An innovative platform to NURTURE & PROMOTE the design & crafts sectors of the creative industry in Colombia. A business strategy based on strengthening the connection between creators, producers and consumers.

1. CREATIVE COLOMBIA
Local Design, Crafts & Life
THE VALUE
OF MAKING
STUDENT MENTOR
FELIPE JOZEPH
GOMEZ FORAKIS
Master in Business Design Academic Year 2010-2011
Milan,Italy / October 18, 2011

2. A Creative Brand
[+57]
Presentation
1. Global Creative Industries
2. Introducing Colombia
3. Colombian Creative Value
THE VALUE OF MAKING 4. My Proposal
[+57] 1234 - 6789 Supplements
6. Thesis Document
7. A Community
8. A series of Collaborators
9. And Me...

3. [+57] THE VALUE OF MAKING (Pg: 3/96)
Creators Makers
Consumers
THIS PROJECT IS ABOUT:
An innovative platform to NURTURE & PROMOTE the design &
crafts sectors of the creative industry in Colombia.
A business strategy based on strengthening the connection
between creators, producers and consumers.

4. [+57] THE VALUE OF MAKING (Pg: 4/96)
SO WHAT ARE THE
CREATIVE
Industries ?
It’s the industry where
strawberries can be blue!
1. Global Creative Industries

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1. Global Creative Industries
Definition:
“Those industries that have their origin in individual
creativity, skill and talent and have a potential for wealth
and job creation through the generation and exploitation
of intellectual property.”
From the UK Government’s Department for Culture
TALENT
SKILL CREATIVE CREATIVE
PROCESS CONTENT BUSINESSES

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1. Global Creative Industries
The Potential
7%
5% 8,6%
9,4% 4%
UK 4,2%
USA IT KOR
11%
8,5%
SING
BRA 5,7%
6%
Transition 6,7%
2-3 5% CREATIVE
Innovation
Driven
1,8% CHI
INDUSTRIES
2,5%
• 7,0% Contribution to Global GDP
• 3,4% Share of world trade
• 5,0% Global Contribution to employment
• 9,0%. Annual Growth Rate
From: United Nations . (2009, December 14). Creative industries report.

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1.1 Creative Industries Distribution by Sectors
High degree of
Talent - Skill
expressive value
Driven
Painter, composer,
est Of The Econom performer, writer,
The R y antiques and crafts.
tries & A
Indus ctiv
ve itie Involve Mass
ati
Cre s Production Of
ral Industri Expressive Value
ltu es
Cu Television, radio,
publishing and
computer games
Core Creative
Fields Performance of the
Expressive Value
Architecture, design,
fashion, and
advertising
Commercialization
Manufacturing and
Service Sector
Driven
The “Retailtainment”
of goods or services
generated by the
creative industry.

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Media
1.2 Creative Industries
Business Models
Product Process

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1.2 Creative Industries - Business Models
• Manufacturing
CREATIVE PRODUCT • Logistics
BUSINESS • Distribution
• Sales
CREATIVE MEDIA •One Way
BUSINESS •Interactive
• Preparation
CREATIVE PROCESS • Inspiration
BUSINESS • Ideation
• Incubation
• Implementation

10. [+57] THE VALUE OF MAKING (Pg: 10/96)
1.2 Creative Industries - Business Models
CREATIVE PRODUCT
BUSINESS
Values Preposition
Replicable Product
Customer Segment
B2C
Channels
Store-retail-web
Key Activities
Product Development- IP
Key Resources
Brand- Instinct for winning product Ingvar Kamprad's
IKEA Founder

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1.2 Creative Industries - Business Models
• Manufacturing
CREATIVE PRODUCT • Logistics
BUSINESS • Distribution
• Sales
CREATIVE MEDIA •One Way
BUSINESS •Interactive
• Preparation
CREATIVE PROCESS • Inspiration
BUSINESS • Ideation
• Incubation
• Implementation

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1.2 Creative Industries - Business Models
CREATIVE MEDIA
BUSINESS
Values Preposition
Recurring Media
Customer Segment
B2B, B2C
Channels
WEB- PRINT
Key Activities
Content and Community
Development
Key Resources
Tyler Brûlé
MONOCLE AND WALLPAPER
Distribution Channels - Platform CO-Founder

