Research: Documentary publicity shots
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The document discusses how the promotional material for the documentary "24 Hours in Police Custody" uses conventions from TV drama ensemble cast shots rather than accurately representing real events. This created significant press attention and buzz around the documentary without losing credibility. The document inspired the consideration of adopting conventions from fashion-oriented drama posters to promote documentaries, as demonstrated by posters for the drama "The Carrie Diaries" that effectively established branding identity despite being fictional. Adopting conventions from drama franchises may help challenge stereotypes among target audiences that documentaries are boring.
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Eleanor question 1 version2
The document analyzes conventions from existing documentaries such as "This Old Thing" and "All This Stuff" to develop a documentary called "Fashionably Late" about thrifting vintage clothing in youth culture. It adopts conventions like using a presenter to directly address the audience, frequent cutaways of archive footage, and interviews with experts. It challenges some conventions by using more modern footage and alternative music. Ancillary products like a newspaper ad and listings magazine are developed to promote the documentary across different media platforms using conventions from Channel 4 documentaries and shows targeted at its audience.
Media evaluation slide show 2
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Our media product is a thriller film opening sequence that represents young urban females. It addresses themes like domestic abuse, kidnapping, and "catfishing" that are prevalent in this social group. We use conventions of the psychological thriller genre and take inspiration from films like The Lovely Bones and The Room to craft a suspenseful story where the protagonist must overcome dangers. Through the characters and themes, the film aims to attract its target audience of 15-25 year olds, especially young women.
Question 2.
1) The document discusses a film promotion package for the film "Synthacaine" consisting of a trailer, magazine cover, and poster.
2) It aims to promote the film to its target audience of 15-25 year olds through social media marketing like a dedicated Twitter account and hashtag.
3) The key elements of the promotion package are designed to attract the target audience through their focus on fashionable elements like makeup, fur coats, and boots shown in the poster and magazine cover.
Attack the block-
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This document summarizes and analyzes the marketing campaign for the 2015 James Bond film Spectre. It discusses how the film targeted different audiences through its posters, trailers, and press interviews. Three posters targeted male audiences with dark colors and images of Bond holding a gun, while one poster used lighter colors and featured Bond with a woman to appeal more to female viewers. The teasers and trailers focused on codes for action movies like weapons, cars and explosions to attract young male audiences. Press interviews in magazines like Loaded and GQ also helped promote the film to both male and female viewers through images of the attractive cast.
Attack the block Mustaf
This document analyzes the film poster for Attack the Block and how it targets a wide young adult audience aged 15-35. The poster uses various techniques to appeal to this demographic such as depicting the teenage lead characters and setting in an urban environment. It also broadens the audience by featuring a sci-fi element with asteroids, and including characters of various ages, genders, and ethnicities to widen appeal. Elements like the tagline, fonts, and characters' poses are meant to generate curiosity and interest in viewers to learn more about the hybrid genre film.
Dardanas presentation attack the block
The document discusses the marketing campaign for the film "Attack the Block". It targeted audiences aged 15-34, particularly fans of comedy and sci-fi genres. The campaign used posters, trailers, and social media promotion to appeal to this demographic. Posters provided clues about the genres of comedy and sci-fi through graphics and references to other similar films. Actors like Nick Frost helped attract older audiences. Social media sites like Facebook and Twitter engaged viewers and allowed promotion. The goal was to attract a broad audience through these multi-pronged efforts.
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Eleanor question 1 version2
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Media evaluation slide show 2
Our media product is a short opening sequence to a psychological thriller film. It represents young females and their struggles through themes of kidnapping, abuse, and catfishing. The main character Iris lives a normal life in an urban area like most young women. Flashbacks show her abusive ex-boyfriend, representing those who commit such acts. Through its characters, themes, and portrayal of social issues, the product aims to attract its target audience of 15-25 year olds.
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Our media product is a thriller film opening sequence that represents young urban females. It addresses themes like domestic abuse, kidnapping, and "catfishing" that are prevalent in this social group. We use conventions of the psychological thriller genre and take inspiration from films like The Lovely Bones and The Room to craft a suspenseful story where the protagonist must overcome dangers. Through the characters and themes, the film aims to attract its target audience of 15-25 year olds, especially young women.
Question 2.
1) The document discusses a film promotion package for the film "Synthacaine" consisting of a trailer, magazine cover, and poster.
