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The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying
trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and
planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended September 29, 2006 and
September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.



                                                                                                           THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                                                         Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                                                                       (UNAUDITED)
                                                                                                                   (In millions except per share data and percentages)


                                                                                      Three Months Ended September 29, 2006                                                        Three Months Ended September 30, 2005
                                                                                         Items Impacting Comparability                                                                   Items Impacting Comparability                                                     % Change -
                                                                                                                                                                                                                                                                               After
                                                                                                                                         After                                                                                               After
                                                                                                   Asset                                                                                                                                                    % Change -     Considering
                                                                                                                                     Considering                                                                                         Considering
                                                                                     Equity     Impairments/       Certain Tax                                                  Asset Write-       Resolution of                                             Reported         Items
                                                                      Reported                                                          Items                Reported                                                                       Items
                                                                                   Investees    Restructuring      Matters (1)                                                    downs            Tax Matters       Equity Investee                          (GAAP)       (Non-GAAP)
                                                                       (GAAP)                                                        (Non-GAAP)               (GAAP)                                                                     (Non-GAAP)
Net Operating Revenues                                                   $6,454                                                             $6,454                 $6,037                                                                     $6,037            7    (2)        7
Cost of goods sold                                                        2,265                                                              2,265                   2,235                                                                      2,235           1               1

Gross Profit                                                              4,189                                                              4,189                   3,802                                                                      3,802          10              10
Selling, general and administrative expenses                              2,488                                                              2,488                   2,225                                                                      2,225          12              12
Other operating charges                                                     39                             ($39)                                -                        85              ($85)                                                    -             --              --
Operating Income                                                          1,662                              39                              1,701                   1,492                 85                                                   1,577          11               8
Interest income                                                             35                                                                      35                   49                                                                       49          (29)            (29)
Interest expense                                                            47                                                                      47                   49                                                                       49           (4)             (4)
Equity income - net                                                        231            $3                                                   234                       195                   4                                  $5             204           18              15
Other income (loss) - net                                                   (55)                                                                (55)                     (34)                                                                     (34)          --              --
Income Before Income Taxes                                                1,826            3                 39                              1,868                   1,653                 89                                        5          1,747          10               7
Income taxes                                                               366             1                 12              $41               420                       370                   4             $18                 -               392           (1)              7
Net Income                                                               $1,460           $2               $27              ($41)            $1,448                $1,283                 $85               ($18)                 $5          $1,355           14               7

Diluted Net Income Per Share                                              $0.62         $0.00            $0.01             ($0.02)           $0.62 (3)               $0.54              $0.04              ($0.01)             $0.00            $0.57          15               9

Average Shares Outstanding - Diluted                                      2,343         2,343            2,343             2,343             2,343                   2,385              2,385              2,385               2,385            2,385

Gross Margin                                                              64.9%                                                              64.9%                   63.0%                                                                      63.0%
Operating Margin                                                          25.8%                                                              26.4%                   24.7%                                                                      26.1%
Effective Tax Rate                                                        20.0%                                                              22.5%                   22.4%                                                                      22.5% (4)

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income.

(1) Primarily related to the reversal of a tax valuation allowance.
(2) Net operating revenues excluding structural changes:
                                                                           2006          2005        % Change
    Reported net operating revenues                                      $6,454        $6,037             7%
    Structural changes                                                    (123)         (239)               --
    Net operating revenues excluding structural changes                  $6,331        $5,798             9%
(3) Per share amounts do not add due to rounding.
(4) Effective tax rate calculated on full figures.




                                                                                                                                              -more-
The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons
between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that
impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial
measures for the nine months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.




                                                                                                                                                THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                                                                                              Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                                                                                                                         (UNAUDITED)
                                                                                                                                                       (In millions except per share data and percentages)



                                                                                        Nine Months Ended September 29, 2006                                                                                               Nine Months Ended September 30, 2005
                                                                                             Items Impacting Comparability                                                                                                      Items Impacting Comparability
                                                                                                                                                                                                                                                                                                                                           % Change -
                                                                                                                                                                                                                                         Issuances of     Accelerated                                                                         After
                                                                                                                                                  After                                                                                                                                                           After
                                                                                                               Asset                                                                                                   Repatriation of      Stock by     Amortization of                                                     % Change -   Considering
                                                                                                                                              Considering                                                                                                                                                     Considering
                                                                              Equity          Gain on       Impairments/      Certain Tax                                          HFCS Lawsuit      Resolution of        Foreign            Equity       Stock-Based       Asset Write-                                      Reported       Items
                                                         Reported                                                                                Items             Reported                                                                                                                                      Items
                                                                            Investees        Turkey IPO     Restructuring     Matters (1)                                           Settlement        Tax Matters        Earnings          Investees     Compensation         downs         Equity Investee                    (GAAP)     (Non-GAAP)
                                                          (GAAP)                                                                              (Non-GAAP)            (GAAP)                                                                                                                                    (Non-GAAP)