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1.2 Creative Industries - Business Models
• Manufacturing
CREATIVE PRODUCT • Logistics
BUSINESS • Distribution
• Sales
CREATIVE MEDIA •One Way
BUSINESS •Interactive
• Inspiration
CREATIVE PROCESS
BUSINESS • Ideation
• Incubation
• Implementation

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1.2 Creative Industries - Business Models
CREATIVE PROCESS
BUSINESS
Values Preposition
Creative Service
Customer Segment
B2B
Channels
Direct
Key Activities
Talent Management - R&D
Key Resources
Interdisciplinary Knowledge Tim Brown
IDEO, CEO

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1.2 Creative Industries - Business Models
Creative Media
Business
Best Global Practices
Creative Product Creative Process
Business Business

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2. INTRODUCING COLOMBIA

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2. Introducing Colombia
TH
OWION
T
GDP
C
PRO R
3% G
JE
Colombia is becoming an
$ US 435
important economy in the world. BILLION
IN 2010
In Latin America, Colombia is
ranked the fourth by the size of
Gross Domestic Product, behind
Brazil, Mexico and Argentina.
From: World Economic Forum. (2010). The Global Competitiveness Report

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2. Introducing Colombia
TOTAL
POPULATION
It has the third biggest market 45 MILLIONS
of the region after Brazil and
Mexico.
From: World Economic Forum. (2010). The Global Competitiveness Report

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2. Introducing Colombia
GOODS
MARKET
Unfortunately it’s ranked the
seventh most competitive
country in the region.
With poor efficiency of it’s goods
market and weak infrastructure.
From: World Economic Forum. (2010). The Global Competitiveness Report

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2. Introducing Colombia GCI Report
Institutions
(103)
(2010 -2011)
Innovation 7 Infrastructure
(65) (79)
6
5
Business 4
Macroeconomic
Sophistication 3 Environment
(61) (50)
2
1
Health and
68 /139
`
Market size
(32)
Primary
Education
(79)
Countries
Technological Higher
Readiness education
And training
(63) (69)
Financial market Goods market
Development E ciency
(79) Labor market
e ciency (103)
(69)
1 Factor
Driven
Transition
1-2 2 E ciency
Driven
Transition
2-3 3 Innovation
Driven
From: World Economic Forum. (2010). The Global Competitiveness Index Report

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2. Introducing Colombia
We NEED to learn more about DESIGN-DRIVEN
INNOVATION in order to:
• Gain competitive advantage
• Add more value into the goods market
• Evolve from an Efficiency-Driven economy to an Innovation-Driven one
EFFICIENCY INNOVATION
TODAY TOMORROW

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3. COLOMBIAN CREATIVE VALUE
2%
COL 5,8%

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3. Colombian Creative Value
7%
5%
8,6%
9,4% 4%
UK 4,2%
USA IT KOR
4,7%
11% 11%
8,5% MEX 2%
COL 5,8% SING
BRA
5,7%
E ciency 6%
4% PER
Driven
Transition 6,7%
2-3 2,5% 5% CREATIVE
Innovation
Driven
1,8% CHI
INDUSTRIES
2,5%
Inefficiency Of The Local Creative Industries
From: United Nations . (2009). Creative industries report.
British Council . (2011). The business value of creativity in Colombia.

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3. Colombian Creative Value
Creative Media
Business
Best Colombian Practices
CECILIA
ARANGO
Creative Product Creative Process
Business Business
From: United Nations . (2009, December 14). Creative industries report.

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Creat
ors
Cons Make
umer rs
s
3. 1 COLOMBIAN CREATIVE PLAYERS

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3.1 Colombian Creative Players
• The Colombian creative industries are mainly composed by the
crafts sector, due to its cultural tradition
• The industry is going through an expansion of its design-related
industries, led by fashion
)
4%
.
Cr
(30
Fashion (21%)
aft
rs
s (3
Othe
Interface Design (3,9%)
6%)
Graphic Design (3,8%)
Industrial Design (3,4%)
Textile Design (1,5%)
Others: ,Advertisement (5,79%), Architecture (4.82%).
Editorial y Publishing (6,38%) - Antique, Film & Movies,
De Radio & Television, photography music (less than 4%.)
sig
n (∑
3 3,6 % )
From: Docherty, J., Shackleto, R., & Morales, P. A. (2008). Industrias Culturales
Bogotá: British Council.

