Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Music Video Lesson 1
Lesson objectives <ul><li>Understand some key attributes and the purpose of music videos </li></ul>
What is a Music Video? <ul><li>Complete the sentence </li></ul><ul><li>“ A music video is……………………..” </li></ul><ul><li>Dis...
A music video is not <ul><li>A 3 part text </li></ul><ul><li>No Todorov </li></ul>
What is the purpose of a music video? <ul><li>Brainstorm </li></ul><ul><li>Promote </li></ul><ul><ul><li>Artist </li></ul>...
Watch a MV <ul><li>Rock DJ - Robbie Williams </li></ul><ul><li>Analyse </li></ul><ul><li>Shot count </li></ul>
Music Video Lesson 2 History of MV ’s
Lesson objectives <ul><li>To understand the history of the evolution of the MV </li></ul><ul><li>To reinforce lesson 1 esp...
How it all started <ul><li>1900 Gramophone invented </li></ul><ul><li>1920 Fischinger sound/vision synchronisation </li></...
How it all started <ul><li>1981 MTV +Pop clips on Nickelodeon </li></ul><ul><li>1983 CMTV +  Thriller </li></ul><ul><li>19...
MTV Europe
MTV Europe subscribers 2001 <ul><li>MTV Central  33, 208, 517  </li></ul><ul><li>MTV Italia  15, 866, 816  </li></ul><ul><...
MTV in decline? <ul><li>Blog link to Guardian article </li></ul>
View and discuss
Music Video Lesson 3 Analysing Music Videos
Essay title <ul><li>The evolution and changing role of the Music Video from 1900, and it ’s likely development in the futu...
Lesson Objectives <ul><li>To understand the key characteristics of an MV </li></ul><ul><li>To begin to apply formal analyt...
Background <ul><li>Are there styles of MV? </li></ul><ul><li>Discuss </li></ul>
Content <ul><li>What are some of the typical elements of a MV? </li></ul><ul><li>Discuss </li></ul>
Andrew Goodwins Analysis <ul><li>Andrew Goodwin </li></ul><ul><li>Dancing in the Distraction Factory </li></ul><ul><li>Pub...
1 Lyrics and visuals <ul><li>Relationship between lyrics and what is shown on screen </li></ul><ul><li>Illustrating </li><...
2 Music and visuals <ul><li>Relationship between music and what is shown on screen </li></ul><ul><li>Illustrating </li></u...
3 Genres exists <ul><li>There are MV genres </li></ul><ul><li>They are often associated with specific musical genres </li>...
4 Artist close ups <ul><li>Record companies require that the main artist is strongly featured (in close up?) </li></ul><ul...
5 Star iconography <ul><li>Artist may develop their own star iconography </li></ul><ul><li>Branding </li></ul><ul><li>Styl...
6 Voyeurism  (esp in treatment of women) <ul><li>Concept of seeing something you should/would not usually see </li></ul><u...
 
Voyeurism <ul><li>What is acceptable? </li></ul><ul><li>Too much - limits audience </li></ul><ul><li>Too little - unintere...
Voyeurism -  Frame within a frame <ul><li>Not overtly  “sexual” </li></ul><ul><li>Image surrounded by something acting as ...
Frame within a frame
Voyeurism Mirror shot  + Scanty clothing + Private setting
Voyeurism <ul><li>Subject framed by  </li></ul><ul><li>door </li></ul><ul><li>window or  </li></ul><ul><li>other frame </l...
7 Intertextuality <ul><li>There are often intertextual references to </li></ul><ul><li>Other MV </li></ul><ul><li>Movies <...
In addition <ul><li>Normal conventions apply </li></ul><ul><li>Camera angles </li></ul><ul><li>Camera movements </li></ul>...
Examples <ul><li>Watch the examples and identify the 7 factors </li></ul>
Summary <ul><li>Further activities </li></ul><ul><li>Practice applying Goodwins to a MV of your choice </li></ul><ul><li>V...
Music Video Lesson 4 Analysis of MV
Essay title <ul><li>The evolution and changing role of the Music Video from 1900, and it ’s likely development in the futu...
Aims <ul><li>Understand the practical application of Goodwins Analysis </li></ul><ul><li>Try the application </li></ul>
Review sheet
Example for analysis <ul><li>It ’s Raining Men Geri Halliwell </li></ul>
Activity <ul><li>Plan an essay - bullet point the following paragraphs </li></ul><ul><li>Intro </li></ul><ul><li>1 para fo...
 
