Challenges in Global Supply Mgmt in Small BiotechMary Syto
Overcoming the Challenges of Global Supply Chain Management at a Small Biotech discusses the challenges a small biotech faces in managing their global clinical supply chain. Some key challenges include limited in-house staff and expertise, high reliance on third party partners and vendors, and tight budgets and timelines. The document provides tips for small biotechs in selecting qualified clinical supply partners, establishing good communication strategies, and managing relationships with partners. It emphasizes getting clinical supply involved early in protocol development to help mitigate risks.
The document outlines key success criteria and best practices for clinical commissioning groups under the new NHS framework. It discusses the need to design sustainable patient pathways through collaborative relationships. Commissioning groups will need to make intelligent use of data combined with GP experience to define "waste free" pathways and ensure compliance with guidelines. A multi-dimensional approach is recommended that involves needs assessment, evidence-based practice, service redesign, and choosing optimal treatment locations through modeling and trend analysis. Operational excellence is seen as integral to effectively implementing the new GP commissioning framework.
Axcelion Partners is a strategy and operations consulting firm that helps companies capture value. They have 35 years of experience working with companies of all sizes. Their services include developing and executing growth strategies, improving profitability, and transforming businesses. They work with start-ups, small and medium businesses across many industries.
Axcelion Partners is a strategy and operations consulting firm that helps companies capture value. They have 35 years of experience working with companies of all sizes. Their services include developing and executing growth strategies, improving profitability, and transforming businesses. They work with start-ups, small and medium businesses across many industries.
Using ROI to Build Trust and Differentiate in Today's Healthcare Marketbillians
As healthcare organizations endeavor to adopt more sophisticated business models and technology platforms, the byproducts of increased budget scrutiny, fewer selling opportunities, and the challenges of displacing competitor products have brought new complexity to healthcare sales. In this increasingly competitive marketplace, the onus is on healthcare suppliers to build trust and differentiate their solutions by quantifying the immediate and long-term value their products and services pose to provider and payer organizations.
What will you learn?
>> How to quantify full solution value as part of your go-to-market strategy
>> How to validate key value metrics with your current customers
>> How to model value realization to better engage future buyers
>> How ROI tools developed with your peers can build trust, differentiation
Learn How Health Plans are Using Salesforce.com to Navigate a Rapidly Shiftin...Perficient, Inc.
Learn how Perficient is helping leading health plans deploy Salesforce to:
Quickly respond to evolving regulations and health plan requirements
Decrease costs while delivering improved services
Deliver better sales rep-to-client experiences in a secure, yet flexible, environment
We also share how Perficient helped a well-known helath plan company:
Define an integration strategy for data residing in disparate systems
Improve data quality, automation, sales processes, and performance measurements and metrics
Configure and implement Salesforce to reduce costs and improve processes
The document discusses strategies for revenue growth in the banking sector. It summarizes findings from a PwC CEO survey that banks have mixed views on industry prospects and are focusing on transforming business models and simpler products. It also outlines PwC's revenue growth proposition to help banks address internal questions around business transformation and maximizing customer value, as well as external questions around market share growth and increasing fee-based income.
OCA Sept 2014: Measuring Organization Development Interventionsmyjobtolearn
This document discusses measuring the success of organization development interventions. It provides an example case study of an organization called Agua that underwent an OD intervention including leadership development training and strategic planning sessions. Data was collected before and after the intervention using tools like a culture assessment, surveys, and key business metrics. The results showed improvements in areas like error rates, time to fulfill orders, turnover, and customer satisfaction. The document calculates the monetary benefits of the changes and the costs of the intervention to determine it provided a 49% ROI.
