The document summarizes the marketing campaign for the horror film "A Quiet Place". It describes the plot, cast, director, budget, and box office sales. It then discusses the purpose of marketing campaigns and the strategies used to promote "A Quiet Place" on Twitter, Instagram, and Facebook. These included consistent branding across platforms with color schemes, logos, banners, and bios promoting the film's release date. The timeline of the marketing campaign is provided, from the first trailer in 2017 to the film's premiere in 2018. Despite a relatively low budget of $86 million, the marketing campaign was very successful, with the film grossing over $340 million worldwide.

1. A Quiet Place
The logline for the movie is - A family struggles for survival in a world where most humans have been killed by blind but noise-sensitive creatures. They
are forced to communicate in sign language to keep the creatures at bay.
Cast:
Emily Blunt John Krasinski Millicent Simmonds Noah Jupe Cade Woodward
Director – John Krasinski
Budget - $17,000,000
Box Office Sales (worldwide) - $340,939,361
Production Company/Institution – Paramount Pictures
Genre – Horror, Sci-Fi and Drama
Age Rating – PG13
Target Audience – People aged 13+ and is for anyone that are interested in the horror genre.

2. Marketing Campaigns
The purpose of a marketing campaign is to raise awareness of a new movies for their target audience and
catching the attention of people who may not be in its target audience. A marketing campaign is stragetically
planned so that it can build up the most possible interest to get people to watch the film that’s being
marketed.
There are now many different platforms for the production companies to advertise their film These platforms
include; YouTube, Twitter, Instagram and many more. The most common form of marketing campaign is a
trailer (sometimes multiple) so that people can get a 'taste' of what the film is going to be like. Other marketing
strategies can feature things like a scavenger hunt, a publicity stunt or interactive website features.
Alongside trailers, there are also a lot of common marketing strategies. Posters, social media pages are also
very common. Posters give the target audience a creative look at the film and to help them build excitement. A
social media page like Facebook and Twitter are ways that people can follow updates to the production and
keep them engaged with it.
Overall, a marketing campaign is used to build the popularity of the product that is being advertised so that
they will get more of an audience and more sales in the box office. Throughout the campaign, they will do
different things so that it doesn't lose the interest of people that have already seen or been involved with it
and also interest more people as it goes on.

3. A Quiet Place's Marketing

4. The three different platforms that I am going to analyse are Twitter, Instagram and Facebook.
3 Different Marketing Platforms
Twitter Instagram Facebook

5. All 3 of these platforms feature the same colour schemes and the same graphics for the header and their
profile pictures. Since the sequel has been annouced, all of the post's have been deleted and changed so that
they are advertising the sequel (A Quiet Place: Part II). However, all of the posts, profile pictures, banners etc.
were the same but have just been updated to advertise part II.
All 3 platforms feature the same profile picture which is an updated version of the original logo with "Part II"
underneath in red. The red fits the theme and genre of the film since it is signifying the colour of blood and this
film is about life in a post-apocalypse world where alien monster attack and kill anything that makes a sound.
Instagram does not have the banner photo feature so Twitter and Facebook only feature a banner which is the
same. Both fit the running theme and horror film genre with a post-apocalyptic world and three people
seeking survival. However, the banners also feature a dark and foggy forest on either side of the three people
that are seeking survival. This gives the impression that the three people in the middle are in constant danger
since they can't see if there is any danger lurking in the dark forest. The banners also feature a dark and gloomy
colour pallet since it is in post-apocalyptic world and a bright colour pallet wouldn't be suitable or fit into the
genre.
Similarly to the banner, only Twitter and Instagram feature a bio on their page since Facebook does not have
that feature. Both of the bios are almost exactly the same with the Twitter bio featuring an extra hashtag. The
promotion of when the film is released into cinemas as repeated a lot. They do this so that the date is
remembered by everyone who sees it since they want as many people as possible watch in cinemas so that
they can make a profit from the budget of the film in the box office.

6. The Timeline of the Marketing
Paramount Pictures released the
first trailer in November 16, 2017
A 30-second commercial for the
film aired during the US football
championship Super Bowl LII on
February 4, 2018
Writer/Director John Krasinski
appeared on The Ellen DeGeneres
Show to present the full trailer on
February 12, 2018
A Quiet Place premiered at the
South by Southwest Film Festival
as the opening-night film on March
9, 2018
A Quiet Place is released on April 6, 2018

7. Although this film did not have a complex marketing campaign, it turned out to be a very successful
at the end of it. It is estimated that the production studio (Paramount Pictures) spent around $86
million on the marketing for the film and grossed $50,203,562 in the opening weekend. Comparing
this to the budget of the film ($17,000,000), it was very successful. In total, the film has grossed
$340,939,361 worldwide which is a huge profit and success.
The marketing campaign did mainly target it's target audience however, since the film as a whole
was a new concept and was very unique, that also helped to draw a bigger audience towards
watching this film. Because of the uniqueness, it has received very good reviews with a 95% on
Rotten Tomatoes and 7.5/10 on IMDb.
In conclusion, the purpose of the marketing campaign for A Quiet Place was to gain as much of
an audience and as many sales as possible and it did exactly that.
Conclusion