The document contains information about a team called SOCH from Mudra Institute of Communication Ahmedabad (MICA) that is participating in an event. It includes the names, courses, email IDs, phone numbers and participant IDs of three team members: Satyaprem Upadhyay from the PGPCM course, Prasenjit Karmakar from the PGPCM course, and Ravi Kumar from the PGPCM course.
MITCON is an ISO 9001-2015 certified listed company, on SME Platform (EMERGE) of the National Stock Exchange of India Limited, we are handling a wide range of Engineering & Technology Projects of varying nature and magnitude across Asia, the Middle East and African Markets for last the 37 years.
MITCON is a leading Technical Consultancy Organisation in India Since 1982, it offers a compressive solution for power & energy, solar, environment, finance, business advisory, Infra, training, and CSR across Asia, Middle East & Africa.
Supply Chain Management in the Motor Vehicle Industry, the Example of Mini.aguesdon
The powerpoint presentation based on my dissertation. It is much less complete than the dissertation itself, as the presentation must only last 3 minutes.
Please feel free to leave any comment or suggestion !
Decoding Retail StartUp : Comprehensive Roll-Out Strategies for a Supermarket...Rahul Guhathakurta
Retailing is not a rocket science, neither it's walk-in-the-park. In this presentation, I have tried to cover comprehensive roll-out strategies to be implemented for the successful launch of a Supermarket.
Note: This presentation has a "Date Stamp - April 2014"
MITCON is an ISO 9001-2015 certified listed company, on SME Platform (EMERGE) of the National Stock Exchange of India Limited, we are handling a wide range of Engineering & Technology Projects of varying nature and magnitude across Asia, the Middle East and African Markets for last the 37 years.
MITCON is a leading Technical Consultancy Organisation in India Since 1982, it offers a compressive solution for power & energy, solar, environment, finance, business advisory, Infra, training, and CSR across Asia, Middle East & Africa.
Supply Chain Management in the Motor Vehicle Industry, the Example of Mini.aguesdon
The powerpoint presentation based on my dissertation. It is much less complete than the dissertation itself, as the presentation must only last 3 minutes.
Please feel free to leave any comment or suggestion !
Decoding Retail StartUp : Comprehensive Roll-Out Strategies for a Supermarket...Rahul Guhathakurta
Retailing is not a rocket science, neither it's walk-in-the-park. In this presentation, I have tried to cover comprehensive roll-out strategies to be implemented for the successful launch of a Supermarket.
Note: This presentation has a "Date Stamp - April 2014"
Market Research Report : Reverse logistics market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Reverse Logistics Market in India 2015 highlights the competitive market scenario of the Indian reverse logistics market and its growth prospects in the ensuing years. The demand for reverse logistics in India is experiencing rising demand due to various driving factors which, in turn, have been instrumental in providing immense opportunities to companies to grow and operate in the market lucratively. Reverse logistics essentially encompasses customer pick-up, call center management of returns, warranty management, repairing, refurbishing, repacking of returned items, and resale of refurbished items to the end customer. Growing Indian economy is having a strong impact on both forward as well as reverse logistics. The Indian market is highly fragmented with large section of unorganized players playing a dominant role.
There are certain factors that have predominantly worked towards Indian reverse logistics market to grow in recent years. These include boom in retail trade, growth in consumer electronics and durables market. These factors are contributing towards the rapid growth of the industry. Being one of the largest industries dealing with one of the most expensive consumer goods, reverse logistics becomes an important subject for the automobile industry and also pharmaceutical sector. With technology adoption, manufacturers are experiencing superior inventory management.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Logistics Sector – Introduction, Reverse Logistics – Overview
Forward & Reverse Logistics: Comparison
Slide 7-8: Comparative Study of Forward and Reverse Logistics
Market Overview
Slide 9-10: Reverse Logistics – Indian Market Overview
Distribution Channel
Slide 11: Reverse Logistics – Distribution Channel
Need for Reverse Logistics
Slide 12-15: Need for Reverse Logistics
Reverse Logistics Models
Slide 16: Reverse Logistics Models: Summary
Slide 17-19: Need for Reverse Logistics
Industry-wise Outlook
Slide 20: Industry-wise Outlook – Summary
Slide 21-24: Retail Market – Overview, Need for Logistics in Indian Retail Sector, Need for Reverse Logistics in Indian Retail Sector, Forward and Reverse Supply Chain in Retail Sector
Slide 25-27: Electronics Market – Overview, Need for Logistics in Indian Electronics Sector, Need for Reverse Logistics in Indian Electronics Sector
Sl
Business policy & Strategic management: SWOT,ETOP,PESTLE,PORTER's FIVE MODEL ...mpavi257
Business policies are an important tool to ensure
that the business operates at maximum efficiency.