Knowledge Acquisition Group BioPharm Capabilities (Q3.2015)Annetta Coleman
The Knowledge Acquisition Group has unique expertise in benchmarking competitors and implementing best practices. They use a proprietary methodology called Forensic Benchmarking to conduct in-depth analyses of competitors' strategies, processes, and organizational structures. This identifies competitive differentiators and best practices that clients can adopt. The Knowledge Acquisition Group also provides implementation roadmaps and guidance to help clients successfully apply benchmarked strategies and realize competitive advantages. Their multi-disciplinary team combines market research, competitive intelligence, and operations research to generate predictive, actionable insights.
CBINet 11 Life Sciences Finance and Accounting Congress 2015Harold D. Tamayo
This document advertises an accounting and reporting conference for life sciences professionals to be held from March 16-18, 2015 in Philadelphia, PA. It provides information on registration discounts, available CPE credits, conference agenda details including keynote speakers and breakout session topics. Attendees will learn about topics like revenue recognition, SEC comment letters, internal controls, tax strategy, valuation, and more. The conference is a major annual event for accounting and finance executives in the pharmaceutical and biotech industries.
The document summarizes key concepts from a chapter on strategic management. It defines strategic management as what managers do to develop organizational strategies. It then outlines the six steps in the strategic management process: 1) identifying the organization's mission and goals, 2) external analysis, 3) internal analysis, 4) formulating strategies, 5) implementing strategies, and 6) evaluating results. It also discusses different types of corporate and competitive strategies and tools for strategic analysis like the BCG matrix and Porter's five forces model.
Similar to Final Presentation 41 McKinsey Cup (20)
3. Opportunity:
Commercialization of a University Facility
The McGowan Institute for Regenerative
Medicine is seeking to commercialize their
Center for Preclinical Studies, and has
requested a complete analysis for this
commercialization.
8. Commercialization Recommendations
Generate $7.59 million per year in revenues
Results in $300,000 per year in profit
Startup funds need ~ $1.6 million over 3 years
Achieve positive cash flow within 4th year
Focus service on small, short-term, preclinical studies
Target small to medium sized medical device companies
Modify to an entrepreneurial, customer focused mindset
Align processes to be customer service focused
Invest in additional staff, equipment and marketing efforts
9. M-B-A Plan
Market Orientation in a University Setting
Business Model Alignment with Target
Markets
Alignment of Systems and Processes to
Market Demands
10. Methods
Conducted 36 interviews
Customers, Competitors, Other Universities, University of
Pittsburgh, McGowan Institute Staff Members
Researched 6 data sources
IBIS World, Hoovers, Frost & Sullivan, Federal Drug Administration,
National Institute of Health, Clinicaltrials.gov
Conducted an Analysis
Developed a Strategic Plan
Forecasted Projections
11. Market Orientation in a
University Setting
Identify the Market
Competitor Analysis
Entrepreneurial Opportunities
16. • Research
– Interviewed 6 Preclinical medical device Contract
Research Organizations
• Average size and activity
– $12M in revenue
– 40 people on staff
– 350 pre-clinical studies annually
Competitor Analysis
17. • Pricing
– Hybrid of cost-plus and market based pricing
– Prices vary 20% to 30%
• Revenue goals
– Annual, monthly and daily
• Value chain activities
Competitor Analysis
18. Entrepreneurial Opportunities
• Viable opportunity to operate a
commercialized preclinical laboratory
– Process – adopt processes that align with
competitors and core capabilities
– Resource – utilize resources under university
umbrella
– Knowledge – focus on competitive advantage,
which is knowledge of niche areas
20. Business Model Alignment with
Target Markets
Vision and Mission Statement
Target Customer
Value Proposition
Value Chain
Profit Mechanism
Marketing Channels
21. Vision
To support regenerative medicine development, science,
researchers, and clinicians in the pursuit of bench to bedside
translation of technologies.
Mission
To be an expert research facility in Quality Management
Systems that advances regenerative medicine innovation by
combining our niche expert knowledge, collaborators, and
clinicians to further customers’ innovations.
Vision and Mission
23. • Medical device companies
– Small to medium sized
• Early stage researchers
Target Customer: Who?
