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FeedMe
Investor’s Presentation
Chawis Chamnarnkit	

Haochen Lin	

Stian Larsen	

Perri Blain
Introduction
• Gap recognized inside the online food
  industry	

  •  Strong Growth Rates	

  •  High Demand	

  •  UNDERSERVED!	

• Low-Start Up Costs	

• 400% return on investment
Company and Objectives
• Major Objectives	

  1.  Establish a new business that brings customers
      and restaurants closer	

  2.  Create and increase the number of marketplaces
      available for the two parties	

  3.  Facilitate and simplify the way food ordering is
      made	

• Recent Highlights
Opportunity
• “Create value by improving the current online
  market space, facilitating and simplifying the
  ordering process for restaurants and
  customers”	

• Estimated industry value of $19 Billion AUD. 	

  •  Expected Growth Rates of 3 – 5.7% in the next 5 years	

  •  Mature, but the niche is growing exponentially	

  •  Low Start Up Costs, ROI close to 400%	

  •  Delivery Hero – Sales Growth of 200% since last year.	

• VIABLE & FUNDABLE
The Solution – Our Service

Ø Product and service	

Ø Concept	

Ø Benefit	

Ø Technology
Our Service - Model
Market Research
                                                        36+	

       > 18	

                                                        12%	

       3%	

                                             31-35	

                                              5%	


• Methodology	

                           26-30	

                                                     Male	

                                            7%	

                                                       32%	




• Results	

                                                                                                      Female	

                                                                                                                   68%	




• Implications	

                                                                   19-25	

                                                                                     73%	


                          Potential Usage of FeedMe Services	


   No	



   Yes	


        0%	

   10%	

   20%	

   30%	

   40%	

           50%	

         60%	

              70%	

    80%	

   90%
Marketing
• Niche 	

• Target customer	

  • Teenagers (15 – 18 Years old)	

  • Students	

  • Working Professionals	

  • Families	

• Basic entry strategy
Competition
•  Major Competitor	

  •  Delivery Hero	

•  Competitor Strategy	

  •  Focus on Value through	

     •  Loyalty Programs	

     •  Information to Customers	

     •  Better Communication with efficiency in IT operations	

•  We will be better!	

•  Sustainable competitive Advantage
Management Team
• 4 Permanent Board Members 	

  •  Chawis Chamnarnkit, Director of Operations	

       •  Large amount of work experience, studying business and database
          management	

  •  Stian Larsen, Director of Information and Resources	

       •  Vast knowledge of language, studying business management and
          International business	

  •  Haochen Lin, Director of Finance	

       •  Upcoming work with the Bank of China, studying International
          business	

  •  Perri Blain, Director of Sales and Marketing	

       •  Past experience in sales arena combined with work within various
          Government sectors	

• Advisory Board – Key Industry Experts
Company Finances
                             • Profit and Loss Statements (ROI = 400%)	

                                     •  Growth Rates of 10% each Month	

                                     •  Based on Competition, this is very attainable	

                      First Year Profit and Loss Projections	

                                                                               Second Year Profit and Loss Projections	

                    $20,000 	

                                                                                                                                          $45,000 	

                    $15,000 	

                                                                                                           $40,000 	

                    $10,000 	

                                                                                                           $35,000 	

                                                                                                                      EBIT per month	

EBIT Per Month	





                      $5,000 	

                                                                                                          $30,000 	

                          $- 	

                                                                                                          $25,000 	

                     -$5,000 	

   1	

   2	

   3	

   4	

   5	

   6	

   7	

   8	

   9	

   10	

 11	

 12	

                       $20,000 	

                                                                                                                                          $15,000 	

                    -$10,000 	

                                                                                                                                          $10,000 	

                    -$15,000 	

                                                                                                                                           $5,000 	

                    -$20,000 	

                                                                                                              $- 	

                    -$25,000 	

                                                                                                                        1	

   2	

   3	

   4	

   5	

   6	

   7	

   8	

   9	

   10	

   11	

   12
Company Finances
                                  Ø Cash Flow Statements	

                                            •  3 Month Cash Burn Period	

                                            •  Strong cash position after period is over	

                                            First Year Cash Flow	

                                                                                                        Second Year Cash Flow	

                              $60,000 	

                                                                                                                   $300,000 	




                                                                                                                              Starting Cash Each Month	

Starting Cash Each Month	





                              $50,000 	

                                                                                                                   $250,000 	

                              $40,000 	

                                                                                                                   $200,000 	

                              $30,000 	

                                                                                                                   $150,000 	

                              $20,000 	

                                                                                                                   $100,000 	

                              $10,000 	

                                                                                                                    $50,000 	

                                   $- 	

                                                                                                                         $- 	

                                             1	

   2	

   3	

   4	

   5	

   6	

   7	

   8	

   9	

 10	

 11	

 12	

                                                1	

   2	

   3	

   4	

   5	

   6	

   7	

   8	

   9	

   10	

 11	

 12
Company Finances
• Balance Sheet	

  •  $55,000 in Stock
Status and Use of Funds
• Start Up Cost = $9,650	

• Committed a total of $20,000	

  •  This is to make sure that the Cash Burn Period will
     be sufficiently covered	