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3.1 Colombian Creative Players
Makers
1. Small Producers
Craftsmen
Independent Workshops
Cre
or Medium Sized Enterprises
s
at
er
s k
Ma
2. Local Industry
raphi nte
ra
ftsm SMEs al Indu eri Innovation-Driven
odu
Pr c G shi
Fa o &I r
Int o
c
en
acti n
n
Loc
Web
C
t
r
sty
Efficiency-Driven WWW.
o

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3.1 Colombian Creative Players
Colombian Makers Number in the Country: 400.000
Contribution To Economy: US$ 1.6 Billion/ year
Urban (Accessible)
Rural (Remote)
Indigena Campesino Urban Gypsies Urban
Emigrant Producer
Culture Skill Technique
Driven Driven Driven

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3.1 Colombian Creative Players
Creators
1. Designers
New Designers
Established Designers
2. Amateurs
Cre
or By Hobby
s
at
er
s k
Ma
By Trade
aph
eri odu
Pr c Gr i shi
Fa o
nte
&I r d & Se
Int o
c
acti n
n
Bran
Web
®
t
rvic
r
WWW.
o
e

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3.1 Colombian Creative Players
Colombian Creators Number in the Country: 450.000
Contribution To Economy: US$ 1.2 Billion/ year
Unrecognized
New Business Creative Local
Established
Talents Urban
Designer Import Promoter Producer
Concept Product
Driven Driven

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3.2 Problem Setting
Product Business
Concept Concept

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3.2 Problem Setting
Under-appreciation of the local creative values
within the consumer and business markets
Product Business
Concept Concept

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3.2 Problem Setting
Under-appreciation of the local creative values
within the consumer and business markets
Low exposure of the Creative Makings and poor
1. communication of their values through outdated
customer channels Product Business
Concept Concept

34. [+57] THE VALUE OF MAKING (Pg: 34/96)
3.2 Problem Setting
Under-appreciation of the local creative values
within the consumer and business markets
Low exposure of the Creative Makings and poor
1. communication of their values through outdated
customer channels Product Business
Concept Concept
2. Scarcity of support and lack of business planning
among Creators & Makers

35. [+57] THE VALUE OF MAKING (Pg: 35/96)
3.2 Problem Setting
Under-appreciation of the local creative values
within the consumer and business markets
Low exposure of the Creative Makings and poor
1. communication of their values through outdated
customer channels Product Business
Concept Concept
2. Scarcity of support and lack of business planning
among Creators & Makers
3. Lack of collaborative spirit between the Creators
and the local industries

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3.2 Problem Setting
STRIES
TIVE INDU
$US
4,9BILLION
We have the products; Now it’s IN 2010
EA
time to influence the ECONOMIC CR
CONTRIBUTION of creativity to
the Colombian economy.
From: Revista Dinero. (2010, July 26). El potencial creativo Colombiano.

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4. MY PROPOSAL

38. [+57] THE VALUE OF MAKING (Pg: 38/96)
1
1 Media
1.Creative-Led Media
Publications WALLPAPER
Communicate
Communicate MONOCLE
& Promote
& Promote
2. Product
Online-Design
2 Distributors
4.1 INSPIRATIONS
Commercialize
Commercialize
FOR [+57]
Product Process
& Distribute
& Distribute
3. Process
3 Platforms &
Creative Networking Media
Creative-Led
Media
Collaborate
Collaborate
KICKSTARTER Publications
Inspire
& Inspire PONKO.COM
Glossom
ETSY.COM COMMON
FAB.COM Open IDEO
NAPKIN LABS
MONOCLE THE HUB
2 Product Process Product Process
3

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4.1 Inspiration for [+57]
1
1. Media
Communicate
& Promote
2. Product
Commercialize
& Distribute
3. Process Creative-Led
Collaborate & Publications
Inspire
2 3