24. • FDA Good Laboratory Practice Compliant
• “One Stop Shop” for animal studies
• High Tech Facility
• Intellectual Powerhouse
• Extensive and Influential Network
Value Proposition: What?
25. KeyResources
• Management
• Human capital
• Capital
investment
KeyActivities
• Good Laboratory
Practices
compliant
• Equipment
upgrades and
purchases
• Modify mindset
• Align processes
with industry
• Marketing
KeyPartners
• Clinicians
• Investigators
• FDA & NIH
• University
departments
• UPMC
• Foundations
Value Chain: How?
26. Profit Mechanism: Why?
• Small, short-term, large animal studies
• Pricing model
• Will be in positive cash flow by Year 4
29. Alignment of Systems and Processes to
Market Demands
Process Flow
Pricing Strategy
Capacity
Financial Projection
Capital Investment
Implementation Plan
36. Capacity Breakdown
• Conservative Maximum Revenue
3 Rooms x 26 weeks = 78 small studies/year
25% vacancy factor = 58 small studies/year
58 x $130,500 (price of small study)
= $7.596 M
• Aggressive Maximum Revenue
78 x $130,500 = $10.179 M
39. Startup Funds
Investment towards:
• Increase staff to 16
people by year five.
• Purchase new high
tech equipment
• Start marketing and
promotion efforts
40. Credits
Current
University credit back to CPCS $238,000
Increase credit
Negotiate credit at 30% of indirect costs starting in yr. 2
• Capital Investment decreases to $1.285 million
• Achieves positive cash flow early in year 3
41. Implementation Plan
Year 0
Determine who you are and what you are going to be.
• Raise $865,000
• Standardize process to handle study requests
• Under costs (variable and fixed)
• Develop pricing model
• Standardize documents
• Standardized execution of documents
• Negotiate IC credit
• Start search process to hire managers
42. Implementation Plan
Year 1
Start the business
• Raise $548,000 to support year 2 activity
• Hire program and marketing managers
• Purchase and install most lucrative equipment
• Train staff according to developed processes
• Begin marketing efforts
• Start on-boarding new study requests
43. Implementation Plan
Year 2-5
In operation
• Raise $240,000 to support year 3 activity
• Continue to hire and train
• Continue to purchase and install equipment
• Continue marketing efforts
• Negotiate improved terms with vendor costs
Year 4
Review
• Stop and review results
• Plan for the next 5 years
44. Commercialization Recommendations
Generate $7.59 million per year in revenues
Results in $300,000 per year in profit
Startup funds needed ~ $1.6 million over 3 years
Achieve positive cash flow within 4th year
Focus service on small, short-term, preclinical studies
Target small to medium sized medical device companies
Modify to an entrepreneurial, customer focused mindset
Align processes to be customer service focused
Invest in additional staff, equipment and marketing efforts
Hello everyone, I am Diana Cugliari.
My team and I had the opportunity to work with the McGowan Institute of Regenerative Medicine.
I’d like to introduce my teammates:
Natalie Garda
Joshua Trach
Chikara Yoshida
Our client presented us with an opportunity to analyze.
The McGowan Institute for Regenerative Medicine is seeking to commercialize a preclinical testing facility, and has asked us to complete an analysis for this commercialization.
The University of Pittsburgh McGowan Institute for Regenerative Medicine is a research and development institute in areas of cellular therapies, tissue engineering, and medical devices. As these innovations are developed they are tested in the Institute’s Center for Preclinical Studies in large animal models.
Due to the funding shrinkages within the University, and contracting government funding and other grant sources there is an eminent need for McGowan to find or develop alternate sources of revenue. Once such opportunity would be to commercialize this testing facility called the Center for Preclinical Studies (which is referred to as CPCS) to generate a revenue source. Thus McGowan through the CPCPS facility will enter the Contract Research Organization (CRO) market.