 
Music Video Lesson 5 Analysis of MV 2
Aims <ul><li>To gain further experience of the analysis of MVs using Goodwins as a framework </li></ul><ul><li>Understand ...
Aims <ul><li>To gain further experience of the analysis of MVs using Goodwins as a framework </li></ul><ul><li>Understand ...
Preparation  <ul><li>Rule up  “goodwins sheet” </li></ul>
 
Examples for analysis <ul><li>Jennifer Lopez  </li></ul><ul><li>Discuss </li></ul>
Examples for analysis <ul><li>George Michael </li></ul><ul><li>What are the main characteristics and creative elements of ...
Upcoming SlideShare
Loading in …5
×

Music videos lessons

1,454 views

Published on

Updated version for introduction to Music Video for OCR Media Studies A2

  • Be the first to comment

  • Be the first to like this

Music videos lessons

  1. 1. Music Video Lesson 1
  2. 2. Lesson objectives <ul><li>Understand some key attributes and the purpose of music videos </li></ul>
  3. 3. What is a Music Video? <ul><li>Complete the sentence </li></ul><ul><li>“ A music video is……………………..” </li></ul><ul><li>Discuss </li></ul><ul><li>Brain storm </li></ul>
  4. 4. A music video is not <ul><li>A 3 part text </li></ul><ul><li>No Todorov </li></ul>
  5. 5. What is the purpose of a music video? <ul><li>Brainstorm </li></ul><ul><li>Promote </li></ul><ul><ul><li>Artist </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><li>Financial </li></ul><ul><li>Artistic? </li></ul>
  6. 6. Watch a MV <ul><li>Rock DJ - Robbie Williams </li></ul><ul><li>Analyse </li></ul><ul><li>Shot count </li></ul>
  7. 7. Music Video Lesson 2 History of MV ’s
  8. 8. Lesson objectives <ul><li>To understand the history of the evolution of the MV </li></ul><ul><li>To reinforce lesson 1 especially relating to the purpose of MV </li></ul>
  9. 9. How it all started <ul><li>1900 Gramophone invented </li></ul><ul><li>1920 Fischinger sound/vision synchronisation </li></ul><ul><li>1927 1st sound film </li></ul><ul><li>1940 ’s Hollywood musicals </li></ul><ul><li>1939+ Panarom </li></ul><ul><li>1963 Ready Steady Go (ITV) </li></ul><ul><li>1964 TOTP (BBC) + Beatles </li></ul>
  10. 10. How it all started <ul><li>1981 MTV +Pop clips on Nickelodeon </li></ul><ul><li>1983 CMTV + Thriller </li></ul><ul><li>1984 Music Box in Europe </li></ul><ul><li>1985 VH1 begins + MTV take over </li></ul><ul><li>1987 MTV Europe to 1.6 million homes </li></ul>
  11. 11. MTV Europe
  12. 12. MTV Europe subscribers 2001 <ul><li>MTV Central 33, 208, 517 </li></ul><ul><li>MTV Italia 15, 866, 816 </li></ul><ul><li>MTV European 10, 547, 850 </li></ul><ul><li>MTV UK & Ireland 10, 149, 761 </li></ul><ul><li>MTV Spain 8,029,854 </li></ul><ul><li>MTV NL 5,385,120 </li></ul><ul><li>MTV Nordic 5, 279, 559 </li></ul><ul><li>MTV France 5,261, 625 </li></ul><ul><li>MTV Poland 1,620, 325 </li></ul><ul><li>Hotel Room 218,235 </li></ul><ul><li>Total Free To Air 4,580,000 </li></ul><ul><li>Total 100, 147, 662 </li></ul>
  13. 13. MTV in decline? <ul><li>Blog link to Guardian article </li></ul>
  14. 14. View and discuss
  15. 15. Music Video Lesson 3 Analysing Music Videos
  16. 16. Essay title <ul><li>The evolution and changing role of the Music Video from 1900, and it ’s likely development in the future. </li></ul><ul><li>800 - 1000 words </li></ul><ul><li>Word processed </li></ul><ul><li>Illustrations allowed </li></ul><ul><li>Referenced </li></ul><ul><li>Copy on blog + Paper copy for feedback </li></ul><ul><li>Deadline Tuesday 28th June </li></ul><ul><li>Details on blog </li></ul>
  17. 17. Lesson Objectives <ul><li>To understand the key characteristics of an MV </li></ul><ul><li>To begin to apply formal analytical techniques to MVs </li></ul>
  18. 18. Background <ul><li>Are there styles of MV? </li></ul><ul><li>Discuss </li></ul>
  19. 19. Content <ul><li>What are some of the typical elements of a MV? </li></ul><ul><li>Discuss </li></ul>
  20. 20. Andrew Goodwins Analysis <ul><li>Andrew Goodwin </li></ul><ul><li>Dancing in the Distraction Factory </li></ul><ul><li>Published 1992 </li></ul><ul><li>Suggests 7 characteristics of MVs </li></ul><ul><li>Not all MVs show all 7 - but many do </li></ul>
  21. 21. 1 Lyrics and visuals <ul><li>Relationship between lyrics and what is shown on screen </li></ul><ul><li>Illustrating </li></ul><ul><li>Amplifying </li></ul><ul><li>Contradicting </li></ul><ul><li>Eg - Showing an image of a dead dog when the lyric “dead dog” is sung. </li></ul>
