Heritage Film Works is producing "The Vee Jay Story", a historical drama about a black-owned record label that introduced The Beatles to America in the 1950s. The company was founded in 2007 to produce big budget films targeting the 41 million person African American market. They have secured commitments from A-list directors, actors, and screenplays. The film has won awards and attracted financing interest. If produced correctly using ingredients that resonate with black audiences, it could earn over $125 million, well above its $20 million budget.