This facility has capabilities/factors that are attractive to the commercial market. One of which, it operates under higher standards of the Good Laboratory Practices (GLP). By following these protocols results in their testing services beginning highly desirable in the commercial markets.
But what does preclinical studies – testing mean?
-----------------------------
I would like to introduce you to Jonathan Sacker who has suffered from cystic-fibrosis (a genetic disorder that effects the lungs) since birth. This is Jonathan when he arrived at UPMC Transplant facility in February 2014 with a failing lung that was transplant 2 years prior in Oklahoma. Once he arrived in Pittsburgh he was immediately added to the transplant list, but people wait years for an organ time was not something Jonathan had. The prognosis was grim he was given a week to live, and if a lung was to become available he may be to sick to receive it.
We share Jonathan’s story because of the cart on the left called the Hemolung RAS Respiratory Dialysis system that was developed at the McGowan Institute.. Jonathan is connected to the Hemolung, and simply put that cart contains a system that filters the blood of CO2, and pumps it back into Jonathan.
But, before this device or any device that is used in the human body the prototypes need to be tested in a preclinical testing facilities. Meaning before it’s used on people… -----------------------------------
It’s done here.
Tested in CPCS which is a veterinary clinic that uses large animals (sheep, pig, K-9) to test these sorts of developments. It functions just like a human hospital with an operating and intensive care units, and it is these testing services that will be offered to the market.
After all the research and analysis conducted over the past few months. These are the core recommendations to commercializing CPCS facility.
> The endeavor to commercialize is a viable, from a market and facility perspective.
> A shift in mindset is needed to move from academic knowledge business to an entrepreneurial customer service business. (which are opposite ends of the spectrum)
> Processes will need modified to meet the demands of industry and customer service.
Three points:
Viable market -
Mindset change
Process modifications
We determined that this facility can not only be self sustaining, but a significant money maker.
Revenue $7.59 million per year
Annual profit of $300,000
Capital investment needed $1.6 million
Achieve positive cash flow within 4 years
Focus Small, short-term preclinical GLP studies
Target Small to Medium sized medical device companies
Modify the mindset to entrepreneurial, customer focuses
Build and align processes that are focused on the customer
Invest in additional staff, equipment, and marketing efforts
So how are these results achieved….
By following the M-B-A Plan:
M
Marketing Orientation in a University Setting – this is shifting the mindset to being customer focused. Determine the needs and expectations of the customer
For example customers are looking to speed, price, expertise.
B
Business Model Alignment with Target Markets
Priority needs to be placed on strategic planning assessing the core capabilities, and identifying target customers according to the core capabilities.
A
Alignment of Systems and Processes to Market Demands
Modify processes to meet the demands and expectation of the customer.
These are our methods used. Because McGowan/CPCS is entering such niche market we felt that these methods were the best way to find the valuable data needed for the analysis.
Interviews:
The interviews was a lengthy process, and we were surprised by the overwhelming. We put out many requests with the belief that only a small percentage would respond. It was the opposite, people were very willing to speak with us. Due to time constraint it became a challenge on who to choose to speak with. I believe even now we still have a few late responders willing to participate in an interview.
Research Sources:
We conducted some heavy research within these sources, not only to get the information but to determine if what is being reported was accurate. The market information coming up in the next few was vetted and averaged against all these data sources. Since honing in on the medical device segment of the market was such a niche market data was not available, so we sourced the National Institute of Health and Clinicaltrials.gov to determine a flow of research studies.
The NIH providing research and development at start or early stages by the number of grants awarded.
Clinical trials is the next phase after preclinical we sourced clinicaltrials.gov to telling us what came out of the preclinical phase.
We minded that data many different ways, all of which would be an excellent prospecting tool for the marketing phase.
-----------
Thank you, Diana,
First, I’ll explain US Contract Research Organization Industry Market:
This industry includes companies that provide research services on a contract basis to the pharmaceutical and biotechnology industries.