Strategic Management is all about identification
and description of the strategies that managers
can carry so as to achieve better performance
and a competitive advantage for their organization
.
A Market Research on Vodafone India in the cuddalore district on understanding the motivational factors for the retailers and customer buying behavior for Vodafone India in TN-Circle.
This presentation briefly tries to explain the supply chain management in Toyota Automobiles. The presentation is co-developed by Shashank M.A, Saiganesh N.P. & Anju Pillai.
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
This is a presentation I and my team members prepared for a case study competition during my time at TISS. The objective was to create a marketing strategy for a car wash startup that used steam technology instead of foam and water. Hope it is useful for you all!
With these changing business dynamics, leading companies are forced to rethink their approach to the service business (after sales business). Service business can be roughly segmented into warranty and non-warranty services, by a proportion of about 1:20.
MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
Market Research Report : Reverse logistics market in india 2015 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Reverse Logistics Market in India 2015 highlights the competitive market scenario of the Indian reverse logistics market and its growth prospects in the ensuing years. The demand for reverse logistics in India is experiencing rising demand due to various driving factors which, in turn, have been instrumental in providing immense opportunities to companies to grow and operate in the market lucratively. Reverse logistics essentially encompasses customer pick-up, call center management of returns, warranty management, repairing, refurbishing, repacking of returned items, and resale of refurbished items to the end customer. Growing Indian economy is having a strong impact on both forward as well as reverse logistics. The Indian market is highly fragmented with large section of unorganized players playing a dominant role.
There are certain factors that have predominantly worked towards Indian reverse logistics market to grow in recent years. These include boom in retail trade, growth in consumer electronics and durables market. These factors are contributing towards the rapid growth of the industry. Being one of the largest industries dealing with one of the most expensive consumer goods, reverse logistics becomes an important subject for the automobile industry and also pharmaceutical sector. With technology adoption, manufacturers are experiencing superior inventory management.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Logistics Sector – Introduction, Reverse Logistics – Overview
Forward & Reverse Logistics: Comparison
Slide 7-8: Comparative Study of Forward and Reverse Logistics
Market Overview
Slide 9-10: Reverse Logistics – Indian Market Overview
Distribution Channel
Slide 11: Reverse Logistics – Distribution Channel
Need for Reverse Logistics
Slide 12-15: Need for Reverse Logistics
Reverse Logistics Models
Slide 16: Reverse Logistics Models: Summary
Slide 17-19: Need for Reverse Logistics
Industry-wise Outlook
Slide 20: Industry-wise Outlook – Summary
Slide 21-24: Retail Market – Overview, Need for Logistics in Indian Retail Sector, Need for Reverse Logistics in Indian Retail Sector, Forward and Reverse Supply Chain in Retail Sector
Slide 25-27: Electronics Market – Overview, Need for Logistics in Indian Electronics Sector, Need for Reverse Logistics in Indian Electronics Sector
Sl
Business policy & Strategic management: SWOT,ETOP,PESTLE,PORTER's FIVE MODEL ...mpavi257
Business policies are an important tool to ensure
that the business operates at maximum efficiency.
Strategic Management is all about identification
and description of the strategies that managers
can carry so as to achieve better performance
and a competitive advantage for their organization
.
A Market Research on Vodafone India in the cuddalore district on understanding the motivational factors for the retailers and customer buying behavior for Vodafone India in TN-Circle.
This presentation briefly tries to explain the supply chain management in Toyota Automobiles. The presentation is co-developed by Shashank M.A, Saiganesh N.P. & Anju Pillai.
