The document shows a comparison of actual spending versus budgeted spending for various marketing categories year-to-date. Several categories such as public relations, advertising (print), and events & sponsorships have spent less than budgeted so far this year. A breakdown of monthly spending and budgets is also provided to track spending and budgets over the course of the full year.

1. Actual Spend vs Budget
Year to Date Spend Budget
$300,000
$250,000 $240,000
$200,000
$180,000
$150,000
$100,000 $85,000
$60,000
$50,000 $35,500 $36,000 $36,000
$25,000
$12,000 $15,000
$0
Software & Public Advertising Advertising Content Events & Creative Contact Lists General Admin Memberships
Subscriptions Relations (print) (online) Production Sponsorships Agency Fees & Associations

2. Spending by Month
Spending by Month Total Cumulative Spend
Cumulative Spend Total Budget
$160,000
$800,000
$140,000
$700,000
$120,000
$600,000
$100,000
$500,000
$80,000 $400,000
$60,000 $300,000
$40,000 $200,000
$20,000 $100,000
$0 $0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

3. Allocated Budget Year to Date Spend
$15,000 $25,000 $85,000
Software & Subscriptions $3,260 $26,000 Software & Subscriptions
$61,000
$36,000
$14,300
Public Relations Public Relations
$35,500 $20,820
Advertising (print) $1,140 Advertising (print)
$12,000
Advertising (online) Advertising (online)
$55,000
$60,000
Content Production Content Production
$240,000 Events & Sponsorships Events & Sponsorships
$36,000
Creative Agency Fees $34,000 Creative Agency Fees
$240,000
Contact Lists Contact Lists
General Admin $61,500 General Admin
$180,000
Memberships & Memberships &
Associations Associations

4. Marketing Communications Budget Template
Marketing Budget
Year To Date Budget
Budget Categories Total Budget % Remaining Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Spend Remaining
Software & Subscriptions $85,000 $61,000 $24,000 28% $15,000 $15,000 $15,000 $15,000 $1,000
Public Relations $35,500 $20,820 $14,680 41% $500 $20,000 $100 $50 $20 $25 $50 $75
Advertising (print) $12,000 $1,140 $10,860 91% $300 $600 $200 $40
Advertising (online) $60,000 $55,000 $5,000 8% $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Content Production $36,000 $34,000 $2,000 6% $500 $30,000 $500 $1,500 $1,000 $500
Events & Sponsorships $180,000 $61,500 $118,500 66% $20,000 $40,000 $1,000 $500
Creative Agency Fees $240,000 $240,000 $0 0% $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000 $20,000
Contact Lists $36,000 $14,300 $21,700 60% $12,000 $2,000 $300
General Admin $15,000 $3,260 $11,740 78% $50 $340 $2,000 $400 $200 $50 $200 $20
Memberships & Associations $25,000 $26,000 -$1,000 -4% $0 $10,000 $5,000 $1,000 $10,000
Totals $724,500 $517,020 $207,480 29% $73,350 $140,340 $49,600 $42,200 $25,550 $26,570 $26,240 $36,025 $25,070 $25,575 $26,500 $20,000
Cumulative Spend $73,350 $213,690 $263,290 $305,490 $331,040 $357,610 $383,850 $419,875 $444,945 $470,520 $497,020 $517,020