Here is our final design for our digipak and an analysis of each panel

2. Front Cover
This is the front cover of our Digipak. We have used this
picture as it includes both of the actors in our music video
allowing the audience to see the performers. The colours in
the picture are mainly black and white and the red top Jess
is wearing creates a bold look and stands out from the black
and white. It is important that the front cover stands out to
attract an audience and promote the video and company.
We have slightly blurred out the picture to give a unique
and alternative look to a normal picture, which also
outlines the text and title of the album.
Voyeurism is shown on the front cover to attract a
male audience as well as our target audience of
young females. Sarah is clothed in a bralet which
exposes the stomach and some of her chest.
Voyeurism is often used on female artists to attract
another audience, which is why we have decided to
do this to promote our music video
For ‘Neon Jungle’ we printed the font down the side and
put ‘neon’ in white and ‘jungle’ in black. The reasoning
behind this was because of the background colour
changes. This further shows the black and white theme
outlining the red, whilst still showing up the text.
We used a graffiti type font for the title
name as there are various shots with
graffiti walls in our music video. This can
give the audience an insight into what the
video embraces and also that it has a
rebellious theme to it being called
‘Trouble’.

3. Our Logo for our company is
conveyed on the back cover of our
digipak to promote our company and
also show the company that
produced this music video.
We have
put a
barcode
onto the
back cover
to make it
look
professional
so that our
audience
would buy
it.
Back Cover
This image of Jess was captured on the
first day of filming. We bright and bold
grafitti wall contrasts against the black
and white midi dress that Jess is
wearing creating the back cover to
stand out.
Here is the names of Jess
and Amy enabling the
audience to know how
creates the video. The
names are written under
the production company
name which further
promotes the company.
This is a link to a website so that the
audience can watch our music
video. We have put it here for
promotional reasons.
We have placed the title at the
bottom of the picture on the
soil and chose a bright yellow
to make the title and group
name stand out. Against the
dark colour. We believe this
creates a bold look so the
audience would easily
recognise the name and could
entice them to buy the album.

4. Top Left Panel
This image on the top left panel of the
digipak was chosen because it
conveys the make-up of Sarah. The
red lipstick suggests a sense of
voyeurism due to it’s a sexual colour
involving more audience wanting to
see more of her.
The star image is of one of the main
artists which could lead to the
popularity of the girl group growing.
The direct eye contact with the
camera will make the target audience
believe that she is looking straight at
them.
Sarah’s facial expressions of her
tongue sticking out gives a rebellious
nature to the target audience
therefore emphasising the song title
of ‘Trouble’.

5. Top Middle Panel
The dark, empty street with the
two actors in our music video
conveys an urban environment.
The lighting in the background
allows jess and Sarah’s shadows to
be on show.
Both characters are walking
toward the character suggesting
an attitude they hold, which is
what we wanted to convey in the
video. Along with the setting of
the dark empty street and the
attitude conveyed this shows the
rebellious nature to the target our
audience.

6. Left Panel
This image of Sarah, one of our
actors, portrays a fun nature and a sense of a
stubborn attitude which illustrates the single
title of ‘Trouble’.
The background of this image is a graffiti wall
which is definitely the main location of our
music video. The graffiti wall not only implies
a sense of defiance but also an outgoing
feature to the music video especially.
The costume that Sarah is wearing conveys
voyeurism to the target audience, the black
crop top shows Sarah's stomach and her bely
button piercing could be portrayed as sexual.
Sarah's use of facial expressions illustrates a
level of enjoying and that she is young and
des not care about peoples opinions towards
her, which is something our stereotypical
target audience of teenagers may also have.

7. Top Right Panel
This image is of my favourite location over
our filming process therefore we felt it was
only right to include it in one part of the
digipak. The bold and bright colours of the
graffiti wall link with our chosen genre of
pop. Compared to some of the other
imaged used within this digipak this is
bright and eye catching which emphasizes
the pop genre.
Fans that would be buying this album
would realise that this image can be seen
featuring in out music video. Most pop
videos in the modern day feature an urban
feel to their music videos such as Coldplays
music video for Paradise. Therefore we
decided on this to be featured within our
digipak to give the target audience an
urban feel.