SlideShare a Scribd company logo
Gillian Hall
Target Audience
• New Entrepreneurs
• Business Professionals
• Company Owners
• Business Recruits
• Politicians
Key Performance Indicators

•   Features, offers and coupons
•   Amount of users on facebook
•   Amount of new pages for companies
•   Increased revenue for ads on our site
•   Increased amount of small business
    owners advertising and creating brand
    pages on our site
Big Ideas

         In order to create a sufficient buzz within the social media
community, our contest will offer a start up loan for their company
which they never have to pay off. Companies must like the photo
and engage in the contest and share images from the site to give
themselves a better chance at the winning prize. Winners will be
rewarded for promise and initiative with their ideas and company
model.
Tools and Tactics
     By offering ad discounts to various large
companies we will be able to get them involved
with our overall idea. If one of these
companies is interested in any of the smaller
companies that join our contest, we may have
an opportunity to link these two businesses
together, and this will be another opportunity
featured on our site.
Budget
         We will limit the contest to the North American continent at first to
track the contests success before expanding it to a global market. We
guesstimate that a brand of this magnitude will take a largely skilled team
and at least two weeks to complete to the best of our capability.. With
average billing time coming to about 250 dollars per hour this comes to
$20,000 dollars, and on top of that we would like to allow a $5,000 spending
budged for ads and unforeseen costs.
Social media sites we will use
•   Twitter
•   Linkedin
•   Pinterest
•   Google+

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Final

  • 2. Target Audience • New Entrepreneurs • Business Professionals • Company Owners • Business Recruits • Politicians
  • 3. Key Performance Indicators • Features, offers and coupons • Amount of users on facebook • Amount of new pages for companies • Increased revenue for ads on our site • Increased amount of small business owners advertising and creating brand pages on our site
  • 4. Big Ideas In order to create a sufficient buzz within the social media community, our contest will offer a start up loan for their company which they never have to pay off. Companies must like the photo and engage in the contest and share images from the site to give themselves a better chance at the winning prize. Winners will be rewarded for promise and initiative with their ideas and company model.
  • 5. Tools and Tactics By offering ad discounts to various large companies we will be able to get them involved with our overall idea. If one of these companies is interested in any of the smaller companies that join our contest, we may have an opportunity to link these two businesses together, and this will be another opportunity featured on our site.
  • 6. Budget We will limit the contest to the North American continent at first to track the contests success before expanding it to a global market. We guesstimate that a brand of this magnitude will take a largely skilled team and at least two weeks to complete to the best of our capability.. With average billing time coming to about 250 dollars per hour this comes to $20,000 dollars, and on top of that we would like to allow a $5,000 spending budged for ads and unforeseen costs.
  • 7. Social media sites we will use • Twitter • Linkedin • Pinterest • Google+