95% of Americans aged 65 and older get their news from traditional cable companies in the last week, though cable subscribership has dropped in recent years. 40% of Americans would pay to watch or read news online. People over 65 are much less likely to use the internet for news compared to millennials, most of whom say staying up to date with the latest news is at least somewhat important. Social media allows for more user interaction and earned media opportunities for news organizations and advertisers, helping internet-based news reach wider audiences than traditional forms.