2) It aims to promote the film to its target audience of 15-25 year olds through social media marketing like a dedicated Twitter account and hashtag.
3) The key elements of the promotion package are designed to attract the target audience through their focus on fashionable elements like makeup, fur coats, and boots shown in the poster and magazine cover.
Attack the block-
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This document summarizes and analyzes the marketing campaign for the 2015 James Bond film Spectre. It discusses how the film targeted different audiences through its posters, trailers, and press interviews. Three posters targeted male audiences with dark colors and images of Bond holding a gun, while one poster used lighter colors and featured Bond with a woman to appeal more to female viewers. The teasers and trailers focused on codes for action movies like weapons, cars and explosions to attract young male audiences. Press interviews in magazines like Loaded and GQ also helped promote the film to both male and female viewers through images of the attractive cast.
Attack the block Mustaf
This document analyzes the film poster for Attack the Block and how it targets a wide young adult audience aged 15-35. The poster uses various techniques to appeal to this demographic such as depicting the teenage lead characters and setting in an urban environment. It also broadens the audience by featuring a sci-fi element with asteroids, and including characters of various ages, genders, and ethnicities to widen appeal. Elements like the tagline, fonts, and characters' poses are meant to generate curiosity and interest in viewers to learn more about the hybrid genre film.
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Media Evaluation
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Analysis for ‘attack the block’
The document discusses the film poster for the movie "Attack the Block". It analyzes various elements of the poster and how they appeal to different parts of the target audience. These elements include:
1) The imagery of meteors falling suggests the sci-fi genre and appeals to sci-fi fans. The tagline "INNER CITY VS OUTER SPACE" further signifies the sci-fi and urban genres to attract these audiences.
2) The costumes, ethnicity, and body language of the boy characters aim to make them relatable to younger male viewers. Props like bikes also appeal to teenage interests.
3) Including some older characters broadens the appeal to parents and other age groups who
Q1
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Question 2 evalualtion pp
The document discusses marketing and promotion strategies for new films. It explains that push marketing involves directly promoting a film to potential audiences without generating interest, such as through posters. Pull marketing generates interest in a film through various media like websites and social media to encourage audiences to learn about the film themselves. The document then summarizes the film poster and magazine cover created by the author to promote their short horror film. The poster and magazine follow horror conventions like mysterious images and use of knives to attract the target 15-35 age range audience.
Attack the block--
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canon research
This document provides information for a client project for Canon to promote their camera brand and photography. The target audience is 15-25 year olds interested in media. Some key considerations are ensuring the content is age appropriate and understanding how the client wants to present their product. Example adverts for Canon are analyzed applying various communication theories to understand how they convey their message through symbolic codes like imagery, technical codes like camera techniques, and how they may appeal to and be understood by the target audience.
Promotion evil dead print
The teaser poster for Evil Dead is intentionally vague, including only the title and symbol to create mystery and intrigue around the film. This builds anticipation among audiences to learn more. Subsequent posters provide more details to further convey the horror genre, such as showing an injured girl and using dark, bloody visuals and text. The posters employ various techniques to target different audiences and markets and build hype for the film's release.
Q1 EVAL
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title prominence but also differences like the inclusion of a star rating. It argues the custom poster challenges the Star Trek one by looking more professional and conveying the genre and storyline better. For the magazine cover, it compares to Total Film magazine, having a similar layout but using different color schemes to appeal to a wider audience. The custom magazine is said to challenge Total Film by being more inclusive and using additional images to grab attention.
Evaluation Question 2.
The document discusses the promotion of a film through various ancillary texts. It describes:
- The film's tagline "The infection is coming" which intrigues audiences about the post-apocalyptic storyline and features a strong female protagonist.
- The target audience of 15-30 year olds who like thought-provoking films. Social media and film festivals will be used to attract this audience.
- The film poster which teases the storyline and protagonist without revealing too much, intriguing audiences. It depicts the dystopian theme and appeals to the target market.
- The film magazine cover which showcases the film to a wider audience. It portrays the dark, dystopian genre through
Attack the block
The document analyzes the film poster for "Attack the Block." It discusses how the poster appeals to its target audience of teenagers and young adults aged 15-30 by featuring teenage characters they can relate to and representing urban society through clothing. It also broadens the audience by including two older characters. The poster establishes the sci-fi and urban genres through falling asteroids and the teenagers. It sets the film in London to appeal to local audiences and builds intrigue through a threatening visual style. Comparisons to "Shaun of the Dead" aim to draw in similar audiences.