By:-
Aniruddh Tiwari
Linkedin :- http://in.linkedin.com/in/aniruddhtiwari
This is a presentation I and my team members prepared for a case study competition during my time at TISS. The objective was to create a marketing strategy for a car wash startup that used steam technology instead of foam and water. Hope it is useful for you all!
With these changing business dynamics, leading companies are forced to rethink their approach to the service business (after sales business). Service business can be roughly segmented into warranty and non-warranty services, by a proportion of about 1:20.
MARKETING MANAGEMENT
Atlas Honda Limited is a public listed company which was incorporated on October 16, 1962. It is a joint collaboration between Honda Motor Company Limited Japan, the largest and most reputed motorcycle brand in the world, and Atlas Group, one of Pakistan’s most renowned business conglomerates. The Company is principally engaged in progressive manufacturing and marketing of motorcycles and spare parts.
MARKETING & BUSINESS PLAN PRESENTATION.pptxPankaj Rajput
tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments acting on the tire from the
ground. Tractive force (or longitudinal force) F, is the component in the X
direction of the resultant force exerted on the tire by the road. Lateral force
F, is the component in the Y direction, and normal force F, is the component
in the Z direction. Overturning moment M, is the moment about the X axis
exerted on the tire by the road. Rolling resistance moment My is the moment
about the Y axis, and aligning torque M, is the moment about the Z axis.
With this axis system, many performance parameters of the tire can be
conveniently defined. For instance, the longitudinal shift of the center of normal pressure is determined by tion forward. The Z axis is perpendicular to the ground plane with a
positive direction downward. The Y axis is in the ground plane, and its direction is chosen to make the axis system orthogonal and right hand.
There are three forces and three moments .
Supply Chain & Logistics Basics: The Automotive Supply ChainAngela Carver
Despite the economic downturn, the U.S. automotive supply chain has seen significant growth. Sales volume increased from 10 million to 15.6 million units between 2009 and 2013. These unit increases can be associated not only to improvements in economy, but solid efforts to implement industry best practices to solve supply chain challenges. Some of the top challenges faced by the automotive supply chain include inability to adapt to fluctuations in demand due to capacity constraints, financial constraints due to lack of liquidity, supply chain complexity increases with the globalization of the supply chain, qualified labor shortages and lack of information visibility with legacy technologies. Outdated supplier technology is present most often in tier 2 suppliers such as metal stampers and die casters. Lack of production management systems causes significant delays for OEMs and downstream supply chain partners.
According to the Global Supply Chain Survey 2013 automotive industry leaders plan to focus on both continuous improvement efforts relating to production efficiency and inventory management. Focusing on improving these areas can help to reduce costs and increase supplier collaboration. The top four areas of focus identified in this study were cost minimization, delivery performance, volume flexibility and complexity management. This is where industry best practices come into play. To address these issues automotive supply chain operators are implementing EDI/ASN to more effectively manage inbound shipment schedules and facility staffing. The information gleaned from this change allows these businesses to be proactive rather than reactive. Supply chain managers are also implementing documentation management protocols in order to comply with regulations and improve recall execution. In response to omni-channel retailing the automotive supply chain is also now aggregating orders into once centralized location such as a warehouse management system (WMS). This provides fulfillment centers with a more holistic view of inventory data. With this more accurate view of data, supply chain operations can also reduce on-hand inventory and focus on a just-in-time (JIT) replenishment strategy. This helps to reduce costs creating savings that can be passed on to customers. Transportation routing and other analytics are also being used to make data more accessible to all key supply chain players, including customers. To access more valuable automotive supply chain resources contact Datex experts today at www.datexcorp.com or marketing@datexcorp.com or call 800.933.2839 ext 243.
Pricing the future automotive retail market: connectivityDaniel Bracke
Automotive consumers are fundamentally shifting their
view of the automobile from a product to a mobility solution
that delivers seamless connectivity and a consistent omnichannel
experience including excellent aftermarket services.