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4.1 Inspiration for [+57]
1
Communicate
1 Creative-Led
& Promote WALLPAPER
MONOCLE
Publications
Commercialize
2 & Distribute
Online Design
Distributors
Collaborate
3 & Inspire KICKSTARTER
Creative-Led
Creative Networking
PONKO.COM MONOCLE
Platforms ETSY.COM COMMON
GLOSSOM
FAB.COM Open IDEO
NAPKIN LABS
MONOCLE THE HUB
2 3

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4.1 Inspiration for [+57]
1
EXPLORING MONOCLE
1 Creative-Led
Publication
Communicate
& Promote
Design
2 Distributor
Commercialize
& Distribute
3 Creative Networking
Platform
Collaborate
& Inspire
2 3

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4.1 Inspiration for [+57]
EXPLORING MONOCLE PRINT
MAGAZINE
1 Creative-Led
Publication Articles About Products,
Small Businesses and
Governments That Poses
Strategic Insights
1
ONLINE
COMPLEMENTS
Expand the printed Content
With Media Supplements:
Communicate • Videos
& Promote • Interviews

43. [+57] THE VALUE OF MAKING (Pg: 43/96)
4.1 Inspiration for [+57]
EXPLORING MONOCLE ONLINE
STORE
2 Design Curator
& Distributors
Offering the products
they write about,
highlighting a selected
collection
PHYSICAL
SHOP
2 Transport the experience
to a series of flagship
Commercialize stores to strengthen the
& Distribute physical aspect of the
community

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4.1 Inspiration for [+57]
EXPLORING MONOCLE DESIGN-DRIVEN
RESEARCH &
3 Creative Networking
Platform
CONSULTING
Releasing reports of
interest for the creative
and business sectors
STRATEGIC
3
PARTNERSHIPS
Collaboratively generate
content & products
Collaborate &
Inspire

45. [+57] THE VALUE OF MAKING (Pg: 45/96)
Media
THE SOLUTION
Creative-Led
Publications
2
Product Process

46. [+57] THE VALUE OF MAKING (Pg: 46/96)
Media
4.2 The Solution
Overview
Creative-Led
Publications
2
Product Process

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4.2 The Solution Overview
CREATIVE
ONLINE
MAGAZINE
We are a community driven, Online Magazine...

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4.2 The Solution Overview
CREATIVE
ONLINE
MAGAZINE STORE
We are a community driven, Online Magazine & Store,
were the content is generated to draw interest about local
creators, makers and their products

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4.2 The Solution Overview
CREATIVE
LOCAL
RESOURCE
We go even further; we are a local resource for our creative
community. We connect them with the local industries and
business professionals, driving innovation throughout the
whole creative and making process

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4.2 The Solution Overview
Creator Consumers
[+57] Team
[+57] Team
Makers Clients
[+57][+57]
[+57]
[+57] Community Players

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4.2 The Solution Overview
Creator Consumers
[+57] Team
[+57] Team
Makers Clients
[+57][+57]
[+57]
[+57] Community Players
1. Creators
With great ideas and talents that need support and inspiration to
succeed

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4.2 The Solution Overview
Creator Consumers
[+57] Team
[+57] Team
Makers Clients
[+57][+57]
[+57]
[+57] Community Players
2. Makers
With finalized products that are rich in cultural identity and are
market ready.

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4.2 The Solution Overview
CECI ARANGO
Design Promoter & artist
[+57] Creative Page
1 x Creators
1 x Makers
NEWS
Community:
Store:

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4.2 The Solution Overview
[+57] Creative Page 1 X Creator / Maker
BUY CECI’S DESIGN.
“And get to be in her next
CECI ARANGO [+57] innovation Talk”.
Design Promoter & artist
By Ceci Arango
10/06/11 4 notes share
PROFILE
Ceci Arango is a Colombian
artist immersed since
childhood in the defence of
the cultural diversity from
NEWS the appreciation of the
Community:
cultural identity of her
country Colombia CREATIVE
Store: PROFILE
Picture
Background
10/06/11 4 notes share
Contact info
C.V