Question 1
This document discusses how a film title and project develops, uses, and challenges conventions of real media products. The title develops thriller genre conventions by showing the result of a gunshot, a typical action thriller convention. It was inspired by the gun barrel sequence in Die Another Day, only showing the bullet. The title also connects to the blood, linking it to the story. While most of the conventions were followed, like fast-paced suspenseful music, one way conventions were challenged was using a first-person perspective for a chase scene to grip the audience more than other camera angles.
Proposal (1)
This proposal outlines a poster campaign for a sports drama film called "Rookie". The campaign will include a quad/quad crown theatrical poster, one sheet theatrical poster, and one sheet teaser poster. The posters will feature two main characters, Michael and Callum, who are boxers that start as friends but become rivals. The style of the posters will depict the characters in a gym setting and include boxing gloves to represent the sports genre. The target audience is males and females aged 14-30 who will be attracted to the themes of competition, inspiration, and drama. The posters will be advertised on billboards and social media to promote the film.
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Task 3
The document discusses distributing a psychological thriller film produced by the author. It considers several potential media institutions for distribution, including the BFI due to the film's distinctive style and focus on an emerging female filmmaker. The target audience is identified as 15-30 year olds in the UK and worldwide. Self-distribution is discussed but deemed very time-consuming compared to using a company like Metrodome Film Distribution, which focuses on British cinema and urban characters.
Evaluation question 2
The combination of the film, trailer, poster, and magazine will effectively promote the film.
The trailer uses intriguing imagery and music to tease the post-apocalyptic storyline and draw in the target 15-30 year old audience.
The poster further hints at the narrative while establishing the dark, dystopian genre through imagery and tagline. It will be placed in public locations likely viewed by the target audience.
The magazine cover prominently features the strong female protagonist and portrays the dark theme, helping expand awareness to a wider audience that may not see other promotions.
Together, these ancillary materials work to build curiosity around the film and align with the marketing plan to maximize awareness and interest
Research canon campaign
This document discusses codes and conventions used in print media advertising. It provides examples of conventions commonly found in movie posters, such as including the movie title, characters, release date, and credits. Posters typically follow rules to effectively target their audience and convey what the movie is about. The document also examines a Canon camera advertisement, noting it uses a simple, professional photo to appeal to older audiences by portraying the camera as enabling professional-quality photos with little effort.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Who would be the audience for your media product
The document discusses strategies for promoting an unconventional horror film targeted at audiences aged 25-39 who appreciate artistic and surreal films. It proposes using nostalgic poster and trailer designs inspired by early 20th century horror films to emphasize the film's visual style. Promotional efforts would include social media pages, hashtags, and YouTube videos to spread the word. Unconventional strategies like fake banned film articles and a related online game could also attract younger audiences through intrigue and gameplay. The goal is to find ways to promote the film's niche artistic style and appeal to fans of the genre and era that inspired it.
4,3,2,1 & Avatar Campaign Comparison
The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
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Media Evaluation
The document summarizes the research and development process for a student thriller film project titled "Remember Me." The students examined physiological, supernatural, and neo-noir thrillers to understand conventions of the genre. They focused on camera techniques, music, and portraying a troubled teenage girl protagonist and her dysfunctional family relationships. The goal was to create an artistic thriller that could appeal to teenagers and be distributed through independent film festivals and art house cinemas. Social media would be important for marketing to younger audiences.
Analysis for ‘attack the block’
The document discusses the film poster for the movie "Attack the Block". It analyzes various elements of the poster and how they appeal to different parts of the target audience. These elements include:
1) The imagery of meteors falling suggests the sci-fi genre and appeals to sci-fi fans. The tagline "INNER CITY VS OUTER SPACE" further signifies the sci-fi and urban genres to attract these audiences.
2) The costumes, ethnicity, and body language of the boy characters aim to make them relatable to younger male viewers. Props like bikes also appeal to teenage interests.
3) Including some older characters broadens the appeal to parents and other age groups who
Q1
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title, focus on main character, and layout, but differences like including a star rating and using a closer shot of the main actor. For the magazine cover, it compares to Total Film magazine, with similarities in layout and features but differences in color scheme and inclusion of additional images. The document argues that the author's media products challenge the existing ones by having a more professional and targeted design.
