Xpress-O is a proposed food truck business serving coffee drinks and meals in Kuala Lumpur, Malaysia. The document outlines the business plan, including a market analysis showing demand for food trucks in hot cities and competition with limited seating and high prices. The financial plan details RM650,000 in startup capital, with RM80,000 remaining after expected expenses. Profits are not expected for the first three years as loans will be paid off.

7. WHY XPRESS-O?
Espresso = Brewed coffee
Xpress = Express ; fast
Espresso + Express
=
Xpress-O

8. MARKET
ANALYSIS

9. MARKET
SIZE
DOUBLE DECK
BUS
SMALL
In South East Asia

10. COMPARISON
300,000 dollar 500,000 dollar

11. HOTTEST CITIES IN US FOR
THE FOOD BUS :

12. OFFICE WORKER
GYM PEOPLE

13. COMPETITORS
HARDLY FIND SEATS , PRICE IS HIGH

14. LIMITED CHOICE

16. MOBILITY

17. MEET
CUSTOMERS
SATISFACTION

18. MARKETING
STRATEGIES

19. Breakfast
Lunch
Healthy
Gym
Meal
Dinner

20. BREAKFAST

21. LUNCH

22. HEALTHY GYM MEAL

23. DINNER

24. BEVERAGE

25. Morning Lunch
Healthy
Gym
Meal
Dinner
-Bangsar
-City
Center
(SS15)
-Taylor’s
College
-Taylor’s
Lakeside
Campus
-Bandar
Utama

27. Dining Area
Kitchen

28. ADVERTISEMENT
TV / SOCIAL
NETWORK
CUSTOMERS
INCREASED

33. FINANCIAL
PLAN

34. CAPITAL
RM 650,000

35. RM 650,000
BANK LOAN
(MAYBANK)
RM 500,000
PARTNERSHIP
(MAYBANK &
IBM)
RM 100,000
SAVINGS
RM 50,000

36. • Double decker food bus – RM 250,000
• Labors’ salary – RM 50,000

37. • Ingredients – RM 50,000
• Plates, bowls, cups, cutleries – RM 10,000

38. • Espresso machine – RM 50,000
• Kitchen wares (Pots, pans, knife) – RM 30,000

39. • Advertising expenses (3 years) – RM 30,000
• Diesel fuel – RM 25,000

40. • Electricity and water – RM 20,000
• Furniture – RM 15000

41. • Maintenance and service – RM 40,000

42. TOTAL AMOUNT TO BE EXPENDED
TO START BUSINESS:
RM 650,000-RM 570,000 = RM 80,000
Capital Expenses Remainder

43. FUTURE EXPECTATIONS
• There will be little or zero profit for the first three years.
• Revenue will be used to pay off bank loans.
• Plans on expanding our business in the future when there is a
profit.

44. Reference:
• ENTREPRENEUR WEBSITE(SEPTEMBER 2013). CATERING FOOD TRUCK, FROM:
//www.entrepreneur.com/businessideas/catering-service
• KARSTAN STRAUSS(NOVEMBER 2013),FOOD TRUCKS:25 OF THE COOLEST, FROM
http://www.entrepreneur.com/businessideas/catering-service
• SUZANNE KEARNS(MARCH 2011), 10-STEP PLAN FOR HOW TO START A MOBILE FOOD TRUCK BUSINESS,FROM
http://www.moneycrashers.com/how-to-start-food-truck-business-plan/
• RICHARD MYRICK(ARPIL 2012),THE MARKET ANALYSIS SECTION OF YOUR FOOD TRUCK’S BUSINESS
PLAN,FROMhttp://www.dummies.com/how-to/content/the-market-analysis-section-of-your-food-trucks-bu.html
• MEDINDA(OCTOBER 2013), TYPES OF COFFE DRINK AND VARIETY, FROM
http://www.medindia.net/patients/patientinfo/coffee-types-varieties.htm
• KELLIE DAVIS(FEBRUARY 2014),50 AWESOME PRE- AND POST-WORKOUT SNACKS,FROM
http://greatist.com/fitness/50-awesome-pre-and-post-workout-snacks
• DUMMIES WEBSITE(AUGUST 2013),FINANCIAL PROJECTIONS FOR YOUR FOOD TRUCK BUSINESS,FROM
http://www.dummies.com/how-to/content/financial-projections-for-your-food-truck-business.html

45. ADVERTISING
VIDEO