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Are You Ready to Crowdfund
- 1. Are You Ready to Crowdfund?
- 3. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success
- 4. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● Choose a Platform that meets your objectives ● Various Fee Structures and Campaign Durations
- 5. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● Engage and Nurture Your Community Pre-Campaign ● Engage your community minimum 3 months prior to campaign launch
- 6. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● Set a 20- 40 day campaign duration goal ● This timeline is most successful in term of % funded ● Create a sense of urgency
- 7. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● 300-500 words ● Be concise and precise ● Personal Video raises 105% more then those without
- 8. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● You Need a Budget! ● Display your budget on your campaign for supporters
- 9. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● Set a Realistic Funding Goal ● A first time campaign is most successful raising 5-10K ● Secure 25% funding goal pre-campaign from friends/family
- 10. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● 3 months pre-campaign to build up momentum and excitement ● During the campaign - daily and respond to all social media ● Post Campaign follow up
- 11. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● Team Size Matters ● Teams raise 38% more than a single person campaigns ● Get your evangelists and advocates on board your team
- 12. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success ● Keep Your Supporters Up to Date ● Your supporters are part of your team
- 13. CrowdGift.ca @crowd_gift 10 Steps to Crowdfunding Success Success! Repeat!
- 14. carlsonpottery.com Crowdfunding Success - Example Kickstarter Campaign Funding Goal: $12,500 CAD Raised: $12,601 Leanna Carlson: Angel Clay/Dragon Clay - Kiln
- 15. kimberleyskitchen.com @kimberleyskitch Crowdfunding Success - Example Kickstarter Campaign Funding Goal: $5,700 CAD Raised: $6,005 Kimberley’s Kitchen
- 16. littlecodr.com @littlecodr Crowdfunding Success - Example Kickstarter Campaign Funding Goal: $10,000 CAD Raised: $13,994 Littlecodr The Card Game that Introduces Kids to Code
- 17. bestie.ca @bestiewurst Crowdfunding Success - Example Indiegogo Campaign Funding Goal: $10,000 USD Raised: $15,730 Bestie - Chinatown’s Finest Currywurst
- 18. Serial Crowdfunding Success - Example DDP Europe Tour 2015 Global Party Pandemic 2014 DDP - Saskatoon Party Safari Tour 2011- Canada Party Safari Tour 2010 Tom and Gary’s Decentralized Dance Party decentralizeddanceparty.com @ddpFTW
- 19. the-grace-foundation.org Serial Crowdfunding Success - Example The Grace Foundation European Youth Global Campus We Refuse to be Enemies
Editor's Notes
- Founded March 2014 - 2yrs Based out of Vancouver Founding Team - co-founder and ceo Rewards based crowdfunding Equity based see FrontFundr Provide workshops and marketing support to help campaigners succeed
- Choose your platform Kickstarter began 2009 Crowd funding is both old and new 7yrs Various fees structures and length of campaign From offline payments to arts support platform that matches your campaign and personal beliefs
- Engage and Nurture Your Community pre-campaign Create a list of your community, email, social media Contact them 3 months prior to campaign launch Let the know your are getting ready to campaign
- Set a 20-40 day campaign duration goal Most successful in terms of % funded Creates a sense of urgency
- What’s your story Its personal 300 - 500 Words - Be concise and precise 300-500 word count raised the most money Images - Great way to tell your story and see your team Video - Personal video raises 105% more than those without video Rewards are part of the story Story is interwoven through your marketing messaging
- You need a budget Create a budget and have it displayed as part of your campaign Be sure your budget covers all costs including fees, shipping and materials Rewards ensure they include all costs or indicate that you are passing on costs (eg shipping) to the supporter Break up your campaign to be manageable and have a higher rate of success. New campaigner 5-10k
- Set a realistic funding goal Milestone 1: Secure 25% through friends/family Milestone 2: Reach 40% quickly Once you reach 40% of your funding goal, Visitors will stay on your page 31% longer and are 22% more likely to give Milestone 3: Go for 100% and beyond
- Pre and Campaign run - Marketing Plan Pre-Campaign During Campaign - Daily Engagement Day to day marketing plan raises 180% more Sharing tools success rate - Email 53%, FB 12%, Twitter 3% Engage and respond to your community
- Team Size Matters Teams raise 38% more than single person campaigns Create a budget and have it displayed as part of your campaign Be sure your budget covers all costs including fees, shipping and materials
- Keep Your Supporters Up-To-Date Those with follow up raised more than with no updates Your supporters are part of your team Support your next campaign Learn about who your supporters are through analtics Tubify supporters versus learned supporters
- Success - Repeat
- https://www.kickstarter.com/projects/carlson/angel-clay-and-dragon-clay-lets-finish-the-kiln/description
- https://www.kickstarter.com/projects/134320129/help-build-kimberleys-kitchen/description
- https://www.kickstarter.com/projects/littlecodr/littlecodr-the-card-game-that-introduces-kids-to-c
- https://www.indiegogo.com/projects/bestie-chinatown-s-finest-currywurst#/
- https://crowdgift.ca/DDP-Europe
- https://crowdgift.ca/europeanyouth