These trends will require automotive original equipment
manufacturers (OEMs) to shift their retail pricing from a
product to customer-centric approach. Developing multivehicle
branded mobility solutions with integrated telematics
to provide consumer-specific connectivity options and
predictive aftermarket services will become a market necessity
to maintain brand loyalty.
Go to market strategy (gtm) for get my parking appBharat Narayan
This presentation is about go to market strategy while entering to overseas market for startup (Get my parking),contain sample presale pitch to the client in one page.Hope this add to knowledge of needful user.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
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• Three (3) key tips to maintain a disciplined workplace.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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1. Mudra Institute of Communication
Ahmedabad (MICA)
Team Name: SOCH
Name
Course
Email ID
Phone Num
Prerana ID
Satyaprem
Upadhyay
PGPCM
satyaprem10@micamail.in
7878887469
PRER9702
Prasenjit
Karmakar
PGPCM
prasenjit10@micamail.in
8980030712
PRER4808
Ravi Kumar
PGPCM
ravi10@micamail.in
756757
PRER5726
2. Indian Market is Large and Growing
Indian Market dominated by 2
wheeler segment
•Automobile Aftermarket to Grow at 11% per
annum
•OEM-franchised dealers and unorganized
garage dominate the market
Source: ACMA Report, McKinsey report
Margins may fall in developing
economies
3. Consumer Trend for Automobile Aftermarket
Service Sector
Independent Garages and Multi
brand dealers must capitalize on
the growing vintage of India’s Car
Owners of older cars migrate to
independent service networks for
faster and cheaper service
Source: Market Analysis, McKinsey Report
4. Consumer Trend for Automobile Aftermarket
Service Sector
Servicing is among Top 4 criterion while
making vehicle purchase
Source: Market Analysis, McKinsey Report
5. WEAKNESSES
STRENGTHS
• MAK’s name not reaching some segments
• BPCL Retail Outlets
Association with BPCL as a Brand
• MAK’s ad is more towards automotives
• Relatively low priced but yet Quality
products
• Very lesser number of Ads through media
and other channels and hence lesser visibility
• Strategic location of warehouses
• Lesser promotional schemes as compared to
other companies
• Highly networked
• Less no. of personnel to serve at a territory
level
• SAP Interface for quick transactions
• Many varieties to cater the customer needs
• Discounts to bulk purchasers
• OEM tie-ups are not advertised properly
• High price in certain categories
• Good relations with suppliers
• No frequent feedbacks being taken from the
customers
• Huge and Efficient Supply Chain
Management
• Inconsistent marketing efforts
• Huge number of qualified workforce
OPPORTUNITIES
SWOT
• Several untapped markets
• OEM Tie-ups
• Willingness of the garages to use MAK after a
sample testing
THREATS
• Stiff market competition
• Castrol’s better customer Interface
• Very low brand loyalty of customers
• Large number of players
6. Porter’s Analysis
Threat of New Entrants
- There is an entry barrier on the new
entrants in terms of high capital investment
required as well the license required for the
same.
- Government policies are not very
conducive for a new player.
Bargaining Power of Suppliers
- Better customer services and diversity of
products would provide suppliers with
some bargaining power. However in a
market with such a tough competition, they
have very limited bargaining power.
Bargaining Power of Customers
- Access to information by customers through media
and other sources gives them some position to take
decisions.
- No switching cost is associated with the lubes.
Customer can easily change a brand.
- Price sensitivity of commercial vehicles is an
important factor.
Threat of Substitute
Products
- No switching cost from one
brand to another always
persists a constant threat of
substitution from another
brand.
- Multiple products available in
the market with similar quality
and at even lower price
Competitive Rivalry
within the industry
- Multiple companies and
products in the market
7. PEST Analysis of BPCL
Political & Legal Analysis
• In India oil industry is governed by OIL Ministry and OIDB a Govt
body - responsible for decision related to price, quality specification.
• International politics affects Oil and its prices.
• Norms specified by Govt have to be abide by all Oil companies
Economic Analysis:
• The use of GDP based on purchasing power parity in the calculation
of oil intensity is also validated by the fact that the figures on oil
consumption are measured in terms of volumes of input while the
GDP estimated on the market exchange rate gives only the value of
output and not the actual volumes.
