Uploaded byPaul Maynard
Analog versus Digital Networking
The document discusses the importance of both analog and digital networking strategies, emphasizing that the fundamental principles of networking remain constant. It highlights various methods for initiating and maintaining contact, and presents statistics on sales follow-up, showing that most sales occur after multiple contacts. The key takeaway is the need for a mix of networking methods to build trusting relationships and leave a positive impression.
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Analog versus Digital Networking
- 1. Judy Bragg, BraggResources and The Relentless Networker Analog Networking in a Digital World: Presented to The Networking Skills Workshop June 11, 2013
- 2. Analog versus Digital •The basic principles of networking never change. • Both methods are important-rely on a mix. • It is about leaving a positive impression. • Working on and building a trusting relationship.
- 3. Exchanging Information Digital •Bump phones •ExchangeLinkedIn invitations Analog •Exchange business cards
- 4. Reaching out Digital •Send anemail Analog •Send a letter •Send a note/card
- 5. Initiating contact Digital •Send anemail Analog •Picking up the phone
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- 10. CRM – CustomerRelationship Mgmt CRM
- 11. Exercise • Which ofthese is your favorite way to network? • Which of these could/has help(ed) grow your business? • Take 5 minutes and talk with your partner; share with the group.
- 12. Q&A Judy Bragg, BraggResources and The Relentless Networker
- 13. Statistics on SalesFollow Up • 48% of sales people never follow up with a prospect • 25% of sales people make a second contact and stop • 12% of sales people only make three contacts and stop • 10% of sales people make more than three contacts
- 14. But,… • Only 2%of sales are made on the first contact • Only 3% of sales are made on the second contact • Only 5% of sales are made on the third contact • Only 10% of sales are made on the fourth contact • A WHOPPING 80% of sales are made on the fifth to twelfth contact
- 15. Let’s Review: Analogversus Digita • The basic principles of networking never change. • Both methods are important-rely on a mix. • It is about leaving a positive impression. • Working on and building a trusting relationship.
- 16. Paul E Maynard pmaynard@ndcc.org 214-368-0596 www.ndcc.org JudyBragg 214-343-9490 jbragg@BraggResources.com www.BraggResources.com Thank You!