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4.2 The Solution Overview
[+57] Creative Page 1 X Creator / Maker
BUY CECI’S DESIGN. ARTICLE: Maintaining the
“And get to be in her next Indigenous roots
CECI ARANGO [+57] innovation Talk”. By Ceci Arango
Design Promoter & artist 10/06/11 4 notes share
By Ceci Arango
VIDEO: Managing cultural
10/06/11 4 notes share
identity; involving the
PROFILE artisans in the design
Ceci Arango is a Colombian process, meet the artisan
artist immersed since With Ramiro Sotelo
childhood in the defence of 10/06/11 4 notes share
the cultural diversity from
NEWS the appreciation of the
BRAZALETE VUELTIAA
Community:
cultural identity of her Técnica: Cestería en Bronce
Ref: PZV2M37
country Colombia PRICE: $ 120.000
Store: US: $ 68.57
10/06/11 4 notes share
Personal Media Content

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4.2 The Solution Overview
[+57] Creative Page 1 X Creator / Maker
BUY CECI’S DESIGN. ARTICLE: Maintaining the
“And get to be in her next Indigenous roots
CECI ARANGO [+57] innovation Talk”. By Ceci Arango
Design Promoter & artist 10/06/11 4 notes share
By Ceci Arango
VIDEO: Managing cultural
10/06/11 4 notes share
identity; involving the
PROFILE artisans in the design
Ceci Arango is a Colombian process, meet the artisan
artist immersed since With Ramiro Sotelo
childhood in the defence of 10/06/11 4 notes share
the cultural diversity from
NEWS the appreciation of the
BRAZALETE VUELTIAA
Community:
cultural identity of her Técnica: Cestería en Bronce
Ref: PZV2M37
country Colombia PRICE: $ 120.000
Store: US: $ 68.57
10/06/11 4 notes share
Personal Store

57. [+57] THE VALUE OF MAKING (Pg: 57/96)
4.2 The Solution Overview
Creator Consumers
[+57] Team
[+57] Team
Makers Clients
[+57][+57]
[+57]
[+57] Community Players
3. Consumers
Seeking self-expression, innovation and meanings in
local products

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4.2 The Solution Overview
Creator Consumers
[+57] Team
[+57] Team
Makers Clients
[+57][+57]
[+57]
[+57] Community Players
4. Clients
People from industrial and business backgrounds;
seeking innovation

59. [+57] THE VALUE OF MAKING (Pg: 59/96)
Media
4.3 [+57] Online Magazine
Communicate & Promote
Creative-Led
Publications
2
Product Process

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4.3 [+57] Online Magazine
OCTOBER
No
10
CONTENT EDITORIAL & MONTHLY
GENERATION DESIGN ISSUE PUBLISHING

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4.3 [+57] Online Magazine
[+57] Content VS.
Community Visibility
Sourced
OCTOBER
No
10
CONTENT EDITORIAL & MONTHLY
GENERATION DESIGN ISSUE PUBLISHING
[+57] STORE

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4.3 [+57] Online Magazine
CONTENT •[+57] Journalists
CURATION •[+57] Designers
& STYLING [+57] [+57]
PROCESS •Expert Reviewers
OCTOBER
No
10
CONTENT EDITORIAL & MONTHLY
GENERATION DESIGN ISSUE PUBLISHING

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4.3 [+57] Online Magazine
OCTOBER TOPIC
TECHNIQUES +
FEATURING
Articles DESIGN •Community News
•Strategic Insights
Where do they
Interviews meet?
Videos No
10 •[+57] Events
•Related Offers
CULTURE
DESIGN
Podcasts BUSINESS
OCTOBER
No
10
CONTENT EDITORIAL & MONTHLY
GENERATION DESIGN ISSUE PUBLISHING
CLIENTS ADVERTISEMENT