• Total of $55,000 will be used to:	

  •  Fund the Development and Coding of the website	

  •  Cover Variable costs	

  •  Marketing Budget Each Month
Summary
• $35,000 required to start this promising
  venture	

• Viable & Fundable Business	

  •  Strong Growth Rates over the past	

  •  Currently Underserved	

  •  Low Start up costs	

• ROI = 400%
Questions?

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Feed me investors presentation final

  • 2.
  • 3. Introduction • Gap recognized inside the online food industry •  Strong Growth Rates •  High Demand •  UNDERSERVED! • Low-Start Up Costs • 400% return on investment
  • 4. Company and Objectives • Major Objectives 1.  Establish a new business that brings customers and restaurants closer 2.  Create and increase the number of marketplaces available for the two parties 3.  Facilitate and simplify the way food ordering is made • Recent Highlights
  • 5. Opportunity • “Create value by improving the current online market space, facilitating and simplifying the ordering process for restaurants and customers” • Estimated industry value of $19 Billion AUD. •  Expected Growth Rates of 3 – 5.7% in the next 5 years •  Mature, but the niche is growing exponentially •  Low Start Up Costs, ROI close to 400% •  Delivery Hero – Sales Growth of 200% since last year. • VIABLE & FUNDABLE
  • 6. The Solution – Our Service Ø Product and service Ø Concept Ø Benefit Ø Technology
  • 8. Market Research 36+ > 18 12% 3% 31-35 5% • Methodology 26-30 Male 7% 32% • Results Female 68% • Implications 19-25 73% Potential Usage of FeedMe Services No Yes 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
  • 9. Marketing • Niche • Target customer • Teenagers (15 – 18 Years old) • Students • Working Professionals • Families • Basic entry strategy
  • 10. Competition •  Major Competitor •  Delivery Hero •  Competitor Strategy •  Focus on Value through •  Loyalty Programs •  Information to Customers •  Better Communication with efficiency in IT operations •  We will be better! •  Sustainable competitive Advantage
  • 11. Management Team • 4 Permanent Board Members •  Chawis Chamnarnkit, Director of Operations •  Large amount of work experience, studying business and database management •  Stian Larsen, Director of Information and Resources •  Vast knowledge of language, studying business management and International business •  Haochen Lin, Director of Finance •  Upcoming work with the Bank of China, studying International business •  Perri Blain, Director of Sales and Marketing •  Past experience in sales arena combined with work within various Government sectors • Advisory Board – Key Industry Experts
  • 12. Company Finances • Profit and Loss Statements (ROI = 400%) •  Growth Rates of 10% each Month •  Based on Competition, this is very attainable First Year Profit and Loss Projections Second Year Profit and Loss Projections $20,000 $45,000 $15,000 $40,000 $10,000 $35,000 EBIT per month EBIT Per Month $5,000 $30,000 $- $25,000 -$5,000 1 2 3 4 5 6 7 8 9 10 11 12 $20,000 $15,000 -$10,000 $10,000 -$15,000 $5,000 -$20,000 $- -$25,000 1 2 3 4 5 6 7 8 9 10 11 12
  • 13. Company Finances Ø Cash Flow Statements •  3 Month Cash Burn Period •  Strong cash position after period is over First Year Cash Flow Second Year Cash Flow $60,000 $300,000 Starting Cash Each Month Starting Cash Each Month $50,000 $250,000 $40,000 $200,000 $30,000 $150,000 $20,000 $100,000 $10,000 $50,000 $- $- 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
  • 14. Company Finances • Balance Sheet •  $55,000 in Stock
  • 15. Status and Use of Funds • Start Up Cost = $9,650 • Committed a total of $20,000 •  This is to make sure that the Cash Burn Period will be sufficiently covered • Total of $55,000 will be used to: •  Fund the Development and Coding of the website •  Cover Variable costs •  Marketing Budget Each Month
  • 16. Summary • $35,000 required to start this promising venture • Viable & Fundable Business •  Strong Growth Rates over the past •  Currently Underserved •  Low Start up costs • ROI = 400%