CRO provide biopharmaceutical development, preclinical research, clinical research and clinical trial management.
Many CROs specifically provide clinical study and clinical trial support for drugs or medical device.
In U.S CRO industry, Total revenue is $15 to 17 billion dollars.
The US CRO industry is currently in the growth stage where average annual revenues are growing.
CAGR (compound annual growth rate) over five years is going to be 6 to 10%
Total profit is 2Billion dollars. So, profit margin is 12.8%, which is profitable.
Total wages are 4B dollars. Very human capital intensive
There are three thousand to thirty three hundred companies in the industry.
I conducted the Market analysis.
First, I’ll explain the CRO industry market in the US overall.
And then, I’ll focus on medical device and biotechnology segmentations.
Several sources have been researched to confirm the validity of the market data, such as IBISworld and other online articles.
In U.S CRO industry, Total revenue is $15 to 17 billion dollars.
The US CRO industry is currently in the growth stage where average annual revenues are growing.
CAGR (compound annual growth rate) over five years is going to be 6 to 10%
Total profit is 2Billion dollars.
Total wages are 4B dollars
It seems the market is cost intensive.
There are three thousand to thirty three hundred companies in the industry.
This pie chart shows Major Market Segmentation. As you can see, medical device companies accounts for 12% of total. We are here.
And this segments is considered to grow due to aging population demands for medical devices.
This shows products & Services, it turns out Preclinical trials account for 15% of CRO’s distribution.
During past 5 years, demand for preclinical trials has increased, as it serves as the starting point for consecutive clinical trials.
Considering these things, our assumption is Preclinical Trials for Medical device is 304M Market.
More knowledge flow WITHIN corridors than between corridors
As you can see, in terms of business location, the top three regions with the highest concentration of establishments are the West, which is 31.8%, Southeast is 20.1% and Mid-Atlantic is 14.3%
As you can see, in terms of business location, the top three regions with the highest concentration of establishments are the West, which is 31.8%, Southeast is 20.1% and Mid-Atlantic is 14.3%
Key players, in terms of competition,
Again In the industry, there are 3000 to 3300 companies.
However, As you can see, there are only 2 major players and their market share is around 7% or so, which means concentration is low.
Despite the participation of several high-profile companies, the CRO industry is highly fragmented because there are many small, niche specialty operators.
Note
Ranking market share:
Laboratory Corporation of America Holdings 7.6%
Quintiles Transnational Holdings Inc. 7.0%
Parexel International 4.4%
Charles River Laboratories International, Inc. 3.7%
As you can see, in terms of competition, there are only 2 major players and their market share is around 7% or so, which means concentration is low.
Despite the participation of several high-profile companies, the CRO industry is highly fragmented because there are many small, niche specialty operators.
To summarize, concentration is low but competition is high.
Note
Ranking market share:
Laboratory Corporation of America Holdings 7.6%
Quintiles Transnational Holdings Inc. 7.0%
Parexel International 4.4%
Charles River Laboratories International, Inc. 3.7%
From our analysis, there is a viable and profitable opportunities.
To realize this, there are 3 takeaways from TOWS analysis
1. Adopt processes that align with competitors and core capabilities.
2. Utilize resources under university umbrella
3. Focus on competitive advantage, which is knowledge of niche areas
To summarize Market orientation analysis , we believe there is a viable and profitable market for CPCS.
And there is a shift in mindset necessary from academic knowledge business to entrepreneurial customer service business.
Next, Natalie is going discuss Business Model Alignment.
B - Priority must be placed on identifying key target markets consistent with CPCS capabilities and a business model that positions CPCS as a desirable solution for industry demands
Vision and Mission Statement
Value Proposition
Identifying Target Markets
Value Chain
Marketing Channels
Vision:
To be an expert facility in Quality Management Systems of research that supports regenerative medicine development, science, researchers, and clinicians in the pursuit of bench to bedside commercialization of technologies.
