The Lazy Place - nap by appointment facilities

1. The Lazy Place
Nap by Appointment Facilities
Video

2. Mission Statement
The Lazy Place is the premier one stop location
to aid professionals in achieving their highest
potential.
Our core values are:
• Clean
• Safe
• Convenience
• Accessible
• Private
• Comfortable

3. Team
Eugene Juan Guzman Jonathan D.
Tarasov CFO Mohan
CEO CMO

4. Team Leadership
Eugene Juan Jonathan
Planner Relationship Impulsive
Coordinator Inclusive Authoritative
Organizer Experience Results oriented
Team builder
Influencer
Vision

5. Point of Pain
33% of adults surveyed would nap at work, if allowed
19% - report making some mistakes and No organ is as affected by
errors due to sleepiness
naps (or the lack thereof) as
33% - of adults surveyed sleep only 61/2 the brain
hours nightly
40% - of adults admit that the quality of Sleepy drivers cause
their work suffers when they're sleepy
approximately 100,000 car
68% - say their ability to concentrate is crashes annually
diminished by sleepiness

6. Benefits of Naps
 better heart functioning  greater alertness
 hormonal maintenance  improved memory retention
 cell repair  creative insight
 live longer  Anything requiring complex
and coordinated motor skills
 stay more active  improved mood
 look younger  lowered stress

7. Our Solution
The Lazy Place is
Your one stop location to grab a nap, re-
energize and rock the rest of your day
• Appointment-based rest facility
• 20-minute naps
• Tranquil environment
• Organic energy juice drinks

8. The Chair

9. Modern Traditional

10. Primary Target Market
Working Professionals Tourists
 1.6 million living in Manhattan  Approximately…
 3 Million working in 48 million tourist visiting
Manhattan New York City per year
 750,000 in Financial District  Museum Alley
 1.2 Million in Midtown

11. Potential Future Market
Students Airports
 Over 233,000 students in  JFK Airport Traffic
Manhattan  Monthly: 23,500 travelers
 Annually: 282,000 travelers
 Target schools & students
 NYU: 42,000  LaGuardia Airport
 Columbia: 23,000  Monthly: 23,000 travelers
 Hunter College: 21,000  Annually: 276,000 travelers
 Baruch College: 16,000

12. Business Model
Revenue Streams Operations
 Walk-ins  Calendar availability
 Financial District: $15
 Comprehensive online
 Monthly passes reservation system
 Corporate subscriptions  Time allocations
 Financial district:
 Institutional subscriptions 20 minute sessions

13. Marketing Strategy
 Traditional marketing strategies not effective
 PR and Social Media off the Nap truck
 Contest, like twitpic contests
 Pens, PENS, PENS!!!
 SEO and Newsletter/Blog
 Flyers etc.

14. Addressing the Market
 Conduct Newsletter surveys
 Establish consumer demographic using
nappy trucks
 Bi-weekly meet ups with our tribe
 Street team questionnaires
 Establish better consumer demographic
 Gather Statistics on interest and Utilization

15. Competitive Landscape
 No Direct Competitors
 Substitute Services
 Spas
 Message parlors
 Hotels
 Private rentals

16. HOTELS
FINANCIAL DIST - 38 MIDTOWN - 338

17. Spas & Massage
FINANCIAL DIST - 38 MIDTOWN - 306

18. Revenue
Case 1
Total Sessions/Day 210
Case 2
Total Sessions/Day 330
Session Revenue $15 Session Revenue $15
Daily Revenue $3,150 Daily Revenue $4,950
Weekly revenue $15,750 Weekly revenue $24,750
Monthly Revenue $69,300 Monthly Revenue $108,900

19. Cost Breakdown
Monthly Capital Expenses
Ads, $750 Cleaning Misc. Monthly
$1,000 Maint. LLC
$5,000 rental
$300 Formation,
$10,000
Misc. $800
$1,000
Initial
Wages
Marketing,
, $5,060
$10,000
Setup
Utilities, $5 Chair
$10,000
00 Acquisition
Rent, $10,0 $30,000
00

20. Income Statement
CASE 1 CASE 2
Revenue $69,300 $108,900
Cost of Goods Sold $9,240 $14,520
Gross Sales $60,060 $94,380
Operating cost
Advertisement $750 $750
Cleaning Services $1,000 $1,000
Maintenance $300 $300
Miscellaneous $1,000 $1,000
Rent $10,000 $10,000
Utilities $500 $500
Wages $5,060 $5,060
Monthly Operating Cost $18,610 $18,610
Total EBIT $41,450 $75,770

21. Break Even Analysis
$100,000
$90,000
$80,000
$70,000
$60,000
$50,000
Sales
$40,000 Fixed Cost
Total Cost
$30,000
$20,000
$10,000
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22. Future Expansion & Developments
• Open a Midtown location
• Open NYU and Columbia
locations
• Open Baruch and Hunter
locations
• Add other services:
• Oxygen breathing
• Massage
• Teas and Lounge