Net Operating Revenues                                        $18,156                                                                              $18,156             $17,553                                                                                                                                    $17,553        3            3

Cost of goods sold                                              6,101                                                                                6,101                6,199               $42                                                                                                                   6,241        (2)         (2)

Gross Profit                                                   12,055                                                                               12,055              11,354                (42)                                                                                                                 11,312        6            7
Selling, general and administrative expenses                    6,844                                                                                6,844                6,446                                                                                     ($50)                                           6,396        6            7
Other operating charges                                           115                                                ($115)                            -                     85                                                                                                      (85)                             -           --          --

Operating Income**                                              5,096                                                 115                            5,211                4,823               (42)                                                                    50              85                            4,916        6            6
Interest income                                                   152                                                                                 152                  163                                                                                                                                        163        (7)         (7)
Interest expense                                                  173                                                                                 173                  179                                                                                                                                        179        (3)         (3)
Equity income - net                                               569              ($9)                                                               560                  553                                                                                                         4              ($16)           541        3            4
Other income (loss) - net                                              48                          ($123)                                              (75)                 (66)                                                                                                                                      (66)        --          --
Gain on issuances of stock by equity investees                     -                                                                                   -                     23                                                                  ($23)                                                                -           --          --
Income Before Income Taxes                                      5,692                  (9)          (123)             115                            5,675                5,317               (42)                                                (23)                50              89               (16)         5,375        7            6
Income taxes                                                    1,290              -                 14                 20             $9            1,333                1,309               (16)             $91              ($127)             (8)                12               4                (2)         1,263        (1)          6
Net Income                                                     $4,402              ($9)            ($137)             $95              ($9)         $4,342              $4,008               ($26)            ($91)              $127            ($15)               $38             $85              ($14)         4,112       10            6

Diluted Net Income Per Share                                    $1.87            $0.00            ($0.06)            $0.04           $0.00           $1.84 (2)            $1.67            ($0.01)           ($0.04)            $0.05          ($0.01)             $0.02           $0.04            ($0.01)         $1.71       12            8

Average Shares Outstanding - Diluted                            2,354            2,354             2,354             2,354           2,354           2,354                2,399             2,399            2,399              2,399           2,399              2,399           2,399             2,399          2,399

Gross Margin                                                    66.4%                                                                                66.4%                64.7%                                                                                                                                     64.4%
Operating Margin                                                28.1%                                                                                28.7%                27.5%                                                                                                                                     28.0%
Effective Tax Rate                                              22.7%                                                                                23.5%                24.6%                                                                                                                                     23.5%

Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected
as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income.

(1) Primarily related to changes in reserves related to certain tax matters.

(2) Per share amounts do not add due to rounding.




                                                                                                                                                                                        -more-
The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial
measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating
periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial,
operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP
financial measures for the three months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an
alternative for, the Company’s reported results prepared in accordance with GAAP.




                                                              THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                           Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                    Operating Income (Loss), by Segment
                                                                                  (UNAUDITED)
                                                                        (In millions except percentages)

                                          Three Months Ended September 29, 2006               Three Months Ended September 30, 2005
                                                          Items                                                Items
                                                        Impacting                                            Impacting
                                                       Comparability                                        Comparability
                                                                                                                                                                   % Favorable
                                                                                                                                                                  (Unfavorable) -
                                                                                                                                               % Favorable
                                                                            After                                               After                                  After
                                                                                                                                              (Unfavorable) -
                                                                        Considering                                         Considering                            Considering
                                                          Asset
                                                                                                            Asset Write-                        Reported
                                                       Impairments/
                                         Reported                          Items              Reported                         Items                                  Items
                                                                                                              downs                              (GAAP)
                                                       Restructuring
                                          (GAAP)                        (Non-GAAP)             (GAAP)                       (Non-GAAP)                             (Non-GAAP)

