Lucasfilm produced Rogue One with a $200 million budget that earned $155 million in its US opening weekend. It was widely distributed internationally in theaters, IMAX, 2D and 3D formats with marketing through posters, trailers, websites and social media targeting Star Wars fans, including actors Felicity Jones, Diego Luna and Alan Tudyk.

1. Film Case Study
Research
By Danielle Duffy

2. Production Company: Lucasfilm
Distributor: Walt Disney Studios Motion Pictures
(Conglomerate)
Budget: $200,000,000 (estimated)
Revenue: $155,091,681 (Opening weekend USA)
Marketing
Promotional materials: posters, trailers (online, TV), website, free
wallpaper downloads, social media accounts
Target audience: Star Wars fans
Cast & crew: Felicity Jones, Diego Luna, Alan Tudyk (star appeal)
Distribution
• Cinema
Exhibition
• Shown in a large number of countries including UK, Australia,
Brazil, Mexico, Japan, China, South Korea, Lithuania, Denmark,
Bulgaria etc.
• Shown in IMAX, 2D & 3D
Synergy
• Trailer debut on Good Morning America
Rogue One (2016)

3. Production Company: Hey day films, Warner Bros.
Distributor: Warner Bros. Pictures (Conglomerate)
Budget: $180,000,000
Revenue: $74,403,387 (Opening weekend USA)
Marketing
Promotional materials: Publicity shots (featured in Entertainment
Weekly magazine), trailers and teaser posters
Target audience: Families and fans of the fantasy genre, also fans
of J. K. Rowling and her renowned Harry Potter series
Cast & crew: Eddie Redmayne, Katherine Waterston, Alison Sudol
Distribution
• Cinema
Exhibition
• Shown in 3D, IMAX 4K Laser cinemas
Fantastic Beasts and
Where to Find Them (2016)

4. Production Company: Poison chef, BFI Film Fund
Distributor: Warner Bros
Budget: £4,000,000
Revenue: $1,924,362 (Worldwide box office)
Marketing
Promotional materials: trailers shown in cinemas, “exclusive
unseen footage” included with DVD
Target audience: fans of thriller/drama/horror
Cast & crew: Gemma Arterton (star appeal), Dominique Tripper,
Glenn Close
Distribution
• Cinema (in a number of countries)
• DVD (UK only)
Exhibition
• Shown in 2D
The Girl With All The Gifts
(2016)

5. Production Company: Qwerty Films, Pathé Pictures International,
BBC Films
Distributor: Paramount Pictures (US), 20th Century Fox (UK)
Budget: $29,000,000
Revenue: $44,272,267 (Worldwide box office)
Marketing
Promotional materials: social media, TV spots, appeal to British
audience through the use of identifiable regional dialect/accent
Target audience: high classes
Cast & crew: Meryl Streep and Hugh Grant (star appeal)
Distribution
• Theatrical distribution in a number of countries including US and
UK
Exhibition
• Cinema (2D)
• DVD
Florence Foster Jenkins
(2016)

6. Production Company: Warp Films, Crab Apple Films
Distributor: Studio Canal
Budget: £8.1 million
Revenue: $2,170,847 (Worldwide box office)
Marketing
Promotional materials: posters, trailers, social media
Target audience: UK audience – older viewers with an interest in
war
Cast & crew: Jack O’ Connell (star appeal), Sam Reid, Sean
Harris
Distribution
• DVD
• Film4
• YouTube
Exhibition
• Shown at film festivals
• Shown in cinemas in a range of countries
71 (2014)