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4.3 [+57] Online Magazine
[+57] CRAFTS, DESIGN, & LIFE
Hello everyone. We are launching the first [+57] collection of the year.
[+57]
In some days you can start posting or recommending local creations for
TECHNIQUES + our next collection.
http://www.mas57.com/collection1?intro.
DESIGN
Interactive
October Isuu : TECHNIQUES + DESIGN
Where do they OCTOBER TOPIC
TECHNIQUES +
DESIGN
Where do they meet?
The Value Of technique celebrates the role of making in our lives by
meet? Where do they
presenting an eclectic selection of 28 exquisitely crafted objects.
Media
meet?
No
10 CULTURE
DESIGN Page: 1200 people like this
BUSINESS
OCTOBER
No
10
CONTENT EDITORIAL & MONTHLY
GENERATION DESIGN ISSUE PUBLISHING

65. [+57] THE VALUE OF MAKING (Pg: 65/96)
4.3 [+57] Online Magazine
SUPPLEMENTS
Maintaining the
Indigenous roots Interviewing The Maker
It is the nature For our October issue our writers and
NEWS photographers report back on how
of the Artisan to
Community: pieces were made
express himself
through the
Store:
invention,
creation,
manufacture, repair, and manipulation of By:
OCTOBER TOPIC Felipe Gomez
things. These can be artistic masterpieces,
TECHNIQUES + technological crafts, or mechanical 10/06/11 4 notes share
DESIGN devices. Virtually everything made by man
Where do they which you see and use is the work of RELATED PRODUCTS
meet? Artisans. The car you drive, the house you
live in, the television you watch, the
telephone you talk on, the clothes you
wear, the furniture and appliances in your
home and the decorations also.
CULTURE
DESIGN
No BUSINESS By Ceci Arango
10 VUELTIAA Brazalet VUELTIAA Neckless
10/06/11 4 notes share

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Media
4.4 [+57] Online Store
Commercialize & Distribute
Creative-Led
Publications
Product Process

67. [+57] THE VALUE OF MAKING (Pg: 67/96)
4.4 [+57] Online Store
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE

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4.4 [+57] Online Store
PITCH PITCH UPLOAD
•Pictures
•Abstract
•Video or Article
•Minimum Sales Required
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE

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4.4 [+57] Online Store
PRE - Community
SALES
BUY
of pledgers
* AT MAKER’S supports the
PERSONAL
STORE
project by
placing orders
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE $$

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4.4 [+57] Online Store
•If and only if;
If and only if;
minimal sales
minimum sales
required are
ORDERS achieved
$2.000
$2.000
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE

71. [+57] THE VALUE OF MAKING (Pg: 71/96)
4.4 [+57] Online Store
The product
starts selling on
the creator’s
personal profile
online store
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE $$

72. [+57] THE VALUE OF MAKING (Pg: 72/96)
4.4 [+57] Online Store
The Creators
promote their
product adding
extra pieces of
related content
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE

73. [+57] THE VALUE OF MAKING (Pg: 73/96)
4.4 [+57] Online Store
If the products
become popular
in sales and votes
VOTES then we start
1200 promoting them
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE

74. [+57] THE VALUE OF MAKING (Pg: 74/96)
4.4 [+57] Online Store
VOTES SALES CURATOR
[+57]
WINNER
PRODUCTS
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE

75. [+57] THE VALUE OF MAKING (Pg: 75/96)
4.4 [+57] Online Store
OCTOBER COLLECTION
THE BEST OF FEATURING
COLOMBIA
Buy it... •Best Sellers
•Best Creators
•New Trends
No
10
•Best Content
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE
[+57] MAGAZINE

76. [+57] THE VALUE OF MAKING (Pg: 76/96)
4.4 [+57] Online Store
•Promote in
[+57] [+57]Magazines
Curated •Raise Awarnes
Store •International
Exposure
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE $$
[+57] MAGAZINE

77. PRODUCT
PITCH
[+57] THE VALUE OF MAKING (Pg: 77/96) OCTOBER
4.4 [+57] Online Store
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE
OCTOBER
No
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE
PRODUCT PITCH
DOSUNO STUDIO
Product & Brand PORTFOLIO
By DOSUNO STUDIO
10/06/11 4 notes share
SILLA COSTEÑA
Is a Colombia classic that we
PROFILE redesigned thinking in how Pre-Sales
Dosuno Design Studio to use local workforce.
A multidisciplinary design ORDERS $2.000
VOTES 1200 DAYS LEFT 15
studio, a well tuned machine
that produces integral [+57] PERSONAL STORE
NEWS solutions to a wide variety of
Community: market and design driven
Store: opportunities. Ref: PZV2M37
PRICE: $ 120.000
US: $ 68.57
Votes
10/06/11 4 notes share
[+57] Creator Personal Store

