IKF

1. Buildingideas
Entrepreneurship
ItalianTeam

2. Our ispiration became our idea,
Our idea became our challenge,
Our challenge became our
“Catering on demand” using
products at zero km
Business idea

3. Brainstor
ming
StrategicMarketing
Decisions:SWOT
Competit
ion
Analysis
Demand
Analysis
Strenght Weaknes
s
Opportuniti
es
Threats
Our
Strategi
c
Marketi
ng
Market
Analys
is

4. CaterinGo
Company name Legal form Logo
CaterinGo s.n.c.
Associate 1
Organization chart
Associate 2
Marketing
Director
Food and
beverage
Manager
Administratio
n Director
Technology
manager
Buyer
Director
Chef
Kitchen staff
Accounting
office
Marcom
Manager
Marcom staff
Technology
staff

5. Workgroupsandteam
leadersMarketing
team
Administration
team
Technology
team
Team
leader
Serena
Maglio
Team
leader
Sonia
Porcu
Team
leader
Andrea
Malusardi
Team
leader
Kitcken
team
Emanuele
Grimaldi

6. OurStartup
Financing
Own
capital
Public
Financing
Internal
Financing
External
Financing
We’are lookingforEuropean
andItalianpublic fundingfor
young entrepreneurs
Weneed to
achieve a
Business Plan
Atthe beginning we
useour capital
contribution
In asecondtimewe’ll
useour profitsas self-
financing

7. Birthday event
Company Meeting
Wedding
Kids
Cerimonies
Business
Halloween parties
Graduation
Carnival
Our Targets
Business Review
Inauguration party
Anniversaries

8. Our Marketing
Mix
CustomerlocationCocktail
Adults and
Children’s
Entertainment
Music
Introductory price
Our kitcken and customer kitcken
Local partnership
Web site
Participation in local fairs and
in regional ones
Coffee break
Buffet lunch
Promotional price based on
guest number
Promotional price on
Tuesday, Friday
Leaflet
Brochures
Menu using product at zero km
Gadget

9. Our
promotional
tools

10. OurMenu

11. Comingtogetherisabeginning.Keepingtogether
isprogress.Workingtogetherissuccess.(Henry