Mission:
To be an expert research facility in Quality Management Systems that advances regenerative medicine innovation by combining our niche expert knowledge, collaborators, and clinicians to further customers’ innovations.
The McGowan Institute’s Mission Statement is:
To establish a national center of expertise in regenerative medicine focused on developing and delivering therapies that reestablish tissue and organ function impaired by disease, trauma or congenital abnormalities.
To foster the generation of scientific knowledge in regenerative medicine and to share that knowledge with researchers, clinicians and the public through educational activities, training and publications.
To educate and train scientists and engineers to pursue technologies related to regenerative medicine, and train a generation of clinicians in the implementation of regenerative therapies.
To support the commercialization of technologies in regenerative medicine and thereby accelerate the translation of research discoveries to clinical implementation and patient benefit.
Our customer is at the heart of the business model – we are addressing them always
Please view our customer analysis appendix for the results of our interviews and research that lead us to determine this is your target customer
What do we offer to the customer?
Defines our products and services and describes how we cater to our target customer
DIANA AND JOSH WILL DISCUSS THIS IN FURTHER DETAILS…
What do we offer to the customer? Defines our products and services and describes how we cater to our target customer.
Diversify by size of studies
Length of time (small studies focus)
Number animals (demands on ICU)
Diversify by unique service offerings
Live online broadcast of surgical procedures and ICU observations
University expertise
Refer business if out of scope
If request is “greater” than the means of the facility
Business Develop Time Spent:
Based on our research, biotechnology companies make most of their buying decisions via people they know in the industry, tradeshows/conventions and scholarly journals.
Tradeshows and direct selling will be the majority of efforts – these create leads. Less than 2% of these will convert to quotes/proposals. We do believe it is feasible to obtain the number of studies needed to achieve revenue – for example, we recommended the marketing manager attend 5 trade shows in year 1 to get the desired # of leads to convert
There is a viable market for these service testing services.
There is a shift in mindset necessary from academic knowledge business to entrepreneurial customer service business.
Processes will need modified to meet the demands of customer service.
So now that Natalie has shown how industry sponsors are coming through CPCS’ doors, this section will address how CPCS can align their systems and processes with similar successful university and industry CROs to meet market demands
GO TO NEXT SLIDE
After speaking with universities and industry CROs all around the country containing comparable programs to CPCS, we have identified critical areas where they have made improvements to their process flow and have reduced throughput time.
These include:
Timeliness
Pricing and Pricing Structure
Organizational Structure
Standardization
Customer Handling
GO TO NEXT SLIDE
Here we have an outline of CPCS’s current process flow when working with industry.
Although all of these steps are important, our interviews showed that numerous comparable university facilities focused on modifying and improving the first two phases: Customer Management and Study Development
Focusing on the first two phases is important because the later phases rely more heavily on the science and researcher rather than on the business aspect of the process.
In cross referencing the critical areas with CPCS’ process flow, specifically the Customer Management and Study development phases, we’ve developed relevant and executable recommendations in order to better align with market demands.
NEXT SLIDE
So focusing on the Customer Management and Study Development phases
We recommend CPCS focus on…
First: Standardizing Documents -> The successful university preclinical initiatives model themselves after industry CROs by standardizing PNIPG
Protocol Request Forms (which currently take 4-6 weeks in CPCS’ process flow)
NDA form and contracts
IACUC notifications (what I mean by that is how CPCS is sending study request forms to IACUC)
Pricing model for Small, Medium, and large studies
As well as GLP vs Non-Glp (Which I’ll talk more about in a few slides)
Addressing organizational structure in Lead Conversion, Our research has shown that empowering executive management to sign off on documents and agreements is vital in limiting the number of offices study information passes through, thus shortening the overall process flow
Moving into study development, it is vital to have everyone understand the full flow – before and after their part -> Other universities call this their “total buy in” from the top-down which builds accountability and efficiency within the process flow.