78. PRODUCT PRODUCT
PITCH PROMOTION
[+57] THE VALUE OF MAKING (Pg: 78/96) OCTOBER
No
4.4 [+57] Online Store
10
PRODUCT PRODUCT MONTHLY [+57]
PITCH PROMOTION COLLECTION STORE
OCTOBER SELECTION
Maintaining the NOVEMBER PRODUCT PITCH
Indigenous roots
By Ceci Arango
NEWS
Community:
Store:
SILLA COSTEÑA
By DOSUNO STUDIO
VOTES 1200 ORDERS $2.000 DAYS LEFT 15
VUELTIAA Brazalet VUELTIAA Neckless
OCTOBER
COLLECTION By DOSUNO STUDIO
THE BEST OF OCTOBER
COLOMBIAN PRODUCT NEWS
CREATIVE Maintaining the Indigenous roots
By Ceci Arango
TALENT
The Value of identity
AKAVISH MI PLANTITA Interview, DOSUNO Studio
CULTURE
DESIGN Latin American Simple Challenge
No BUSINESS By Silvia Tcherassi With Silvia Tcherassi For Payless
10
10/06/11 4 notes share
[+57] STORE, Month Selection

79. [+57] THE VALUE OF MAKING (Pg: 79/96)
Media
4.5 [+57] Creative Challenges
Collaborate & Inspire
Creative-Led
Publications
2
Product Process

80. [+57] THE VALUE OF MAKING (Pg: 80/96)
4.5 [+57] Creative Challenges
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP

81. [+57] THE VALUE OF MAKING (Pg: 81/96)
4.5 [+57] Creative Challenges
The HOW CAN
Problem MY BUSINESS
[+57]
INNOVATE ?
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP

82. [+57] THE VALUE OF MAKING (Pg: 82/96)
4.5 [+57] Creative Challenges
Project leaders will
We Find The become part of the
Best Project project and give support
Leader Using during the challenge
[+57] Profiles development
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP

83. [+57] THE VALUE OF MAKING (Pg: 83/96)
4.5 [+57] Creative Challenges
Together We
Brief [+57]
Creative
Community
[+57]
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP

84. [+57] THE VALUE OF MAKING (Pg: 84/96)
4.5 [+57] Creative Challenges
Community The More Ideas
Members and Content
Upload their the more
Inspiration visibility at the
& Ideas Challenge Site
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP
[+57] News

85. [+57] THE VALUE OF MAKING (Pg: 85/96)
4.5 [+57] Creative Challenges
Viewers
1.
NEWS
Vote and
Bottom up Comment
Selection The Ideas
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP
[+57] News

86. [+57] THE VALUE OF MAKING (Pg: 86/96)
4.5 [+57] Creative Challenges
User Ratings Expert Criteria Judges
2.
Top Down
[+57]
[+57]
WINNER
Selection
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP

87. [+57] THE VALUE OF MAKING (Pg: 87/96)
4.5 [+57] Creative Challenges
We manage the project
Implementation
Involving the Winner
and the Project Leader
[+57]
WINNER
BRIEF CONCEPTS SELECTION PROJECT
CHALLENGE RETRIEVAL WORKSHOP

88. [+57] THE VALUE OF MAKING (Pg: 88/96)
4.5 [+57] Creative Challenges
SIMPLY LATIN-AMERICA
CHALLENGE
Design challenge for Payless Shoes
Led By Silvia Tcherassi
INSPIRATIONS SEE BRIEF
250 inspirations
CONCEPT RETRIEVAL 10/06/11 4 notes share
120 Concepts
SELECTION SELECTION (Know The Finalists)
12 Finalists
WINNER SELECTION
Starts in 1 week
IMPLEMENTATION MARION
By Camila Ospina VOTES
JOYA
By DosUno Studio VOTES
FLANCO
By Juana Paz VOTES
Starts on March 22 1200 1000 800
NEWS
Community:
DOLCE CUMBIA SWIT
Store: By Juana Montes By MUKA Studio By Juan Monres
VOTES VOTES VOTES
Payless Shoes visit client website
600 1000 800
Silvia Tcherassi visit mentor [+57] profile
10/06/11 4 notes share
[+57] Creative Challenge Site

