The document appears to be survey results from a magazine advertisement questionnaire that asked respondents to rate different aspects of a magazine advertisement on scales of 1 to 10 or 1 to 5, including the overall look, relevance to the genre, readability of font/text, realism, and effectiveness at influencing the audience. The ratings ranged from 4 to 15.6 for overall look, 14.6 to 15.8 for relevance to genre, 15.8 to 16.3 for readability, and 14.4 to 19.4 for realism and effectiveness.