There also needs to be an increased involvement by the PI (principal investigator) -> Through our interviews with former and current Pis, they’ve expressed that a lot of times they are kept in the dark and don’t know what’s happening when contracts are at for ex: The Office of Research, etc.)
efficient relationships with the IACUC
Piggybacking off these modifications in communication, It is also important to to build (Institutional Animal Care and Use committee) where the program manager works closely with the IACUC director so they know what types of studies they’ll be receiving
As well as improving relationships with the Office of Research working closer with officers when negotiating contracts and agreements
NEXT SLIDE
There are a few pricing changes and mindset shifts that come with the territory of working more with industry.
1) Profit Margin must be considered.
Current pricing structure utilized is reimbursement of costs.
Now this is consistent with grant reimbursement pricing.
However, when entering the industry market, you need to come up with a different pricing model to include profit margin (Current profit margins in the CRO industry are around 12%)
2) Impact and perception of Indirect Cost
When evaluating the price of a study, the customer is looking at the absolute bottom line including the IC
So we recommend that each line item already have the university IC (Indirect Cost) built in
NEXT SLIDE
So this is a graphic showing how Indirect Cost impacts the total bottom line price
(For 2015 fiscal year University IC is 61.5%)
NEXT SLIDE
We recognize there is opportunity to make modifications to the facility and expand capacity, however for the scope of this project we have assessed the asset as it stands today
Therefore, based on current infrastructure (1 Operating room and 3 ICUs), we recommend high volume, low duration (small short term studies).
In a few slides I’ll break down our capacity revenue projections but first I’ll talk about pricing
NEXT SLIDE
As I mentioned a few minutes ago, we recommend that CPCS focus on small GLP low duration studies, so here we have a capacity breakdown showing Conservative Maximum Revenue Projections as well as Aggressive Maximum Projections
It’s important to note that our definition of a small study is 14 days from beginning to end.
Also we added a 25% vacancy factor for the conservative max so that results in 58 studies
With that in mind you can expect revenues of a little over 7 and a half million dollars
Same process for Aggressive Max Revenue resulting in a little over 10 million
If McKinsey asks what to do about current studies on campus
Talk about faculty who referred out studies (outsourced)
That we have an In house lead source for CPCS to further explore specifically how they can phase in some of that currently outsourced potential rev
So based on our systems and process alignment research, we’ve confirmed that it is indeed viable for an university center to align their systems and processes with market demands
And we’ve identified what specific modifications within CPCS’ process flow are necessary to do so. It is important to note that these changes will not happen overnight and can only occur when there is a mindset shift and a total buy-in
I’ll now hand it off to Diana who will further break down what it will take from a financial perspective to align with market demands
NEXT SLIDE AND FIN FOR MY PART
There is a viable market for these service testing services.
There is a shift in mindset necessary from academic knowledge business to entrepreneurial customer service business.
Processes will need modified to meet the demands of customer service.
Conservative Sales Projections were forecasted over five years.
Using a price quote of $130,500 for short-term small study
Allowing the plan to gradually phase in.
Sales revenue includes university indirect costs.
First year allows for the marketing efforts to ramp up, staff to be trained to handle industry requests, and general growing pains when a system is changed.
Second year assumes that marketing efforts from prior year will have great impact on sales.
Third year allows for improvement of the management of study requests, allows for more people to be hired and trained.
Fourth year reflects well on the way to maximum capacity.
Fifth year reaches maximum capacity.
Sales included university indirect costs, and is reflected as cost of services on this pro-forma.
Number of studies needed to reach the projected sales. By year 5 you are on-boarding 3 studies every (bi-weekly)
Based on forecasted sales and estimated expenses the results are shown here. There are losses in year 1-3 that require the startup funds of about $1.647 million
Startup funds will be used towards:
Year 1:
In addition to regular fixed costs
Doubling payroll – by hiring a management team
Purchasing of new high tech equipment starting with video and imaging
Start marketing and promotion efforts
Opportunity to reduce capital investment:
Currently McGowan is receiving a credit back from the University’s Division of Laboratory Research.