• It is only the GDP estimated on a purchasing power parity basis
which gives some indicator so the volume of output which should
form the basis of cross country comparisons of output and
estimation of oil intensity therein.
8. PEST Analysis of BPCL contd..
Social Cultural Analysis
• India is basically can be divided into four major regions on the basis of
language, demography and also the income states. These are the south,
north, east and west.
• BPCL as a company also operates differently in different regions and also
use different languages to attract people towards them. This is also, a
reason for which the company have t refineries in every region.
• The company BPCL is very much concern about the environmental polices
of it and also very strictly follow every small norms of it. The mission of the
company is very clear; “To develop techno-economically viable and
environment-friendly products”.
Technological
• BPCL has been on forefront in harnessing technology. Maximising efficiency
and achieving greater customer satisfaction. Bharat Petroleum is the first
Public Sector Oil Company to implement Enterprise wide Resource Planning
(ERP) solutions - SAP.
9. PEST Analysis of BPCL contd..
Technological Cont...
• Bharat Petroleum is reaping the benefits of the integrated system in many
areas of its operations. The early gains of implementation are in the areas
of tracking customer-receivables, monitoring credit-management,
inventory management, besides easing the operations in a large number of
areas.
• Furthermore, Bharat Petroleum has also set up one of the biggest 'Centres
of Excellence' in Asia to provide online support to the end users and also
work towards continuous improvement in business processes and handle
product upgrades and new generation products.
10. BPCL Proposed Business Model: Mechanic
Infrastructure
Core
Capabilities
Partner
Network
• OEMs
• Distributors
• Ancillary
Product
Vendors
• ToolKit
• Infrastructure
Assistance
• Technical KnowHow Expertise
Value Configuration
• ‘MAK Best Mechanic Awards’
– based on Sales
Performance
• MAK festive offers and gift
hampers
Customer
Relationship
• Birthday/Anniversary
gifts for family
• ‘MAK Man’ –Best
Annual Sales
Performance
Target Customer
• Mechanic for 2
wheelers, 4
wheelers and
CVs
Offer
Distribution
Channel
• Cross Docking Model –
FLTs used for retail
outlet stock refilling to
be used for cross
docking with FLTs used
by distributors for
mechanics
Value Proposition
• Training and Expertise on
New technology
• Call Center Service/SMS
based assistance Service
• Distributor assisted Stock
Replenishment Service
• Higher margin on Stock
Sales
Finance
Cost Structure
• Infrastructure Cost
• Training
• Call Center Setup/Operation Cost
• Distribution Cost
• Marketing Cost
Revenue Stream
• Lube Sales
• Cross Selling and Up selling of Other MAK
products
11. BPCL Proposed Business Model: Garage
Core
Capabilities
• ToolKit
• Infrastructure
Assistance –
Electrical lifts,
Water Coolers
Infrastructure
Partner Network
• OEMs
• Distributors
• Suppliers
• Ancillary Product
Vendors
Value Configuration
• ‘MAK Star rating service’ – MAK will audit and
rate different service centers on various quality
parameters. This will add credibility to the Garage
• ‘MAK Billing Facility’ – each transaction generates
a bill having MAK Garage/Retail Outlet and will
attract discount on further purchase at these
centers
Customer
Relationship
•MAK sponsored
merchandise for service
center staffs
•Festive Gift Hampers,
Merchandise for Staff
•‘Best Staff Award’
Target Customer
•Garage – Tier A, Tier B, Tier
C Garage
•Classification based on
traffic, infrastructure, staff
quality
Value Proposition
Offer
Distribution Channel
•Distributor managed Stock
Delivery
• Training and Expertise on
New technology
• Call Center Service/SMS
based assistance Service
• Distributor assisted Stock
Replenishment Service
• Higher margin on Stock Sales
Finance
Cost Structure
• Infrastructure Assistance Cost
• Training
• Call Center Setup/Operation Cost
• Distribution Cost
• Marketing Cost
Revenue Stream
• Lube Sales
• Cross Selling and Up selling of Other MAK
products
12. Short Term Tactical Measures:
Strengthening BPCL Lubes Market Presence
Customer
• Short Term- market research to get insights, customer feedback
system, loyalty points accrued on every purchase, MAK card
facility for transactions, MAK online contests, MAK Auto Fest
showcasing different MAK products , MAK emergency mobile
service for customers, MAK limited period pick and drop servicing
facility for corporate vehicle owners (peak season-before rainy
season), Campaign promoting discount offers : ‘Give your engine
MAK life’, Sponsoring ’Go carting event’, MAK Adventure trip for
bike enthusiasts to exotic terrains, Creating Online community of
MAK and members enjoying added benefits of offers and
discounts.