North America                                  $383                               $383              $414                            $414            (7)                 (7)
Africa                                           97               $1                98                96                               96           1                    2
East, South Asia and Pacific Rim                 58               15                73                  8             $85              93            *                  (22)
European Union                                  632                7               639               564                              564           12                  13
Latin America                                   353                                353               297                              297           19                  19
North Asia, Eurasia and Middle East             409                                409               375                              375           9                    9
Bottling Investments                             47               16                63                  5                               5            *                   *
Corporate                                      (317)                              (317)             (267)                            (267)         (19)                 (19)
Consolidated                                 $1,662             $39             $1,701            $1,492              $85         $1,577            11                   8

* Calculation is not meaningful




                                                                                  -more-
The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in
managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that
impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the
Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the nine months ended September 29, 2006 and September 30, 2005. Non-GAAP financial
measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.




                                                                         THE COCA-COLA COMPANY AND SUBSIDIARIES
                                                                      Reconciliation of GAAP to Non-GAAP Financial Measures
                                                                               Operating Income (Loss), by Segment
                                                                                             (UNAUDITED)
                                                                                   (In millions except percentages)

                                          Nine Months Ended September 29, 2006                              Nine Months Ended September 30, 2005
                                                         Items
                                                       Impacting
                                                      Comparability                                             Items Impacting Comparability
                                                                                                                                                                                          % Favorable
                                                                                                                                                                                         (Unfavorable) -
                                                                                                                                                                      % Favorable
                                                                           After                                                                      After                                   After
                                                                                                                                    Accelerated
                                                                                                              HFCS                                                   (Unfavorable) -
                                                                       Considering                                                 Amortization of Considering                            Considering
                                                         Asset
                                                                                                             Lawsuit                                                   Reported
                                                      Impairments/                                                        Asset     Stock-Based
                                        Reported                          Items              Reported                                                Items                                   Items
                                                                                                            Settlement Write-downs Compensation (Non-GAAP)              (GAAP)
                                                      Restructuring
                                         (GAAP)                        (Non-GAAP)             (GAAP)                                                                                      (Non-GAAP)

North America                               $1,264                             $1,264            $1,187                                         $12       $1,199            6                   5
Africa                                         287               $1               288               261                                           3          264           10                   9
East, South Asia and Pacific Rim               283               19               302               209                       $85                 3          297           35                   2
European Union                               1,774               34             1,808             1,761                                           3         1,764           1                   2
Latin America                                1,048                              1,048               873                                           4          877           20                  19
North Asia, Eurasia and Middle East          1,224                              1,224             1,316                                           3         1,319           (7)                (7)
Bottling Investments                            77               61               138                   3                                                       3            *                  *
Corporate                                     (861)                              (861)             (787)         ($42)                           22          (807)          (9)                (7)
Consolidated                                $5,096            $115             $5,211            $4,823          ($42)        $85               $50       $4,916            6                   6

* Calculation is not meaningful




                                                                                               -more-
The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial
measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating
periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding
reconciliations to GAAP financial measures for the nine months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in
addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP.


THE COCA-COLA COMPANY
RECONCILIATION OF OPERATING INCOME EXCLUDING ASSET IMPAIRMENTS/RESTRUCTURING, ASSET WRITE-DOWNS, HFCS LAWSUIT SETTLEMENT, ACCELERATED
AMORTIZATION OF STOCK-BASED COMPENSATION AND CURRENCY IMPACT
(In millions)
                                                                                                  Nine Months Ended
                                                                                            September 29,    September 30,
                                                                                                2006             2005       % Change
Reported operating income                                                                   $       5,096    $       4,823        6
Asset impairments/restructuring                                                                       115
Asset write-downs                                                                                                       85
HFCS lawsuit settlement                                                                                                (42)
Accelerated amortization of stock-based compensation                                                                    50
Operating income excluding asset impairments/restructuring, asset write-downs, HFCS lawsuit
settlement and accelerated amortization of stock-based compensation                         $       5,211    $       4,916        6

Negative currency impact                                                                                                               (1)

Operating income excluding asset impairments/restructuring, asset write-downs, HFCS lawsuit
settlement, accelerated amortization of stock-based compensation and currency impact                                                    7

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coca cola Reconciliation of Q3 and YTD 2006 Non-GAAP Financial Measures