Question 2 evalualtion pp
The document discusses marketing and promotion strategies for new films. It explains that push marketing involves directly promoting a film to potential audiences without generating interest, such as through posters. Pull marketing generates interest in a film through various media like websites and social media to encourage audiences to learn about the film themselves. The document then summarizes the film poster and magazine cover created by the author to promote their short horror film. The poster and magazine follow horror conventions like mysterious images and use of knives to attract the target 15-35 age range audience.
Attack the block--
Attack the Block is a 2011 urban comedy sci-fi film directed by Joe Cornish and produced by Nira Park. The film targets young adults aged 15-35 through its story of teenagers in London who must defend their neighborhood from an alien invasion. The movie poster uses various visual elements to appeal to this target audience, such as depicting the teenage characters, including people from different backgrounds, and showing the London skyline. These elements are intended to draw in young viewers and represent urban life while also broadening the audience.
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This document provides information for a client project for Canon to promote their camera brand and photography. The target audience is 15-25 year olds interested in media. Some key considerations are ensuring the content is age appropriate and understanding how the client wants to present their product. Example adverts for Canon are analyzed applying various communication theories to understand how they convey their message through symbolic codes like imagery, technical codes like camera techniques, and how they may appeal to and be understood by the target audience.
Promotion evil dead print
The teaser poster for Evil Dead is intentionally vague, including only the title and symbol to create mystery and intrigue around the film. This builds anticipation among audiences to learn more. Subsequent posters provide more details to further convey the horror genre, such as showing an injured girl and using dark, bloody visuals and text. The posters employ various techniques to target different audiences and markets and build hype for the film's release.
Q1 EVAL
This document compares a film poster and magazine cover created by the author to existing media products. For the film poster, it compares to a Star Trek poster, noting similarities like title prominence but also differences like the inclusion of a star rating. It argues the custom poster challenges the Star Trek one by looking more professional and conveying the genre and storyline better. For the magazine cover, it compares to Total Film magazine, having a similar layout but using different color schemes to appeal to a wider audience. The custom magazine is said to challenge Total Film by being more inclusive and using additional images to grab attention.
Evaluation Question 2.
The document discusses the promotion of a film through various ancillary texts. It describes:
- The film's tagline "The infection is coming" which intrigues audiences about the post-apocalyptic storyline and features a strong female protagonist.
- The target audience of 15-30 year olds who like thought-provoking films. Social media and film festivals will be used to attract this audience.
- The film poster which teases the storyline and protagonist without revealing too much, intriguing audiences. It depicts the dystopian theme and appeals to the target market.
- The film magazine cover which showcases the film to a wider audience. It portrays the dark, dystopian genre through
Attack the block
The document analyzes the film poster for "Attack the Block." It discusses how the poster appeals to its target audience of teenagers and young adults aged 15-30 by featuring teenage characters they can relate to and representing urban society through clothing. It also broadens the audience by including two older characters. The poster establishes the sci-fi and urban genres through falling asteroids and the teenagers. It sets the film in London to appeal to local audiences and builds intrigue through a threatening visual style. Comparisons to "Shaun of the Dead" aim to draw in similar audiences.
Question 1
This document discusses how a film title and project develops, uses, and challenges conventions of real media products. The title develops thriller genre conventions by showing the result of a gunshot, a typical action thriller convention. It was inspired by the gun barrel sequence in Die Another Day, only showing the bullet. The title also connects to the blood, linking it to the story. While most of the conventions were followed, like fast-paced suspenseful music, one way conventions were challenged was using a first-person perspective for a chase scene to grip the audience more than other camera angles.
Proposal (1)
This proposal outlines a poster campaign for a sports drama film called "Rookie". The campaign will include a quad/quad crown theatrical poster, one sheet theatrical poster, and one sheet teaser poster. The posters will feature two main characters, Michael and Callum, who are boxers that start as friends but become rivals. The style of the posters will depict the characters in a gym setting and include boxing gloves to represent the sports genre. The target audience is males and females aged 14-30 who will be attracted to the themes of competition, inspiration, and drama. The posters will be advertised on billboards and social media to promote the film.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Task 3
The document discusses distributing a psychological thriller film produced by the author. It considers several potential media institutions for distribution, including the BFI due to the film's distinctive style and focus on an emerging female filmmaker. The target audience is identified as 15-30 year olds in the UK and worldwide. Self-distribution is discussed but deemed very time-consuming compared to using a company like Metrodome Film Distribution, which focuses on British cinema and urban characters.
