Gillian Hall proposes a social media contest that offers startup loans to companies that don't have to be repaid. Entrants must engage with the contest on social media for a chance to win. Winners will be rewarded for their innovative ideas and business models. The contest will initially target North America to test success before expanding globally, and will use Twitter, LinkedIn, Pinterest and Google+ to generate buzz. The estimated budget is $20,000 for staffing and $5,000 for advertising and unexpected costs.