  • 1. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures (UNAUDITED) (In millions except per share data and percentages) Three Months Ended September 29, 2006 Three Months Ended September 30, 2005 Items Impacting Comparability Items Impacting Comparability % Change - After After After Asset % Change - Considering Considering Considering Equity Impairments/ Certain Tax Asset Write- Resolution of Reported Items Reported Items Reported Items Investees Restructuring Matters (1) downs Tax Matters Equity Investee (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Net Operating Revenues $6,454 $6,454 $6,037 $6,037 7 (2) 7 Cost of goods sold 2,265 2,265 2,235 2,235 1 1 Gross Profit 4,189 4,189 3,802 3,802 10 10 Selling, general and administrative expenses 2,488 2,488 2,225 2,225 12 12 Other operating charges 39 ($39) - 85 ($85) - -- -- Operating Income 1,662 39 1,701 1,492 85 1,577 11 8 Interest income 35 35 49 49 (29) (29) Interest expense 47 47 49 49 (4) (4) Equity income - net 231 $3 234 195 4 $5 204 18 15 Other income (loss) - net (55) (55) (34) (34) -- -- Income Before Income Taxes 1,826 3 39 1,868 1,653 89 5 1,747 10 7 Income taxes 366 1 12 $41 420 370 4 $18 - 392 (1) 7 Net Income $1,460 $2 $27 ($41) $1,448 $1,283 $85 ($18) $5 $1,355 14 7 Diluted Net Income Per Share $0.62 $0.00 $0.01 ($0.02) $0.62 (3) $0.54 $0.04 ($0.01) $0.00 $0.57 15 9 Average Shares Outstanding - Diluted 2,343 2,343 2,343 2,343 2,343 2,385 2,385 2,385 2,385 2,385 Gross Margin 64.9% 64.9% 63.0% 63.0% Operating Margin 25.8% 26.4% 24.7% 26.1% Effective Tax Rate 20.0% 22.5% 22.4% 22.5% (4) Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income. (1) Primarily related to the reversal of a tax valuation allowance. (2) Net operating revenues excluding structural changes: 2006 2005 % Change Reported net operating revenues $6,454 $6,037 7% Structural changes (123) (239) -- Net operating revenues excluding structural changes $6,331 $5,798 9% (3) Per share amounts do not add due to rounding. (4) Effective tax rate calculated on full figures. -more-
  • 2. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the nine months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures (UNAUDITED) (In millions except per share data and percentages) Nine Months Ended September 29, 2006 Nine Months Ended September 30, 2005 Items Impacting Comparability Items Impacting Comparability % Change - Issuances of Accelerated After After After Asset Repatriation of Stock by Amortization of % Change - Considering Considering Considering Equity Gain on Impairments/ Certain Tax HFCS Lawsuit Resolution of Foreign Equity Stock-Based Asset Write- Reported Items Reported Items Reported Items Investees Turkey IPO Restructuring Matters (1) Settlement Tax Matters Earnings Investees Compensation downs Equity Investee (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) Net Operating Revenues $18,156 $18,156 $17,553 $17,553 3 3 Cost of goods sold 6,101 6,101 6,199 $42 6,241 (2) (2) Gross Profit 12,055 12,055 11,354 (42) 11,312 6 7 Selling, general and administrative expenses 6,844 6,844 6,446 ($50) 6,396 6 7 Other operating charges 115 ($115) - 85 (85) - -- -- Operating Income** 5,096 115 5,211 4,823 (42) 50 85 4,916 6 6 Interest income 152 152 163 163 (7) (7) Interest expense 173 173 179 179 (3) (3) Equity income - net 569 ($9) 560 553 4 ($16) 541 3 4 Other income (loss) - net 48 ($123) (75) (66) (66) -- -- Gain on issuances of stock by equity investees - - 23 ($23) - -- -- Income Before Income Taxes 5,692 (9) (123) 115 5,675 5,317 (42) (23) 50 89 (16) 5,375 7 6 Income taxes 1,290 - 14 20 $9 1,333 1,309 (16) $91 ($127) (8) 12 4 (2) 1,263 (1) 6 Net Income $4,402 ($9) ($137) $95 ($9) $4,342 $4,008 ($26) ($91) $127 ($15) $38 $85 ($14) 4,112 10 6 Diluted Net Income Per Share $1.87 $0.00 ($0.06) $0.04 $0.00 $1.84 (2) $1.67 ($0.01) ($0.04) $0.05 ($0.01) $0.02 $0.04 ($0.01) $1.71 12 8 Average Shares Outstanding - Diluted 2,354 2,354 2,354 2,354 2,354 2,354 2,399 2,399 2,399 2,399 2,399 2,399 2,399 2,399 2,399 Gross Margin 66.4% 66.4% 64.7% 64.4% Operating Margin 28.1% 28.7% 27.5% 28.0% Effective Tax Rate 22.7% 23.5% 24.6% 23.5% Note: Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively impacting net income are reflected as increases to reported net income. Gains and accounting changes positively impacting net income are reflected as deductions to reported net income. (1) Primarily related to changes in reserves related to certain tax matters. (2) Per share amounts do not add due to rounding. -more-