Evaluation question 2
The combination of the film, trailer, poster, and magazine will effectively promote the film.
The trailer uses intriguing imagery and music to tease the post-apocalyptic storyline and draw in the target 15-30 year old audience.
The poster further hints at the narrative while establishing the dark, dystopian genre through imagery and tagline. It will be placed in public locations likely viewed by the target audience.
The magazine cover prominently features the strong female protagonist and portrays the dark theme, helping expand awareness to a wider audience that may not see other promotions.
Together, these ancillary materials work to build curiosity around the film and align with the marketing plan to maximize awareness and interest
Research canon campaign
This document discusses codes and conventions used in print media advertising. It provides examples of conventions commonly found in movie posters, such as including the movie title, characters, release date, and credits. Posters typically follow rules to effectively target their audience and convey what the movie is about. The document also examines a Canon camera advertisement, noting it uses a simple, professional photo to appeal to older audiences by portraying the camera as enabling professional-quality photos with little effort.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Who would be the audience for your media product
The document discusses strategies for promoting an unconventional horror film targeted at audiences aged 25-39 who appreciate artistic and surreal films. It proposes using nostalgic poster and trailer designs inspired by early 20th century horror films to emphasize the film's visual style. Promotional efforts would include social media pages, hashtags, and YouTube videos to spread the word. Unconventional strategies like fake banned film articles and a related online game could also attract younger audiences through intrigue and gameplay. The goal is to find ways to promote the film's niche artistic style and appeal to fans of the genre and era that inspired it.
4,3,2,1 & Avatar Campaign Comparison
The Avatar campaign was highly successful in achieving its aims. It attracted audiences through exclusive footage showings, viral buzz from engaged fans, and by incorporating the film into various media platforms. Its USP was allowing fans to interact with Avatar characters before the film's release. Extensive promotion through magazines, newspapers, billboards, and partnering brands increased awareness worldwide. While the estimated $100 million advertising budget was high, it proved effective as Avatar grossed over $2.7 billion at the global box office, far exceeding its $237 million production costs.
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Project evaluation media
The document summarizes Reece Jones' media project of creating an opening sequence for a comedy film. It discusses how the opening sequence follows conventions of the genre like including ordinary characters and locations, while also challenging conventions through its soundtrack and spoofing of the Rocky training montage. The intended audience is described as teenagers aged 12-16, with alternative/indie groups and students as secondary audiences. Caveman Films and Handmade Films are identified as media institutions that might distribute the film due to their experience with independent comedy films.
Project evaluation media
The document provides an evaluation of a student's media project - an opening sequence for a comedy film.
The student learned new techniques using software like iMovie and blogging platforms. Through the process, the student gained skills in shooting footage, editing clips together, adding effects, music and credits.
Feedback on the opening sequence was positive with many likes on Facebook and YouTube. In comparing it to the preliminary task, the student improved on making the shots more professional looking with smoother camerawork, more natural lighting and pace.
Evaluation: Question 1
The document discusses how the author's media products used and developed conventions of real media. For their A2 coursework, the author created a teaser trailer for a film about a chaotic house party with teenage girls. The trailer adhered to conventions of the social realism genre through depictions of youth culture, violence, and run-down locations. The author also created a film poster and magazine following conventions - the poster featured main characters against a graffiti wall to relate to the trailer, while the magazine replicated the style of Little White Lies. Overall, the author worked within conventions of real media forms rather than challenging them.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Evaluation
The document discusses a media product created in the style of film noir. It evaluates how the product uses conventions of the genre, such as including detectives and a crime scene storyline. It represents typical social groups for film noir, with men in dominant roles. A production company like Paramount Pictures might distribute the product given its classical yet mature style. The intended audience is ages 15 and up who enjoy mysteries and suspense. Elements like costume, music and black and white visuals help attract this audience and immerse them in the neo-noir style.
Media audiences star trek
The document discusses how media companies identify target audiences for their products. It explains that psychographics study personality, values, attitudes and interests to understand audiences. Demographics provide quantifiable statistics about populations. Companies use demographic profiling and target marketing to specifically direct their marketing efforts. The marketing mix of product, place, promotion and price is crucial for determining a product or brand's strategy. Examples are given of how different TV shows and advertisements target different audiences based on factors like age, gender and interests. The document also discusses Star Trek and how the original series and modern films target both long-time fans and new audiences.