• Long Term - ‘MAK Auto Library’ consisting of big plasma screens
installed at retail outlets showcasing different and contemporary
car and bike variants – enticing customers to come to get
informations and consultancy on different purchasing aspect etc.
MAK billing system (billing receipt to generate list of nearby MAK
garages, MAK retail outlets in nearest location , MAK Auto
consultancy, MAK auto health check campaign , MAK Oil change
reminders and discount initiatives, MAK Bike salon
13. Short Term Tactical Measures:
Strengthening BPCL Lubes Market Presence contd..
Mechanic
• Short term: Sales margin increment, MAK Tool
kit, Staff Service Uniforms.
• Long term: MAK Training schools (Free training
for your technicians! Enhance your team's
understanding of MAK lubricants to drive trade
up, increase ticket average and improve your
profits), Mobile MAK Vans, Cross decking
supply chain for efficient delivery of lubes,
Online new Where-to-Buy tool - quick, easy
way to find MAK distributors, retailers and
service centers in your area.
14. Short Term Tactical Measures:
Strengthening BPCL Lubes Market Presence contd..
Garage / Service
Station Owners
• Short term - Infrastructure help
(water cooler, tool kits, shafts, quality
testing, amenities, best performance
in terms of volume sales
• Long term- top tier garage to be
encouraged in to franchisee, MAK will
audit and award quality MAK stars to
garages that will increase credibility
15. Short Term Tactical Measures:
Strengthening BPCL Lubes Market Presence contd..
OEMs
• Short term- Tie-ups with manufacturers
to provided certain stipulated years of
lubes services for free/discounted rates,
Tie-ups with showrooms to organise auto
exhibitions at BPCL retail outlets.
• Long term- Tie-ups with OEMs and
providing free MAK refilling coupons at
the time of vehicle purchase, customized
solutions for automakers in India
16. MAK’s to Venture into Service Vertical?
Yes,
MAK should enter Services Retail because in the existing competitive
environment, this shall create engagement touch points with the
customers, help them bring closer to the brand and then entice them use
MAK products. Also this shall help create sources of revenue and strengthen
the company’s balance sheet.
BPCL entering into Service Tie ups: Increasing or
Devaluing the Brand MAK
• Entering into Service Tie ups will increase the value of Brand MAK because
of following reasons:
– Products and Services are no longer consumed in Isolation
– People looking for One Stop Solution
– Makes sense economically
– Services occupying a greater portion of the consumption pie
17. Service Initiative: A separate revenue
stream for BPCL in near future
• Yes,
•
•
•
•
As these services such as automotive consultancy, automotive
comprehensive solutions, and auto maintenance and servicing have
great potential to generate recurring revenues.
Once the engagement models help bring customers close to the
brand, more monetary transaction can be established as with :
Rising economy,
Younger populace,
Competitive automotive market
Rising aspirations
the consumption is bound to rise many folds.
The need is to provide one stop automotive solutions with the trust
of quality and value and hence venturing in to services is all the more
important.
18. Will these initiatives create any channel conflict - Inter
(between Retail & Bazaar) / Intra (mechanics, service
stations & MAK branded service stations) channels ?
The initiatives shall not create any channel conflict - Inter
(between Retail & Bazaar) / Intra (mechanics, service stations
& MAK branded service stations) channels as each of the
segment will have its own value proposition and positioning in
the customer’s mind.
It is all about providing different avenues of products and
services catering to different
needs, suitability, affordability, convenience of location etc. The
availability of different channels shall create Synergy and create
more traffic in total and push the overall sales.