AjraLite for SME,a Digital Marketing Platform for Digital Marketing is available on restricted trials on request

1. Innoventes Technologies
Behavioral Analytics based Adaptive Digital Customer
Experience-What is this and what do we offer!
Presentation By,
Ramanan Ramakrishnan

2. Bang for the Marketing Bucks!-AURA
Digital Marketing Products-Concept
Outcome:
• Positive Customer Engagement Satisfied Customer,
Managed Customer • Benefit for Customers and Increased Spend and
more Loyalty
Engagement Business
• Multi/Cross Channel precision
Data Driven Next Best messages and contents
Digital Contents
Customer • Data Driven Adaptive Customer Resulting in: Greater
Brand value, Profits and
Lifecycle/Journey/Digital Experience journey Revenue, Increased
Strategy Design retention
• Big Data Behavioural analytics
Behavioural Data Driven
Customer Insights

3. Next Best Content for Next Best Action

4. Use cases AURALite addresses
 Lead Nurturing -Lead nurturing is a marketing term for building relationships with
potential clients even if they are not currently looking to buy a product or service.
Lead nurturing is one part of the larger marketing process.
 Targeted Content Marketing automation- Automating the targeting, timing and
personalized content of the outbound messages in response to the customers
inbound actions and online behaviours is the key.
 Simple Micro segmentation or Persona identification .

5. Would you like to know more…..
 Please contact our office +91-98800-80183 / +91-80-40600806
 You could also send a mail to us at trials@innoventes.co [ Please not it is .co ,not
.com]