The maximum credit back currently is $238,000.
All conservative calculations of capital needed and profit are based on the current credit.
Based on our research similar successful university preclinical testing center models they were able to negotiate a higher credit of back to the center ranging between 30-35% of the indirect cost collected.
We recommend negotiating this type of credit structure with the university.
By negotiating a 30% credit to start by year 2 it reduces Capital Investment needed to $1.285 million, and achieves positive cash flow by year three
Determine who you are and what you are going to be.
Start the business
In operation – making tweaks along the way.
Year 4 stop and review make plan for next 5 years.
Conclusion
We have identified an alternative source of revenue by commercializing CPCS services.
If you commercialize the center CPCS you can achieve a positive cash flow of about $300,000 to $1MM conservatively within 4 years.
However you will need to invest about $1.6 MM in equipment, people, and processes.
To achieve this, you will need to:
1) Focus on niche market that aligns with your capabilities and capacity at your facility.
- small to medium sized medical device companies and early stage researches
- your sweet spot is small studies due to the size of your facility
2) To be competitive w/ CROs you need to align your processes to be more customer service focused
- Invest in more staff, equipment, and marketing processes.
There is a viable market for these service testing services.
There is a shift in mindset necessary from academic knowledge business to entrepreneurial customer service business.
Processes will need modified to meet the demands of customer service.
---- Oh and one last thing…….
I would to introduce you to Jonathan Sacker who has had cystic-fibrosis (a genetic disorder that effects the lungs) since birth. This is Jonathan when he arrived at UPMC Transplant facility in February 2014 with a failing lung transplant he received 2 years prior in Oklahoma. Once he arrived in Pittsburgh he was immediately put on the transplant list, but people wait years for an organ, and this being Jonathan’s second to take a long time. The prognosis was grim he was given a week to live, and if a lung did not become available, and the kicker, as if one is needed, if a lung was to become available he may be to sick to receive it.
We share Jonathan’s story because of the cart on the left called the Hemolung RAS Respiratory Dialysis system that was developed at the McGowan Institute. Simply put that cart filters the blood of CO2, and pumps it back into Jonathan. But, before this device can be used on Jonathan the prototypes need to be tested in a preclinical, meaning before it’s used on people. This is done here….
-----------------------------------
Slide 46
To go back to Jonathan, and his story.
Jonathan was on the Hemolung for three weeks. The device helped his body heal strong to receive his second lung transplant 3 weeks later.
------------------------
In what was literally the 12 hour and a team of people to make it happen
February 2014 Jonathan arrived at the UPMC Transplant facility his lung transplant of 2 years was failing. He was referred to UPMC and Dr. Christian Bermudez and Dr. Maria Crespo as a last resort. He was given 3-5 days to live. Literally in the 12th hour there was miracle.
Hemolung was approved by FDA for use under emergency compassionate approval.
This cleaned the CO2 in Jonathan’s system and kept him alive while waiting for 2nd lung. That lung came in March 2014. 8 months later Jonathan was back to living a normal life.
The Hemolung was the bridge that kept him alive, and as Jonathan puts it “healed” him enough for surgery.
This is why you seek to keep facilities like CPCS open.
http://mirm.pitt.edu/wp-content/uploads/2015/08/UPMC-Patient-First-in-US-Implanted-with-Medical-Device.pdf
This is Jonathan in August 2014, just 5 months later when he was released from the hospital.
That’s Pete DeComo with him the CEO to ALung Technologies the company that Hemolung.
This is Jonathan 9 months after his release.
It’s reasons like this that McGowan and CPCS exist, and need to commercialize in order to further these types of developments.