89. [+57] THE VALUE OF MAKING (Pg: 89/96)
Media
4.6 [+57] Local Resource
For Creativity
Creative-Led
Publications
2
Product Process

90. [+57] THE VALUE OF MAKING (Pg: 90/96)
4.7 Local Resource For Creativity
[+57] Magazine
1. Discovers and talks about
Creative Communities
Media
2. Introduces Local Creative
Products
[+57] Store Communicate
& Promote
1. Higlights The Best Of
Local Talent
2. Sells their Creative Creative-Led
Products
Publications
Commercialize Collaborate
[+57] Challenges & Distribute & Inspire
1. Leverages the local
Product Process
creative potential
2. Drives innovation of creative
products and services

91. [+57] THE VALUE OF MAKING (Pg: 91/96)
Media
4.7 [+57] Revenue Stream
2
Product Process

92. [+57] THE VALUE OF MAKING (Pg: 92/96)
4.7 [+57] Revenue Stream
Magazine Advertisement Media
1. Fee/ Visibility
2. Fee/ Content Piece Challenge
(Article, Report, etc) Managing
(Fee / functionalists
of challenge page)
Projects
Implemented
Creative-Led
Publications ( % of Equity)
Product Process
Sales Fee
(Flat Charge /
Product Price)

93. [+57] THE VALUE OF MAKING (Pg: 93/96)
4.8 Future Steps

94. [+57] THE VALUE OF MAKING (Pg: 94/96)
4.8 Future Steps
1. Go Physical
[+57] Prints [+57] Shop
Release a printed magazine Take the experience to a
addressing the creative flagship store to strengthen
communities with selected the physical aspect of the
series of insightful articles community

95. [+57] THE VALUE OF MAKING (Pg: 95/96)
4.7 Future Steps
2. Expand The Power
Creative Mexico
Creative Colombia
MEX
COL
Creative Chile
CHI
ARG
Creative Argentina

96. [+57] THE VALUE OF MAKING (Pg: 96/96)
Thank you!!!`
[+57] [+57] [+57]

97. [+57] THE VALUE OF MAKING (Pg: 97/96)
3.3 The Design Brief

98. [+57] THE VALUE OF MAKING (Pg: 98/96)
3.3 The Design Brief
To support the Colombian Creative Force; a new model
should be able to:

99. [+57] THE VALUE OF MAKING (Pg: 99/96)
3.3 The Design Brief
To support the Colombian Creative Force; a new model
should be able to:
Educate & inspire the creative and productive force, introducing
1. them to Design-Thinking and Business Design Methodologies

100. [+57] THE VALUE OF MAKING (Pg: 100/96)
3.3 The Design Brief
To support the Colombian Creative Force; a new model
should be able to:
Educate & inspire the creative and productive force, introducing
1. them to Design-Thinking and Business Design Methodologies
Discover new emerging talents, and with them, raise public
2. awareness about the value of local creativity

101. [+57] THE VALUE OF MAKING (Pg: 101/96)
3.3 The Design Brief
To support the Colombian Creative Force; a new model
should be able to:
Educate & inspire the creative and productive force, introducing
1. them to Design-Thinking and Business Design Methodologies
Discover new emerging talents, and with them, raise public
2. awareness about the value of local creativity
Enable the creative makers with an online distribution channel to
3. sell and promote their creations

102. [+57] THE VALUE OF MAKING (Pg: 102/96)
3.3 The Design Brief
To support the Colombian Creative Force; a new model
should be able to:
Educate & inspire the creative and productive force, introducing
1. them to Design-Thinking and Business Design Methodologies.
Discover new emerging talents, and with them, raise public
2. awareness about the value of local creativity
Enable the creative makers with an online distribution channel to
3. sell and promote their creations
4. Create a community-driven platform to run networking,
collaboration and crowd-sourcing dynamics