This document discusses how the media product challenges conventions of pop music genres. It uses a continuous storyline and voyeuristic shots inspired by Britney Spears' "Baby One More Time" music video. The digipac design with consistent backgrounds fits more with R&B than pop. Split screens and mirroring images in the music video also challenge pop conventions. T-shirt designs refer to lyrics in the debut song and graffiti backgrounds in videos and products make the artist recognizable.

1. In what ways does your media product
use, develop or challenge forms and
conventions of real media products?
Kate Gardner
Question 1 - Evaluation

2. For our narrative we decided to use a
storyline continuously throughout which
supports voyeurism; this was mainly
shown in both of our bridge shots, due to
us slowing down the pace of the footage it
made us able to produce voyeuristic
features. Britney spears was our main artist
we looked at for this, in her ‘Baby one
more time’ music video, we came close to
this image by having two other girls behind
me as if we were a group of school girls
having a casual walk to school. We also
used Fergie’s music video ‘Glamorous’ to
get a sense of how the artist presents
herself, this is shown in many of her songs.

3. Our digipac is the main thing out of everything that challenges
the conventions of the pop genre. This is shown by the way the
backgrounds are the same throughout all of our digipac and
magazine advert; doing this we felt it all fitted more into the R&B
music and not so much the pop genre of Fergie’s general music.
Choosing the title of our album we took the title from the
famous film ‘Rebel Without A Cause’ we felt that if we dropped
the ‘A’ in the title it would sounds a lot better and wouldn’t be
copyright of the film by James Dean. When looking at many pop
albums you will notice that the title name is genuinely a name of
a song.

4. To keep with the theme of our digipac we
decided to keep the graffiti as the image
the buyers see when they think of the
album, we also chose this so that it was.
We decided to look at ‘raunch’ culture in
our lesson and saw that many pop artist
show off certain parts of their bodies; for
example legs, we looked at many of Miley
Cyrus’ new music videos and how they are
quite explicit; this helped us see what was
over the top and what was suitable. We
also looked at some of Fergie’s music
videos from the past which some were
quite open with the way she looked. Mainly
with her stomach and legs on show. We
decided to use the ‘Oh Snap’ t-shirts so that
it refers back to our music video and the
debut track on our CD.

5. Our text in our music video challenges the conventions of pop
genre as you’d normally see text in R&B music videos such as
‘Blurred Lines’ by Robin Thicke.

6. When using premier pro the filters we used were similar
throughout, we did this so that it would be conventional. When
comparing music videos not all have the same filter throughout
the music video this is shown in many videos such as Olly Murs’
video – hand on my heart, as you can see this is in black and
white which is not the original filter when first recording. This is
also shown in Avril Lavigne’s video – let me go. You can see in the
images although it is to do with lighting also that the filters used
go with the genre and emotion of the song.

7. We looked at many of examples videos when discussing whether to use split
screen or not. We decided yes as we felt with the genre of our song it would
look good and would challenge the conventions of the pop genre. We came up
with many ideas such as the ones above and below. Taking similar split screens
for our music video made it more interesting to watch especially with the
mirroring images.

8. We decided to use the ‘Oh Snap’ tshirts so that it refers back to our
music video and the debut track on
our CD. For these Luke homemade
them so our mise-en-scene was to do
with the music video and the lyrics ‘oh
snap’. Our t-shirts appear a fair bit
throughout our music video which
made it more interesting for the
viewers to watch. As it is shown in
Frank Turners music video – ‘The way I
tend to be’ he goes through his video
wearing a board saying the words ‘The
end is coming’ this also inspired us to
wear the t-shirts.

9. The graffiti backgrounds for lip-syncs challenges the pop convention. Our
continuous use of the graffiti behind the artist (Kate) becomes a very
recognisable image for buyers, due to the graffiti not only being in our music
video but also in our ancillary products which are our album cover and
magazine advert. Bringing the colour red out in the narrative is also spotted in
Lily Allen’s ‘LDN’ video which we spotted as a group in class.

10. For the explict text on our screen we decided to use astrics (*) as
we needed to make our video more appropriate for our
audience. With the covering of the mouth it shows that the artist
has a very childish act about her and swears a lot, which
suggests and relates the audience to the school girl narrative.

11. When using the high and low angle shots it shows the
audience that the artist is in charge and has power over the
viewers. When using these angles it helped us also get the
rebellious side across clearly. This is also shown in the ‘get out
of my face’ close up shot when the artist physically pushes
the camera away. With this shot it shows that no one is in
charge of her actions and even her.