PR6 - The Hollywood Blockbuster
The document provides details about the films Cinderella and Big Hero 6. For Cinderella, it describes the plot of the story, identifies the target audience as children and fans of other Disney princess films, and discusses how the film uses elements of fantasy and romance. For Big Hero 6, it identifies the target audience as kids based on other Disney films it was produced by, describes the action/adventure genre, and provides production details. Marketing methods discussed include TV, social media, cinema, posters/billboards. The concept of "anchorage" is explained in using elements on the Cinderella poster to connect to the target audience.
Evaluation
This document discusses how a media product was created to use, develop, and challenge conventions of real horror films and trailers. Research was conducted on target audiences for horror films and common camera techniques used in the genre. The trailer used dramatic camera angles and point-of-view shots to invoke fear, as is common for horror trailers. However, it challenged conventions by not including a backstory for the victims and instead focusing more on revealing the villain's motives through titles.
Evaluation
The document provides an evaluation of the student's media studies advanced portfolio project which included creating a film trailer, blog, film poster, and magazine cover.
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Technologies like cameras, iMovie, Photoshop, and surveys were used at different stages for construction, research, planning and evaluation. Lessons included managing time better on ancillary tasks and improving background music in the trailer.
Media Evaluation Final Version
The document discusses the development of a teaser trailer for a sci-fi/horror film called "Pravus" created by Oliver Duffy and three others. It describes the storyline of the film involving a virus outbreak in Britain started by Russia. It also analyzes how the teaser trailer uses conventions of the genres through elements like cinematography, editing techniques, color schemes and inspiration from other films to establish the genres and intrigue audiences.
Question 2
The document discusses the marketing strategy for a film called "The Conjuring". It explains that the film was promoted as being set in the same universe as the popular Harry Potter films in order to attract existing fans. A variety of promotional tactics were used, including teaser trailers, character posters, and significant social media advertising. Due to the involvement of major studio Warner Bros., the film received wider promotion than a typical movie. The marketing strategy focused on portraying the film as a magical journey intended to both appeal to existing Harry Potter fans and bring in new audiences.
Pitch
Film4 would be a good fit for distributing the film because it has been successful with similar genres and demographics. The film has a modern theme and young characters that match Film4's target audience. Research showed the main audience is male aged 18-24, so the film will include conventional comedy elements like settings in pubs and beaches. Stereotypical costumes like jeans and t-shirts will be used. The production will focus on 4 male characters going abroad for a competition, sticking to common conventions of the genre. Audience research was conducted to ensure the film's ideas and trailers would appeal to its target demographic.
PR6: The Hollywood Blockbuster
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For Cinderella, the target audience includes children, parents who watched the original animated film, and fans of similar Disney princess films. The film was marketed through trailers before other films, billboards in busy areas, posters in magazines for girls and children, and by pairing it with the popular film Frozen.
For Big Hero 6, the target audience is also children and younger audiences, as it was produced by the same team as Frozen and Wreck-It Ralph. The film was marketed through YouTube ads related to similar films, trailers in cinemas, and bill
Cohesive marketing campaign
The document discusses strategies for marketing the film "Suicide Squad" in 2016, including a cohesive campaign across different media platforms using branding, posters, trailers and tie-ins. Warner Bros' extensive campaign included staggered poster and trailer releases, appearances at Comic-Con, partnerships with fast food chains and makeup companies, and more. The document argues this wide-reaching campaign helped the film be very successful, and suggests how similar but smaller-scale techniques could be applied to market an independent documentary.
Evaluation question 2
The document discusses the effectiveness of combining a film poster and magazine cover for promoting a crime film. It analyzes how both the poster and magazine cover use similar images of the main character in a suit, with a gun, reflecting the crime genre. Both include the film's stars and production companies to attract audiences. The poster and magazine also share a color scheme of orange/yellow. Positive reviews on the poster further encourage audiences. Overall, the document argues that the poster and magazine complement each other well in promoting the film through their consistent imagery and details related to the crime genre.
Pr6 advertising in chappie and cinderella
The document discusses how directors use advertising techniques to appeal to target audiences for films. It provides an analysis of the advertising campaigns for the films Cinderella (2015) and Chappie (2015).
