film poster analysis

1. Title –
The title ‘Frozen’ is in the upper centre of the page. The fact
that it is in the centre of the page suggests that it is integral to
the story/message within the film. The word Frozen has
connotations of winter, ice and snow which is further
emphasised through a dark, icy, blue colour and swirly yet
sharp font; this also reflects the shape of icicles and
snowflakes. The background behind the title is a snowflake
and frost so it further suggests information about what will be
in the film and what it could be about as there is little
information on the poster.; therefore the viewers must guess
for themselves and interpret the hidden messages as best as
they can with the evidence they are given.
Above the title is the production companies name ‘Disney’.
This is crucial to include on posters as if audiences recognise a
successful company or enjoy previous films that company has
produced, then it will entice them to go and see the film from
that information in conjunction with the actual look of the
poster.
Main image –
The main image on a poster will usually contain the main
characters of a film. An audience could guess from this
poster that the main characters at the bottom were the
main characters within the film. Therefore if they like the
representation of these characters they may be more likely
to go and see the film as opposed to having boring and
uninteresting characters. The characters are cartoons,
similar to other popular Disney films e.g. Tangled.
Moreover, the representations of the characters are mainly
happy and their makeup/styling is relatively typical Disney
Princess/Prince-esque. Therefore this would appeal to
typical Disney film/programme watchers as it adheres to the
usual codes and conventions of Disney movies.
In addition to this, the snowman at the bottom further
emphasises the importance of the title as he is clearly a
snowman and he is looking up in an awe-stricken/amazed
expression at the title. This further highlights the
importance of the title in regard to the story within the film
as well as involving the character at the bottom.
Also, the characters are emerged in snow and are in front of
an icy background to emphasise the genre and style of the
film and what it contains as well as further reflecting the
title and possible deeper meaning within the film.
Institutional information –
In having ‘from the creators of…’ at the top of the page, it
automatically attracts the audiences of those films as they will
infer that this film will be of a similar standard/quality. This
would improve Frozen’s audience base purely from having
similar films by the same creator at the top. However, this
could also decrease the possible audience of the film as if the
viewers of the other ones didn’t enjoy them, then it may put
them off watching Frozen as they will compare it to the other
two they’ve seen and not enjoyed.
Release –
The poster has the release period at the bottom but is very
vague about the date of this and the specifics. This could be to
create a viral hype/word of mouth about when this new film is
coming out and creates an exciting, anticipating and mysterious
atmosphere about the film and its release.
Cinema information –
In having information about the film being shown in 3D and
Real 3D it encourages people to go and see the film at
cinemas purely for the experience. This could enhance the
money the film makes in cinemas as people may want to go
and see the film for the experience as opposed to pirating it
or waiting for it to come out on DVD. This is purely through
the use of providing information about new digital media.