  22. 22. 2 Music and visuals <ul><li>Relationship between music and what is shown on screen </li></ul><ul><li>Illustrating </li></ul><ul><li>Amplifying e.g. pace </li></ul><ul><li>Contradicting </li></ul><ul><li>Cutting visuals in time to music </li></ul><ul><li>Shot-count v bpm is relevant </li></ul>
  23. 23. 3 Genres exists <ul><li>There are MV genres </li></ul><ul><li>They are often associated with specific musical genres </li></ul><ul><li>Examples of genre include </li></ul><ul><li>Stadium performance </li></ul><ul><li>Studio performance </li></ul><ul><li>Location </li></ul><ul><li>Narrative based </li></ul><ul><li>Others? </li></ul>
  24. 24. 4 Artist close ups <ul><li>Record companies require that the main artist is strongly featured (in close up?) </li></ul><ul><li>Artistic branding </li></ul><ul><li>Celebrity making </li></ul><ul><li>Artistic portrayal </li></ul><ul><li>Implications on </li></ul><ul><li>looking good </li></ul>
  25. 25. 5 Star iconography <ul><li>Artist may develop their own star iconography </li></ul><ul><li>Branding </li></ul><ul><li>Style </li></ul><ul><li>Brand values/USP </li></ul><ul><li>e.g. Spice Girls </li></ul>
  26. 26. 6 Voyeurism (esp in treatment of women) <ul><li>Concept of seeing something you should/would not usually see </li></ul><ul><li>Nudity/near nudity/revealing clothes </li></ul><ul><li>Exhibitionism </li></ul><ul><li>An intimate location e.g. bedroom </li></ul><ul><li>Screen within screen </li></ul><ul><ul><li>Mirror shot </li></ul></ul><ul><ul><li>Door/window framing </li></ul></ul><ul><ul><li>Cameras or binoculars </li></ul></ul>
  27. 28. Voyeurism <ul><li>What is acceptable? </li></ul><ul><li>Too much - limits audience </li></ul><ul><li>Too little - uninteresting </li></ul>
  28. 29. Voyeurism - Frame within a frame <ul><li>Not overtly “sexual” </li></ul><ul><li>Image surrounded by something acting as a frame eg. Doorway, window etc </li></ul>
  29. 30. Frame within a frame
  30. 31. Voyeurism Mirror shot + Scanty clothing + Private setting
  31. 32. Voyeurism <ul><li>Subject framed by </li></ul><ul><li>door </li></ul><ul><li>window or </li></ul><ul><li>other frame </li></ul>
  32. 33. 7 Intertextuality <ul><li>There are often intertextual references to </li></ul><ul><li>Other MV </li></ul><ul><li>Movies </li></ul><ul><li>TV texts </li></ul><ul><li>etc </li></ul>
  33. 34. In addition <ul><li>Normal conventions apply </li></ul><ul><li>Camera angles </li></ul><ul><li>Camera movements </li></ul><ul><li>Editing </li></ul><ul><li>etc </li></ul>
  34. 35. Examples <ul><li>Watch the examples and identify the 7 factors </li></ul>
  35. 36. Summary <ul><li>Further activities </li></ul><ul><li>Practice applying Goodwins to a MV of your choice </li></ul><ul><li>Visit Blog link to see detailed Goodwins analysis of a Rihanna video </li></ul><ul><li>Remember Essay due in Monday </li></ul>
  36. 37. Music Video Lesson 4 Analysis of MV
  37. 38. Essay title <ul><li>The evolution and changing role of the Music Video from 1900, and it ’s likely development in the future. </li></ul><ul><li>800 - 1000 words </li></ul><ul><li>Word processed </li></ul><ul><li>Illustrations allowed </li></ul><ul><li>Referenced </li></ul><ul><li>Deadline Monday 30th June </li></ul>REMINDER
  38. 39. Aims <ul><li>Understand the practical application of Goodwins Analysis </li></ul><ul><li>Try the application </li></ul>
  39. 40. Review sheet
  40. 41. Example for analysis <ul><li>It ’s Raining Men Geri Halliwell </li></ul>
  41. 42. Activity <ul><li>Plan an essay - bullet point the following paragraphs </li></ul><ul><li>Intro </li></ul><ul><li>1 para for each Goodwin point </li></ul><ul><li>Conclusion </li></ul>
  42. 45. Music Video Lesson 5 Analysis of MV 2
  43. 46. Aims <ul><li>To gain further experience of the analysis of MVs using Goodwins as a framework </li></ul><ul><li>Understand that some MV ’s exhibit some aspects even at the expense of others </li></ul>
  44. 47. Aims <ul><li>To gain further experience of the analysis of MVs using Goodwins as a framework </li></ul><ul><li>Understand that some MV ’s exhibit some aspects even at the expense of others </li></ul>
  45. 48. Preparation <ul><li>Rule up “goodwins sheet” </li></ul>
  46. 50. Examples for analysis <ul><li>Jennifer Lopez </li></ul><ul><li>Discuss </li></ul>
  47. 51. Examples for analysis <ul><li>George Michael </li></ul><ul><li>What are the main characteristics and creative elements of this? </li></ul>

×