For Cinderella, the target audience is identified as younger kids aged 10 and below. Elements like bright colors in Cinderella's dress, iconic objects like the glass slipper, and references to other popular princess films are used to appeal to this audience. Merchandise and synergies allowing kids to emulate the characters are also discussed.
For Chappie, the target audience is identified as males, especially middle-aged men and young teens interested in sci-fi. Elements of the trailer that signal its
ANALYSING THE CAMPAIGN
The Raid 2 campaign aimed to reach as many people as possible through internet advertising due to its lower budget. It sought to create awareness and inform fans of the first film, as well as attract new audiences aged 18-38. The persuasive trailer used shock tactics, sex appeal, and adrenaline to grab attention. It represented the Indonesian culture and martial arts. The website and posters continued the aggressive yet artistic message to hype excitement and discussion around the film. Interviews with the stars also helped engage fans. Legally, content had to avoid libel and slander. Ethically, explicit content was not shown inappropriately in promotions.
Question 3
The document discusses potential media institutions that could distribute a superhero film opening. It argues that Marvel would be the best fit as they primarily distribute superhero genre films aimed at comic book fans aged 15-25, which is also the target demographic for this film opening. It notes that Marvel has global success and uses various distribution techniques like comic books, digital releases, and trailers on their YouTube channel. While DC Comics and smaller distributor Vertigo were also considered, the author determines Marvel is the best choice to help the film opening achieve worldwide success due to their large audience reach and experience distributing similar films.
Media Coursework Evaluation
The document provides an evaluation of the student's media coursework project which was a thriller film. It discusses how the film used conventions of the thriller genre like quick camera cuts, hidden plot elements, and building suspense. It describes how the characters were constructed through costume and vehicle choices to represent different social groups. It also outlines the target audience for the film and how technology was used in the filming and editing process.
Media Coursework Evaluation
The document provides an evaluation of the student's media coursework project which was a thriller film. It discusses how the film used conventions of the thriller genre like quick camera cuts, hidden plot elements, and building suspense. It describes how the characters of the photographer and killer were constructed through costume, vehicles, and mise-en-scene. The target audience for the film is identified as male ages 15-30 and the technologies used in filming and editing are discussed.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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With Regards
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Coimbatore
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Research: Documentary publicity shots
- 1. Research: Documentary publicity material
- 2. 24 Hours in police custody The press shot featuring the main participants of the documentary fits the codes and conventions of TV Drama ensemble cast shots, rather than a representation of real life events . At first glance, this looks like a promotion shot for a gritty fictional crime drama
- 3. Whole cast shots for gritty Dramas use high contrast and deep focus giving the image itself a sense of gravitas as well as the product it represents. Breaking Bad This particular publicity shot of a highly stylized ensemble does not appear to convey the brand identity and distinctive production style of Breaking Bad as a drama series. Misfits
- 4. It is clear from a simple Google search how the pre-released images have generated a press frenzy around 24 hours in police custody. Reviews from the telegraph, guardian and the independent all respectable broadsheet respectable newspapers demonstrate how a documentary can have an exaggerated marketing strategy without loosing its credibility as a piece of filmmaking.
- 5. The effectiveness of using a dramatic promotional image in terms of creating a buzz around a documentary inspired me to consider adopting the codes and conventions of a fashion orientated drama poster. ‘The Carrie diaries’ is a drama series set in the 1980s following the life of a teenage girl interested in vintage clothing. Although it is entirely fictional and conventional of a TV Drama series, the marketing campaign establishes a clear brand identity.
- 6. After further research, I came across a second Carrie Diaries advert, this time solely focusing on the protagonist. The stylized colour scheme, bold youthful graphics and unusual clothing establish the subject of the drama as fashionable, retrospective and youth orientated. The studio shot, high contrast image adheres to the rule of thirds, a convention of mass market aimed film posters and publicity shots.
- 7. The Carrie diaries publicity shot bares striking resemblance to the banner on the channel 4 website for Dawn O’Porter’s This Old Thing. Despite the carrie diaries being a fictional drama, This Old Thing the documentary still appeals to the codes and conventions established by glamorous teen drama programs like the former.
- 8. It is difficult to pinpoint the exact codes and conventions for documentary publicity shots, as they have become so deeply enmeshed in the conventions of American, mass market aimed drama franchises. When I begin to create my own documentary ancillary productions I will definitely consider adopting the conventions of a drama franchise. This will hopefully defy the stereotype that exists amongst my target audience of documentaries being boring to watch.