  • 3. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income (Loss), by Segment (UNAUDITED) (In millions except percentages) Three Months Ended September 29, 2006 Three Months Ended September 30, 2005 Items Items Impacting Impacting Comparability Comparability % Favorable (Unfavorable) - % Favorable After After After (Unfavorable) - Considering Considering Considering Asset Asset Write- Reported Impairments/ Reported Items Reported Items Items downs (GAAP) Restructuring (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) (Non-GAAP) North America $383 $383 $414 $414 (7) (7) Africa 97 $1 98 96 96 1 2 East, South Asia and Pacific Rim 58 15 73 8 $85 93 * (22) European Union 632 7 639 564 564 12 13 Latin America 353 353 297 297 19 19 North Asia, Eurasia and Middle East 409 409 375 375 9 9 Bottling Investments 47 16 63 5 5 * * Corporate (317) (317) (267) (267) (19) (19) Consolidated $1,662 $39 $1,701 $1,492 $85 $1,577 11 8 * Calculation is not meaningful -more-
  • 4. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the nine months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY AND SUBSIDIARIES Reconciliation of GAAP to Non-GAAP Financial Measures Operating Income (Loss), by Segment (UNAUDITED) (In millions except percentages) Nine Months Ended September 29, 2006 Nine Months Ended September 30, 2005 Items Impacting Comparability Items Impacting Comparability % Favorable (Unfavorable) - % Favorable After After After Accelerated HFCS (Unfavorable) - Considering Amortization of Considering Considering Asset Lawsuit Reported Impairments/ Asset Stock-Based Reported Items Reported Items Items Settlement Write-downs Compensation (Non-GAAP) (GAAP) Restructuring (GAAP) (Non-GAAP) (GAAP) (Non-GAAP) North America $1,264 $1,264 $1,187 $12 $1,199 6 5 Africa 287 $1 288 261 3 264 10 9 East, South Asia and Pacific Rim 283 19 302 209 $85 3 297 35 2 European Union 1,774 34 1,808 1,761 3 1,764 1 2 Latin America 1,048 1,048 873 4 877 20 19 North Asia, Eurasia and Middle East 1,224 1,224 1,316 3 1,319 (7) (7) Bottling Investments 77 61 138 3 3 * * Corporate (861) (861) (787) ($42) 22 (807) (9) (7) Consolidated $5,096 $115 $5,211 $4,823 ($42) $85 $50 $4,916 6 6 * Calculation is not meaningful -more-
  • 5. The Company reports its financial results in accordance with generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Table below for supplemental financial data and corresponding reconciliations to GAAP financial measures for the nine months ended September 29, 2006 and September 30, 2005. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. THE COCA-COLA COMPANY RECONCILIATION OF OPERATING INCOME EXCLUDING ASSET IMPAIRMENTS/RESTRUCTURING, ASSET WRITE-DOWNS, HFCS LAWSUIT SETTLEMENT, ACCELERATED AMORTIZATION OF STOCK-BASED COMPENSATION AND CURRENCY IMPACT (In millions) Nine Months Ended September 29, September 30, 2006 2005 % Change Reported operating income $ 5,096 $ 4,823 6 Asset impairments/restructuring 115 Asset write-downs 85 HFCS lawsuit settlement (42) Accelerated amortization of stock-based compensation 50 Operating income excluding asset impairments/restructuring, asset write-downs, HFCS lawsuit settlement and accelerated amortization of stock-based compensation $ 5,211 $ 4,916 6 Negative currency impact (1) Operating income excluding asset impairments/restructuring, asset write-downs, HFCS lawsuit settlement, accelerated amortization of stock-based compensation and currency impact 7